Throughout Yiwu, there are at least nearly a hundred suspects like Wang Zhongyun who have been arrested for panda bear infringement.
The Public Security Bureau and the Industrial and Commercial Taxation Bureau have all received instructions from their superiors. As the most popular cartoon character in the world, Panda Bear is related to the international image of China's tourism industry and cultural industry. They must ensure that the piracy problem is completely solved.
For a time, the entire Yiwu and even the entire domestic small commodity industry were in turmoil.
Originally, products related to panda bears were the most popular. Now, all products related to panda bears have become hot potatoes.
The industrial and commercial department has invested a lot of energy in conducting inspections in the small commodity market. As soon as pirated Panda Bear products are found, the "three-step" process will be implemented immediately.
The first step is to seal up the store and seal up the pirated goods to keep certificates;
The second step is to impose fines and penalties in accordance with industrial and commercial administration regulations;
The third step is to notify the public security and tax departments to conduct a joint investigation to see if there is tax evasion or whether it meets the standards of the public security department for filing a case.
After receiving similar cases, the public security department immediately divided its forces into three groups. They first controlled the traders and wholesalers, and then investigated and investigated their uplines and downlines.
Going up, it is required to find the source of production, that is, manufacturers like Wang Zhongyun;
Going down, it is required to find the detailed context of the outflow of goods, find the next-level wholesaler, and all the way to the final retailer.
If you find that wholesalers or retailers are not within Yiwu's jurisdiction, contact the local police immediately.
As for Yiwu's tax department, it conducts detailed tax inspections on every company and individual suspected of manufacturing and selling pirated goods. Every income must be sorted out and the tax evasion situation must be clearly understood and submitted to the judicial department.
In Yiwu now, any vendor in the small commodity industry will avoid panda bear products when they see them. In the past two days, abandoned products can be seen everywhere around the Yiwu small commodity market, in the streets and alleys of the city, and even in the suburbs and outdoors. of panda bear related pirated goods.
Those vendors who had not yet been investigated had already discarded all the panda and bear merchandise, and some even burned them for fear that clues would implicate them.
Under such a strong crackdown, it took only a few days in Yiwu to see basically no companies or workshops producing panda bear-related products, let alone vendors selling related products.
Such strong law enforcement is not limited to Yiwu itself.
The police, industry and commerce across the country also received instructions from their superiors. If the supply flow information reported by Yiwu points to the local area, then the goods and the seller must be found. The goods will naturally be destroyed. As for the seller, according to The amount involved will be dealt with accordingly.
If the amount involved in the case is low, industrial and commercial penalties will be imposed; if the amount involved is relatively high, industrial and commercial and administrative penalties will be imposed; if the amount involved is huge, industrial and commercial and criminal prosecution will be pursued.
As a result, even small vendors in various regions and counties cannot escape the scope of the anti-piracy operation.
For example, vendors who set up stalls selling panda bear-related products in front of schools will first have all infringing goods confiscated, and then be fined by industry and commerce. The public security organs will also take them away for investigation. As long as there are counterfeit sales, they will be registered, even if they are released. will be closely watched.
This is not just a fuss made by relevant departments. At this stage, Panda Bear's popularity around the world has risen to an unprecedented height. With the continuous increase of Makino Technology authorized companies, Panda Bear's influence continues to rise.
Coca-Cola, McDonald's, major airlines, Nokia mobile phones, HP, IBM, Sony, Nike, Adidas, Zara, Uniqlo, BMW mini cars, Lego, Hasbro, etc., and even many game companies hope to bring Panda Bear's The image was implanted into his own game products, but the latter were rejected by Li Mu.
Nowadays, the image of panda bears spreads across all walks of life, and almost all of its cooperative companies are among the best in the world. It has become a national pride. Therefore, the industrial, commercial, taxation, public prosecutors and law departments in various places attach great importance to panda bear infringement cases.
The legal department of Makino Technology found seven of the top ten law firms in Zhejiang Province and spent more than 10 million on the prepayment for cooperation. They gathered all the lawyers from these seven law firms to carry out this attack. Rights protection work against piracy.
Li Mu's request is that as long as the public security organs arrest someone, even if it is only for a few days of administrative detention, legal personnel must follow up and prosecute.
At the same time, Li Mu also set a standard for prosecution. As long as the amount involved exceeds 5,000 yuan, Makino Technology’s legal team and external law firms must prosecute.
In Li Mu's cost plan, as long as the amount involved exceeds 5,000 yuan, Makino Technology is willing to pay up to twice the cost to win the lawsuit, and must drive away all pirate dealers.
At the very least, no unscrupulous traders should be allowed to pirate the image of panda bears for profit, because this is the biggest attraction of Chinese tourism overseas at this stage.
…
In recent days, more and more overseas tourists have traveled to China through Taobao Qunar. However, Taobao Qunar only has packages departing from Los Angeles or San Francisco. This makes tourists from Europe, Japan and South Korea feel particularly depressed. They keep turning to Taobao. Na made a request, hoping that Taobao Qunar could open more travel routes, especially travel routes to China from home countries.
Currently, if users choose the same route, the same itinerary, the same air tickets, hotels and travel services, using Taobao Qunar’s travel packages will be at least 40% cheaper than traveling completely independently, and it is also more worry-free and safer.
Therefore, most users who want to travel to China in the near future are looking forward to Taobao Qunar opening more international departure routes.
Li Mu himself doesn’t have many overseas connections. Apart from Hollywood people and Schwarzenegger, he doesn’t have any other political connections in the United States. However, he has deep connections in the UK. Not only does he have close contacts with members of the royal family, but he has also received a title from the Queen. Lord, it can be seen that the Queen has the idea of leaving William to herself, so the first new route he wants to expand is the United Kingdom.
Although the UK is not the geographical center of Europe, London Heathrow Airport is the airport with the largest throughput in Europe. Therefore, opening up the route from London to China first not only opens up the opportunity for British people to enjoy cost-effective travel to China through Taobao Qunar. The opportunity for tourism products has opened up a relatively cost-effective route option for the entire Europe.
If you exclude Russia, which is excluded from Europe, the area of Europe is not very large, and the transportation is very developed. There are four major transportation hubs in Europe, one is London, there are Paris in France, Frankfurt in Germany, and Amsterdam in the Netherlands.
It basically takes about an hour to fly from the latter three transportation hubs to London, and the farthest one to Frankfurt is only an hour and a half.
In this way, it becomes much more feasible to use London as the exit for all Western Europe to travel to China.
Moreover, if you choose Eurostar from France or Belgium to go to London, the whole journey will only take a little more than two hours. For a cross-border and intercontinental travel, an extra hour or two is basically insignificant, but the money is You can save a lot, which is the most important thing.
In fact, it would be more reasonable and scientific to choose Germany as the export for the whole of Europe. But the key point is that Li Mu does not know anyone in Germany and has no local connections, so the operation is relatively troublesome.
What's more, choosing to do this in London is also a favor to William.
There are a large number of tourists across Europe who want to travel to China, and there are many tourists in the UK. They are eager to have an outlet in Europe. If William comes forward to invite Makino Technology to open travel routes from London to several major cities in China, for these tourists , their favor for William will be greatly increased.
For Li Mu, the best thing about choosing the UK is that the Windsor family can help him communicate with local tourism resource companies in the UK, such as local British airlines, travel companies, hotel groups, etc.
And because there are too many European countries, Li Mu also asked the Windsor family to help him solve a problem, which is the problem of traveling to London from European countries.
In Li Mu's view, he has set the European export in London, which will naturally attract a large number of European tourists to London and then fly directly to China. Therefore, he hopes that all European airlines can give certain discounts to users who book independent trips from London to China. .
This kind of discount is provided by: airlines open online booking channels to Taobao Qunar. When booking tickets directly online, they will give a preferential policy of at least 20% lower than the market price.
However, Li Mu also promised that the airline would not sell their tickets in large quantities at low prices, but would instead bundle such discounted tickets with packages for travel to London.
For example, if a tourist in Berlin purchases a travel package from London to a certain city in China on Taobao Qunar, then he can order a 20% discount on round-trip air tickets from Berlin to London.
At the same time, Li Mu also hopes that the Windsor family can help him communicate with the operator of London Heathrow Airport. All tourists who purchase the Taobao Qunar package and transit in London or go to China can enjoy VIP security channels at London Heathrow Airport. Treatment in the waiting room.
There are currently ticketing companies selling VIP security check channels and waiting room services at Heathrow Airport for economy class passengers to choose from. The price for a single passenger in the VIP security check channel is around 5 pounds, and the price for a single passenger in the VIP waiting room It's around £25.
But the actual service cost is about 3 pounds for the security check channel and 5-8 pounds for the VIP waiting room.
Makino Technology is willing to pay the airport 15 pounds for its tourists. Of course, this money comes from the sheep. Li Mu will at least add an implicit cost of 15-20 pounds to the package.
For tourists from developed countries, the overall travel service is not to pursue the lower the total price, but to pursue the higher the price/performance ratio.
For example, for tourists from developing countries, paying an extra 15 pounds to enjoy fast lanes and VIP lounges does not feel like a discount, but rather expensive and unnecessary.
However, most tourists from developed countries will think differently when calculating cost-effectiveness. They will think that with only a little extra cost, they can get these two additional upgraded services, which in itself is a very cost-effective thing. It will be a plus point for the entire travel package.
The Windsor family accepted all Li Mu's requests, and then Prince Charles personally coordinated the connections and worked hard to get the preferential conditions he wanted for Li Mu. For the Windsor family, they wanted the London line to open as soon as possible more than Li Mu. !
(End of chapter)