After Li Mu sat down on the sofa, Mark Zuckerberg said nervously: "Mr. Li, let me first report to you on our recent development."
Li Mu nodded and said, "Okay, you can give me a brief introduction."
Mark Zuckerberg paused for a moment and said: "Currently, our number of users in the United States has exceeded 30 million, of which college students account for one-third. There are 2.3 million daily active users, and college students account for 1/3 of them. Almost half of it.”
Li Mu asked curiously: "How many college students are there in the United States?"
Mark Zuckerberg said: "The data at the end of last year showed that it should be more than 13 million."
Li Mu praised: "There are more than 13 million college students, and 10 million are Facebook users. It seems that Facebook is very popular on university campuses."
"Indeed." Mark Zuckerberg said: "Our biggest soil is currently on university campuses. The viscosity of college students is very high, but the biggest problem is also the same. It is difficult for us to distinguish among user groups outside campus. The conversion rate has increased, and many users who are not college students are not very interested in our products."
Li Mu smiled and said, "This is normal."
As he spoke, Li Mu added: "You see, college students are a very special group. If we divide people into three classes, the first class is those who have not entered society, such as infants, primary and secondary school students, and one Classes have already entered society, and this range is very broad. Those who have never gone to school and started to live independently and make money, those who went to school but dropped out, and those who graduated from school, these all belong to the second class, except for the special ones. The third class is the third class. This class is half in society and half in the ivory tower. This class is college students."
"The vast majority of college students are not studying in the city where their home is. They may be in other states or even other countries. These people have left the shelter of their parents, but have not really entered society and worked hard on their own. So this group is very special, and is often incompatible with the other two classes.”
"Facebook grew in such soil, so the first thing it bears is the fruit that is suitable for this soil. It sprouts here, takes root here, and bears fruit here. Therefore, you are naturally loved by this soil, and the fruits of other soils are It will definitely not be easy for users to accept it all at once, but this is not because you have not done a good job, but because you have completed the first stage of starting a business. You must first take root and thrive in the soil where you grow, and only then can you develop and migrate to other soils. .”
Mark Zuckerberg nodded extremely seriously, but looked at Li Mu hesitantly, and said: "Mr. Li, actually... to be honest... if Facebook goes out of college campuses, the biggest competitor we will face is YY, our The product functions are highly overlapped with YY, but they are far less powerful than YY. If YY is from 1 to 100, we can only achieve 21 to 30 of them at most. In this case, it is difficult to seize market share... "
Li Mu nodded in agreement and said to Mark Zuckerberg with a smile: "Mark, you are right. There is a saying in China, 'If there are no tigers in the mountains, monkeys will dominate.' If there are no tigers in the mountains, monkeys will dominate." With their intelligence and agility, they can dominate the entire forest."
After saying that, Li Mu paused slightly, and then said: "But if there are tigers in the mountains, although the monkey cannot be the king, but as long as it searches carefully, it can still find many places that the tiger has not touched, or cannot touch, such as Gao Gao. Treetops, narrow caves, steep ridges, before Makino Technology starts to go downhill, this is the direction of Facebook's future development."
In fact, Li Mu still had a lot to say.
When "monkeys" face "tigers", not only treetops, mountains, and ridges, but also manure pits are their living spaces.
Take Teng Xun as an example. Teng Xun is a domestic social giant and must lead by example in many cases. Therefore, Teng Xun cannot and does not dare to engage in gray areas, such as appointment software.
In fact, if WeChat develops several functions that make it easier to date someone, then Momo and Tantan will have little chance of survival. However, with the size and status of WeChat, it is impossible to give itself the name of a dating software. , so Tengxun not only failed to develop the appointment P function in depth, but also continued to cut off product functions with the appointment P attribute, such as drift bottles, which were actively taken offline.
The reason why the drift bottle was taken offline is because in Teng Xun’s eyes, this product function has done more harm than good. Not many people use it, but it hides dirt and often contains some illegal gray content, so it was taken down. Thread, on the contrary, is a kind of self-cleaning and protection.
In this case, even if a small company only makes a product with the function of a drift bottle, it can gain a group of users and a market.
It is absolutely impossible for Facebook to compete with Makino Technology in the future, and Li Mu will not let this happen. However, Li Mu hopes that Facebook can get involved in all areas that he cannot get involved in, or is unwilling to get involved in.
This feeling is a bit like having a lot of leftovers at home and not wanting to eat the leftovers. You might as well raise a pig or a dog. Otherwise, if the leftovers are thrown outside, they will be eaten by stray dogs or taken back by others. Feed the pigs.
Mark Zuckerberg fell into deep thought. Li Mu's words gave him some inspiration, but he couldn't grasp where the inspiration was.
Seeing that he was frowning, Li Mu said, "Mark, the market in the future will definitely follow a rule, that is, in a certain field, there will generally be only one giant, but in addition to one giant, there will also be several big ones. company and dozens or hundreds of small companies. Although Makino Technology is now a giant in Internet social networking, there is no large company of the same type in the industry. If Facebook can first occupy the woods where monkeys are good at, it will have a chance to become the first .”
Mark Zuckerberg's eyes lit up and he blurted out: "Mr. Li, what do you mean, let us cultivate the market of universities first?"
Li Mu nodded and said: "There are more than 13 million college students in the United States. How many are there in the world? At least 100 million, right? If you can turn 80% of the 100 million college students into Facebook users, then Your Facebook can become a major company in the social field second only to Makino Technology."
In fact, Li Mu has always felt sorry for the school network, also known as Renren.
At the perfect time before Facebook entered China, Renren was able to kill itself.
At that time, Renren was so popular in China that many people born in the 1990s and 2000s might not have imagined that at that time, not only college students played on campus, but basically everyone who had attended high school would register for Renren.
Why do you all like to play Renren? Because this thing is a social platform based on school and classmate relationships. It is highly vertical. Even QQ cannot compare with it at this level.
As long as Renren stood firm and laid a solid foundation in the field of campus social networking, even if it was impossible to replace QQ, it would definitely not be any worse than Momo. What was the result? As soon as my brother came up, he tore off his most awesome label.
In Li Mu's opinion, the name Xiaonei.com, even if it does not rank among the top three of China's Internet product names, must still be in the top ten.
As soon as you hear the name, you will understand that this thing is closely connected with the campus.
On campus! How damn sweet! It was a precious memory that some people would miss forever, and a beautiful present that some people indulged in. But some crazy person jumped out and renamed it Renren.com.
WTF? What does Renren mean? What does it mean? You are a fucking vertical website! With such a general name that I don’t know what it means, do you think you are QQ
Look at Facebook, they always stick to the Facebook brand. When did they change their name to Faceface? Or FF
There is also QQ. The reason why people changed their name from OICQ to QQ was not because they wanted to be simpler, but because ICQ sued them. In the end, they had to keep a low profile and call it QQ. As a result, they accidentally made a mistake and gave birth to QQ of China Internet. culture.
And you? What does your uncle's "renren" mean? Is it everyone for me? Am I for everyone? Or are you just showing off how many girls you have
Not to mention anything else, there were 20 to 30 million college students in China at that time, and several million more were added every year. If such a huge user group was cultivated well and fed properly for a lifetime, the campus network itself would have a chance, but it would end up in a cocoon.
Now, if Facebook can develop a social product for college students around the world, it will at least become a large company with a market value of tens of billions or even over 100 billion US dollars in the future, and the most rare thing is that it will not conflict much with its own YY itself.
Because YY wants to be a giant, giants will think about how to make the road wider and wider, and will not think about how to make the road narrower and narrower. Therefore, the more vertical things are, the less likely the giants will bother to do them. To use the metaphor of leftovers, that is a billionaire who does not know how to eat and does not bother to eat his own leftovers. He would leave it to ordinary billionaires. If the leftovers are lost, they will be lost. Whoever likes to pick them up will pick them up. Whoever wants to eat can eat.
But for Li Mu, leftovers are also food. If he doesn’t eat them himself, he can just raise a dog or a pig to eat, right? If there are a lot of leftovers, then just build a pig farm.
Raising pigs is indeed disgraceful, dirty and smelly, but it doesn’t matter. If you don’t raise pigs yourself, you can find someone to raise them. What does Mark Zuckerberg do? Aren’t you the general manager of your own pig farm in the future
Li Mu is afraid that Mark Zuckerberg's ambitions are too lofty and he is not willing to take up the position of general manager of the pig farm honestly, but it doesn't matter, he is just reminding him now. If he can react, then he will rely on raising him in the future. A pig can also make a fortune, but if he fails to react and steps into an area he shouldn't, he will immediately turn against him and directly mobilize resources to destroy him.
For his size, he is a Thanos-level existence, and he can destroy Facebook with just a snap of his fingers.
Li Mu also understands this clearly. In the field of running a company and doing business, there are no real friends. Everything is driven by interests. In the business field, if you want to touch my cake, then don’t blame me for wanting it. your life.
(End of chapter)