Shonan Toyoda was awakened from his dream by his father's words.
Japan is a polarized society. Some people are extremely rational, while others are extremely irrational.
In recent years, Japanese companies have worked hard to develop the local market and have developed the local market to an extreme. When the market reaches an extreme, human nature will also reach an extreme.
For example, Japanese intellectual property companies will do everything possible to develop or even squeeze the residual value of fans. A comic must not only publish physical comics, but also make animated series and animated movies, and then work hard to publish them. Digging deeper into peripherals, such as Gundam IP, the figure market alone has been developed to the extreme by Japanese companies.
If a Gundam fan wants to be a qualified fan, it is not enough to have enthusiasm alone, but also to have enough financial support.
Japanese companies continue to use this method to make fans addicted. The most direct effect is to spawn a large number of collecting fans. They will almost crazyly exchange all their money into products, and pile up comic books, figurines, and game cartridges. Filling the whole room, they will be addicted to the virtual world or utopia created by these companies, thus giving birth to various two-dimensional or slightly deformed cultures.
For example, Japan has a large number of otakus, losers, and old-timers. There are hundreds of thousands of people in Japan who are over 40 years old and do not work and hide at home to spend time with comic books or anime and games.
The social environment has turned Japanese young people from "Showa boys" into "Heisei losers", causing them to lose their real reason.
And this is just a manifestation of "losing your mind".
Another manifestation is complete blind obedience.
Young people will willingly follow the idols they like or worship. If the idol tells them to go east, they will go east immediately.
Young people across the country regard Li Mu as their idol. If Li Mu really starts playing with cars, it is difficult to guarantee that these young people will not be influenced by him.
In Japan, a country with a high car penetration rate, car sales itself are supported by young people. If this generation of young people defect collectively, the domestic market will be over.
Shoichiro Toyoda is most worried about this.
In his eyes, the local market is the base camp that Toyota and all Japanese car companies must defend with all their strength.
This strong sense of territoriality stems from the vigorous development of Japanese cars over the years. In the decades after the war, Japanese cars not only drove the vast majority of imported cars out of the local market, but also made huge achievements around the world. Success, for Japanese automobile companies, the absolute share of the local market is like their inner totem and the biggest support for their belief in entering markets outside the local market.
However, the only thing that Toyoda Shoichiro regrets is that Japanese cars failed to defend the local market in the luxury car field.
Rolls-Royce, Bentley, Ferrari or Lamborghini are still the most popular top luxury cars in Japan. In addition, Mercedes-Benz also has a great influence in Japan. These brands are more recognized in Japan than Toyota's Lexus.
Fortunately, the Japanese luxury car market itself is not very big, similar to that in China. Moreover, most of the top luxury cars are driven by the top rich and their children, so their market share is already very small.
Except for luxury cars, other cars are basically insulated in Japan. The sales of American cars in the Japanese market are so poor that even the sales volume in Japan may not be comparable to that of a 4S store in China. Among the top 30 best-selling models in Japan, none are imported cars. , all of which are models of Japanese local brands.
The more this happens, the more Toyoda Shoichiro feels that this kind of pure preciousness and hard-won is. If an imported car can break into the top 30 sales in Japan, to him, it means that the local market has been opened by foreign brands.
If an imported car can reach the top ten in local sales, in Toyoda Shoichiro's heart, it is simply equivalent to losing the local market.
Originally, he never thought that any overseas car brand could break into the top 30 sales in Japan, but for some reason, when he heard that Li Mu was going to enter the automobile industry, he suddenly had an ominous premonition. A premonition made him think that Li Mu might use a car product like YY to open up the Japanese car market.
In his opinion, once a gap is opened in the local market by Li Mu, the confidence of Japanese automobile manufacturing companies will be greatly affected. Similarly, if Li Mu can sell cars to Japan, then he can sell cars to anyone in the world. A place to go.
If he really takes the right path, with his funds and resources, he will become the biggest enemy of the entire traditional automobile industry.
…
When Li Mu arrived in Boston, Chinese time had already arrived in the morning.
In fact, the domestic media have received the news since the early morning. Their offices in the United States have already relayed this major news back to the country, and the domestic media have also prepared news materials overnight and are ready to start with the morning news Launch an overwhelming propaganda campaign.
As soon as Li Mu landed in Boston and the mobile phone signal was restored, a director in charge of news at CCTV called him. This director had known Li Mu for a long time and had collaborated several times, so they were considered to be somewhat personal friends.
As soon as the call was connected, the other party asked excitedly: "Mr. Li, we received news more than an hour ago that you acquired three car brands from Ford. Is this true?"
Li Muchao: "It is true that Makino Technology has reached a preliminary intention with Ford to fully acquire Ford's Jaguar Land Rover and Volvo brands."
The other party said excitedly: "That's great! This is the first time for a Chinese private enterprise to acquire an overseas car brand. I would like to ask what your next plans are for these three brands." Woolen cloth?"
Li Mu had nothing to hide, so he said truthfully: "After the acquisition is completed, we will gradually transfer part of our production capacity to China, and then set up a domestic group specializing in automobiles to manage and operate these three brands. At the same time, we will also We will create our own car brand, which is tentatively named 'Makino'. I can assure the people of the country that in the future, Makino Auto Group will always maintain a 100% Chinese-owned origin and is determined to be our own mid-to-high-end family car. !”
Li Mu's ambitions don't need to be hidden. People who believe in him will feel excited when they hear it, and people who don't believe in him will feel as if they have heard a fantasy.
But Li Mu doesn't care about this. He always does things with high standards, and the same goes for building cars. There is no need to be secretive at all.
Li Mu's answer made the director particularly excited. He hurriedly asked Li Mu: "Can we broadcast your answer on the news program?"
Li Mu said very generously: "Of course, as long as there is no secondary processing, it will be fine."
I must accept what I have said, but sometimes the media will add fuel to the fire, and in that case I cannot accept it. For example, today I said that I would build Chinese high-end cars, and then the media said that I would kill Mercedes-Benz, BMW and Audi. Embarrassed.
Starting at around six o'clock, major TV stations including CCTV began to focus on the major news of Li Mu's acquisition of three Ford brands. Although these three brands are not as well-known in China as Mercedes-Benz, BMW, and Audi, they are still popular among the public. They are all considered luxury cars, so as soon as the news came out, it immediately triggered a huge response in the country!
Ordinary people expressed surprise, excitement and pride. No one could have imagined that Li Mu, the founder of an Internet company, would suddenly acquire three well-known car brands.
You must know that China's autonomous cars have always been weak. Although the idea of marketing for technology is very good, it is somewhat regrettable in practice. After more than 20 years of reform and opening up, China's economy has developed rapidly and all walks of life have advanced by leaps and bounds. However, independent cars are the only , has never found an opportunity to rise.
The most popular cars on the street are Volkswagen, followed by Suzuki, Toyota and Honda. People regard Mercedes-Benz, BMW and Audi as luxury cars, and Toyota and Honda as respectable family cars. However, except for small noodles, pickup trucks and other domestically produced cars, Small goods, the rest are counted one by one, they are all cheap cars.
Charlie? It's really cheap, but the overall performance is the same as its price. Is it cost-effective? If it doesn’t exist, it can only be said that you get what you pay for, and half a penny is naturally half what you get;
Ji Li? The positioning of most models is no different from that of Xiali. The Beauty Leopard has become a laughing stock among car lovers;
Chery? Although the QQ has high sales, it is indeed only the lowest-end entry-level model;
Hongqi is indeed famous, but Hongqi's models are expensive and its sales volume is very low. It cannot be regarded as a private car. Moreover, after all, Hongqi these days is just a re-skinned Audi 100.
In such an environment, people have always been looking forward to the rise of domestically produced cars. However, domestically produced cars have not made eye-catching progress, which has become a big regret in people's hearts.
And as time goes by, this regret will only grow stronger.
But now, Li Mu has quietly acquired three car brands. Not only will he move part of the production capacity of these three brands to China, he will also create his own car brand in China. This is simply equivalent to the sudden loss of independent cars in China. The feeling of sudden wealth.
CCTV has always praised Li Mu generously. Their report said: "Entrepreneurs like Li Mu who care about China and Chinese manufacturing are role models for all Chinese entrepreneurs to learn from."
On the Internet, under every relevant news article, there are a large number of user messages. Their messages make people excited. Many people expressed their belief that Li Mu will definitely make domestic independent cars bigger and stronger, and made a promise, saying that if Makino himself They must unconditionally support Li Mu’s cars on the market. Regardless of whether their remarks are sincere or not, having this attitude has laid a solid foundation for Li Mu’s Makino cars!
(End of chapter)