Due to the prosperity and development of the small commodity industry, people from all over the country have flocked to Yiwu, covering the entire small commodity industry chain.
Some people open stalls here to wholesale, some come here to wholesale goods and sell them locally, and some people come here to open factories and even supply raw materials to factories.
The small commodity market is a very distinctive local economic model and a very successful economic model. In Li Mu's view, Yiwu, like Hengdian Film and Television City, is a successful example of industrial concentration.
However, success is not all glory. At the very least, in this era, Yiwu's small commodity market is still filled with a large number of pirated goods and shoddy products, almost all of which come from small workshops gathered around Yiwu.
Around the suburbs of Yiwu, there are many small workshops hidden in residential buildings. Most of these small workshops are small factories run by families. No matter day or night, the roar of machines is endless, and the smell of plastics and various chemical products is also heard. Lingering.
Running such a small factory does not require too high costs. Generally, you rent a good place, buy one or two machines and start work. The products are produced and directly transported to various stalls in the small commodity market, and then wholesaled by them. All over the country and even overseas.
Wang Zhongyun is 40 years old this year. He has worked hard in Yiwu for more than ten years. Eight years ago, he used all his belongings to open a small factory that produces self-adhesive stickers. He took advantage of Louis Koo and Li Ruotong's version of "The Legend of the Condor Heroes" to make money. The dishes are full and the bowls are full.
He had a unique vision at that time and knew that Louis Koo and Li Ruotong would definitely become popular. Not only did he strip down all the stills and make them into stickers like his competitors, he even asked friends in Shenzhen to go to Hong Kong and buy a lot of photos and magazines.
His strategy at the time was that as long as there were publications with high-definition color images of Louis Koo and Li Ruotong, whether they were photos, magazines, or anything else, he would ask his friends to buy one or two copies for them, and then merge these daily photos and portraits into costume stills. In the layout, print together.
At that time, Wang Zhongyun mainly produced stickers in sixteenth and thirty-second editions. When others printed such stickers, they would just select a bunch of stills materials and put them in a set, typesetting them and then start printing.
But Wang Zhongyun is not. He does a "mixing of ancient and modern" in every edition. He uses stills materials that everyone has and combines them with one or two modern photo materials that no one has. He suddenly widens the gap with his competitors and becomes the gatekeeper of primary schools across the country. The most popular sticker product at street stalls and stationery stores.
Even after tasting the sweetness, he specially found someone to use a computer to make detailed materials for the five-character logo of "The New Legend of the Condor Heroes", and then used it as the unique logo of his product, printed on every the upper right corner.
This is really amazing. The five characters "The New Condor Heroes" with full martial arts style instantly became the object of students' pursuit, and also became the students' favorite sticker. Many people bought a whole sticker. Just for these five-word logo, to stick it where you want it most, such as pencil case, book cover, diary, notebook cover.
The average retail price of stickers is as high as 40 to 50 cents per piece, and the cost price is less than 10 cents. However, because his products are the most popular, Wang Zhongyun can sell them at an astonishing 20 cents or even higher, which is higher than other competitors. The opponent is much taller.
During the crazy period, Yiwu's stall owners came to his workshop with cash to grab goods, and could sell tens of thousands of them a day.
With this kind of superhuman mind, Wang Zhongyun has accumulated a net worth of millions in a few years, and the sticker factory is getting bigger and bigger. Up to now, he has a total of five production lines in Yiwu, each of which is spread out, and he can produce more than 1 million pieces every day. Produce tens of thousands of stickers.
From My Fair Princess to Meteor Garden, as long as there is a popular IP on the market, Wang Zhongyun can make a lot of money. Moreover, he continues to improve his workmanship and craftsmanship. Others just print casually, but he keeps improving. process, and even added a special coating process to make its products thicker and more durable.
In the past two years, Wang Zhongyun has not been expecting a hit IP on the market. Although Taiwanese idol dramas are still relatively popular, they have never been able to repeat the history of Meteor Garden.
Recalling Meteor Garden, Wang Zhongyun often boasted to others while smoking a cigarette: "I think back in those days, even a piece of A4 white paper with a color F4 photo printed on it could be sold for 50 cents each. My stickers often The retail prices were sold to a few yuan or even higher. During that time, the Yiwu wholesale market went crazy. No one would see the same items if they were not printed with F4. If they were printed with F4, they would be sold out immediately. These wholesalers took them to various places. , was also snatched up by students as soon as possible. At that time, as soon as the printing press was turned on, the money was made as fast as printing money!"
Taiwan's F4 would have never imagined that they made a movie called Meteor Garden and helped a Chinese sticker workshop owner earn his second million and his third million in his life.
Meteor Garden made Wang Zhongyun rich, but it also made him live in the shadow of Meteor Garden ever since.
It is said to be a shadow because since then, Wang Zhongyun has never been able to replicate the peak of the Meteor Garden period. During the Meteor Garden period, all teenagers flocked to buy their stickers. Once Meteor Garden passed, the share of the sticker market instantly shrunk. half.
His factory expanded to five pieces of equipment during the Meteor Garden period. However, after the Meteor Garden fever, these five production lines have never been able to operate at full capacity.
Until Panda Bear became popular, it brought unprecedented benefits to Wang Zhongyun.
The popularity of Panda Bear has reached all age groups. It is not like Condor Heroes or Meteor Garden. The users who buy stickers are teenagers between the ages of 89 and 13 or 14. Panda Bear’s stickers are now If it becomes popular, high school students and college students will stick it on their bicycles and schoolbags. Taxi drivers in their twenties and thirties will buy a sticker and stick it on the door, rear or rear windshield of the car.
According to feedback from wholesalers, elderly people like to stick it on their radios because they think this thing is so interesting and is perfect for entertaining their grandchildren.
Therefore, this time, the panda bear stickers have the audience of the whole people.
Wang Zhongyun, who has a keen sense of smell, immediately opened up the production capacity of the five production lines to the maximum, and asked his old father to recruit seven or eight fellow villagers from his hometown in the inland to help. The experienced people would guide the new ones to ensure that the production lines would not stop running 24 hours a day.
A large number of panda and bear stickers were produced and sent from his five production lines to Yiwu's small commodity market.
Wang Zhongyun also knew that his main business involved infringement, so he never registered a company. Even the production lines were distributed in five different towns. In this way, he could not only avoid risks to the greatest extent, but also avoid taxes.
Some big customers came to him, hoping that he could register a company so that business-to-business transactions could be conducted. However, he also inquired about many formal factories and found that formal factories also had to pay various taxes, and most of the customers who contacted the factory also It's a company, so they don't settle accounts privately. They have to issue invoices when they receive money, and they have to pay taxes when they issue invoices. They can't escape a penny.
Wang Zhongyun was not willing to sacrifice this part of the profits, so he waved his hand and said that he would not be any company customer in the future. Anyone who wanted goods must settle in cash, and no invoices would be issued, and there would be no invoices to issue.
Anyway, his production capacity is limited, and there are a large number of vendors waiting at full capacity. These people open stalls in the small commodity market, and most of them pay a fixed amount of tax, so their goods are imported and exported directly in cash without invoicing.
In the past two days, Wang Zhongyun has shipped more than 100,000 stickers every day, and he has no worries about selling. He has placed orders with more than 20 stalls, and even 100,000 stickers are not enough to sell.
Moreover, the current economic development is much stronger than in the previous two years, and the people's consumption power has also increased. The retail price of a 16-page sticker is more than one yuan. Wang Zhongyun's shipping price is nearly 50 cents per piece, and the cost is only one yuan. It’s about cents, and the profit is extremely high.
One hundred thousand pieces are shipped every day, and the daily revenue is 50,000 yuan, with a net profit of 40,000 yuan.
Wang Zhongyun even took the time to buy a statue of Guan Erye, the God of Wealth, and place it in his home, hoping that Guan Erye could bless him to earn 40,000 yuan a day for a year, oh no, two years, preferably three years. .
His wife keeps asking him, can Panda Bear really be popular for three years
Wang Zhongyun said: "Don't look at who runs Panda Bear. It's Li Mu! The best entrepreneur in China. If something he builds becomes popular after three months, it's not a slap in his own face. Really? So just wait and see, with Li Mu here, Panda Bear will be popular for at least another three years!"
"Oh my god, after three years of popularity, wouldn't we be able to earn 40 to 50 million?"
Wang Zhongyun waved his hand: "Forty to fifty million, you are looking down on me. I am going to install a few more sets of equipment in the next two days. This time I have identified a new market!"
The wife looked surprised and asked: "What market?!"
"Auto market!" Wang Zhongyun said: "Many drivers buy our stickers, but they think the stickers are too small. I thought, what if we directly produce large stickers? Just print one on the 16-karat sticker, so Wouldn’t it be more eye-catching if it was posted on the car?”
After saying that, Wang Zhongyun added: "The drivers are all wealthy people. Even taxi drivers are not short of a few yuan, so we can set the price a little higher, pay two yuan a piece, and let them sell it in the market." If it reaches four yuan, I believe it will still be sold out.”
"Two yuan a piece?" Wang Zhongyun's wife was dumbfounded and said: "There is no difference in the cost of printing a small painting in 16 karat gold and a large painting in 16 karat gold. Can anyone buy it if it is so expensive?"
Wang Zhongyun smiled mysteriously and said: "Don't worry, although the cost is not different, the consumer group we face has changed. Children definitely can't afford stickers that cost a few yuan a piece, and they are reluctant to buy them, but adults don't care at all. Pay some attention, especially to car owners!”
My wife was so happy that she grinned from ear to ear and said, "In this case, won't we have to earn tens of millions or even hundreds of millions in those three years?"
Wang Zhongyun nodded and said: "My goal is to take advantage of Panda Bear's wave and earn him 100 million!"
(End of chapter)