The reason why he sticks to the copyright issue is that in Li Mu’s view, copyright is the most important core in the cultural entertainment industry.
For example, in the film industry, why are commercial films in mainland China so slow to start and develop so slowly in the market? The reason is that in addition to the fact that people's consumption level is not high enough, the lack of copyright protection is also a huge problem.
The director finally managed to earn hundreds of millions, and within two days of making a movie, before it was released in theaters, pirated DVDs costing five yuan were everywhere on the street. You could even rent them from pirated video stores for fifty cents a day. In this case, all the director's efforts are to serve the piracy industry chain, resulting in a sluggish movie box office. Whoever makes the film will pay the compensation, and the commercial film market will naturally not be able to develop well.
The same goes for the music industry. In the early years, when pirated tapes and CDs were rampant, the genuine ones were tightly suppressed. Later, the pirated tapes and CDs were destroyed, and online piracy appeared again. It was not easy to eliminate online piracy one by one. was cancelled, and the people became accustomed to listening to music without paying. At this time, the genuine version could only be free, so that later on, no stars were willing to release albums.
Take Jay Chou as an example. In the early years, he made one album a year. He worked hard to write more than a dozen songs and put them into one album. Then he sold millions of genuine copies and perhaps tens of millions of pirated copies. Or even more. Later, when all music became free online and singers were forced to rely on traffic to make money, saving a dozen songs at a time to release an album became something only a fool would do.
Instead of working hard for several years to save a dozen songs, it is better to release one single one after another for several months. This way can also ensure consistent exposure, which is much better than releasing an album. Physical albums won’t sell much anyway. .
So after 2015, there are no video stores in the streets. They have long been eliminated by the times. The vast majority of singers are busy with traffic, making movies, catching up on announcements, and filming reality shows. Who else is there? Time to write songs? Recording a song
I feel that the popularity has gone down and the advertising fee is going to be reduced. Hurry up and release a single, buy a hot search, and check the rankings to increase the popularity again, and you can get it again in the next few months. Making money everywhere with high advertising fees.
This harsh environment has led to musicians who only focus on making music becoming more and more "suffering". This has led to the phenomenon of bad money driving out good money. No one can concentrate on making music, so the level of the entire pop music has plummeted. Talking songs are rampant.
Why Japanese comics are so good is inseparable from the good domestic market environment. In China, with a market of more than one billion people, a single volume can be considered a bestseller if it sells more than 100,000 copies. Many books are published When the company was printing, it only dared to print 6,000 or 8,000 copies. Why? Because if you print too much and cannot sell it, it will become a stock book, and you will end up selling it as scrap paper.
However, Japan only has more than 100 million people, and a national comic can sell over 100 million copies domestically. What is this concept? One book per person concept.
The total domestic sales of One Piece exceed 300 million copies, which is a concept of two copies per person.
It is precisely because of such a good genuine market that cartoonists can make money, so they can support so many cartoonists. In contrast, in China, apart from some well-known best-selling authors, there are a few who can support themselves by relying on physical books. writer? Before "The Three-Body Problem" didn't win the award, Liu Cixin didn't make much money after writing so many books. He even sold the film and television rights of "The Three-Body Problem" for over 100,000 yuan. If he had just published it, he would have made hundreds of dollars. Tens of millions, the film and television rights of "The Three-Body Problem" will naturally not be sold so cheaply or so hastily.
Therefore, in the final analysis, genuine products are the best way to cultivate the market.
Director Wang of Xiangnan Satellite TV did not expect that Li Mu's demands for copyright were so strong, but he did not dare to refuse Li Mu or fight with Li Mu on this issue, so he readily agreed.
After negotiating the premise of copyright, Li Mu nodded with satisfaction and said, "Now that we have reached a consensus on the copyright issue, let's talk about the specific program planning."
After saying that, Li Mu added: "You want six groups of guests and twelve people. I generally have no objection. Too many people will be chaotic, and too few people will not seem lively. I think twelve people are not bad, but personally It is suggested that you add another group, that is, set the number of people to fourteen, so that starting from the first episode of the program, the group of contestants ranked seventh overall will enter the undetermined seats."
"Contestants who have entered the waiting room will be subject to additional penalties, such as time penalties, in the next episode. In this way, they will be at a natural disadvantage in the second episode, which forces them to go all out in the second episode, because If they are still in last place after two periods, they will be eliminated. If the total score in the second period can catch up, they can avoid being eliminated. In this case, each period will add an elimination crisis that makes the audience nervous and exciting. "
Director Wang thought for a while, nodded and said, "Mr. Li's suggestion is very good. We will definitely study it seriously."
Li Mu hummed and said, "In selecting these seven groups of guests, I also hope that you can follow a few basic principles."
Director Wang said hurriedly: "Mr. Li, please speak."
Li Mu said: "The first basic principle is that we try to choose public figures, whether they are celebrities, well-known writers, or well-known athletes, they must have enough popularity. Don't choose passers-by, because passers-by have no fan effect and are not attractive enough. .”
Director Wang smacked his lips and said with some embarrassment: "Mr. Li, if we choose all well-known public figures, the cost of a team of fourteen people may be relatively high."
"High?" Li Mu laughed and said, "The reputation of Makino Technology is here, and celebrities will rush to come even if they don't pay. After all, the exposure behind this is still very high."
After saying that, Li Mu added: "Of course, we can't not give money, but we can't give it too high. When the time comes, we will negotiate based on the friendly price. There should be a lot of room for negotiation."
Director Wang is worried about the high cost and has his own considerations.
Judging from the experience of Hunan Satellite TV, the cost of hiring stars for a single variety show is indeed low, such as "Happy Camp". After it was launched, most of the stars were basically offered at a friendly price or even for free. Some who were not famous enough even wanted to be cast. .
If these celebrities come to participate in a program, they only need to come for half a day, and it will not have a big impact on the stars' time and energy, so it is very cost-effective for the stars.
However, for variety shows with long-term fixed guests, it is difficult to reduce the cost of hiring stars, because the stars must coordinate a schedule, such as twenty or thirty days. During this period, they have to turn down other work or give up. If you take other job opportunities and only do this one job, the cost will definitely not be low.
In fact, this model is most straightforward to use as an example of Running Man. For Deng Chao, Chen He, and Baby, the remuneration for one season is very high and getting higher and higher. In the end, it will even be so high that even the TV station cannot afford it.
However, for the guests who come in every issue, even if their rankings are not lower than those of them, the prices are very low, and some are even free of charge.
Carefully observe the guests in each episode of Running Man. The most famous guest is almost all here to promote, and most of them promote the movies they star in. For them, it’s just taking half a day to record a show and make an advertisement, and I don’t want that. Your money, you are also charged my money, everyone is equivalent to a resource replacement.
However, if the program team wanted to exchange resources with Deng, the other party would probably scold him.
However, Li Mu doesn't care about these. In his opinion, Makino Technology's resources are stronger than any Internet company in later generations, and also stronger than any TV station in later generations. Such a giant-level father has never appeared in later generations. Therefore, with the golden brand of Makino Technology here, there must be many celebrities who are willing to lower their appearance fees to participate.
This is not because Li Mu is stingy and wants to save money, but because Li Mu doesn't want to cultivate the bad habit of high remuneration for celebrities from the beginning.
An actor comes to record a season of a reality show, run around and have fun and earn tens of millions in less than a month. I'm afraid he has lost his mind.
Then, Li Mu added: "The second basic principle is that our guests must have enough positive energy and positive outlook. There must be no negative news. Once negative news appears, it must be removed in time and never tolerated."
There are many stars who act like clowns in later generations. Stars with bad conduct, smearing the country, and distorting history also often appear. Once such a star appears, Li Mu will never allow him to have any form of cooperation with Makino Technology, even if it means investing in him. In a movie worth over 100 million yuan, he must be resolutely removed and banned to the end. This is his principle.
Director Wang naturally had no objection to this and nodded repeatedly: "Mr. Li, I completely agree with this."
Li Mu nodded and said: "The last basic principle is to make a good match. For example, we can't put fourteen actors on it, and we can't put fourteen singers on it. If the roles are similar, the audience will feel aesthetic fatigue. So we must give each group of guests a unique label, and the seven labels cannot be repeated."
Speaking of this, Li Mu paused and then said: "For example, the first group selects young idol actors, the second group selects girl group singers, the third group selects old drama stars paired with newly debuted young people, and the fourth group can be Find a pair of professional athletes, such as athletes who have won Olympic championships in table tennis, badminton or other sports. For the fifth group, we can find two best-selling authors. For the sixth group, we can find a father and son in the entertainment industry. For the seventh group, we can find a pair. Newlyweds, in this way, everyone will be different and have their own characteristics, and the audience will find it more interesting."
Ning Hao interrupted at this time and said, "Mr. Li, let me ask a question."
Li Mu nodded: "You say."
Ning Hao said: "If we bring in professional athletes, wouldn't it be unfair to other groups?"
Li Mu smiled and said: "This is a problem, but it mainly depends on how we set the tasks. The tasks of the competition will definitely not be all physical competitions, but also include various mental competitions, practical ability competitions, and performance competitions. In this way, we can Level up everyone’s strengths and weaknesses.”
"For example, the first episode of the program includes mazes, extreme sports challenges, quizzes, and even performances. No one group of contestants is guaranteed to have an overwhelming advantage. In this way, the competition will be more interesting."
Director Wang nodded and said in agreement: "Actually, we have also studied this program and believe that the most important thing is the planning of the program. The planning must be very complete to achieve good results."
(End of chapter)