Google Earth is a very interesting satellite map product. It not only provides global satellite maps, but also makes it into a 3D display effect of a globe. Users can see high-definition satellite pictures and road networks of most areas of the earth on it. More importantly, based on this product, everyone can create map points on it and share it with users around the world.
Li Mu didn't know the ins and outs and history of Google Earth, but after hearing what Larry Page said, he understood it.
Google's map service is to acquire Keyhole, integrate all Keyhole's data and technology, and then derive its own Google Maps, and then derive Google Earth, as well as navigation services based on this entire ecosystem.
In China, Google Maps has little market. Most domestic users use AutoNavi, Baidu and Tengxun Maps. Interestingly, AutoNavi was originally a Chinese company that went public in the United States. However, around 14 years ago, Alibaba’s support It was privatized and became a wholly-owned subsidiary of Alibaba.
This means that in the previous life, China’s mobile phone navigation and map products, like China Internet’s camp, were dominated by BTA. Of course, Baidu has become increasingly declining and has fallen out of the top three domestic companies.
However, overseas, Google Maps has the largest market share in the world because its map data is supported all over the world. If you use Amap, you can only use it within the Chinese territory. This is because Amap has no data overseas. support.
The world is so big that it is basically impossible to do all the mapping by yourself. Except for China, if you want to support map and navigation services in overseas markets, you must purchase map data from relevant local companies. This It is a very large cost, and domestic navigation like AutoNavi has little market share overseas. If it costs a lot of money to obtain the right to use overseas maps, not many users will actually use it.
But Google has been more ruthless in this regard. They have been able to support global maps and navigation services in the mid-to-late period, so that Apple’s map support for a long time has been Google, and then slowly it has its own Apple map.
Now, the navigation industry has just begun to sprout, and no Internet company has yet set its sights on the navigation industry. Even Google only has this plan and has not yet started to take action.
From this point of view, entering navigation now is an excellent opportunity for Makino Technology and the future Makino Automobile Group.
Keyhole
Li Mu doesn't know this company, but it seems that Larry Page knows it very well.
But the problem comes again.
It is not impossible to cooperate with Google to acquire Keyhole and engage in the map and navigation industry, but how to do it
It would be uncomfortable if the issue of equity division is involved in the future.
But having said that, it would be difficult for Google to do it on its own. First of all, Google has already targeted Keyhole. Since Google has targeted it, it proves that it already has a rough idea of operations. It is unprepared and cannot intercept it at all.
Even if I were shameless and snatched Keyhole away from Larry Page, I would still have no overall business plan or a team capable of absorbing and converting Keyhole technology, and the adaptation cycle would be very long.
If you cooperate with Google, it is also a good choice to let Google contribute your own money. The key is to clarify the proportion of shares and the division of rights.
So, Li Mu asked Larry Page: "Brother, to tell you the truth, I also have the idea to start a map and navigation business. If we do this, we will be in a bit of a collision!"
Larry Page nodded. When Li Mu said he wanted to acquire Navigation, he was a little surprised, but then he thought that Li Mu had just reached an acquisition agreement with Ford, and he roughly understood.
So he said very politely: "Mr. Li, how about we do it together? Keyhole is not big in size. The two of us will spend money to fully acquire it, and then set up a company to jointly hold shares of Makino Technology and Google." joint venture."
Li Mu's eyes lit up, "Okay, Larry Page. After he ran to China and was tortured by him and gave up resistance, he became a lot better!" From being tough at the beginning to compromising later, it is now almost heading towards a dog-eat-dog direction.
It stands to reason that he is a big boss who has created a company with a market value of hundreds of billions. Why has he become so cowardly now
However, if you think about it carefully, it is easy to understand that Makino Technology owns 30% of Google’s shares, and Makino Technology controls nearly half of Google’s traffic. Makino Technology also took away Android in advance and built an enterprise cloud data service leading the world. Like a powerful dome that covers Google inside, Google's future development space has been greatly restricted.
Now Larry Page's mentality has also changed a lot. He never thought that Google could have a market value of hundreds of billions of dollars before. Now Li Mu has taken advantage of it. Although he sacrificed a lot of shares, he did gain in return. With greater recognition from the capital market, he now regards himself as a member of Li Mu's ship, so he will naturally do things more ethically.
Li Mu thought for a while and said, "Larry, establishing a joint venture is a very good idea and it is in the common interests of both of us. I have a few ideas. If you have any opinions, you can put them forward."
"Okay, please tell me."
Li Muchao: "First of all, the joint venture is controlled by Makino Technology. Makino Technology must hold more than 60% of the shares, so we simply let Makino Technology hold 60% of the shares and Google 40%. Since its establishment, this company will no longer accept any Capital and company shares, we will always maintain this ratio and keep the company owned by both of us."
Larry Page knows that Li Mu has a strong desire to control, and the possibility of establishing a joint venture and letting him control it is basically zero, so he has no objection to Li Mu's request, and leaves 40% to Google, which is not a small amount for him. .
So Larry Page said readily: "Mr. Li, I have no objection to this."
"Okay." Li Mu nodded and continued: "In the future, we will divide the rights to use this company's patents and technologies. For example, I will give you all the rights and interests on the Web side. In other words, you can use this The company’s patents and technologies were established and launched on Google Maps, but I will not apply this technology to my web products.”
Larry Page was overjoyed, but he was also worried that YY Maps would be launched on YY Online. In that case, it would be very embarrassing for both parties to use the same technology but become competitors.
Now Li Mu has given the entire web to Google, and Google itself is a web product. In Larry Page's view, Li Mu has taken good care of himself.
Li Mu continued: "However, the rights to use it in the automotive field and the mobile field belong to me."
Needless to say in the automotive field, Google never thought that it would engage in the automotive industry, so Larry Page could hand over this business to Li Mu without blinking an eye.
However, the mobile field is a bit uncomfortable.
Although mobile phones are not yet highly intelligent, Larry Page also believes that mobile phones will definitely become more and more intelligent in the future, and the penetration rate of smart phones will definitely become higher and higher. This is the trend of technological development. Just like a private car.
If all this business is given to Li Mu, wouldn’t Google suffer if the mobile terminal flourishes in the future
Seeing Larry Page's slight hesitation, Li Mu smiled slightly and said, "Let's do this Larry, I will give you the entire PC and MacOS rights. Based on this set of technology, Google can use this technology on the PC or MacOS platforms." Launch your own software application, and I only want the car version and the mobile version."
At this stage, Li Mu's product front and user volume no longer need a web map to supplement it. This is like having a powerful aircraft carrier battle group. At this time, a conventional submarine with a very low displacement, It is already dispensable to myself.
As for PC-side software, Li Mu is not very optimistic. Although the vigorous development of the mobile Internet is still several years away according to historical laws, in Li Mu's view, the PC-side is already a sunset industry. There is no need to pursue it with all its strength, and it does not matter if it is left to Google. .
Larry Page thought about it carefully. Although the mobile terminal has a lot of room for imagination, the map and navigation services on the mobile terminal itself are also a relatively niche market. Since Li Mu wants it, there is no point in insisting on not giving it. It is better to simply Just give it to him and get a favor in exchange.
At present, for Larry Page, the core of everything is still based on the Google search engine, and everything else is peripheral.
So, he made a decision in his heart and said to Li Mu: "Mr. Li, just do what you said, I have no objection!"
Li Mu breathed a sigh of relief.
It seems that Larry Page has been fooled again.
If the mobile terminal belongs to itself, Google will have nothing to do with the mobile navigation market in the future. Once this thing is done, it will be universally applicable and have a wide audience. And not only mobile navigation applications, almost all mobile applications will need the support of map products.
Social software needs maps, O2O software needs maps, and other software also needs maps. Without map services, even a food delivery software cannot locate the location of riders and users.
However, Larry Page is not a god. In this era, he is far from seeing the future mobile market.
What satisfies Li Mu the most is that he and Google jointly established a new company. In the future, this company will only provide technology and data support, and it is completely up to him to decide what to put in the casing.
Therefore, the Google Maps of future generations will become Makino Maps in the future.
Just imagine, all smartphones and map supports around the world are Makino Maps, and mobile phone navigation users around the world also use Makino Navigation. This market prospect is still very bright.
Moreover, with the exclusive right to use the car side, it will be extremely difficult for car partners to catch up in the future. If it is adapted to the car side system of Android and IOS, it will definitely kill all car partners around the world.
In the future, if anyone from Mercedes-Benz, BMW, Audi, Ferrari, Lamborghini, Bentley, or Rolls-Royce wants to use the onboard system to adapt their Android or iOS system, I will only give them four words: "Daydream!"
If they wanted to use their Makino navigation technology and data, I would only give them three words: "Get lost!"
(End of chapter)