Li Mu's efforts have made traveling to China the most popular choice for international tourism.
Since panda bears became popular all over the world, the number of overseas tourists traveling to China has increased by more than 200% compared with the same period last year, and the immigration administration even speculated that in the near future, the number of overseas tourists traveling to China will continue to increase. based on the increase.
The reason why we are so sure is that there are so many tourists applying for Chinese tourist visas now, and the number of visa applications received by embassies around the world is several times higher than before.
For overseas tourists who want to travel to China, applying for a visa is the first step. They may not be ready to travel yet, or they may not have planned the travel time and route yet, but they already have the idea, so they all want to Let’s apply for the visa first.
The embassy has been relaxing and accelerating the approval of tourist visas, not only because these overseas tourists can bring huge income to the domestic tourism industry, but also because through these overseas tourists, they can correct the inherent understanding of China in overseas countries and convey it to overseas countries. Chinese scenery and culture.
In the UK, the Windsor family is also actively promoting cooperation with Makino Technology.
Although the Windsor family is not in power, its influence in the UK is still very strong, and the Windsor family's own industries span all walks of life. It can be said to be one of the most comprehensive families in Europe, so they immediately began to help Li Mu. Various tourism resources needed throughout the UK.
The current manager of the Goldberg family, Davidson Goldberg, who had a certain relationship with Li Mu, also received the news that Li Mu was going to expand exports to Europe. He immediately called Li Mu and brought good news to Li Mu.
Davidson told Li Mu: "Mr. Li, our Goldberg family has shares in several airlines in Europe. If necessary, I can bring these airlines together to cooperate deeply with Makino Technology and cooperate with Makino Technology in the future of Europe to China." Tourist routes.”
Li Mu said in surprise: "Thank you so much, Mr. Goldberg. I didn't expect that your Goldberg family's business is involved in such a wide range of industries, not only banking, finance and investment banking, but also airlines."
Davidson smiled: "Actually, the situation in Europe is different from that in North America and China. There are many new industries and new tycoons in North America and China, especially Internet tycoons like Mr. Li. But the overall situation in Europe is still supported by Old Money. , and most of the funds are in traditional industries such as finance, industry, and energy. These traditional industries are also industries that families like ours have been deeply involved in."
With that said, Davidson added: "Actually, we also have some shares in Daimler. I am contacting you this time, Mr. Li. I still have a small matter that I would like to cooperate with you on."
Li Mu asked curiously: "Daimler is the parent company of Mercedes-Benz?"
"Yes." Davidson said: "Daimler has several car brands, and Mercedes-Benz is one of them."
Li Mu asked again: "Then what do you want to cooperate with me on?"
Davidson said with a smile: "Daimler has been promoting a sub-brand since 1998. This brand may not have been launched in China yet. It is called smart. It is a small car brand that was previously cooperated by Mercedes-Benz and Swatch. It specializes in the production of smart cars." A super-miniature car, Mr. Li, have you ever heard of it?"
"Smart?" Li Mu frowned. Of course he had heard of Mercedes-Benz's Smart. Not only had he heard of it, he had also driven this car in his previous life.
To be honest, the Smart car is not suitable for a man like Li Mu. It is small, has only average power, cannot run very fast, is noisy when driving, and the driving experience is not worth it. The price is tens of thousands, but the win lies in the brand, style and ultra-miniature concept.
Driving a Smart, you don’t have to worry about parking. It can park three times without any problem. Driving it in a big city is much more convenient than driving a big car. In addition, it is also very convenient to plug in and the fuel consumption is very low. It is still unique. of some advantages.
So Li Mu asked: "I know about Smart, but what kind of cooperation do you want to use Smart to do with us?"
Davidson smiled and said: "I am also entrusted by others. Didn't you license the image of Panda Bear to BMW? BMW just released a concept map yesterday and will launch a limited edition of Panda Bear in the next month or two. Mini-Cooper, the entire front face of the car is in the shape of a panda bear and latte art. As soon as this concept map came out, European dealers received many intended orders. It is expected that future sales will be very good. Smart and Mini are both small cars. The route is very suitable for cartoon style, so I also hope to get the authorization from Panda Bear to produce a limited edition Smart Panda Bear."
Li Mu smiled and said: "Do you still need to call and communicate in person for this small matter? I will arrange for the marketing department to send the authorization letter to Smart."
Davidson smiled and said: "That's great. Thank you Mr. Li. Smart has been trying to find a suitable opportunity to launch it. It seems that this good opportunity has come."
"You're welcome." Li Mu smiled and said, "For us, this is a piece of cake."
As he said that, Li Mu suddenly thought that he had to lay out the production line in advance before Tesla could mass produce, so he asked Davidson: "By the way, Davidson, if I want to acquire a car manufacturing company, do you have anything?" Good recommendations?”
"Automobile company?" Davidson asked in surprise: "Mr. Li wants to get involved in the automobile industry?"
Li Mu smiled and said, "I want to come in and try the water."
Davidson asked: "I wonder which types of cars you are more interested in? Do you want to buy a supercar brand to play around with?"
Li Mu said: "No, no, no, I'm not interested in supercars, just ordinary civilian cars, such as ordinary cars, luxury cars, or SUVs."
Davidson thought for a while and said, "There are two car brands in the UK, one is called Jaguar and the other is Land Rover. I wonder if Mr. Li has heard of them?"
Li Mu hummed: "I've heard of it. Which company owns these two brands?"
"It's in Ford's hands, and it's not very well run," Davidson said.
Speaking, Davinson added: "Ford acquired Jaguar more than ten years ago, and bought Land Rover from BMW four years ago, and then integrated the two brands internally. However, the overall performance is relatively poor. Jaguar Land Rover is now One of the few baggage in Ford’s hands, Ford has the intention to take action, but there seems to be no interested buyers in the industry, and everyone feels that it is difficult to build these two brands.”
Li Mu frowned.
Jaguar Land Rover sold well in China in its previous life. Jaguar was a little inferior, but Land Rover was really amazing. The movie "Dwelling" made Land Rover popular in China.
However, what seems to be more miserable for Ford is that before Land Rover became popular, they packaged Jaguar Land Rover and sold it to India's Tata.
This operation is very cool. It is equivalent to cutting off the meat at the lowest point, and then letting Tata buy it and then skyrocketing.
If you have the opportunity to buy Jaguar Land Rover now, it would be a very cost-effective thing.
Although Li Mu doesn't know much about the specific content of automobile manufacturing, he has talked with Elon Musk and found that Tesla and traditional gasoline cars have several common large-level technologies, and the chassis is the most important one.
Chassis is, to put it bluntly, a set of platforms. It is a complete set of solutions from wheelbase to engine and gearbox layout, to suspension, to tuning, to various electronic control systems, stability systems, and more.
Even if Tesla is a pure electric vehicle, it cannot do without a set of mature and reliable chassis technology. In addition to the earliest Roadster, Tesla borrowed chassis technology from Lotus. Several subsequent main models, from model-S to From the SUV model X to the cheap 3, they are all based on self-developed platforms.
If there is a ready-made traditional gasoline vehicle platform, Tesla's R&D and production will be easier.
For example, to use Jaguar's XJ platform to produce Tesla's Model-S, you only need to lighten the chassis on the basis of the XJ, put the battery compartment in, and then replace the engine, gearbox and transmission components, and the remaining With the lower front and rear suspension and electronic control systems retained, a mid-to-large luxury Tesla is basically ready.
Jaguar also has a sports car model called XKR. Building a Roadster based on this platform may not be any worse than Lotus's territory.
As for Land Rover, SUVs and hard-core off-road vehicles will become popular in the future. This brand will make money in its hands. Even if it cannot be used to produce pure electric hard-core off-road vehicles with Tesla, it can at least be used to make money.
What's more, if you buy Jaguar Land Rover now, you should definitely get the lowest price.
After Ford entered 2000, its operations were in a mess and its losses became more and more serious. In the following years, it successively sold off its properties. Jaguar Land Rover was sold to India's Tata, and Volvo was sold to the domestic Geely. force…
Oh yeah, and Volvo!
When it comes to hybridizing with Tesla, Volvo is actually more suitable than Jaguar Land Rover!
Volvo's models are more comprehensive, ranging from small cars to large cars, luxury cars, and SUVs. The product line is very complete. Although it is a bit ugly, it does a good job in safety.
Volvo now has three main models: S series, V series, and XC series. The S40, 60, and 80 product lines are complete. The XC6 and 90 also cover medium-sized SUVs and large SUVs, and the XC series also It is not a hardcore off-road vehicle, but the Model-X concept can be transplanted to the XC series.
More importantly, Volvo has many patented technologies in the field of safety. Packaged together and integrated into Tesla, it can save a lot of basic work for Tesla's future autonomous driving.
In the simplest terms, a set of adaptive cruise, pre-collision system, pedestrian protection system and lane departure system can be used to achieve semi-autonomous driving. On the basis of this system, more intelligent navigation, safety, and With the recognition function, you can basically touch the threshold of autonomous driving.
If it also takes over Volvo, Tesla will have no worries in the future and can directly build its own product system and technical barriers based on Volvo.
Moreover, Tesla can also feed its technology back to Volvo, Jaguar and Land Rover.
For example, Tesla can use its own intelligent driving functions to improve the intelligence of the models of these three brands. At the same time, it can also use Tesla's own motor and battery technology to help the models of these three brands realize autonomous driving. Hybrid expansion.
Insert a small-power motor, a small-capacity battery pack, a mains charging module, and an energy recovery module into a gas-powered electric vehicle, and then perform overall optimization to turn it into a plug-in hybrid vehicle.
Put a smaller motor, a smaller-capacity battery pack, an on-board charging module, and an energy recovery module into it, and it becomes an ordinary hybrid car.
Tesla itself has its own motor technology, battery pack technology, charging and discharging technology, and energy recovery technology. Isn’t this already integrated
(End of chapter)