If Makino Motors in the future can firmly occupy the exclusive advantages of on-board intelligent systems and on-board navigation maps, then Makino Motors' competitiveness will undoubtedly be greatly improved, and it will be an improvement that is extremely difficult for competitors to catch up.
Let BMW, Audi, Mercedes-Benz, Toyota, Honda, and General Motors develop their own in-vehicle intelligent system. It would be impossible to give them ten years.
With their capabilities, they can produce at most a semi-intelligent human-computer interaction system, which is far from the standard of a truly intelligent system.
For example, this is like an old Nokia blue screen mobile phone. Compared with Android phones or Apple phones, the former is simply weak!
The system of old Nokia mobile phones does not have any expansion capabilities and can barely allow its hardware to perform limited functions. Android is a powerful smart ecosystem, and developers can expand its possibilities to the maximum extent.
Today, the strength of automobile manufacturing companies in the field of intelligent systems is like the mobile phone market before 2000. No one has the ability to produce smartphones, and no one is willing to do it. Without Internet companies like Apple, Google, and Microsoft, Come in and stir things up, and everyone can keep going.
Even if a Nokia emerges, its greatest ability is to develop a congenitally disabled Symbian system. No matter whether it is Nokia, Siemens, or Ericsson in Europe, or Sony, Panasonic, Samsung, or LG in Japan and South Korea, they will not be able to develop Android, IOS, even window mobile.
The same goes for the automobile industry. Toyota's profits are so impressive, why should we let them develop their own Android
Now, both Android and IOS are being nurtured in Li Mu's hands. The only enemy in his eyes is Microsoft, because only Microsoft on the market has the strength to launch a mobile smart operating system. However, if Microsoft's behavior in the past life is followed, You will definitely mess up in this life.
Except for Microsoft, which is a bit of a threat, other companies are not enough to make Li Mu have any worries.
Moreover, this will become the core competitiveness of Makino Automobile to seize the pain points of users.
Li Mu has always felt that in all industries and any company, what they strive for in the end is the ability to control users' pain points.
BMW could have succeeded if it had grasped control, Mercedes-Benz had grasped luxury, Audi had grasped balance, and Volvo had grasped safety, but the result was a failure.
Li Mu analyzed the characteristics of Jaguar Land Rover and Volvo. Based on his simple understanding, he felt that the control of these three brands is probably not comparable to BMW. However, he has his own advanced understanding of future luxury cars. In luxury It should be able to surpass Mercedes-Benz in terms of feel. As for Audi's balance, it needs to be improved by various other scattered advantages.
Although Audi is always beaten by Mercedes-Benz and BMW, its sales performance has never been worse than these two brands, and it has even been in the leading position among the BBA troika for a long time.
The reason is actually that although Audi is not very good in all aspects, it does a good job in all aspects.
Although the sense of luxury is not as good as that of Mercedes-Benz, it is really better than that of BMW. BMW's interior remains unchanged for thousands of years and always has a rough plastic feel, which is obviously a grade lower than Audi's;
Although the handling is not as good as that of BMW, for the same level of models, it is not much worse than BMW, nor much worse than Mercedes-Benz;
In addition, Audi's car lights have always been very bright, so it is called a light factory. It is easy to tell which car is Audi on the street at night. If you drive behind an Audi, you will also be noticed by Audi's taillights. and brake lights are blinding, so experienced drivers, when driving in the city, will definitely avoid following the Audi once they approach the red light waiting area. The driver will very friendly hand over his position at this time, allowing others to take his place and enjoy the excitement of the Audi taillights.
Audi's vehicle-machine interaction system MMI is also doing well, at least not worse than BMW and Mercedes-Benz, and even vaguely surpasses these two brands in terms of practicality and technological sense;
The LCD instrument panel was also pioneered by Audi, and it has a very strong sense of technology;
In addition to these, Audi is also commendable for various technologies, especially the quattro four-wheel drive that is praised by many people.
It is precisely because of so many details that Audi has been able to compete side by side with BMW and Mercedes-Benz.
Control requires professional technicians to accumulate slowly, so Li Mu dare not say that he will definitely be able to compete with BMW in a short time, and he may even not be able to compete with BMW in the future.
However, in other fields, Li Mu decided to pursue BBA with all his strength and strive to leave them all behind.
At present, the areas of advantage that I can identify are, the first is Tesla's lithium battery drive technology, the second is my understanding and memory of the excellent styling of future cars, and the third is my understanding and memory of the car's luxurious design. The fourth is the Android and IOS systems currently under development. Both systems are built for mobile devices, so it is particularly easy to adapt to cars; the fifth is Volvo’s many years of achievements in the safety field. .
The sixth one is Keyhole Navigation, which is about to be acquired. Li Mu is confident that it will become the best car navigation system in the world, and even the best civilian navigation system in the world;
The seventh one should be the LCD screen and LCD instrument panel. No car manufacturer has studied this set of things yet. Almost all cars on the market use traditional mechanical instrument panels. I need to find a company that studies the direction of LCD instrument panels as soon as possible. Acquire the company, or simply invest in a company or form a department to conduct research in this area.
Li Mu, who came from the Internet, can easily figure out the elements behind a set of electronic products, such as an LCD instrument panel. This thing does not need to be thought about. The assembly is no different from a computer or an iPad. They both require two sets of hardware. and a suite of software.
The two sets of hardware are:
1. Data processing hardware, such as motherboards, CPUs, power supplies, and various capacitors and chips, just like the host computer of a computer. You can design your own circuits, purchase original parts globally, or even directly OEM for electronics foundries and produce mobile phones with Xiaomi There is no difference;
2. Display hardware, just like a computer monitor, the LCD instrument panel also needs its own set of LCD monitors. This can be customized directly by cooperating with a reliable LCD manufacturer;
It is not difficult to implement these two sets of hardware. Overall, the difficulty of producing LCD instrument panel hardware is actually no different from producing an MP4.
However, there is actually only one real hardware problem with LCD instrument panels, and that is the extremely high product stability requirements.
Automobile products are not like ordinary electronic products. Because automobiles are related to the personal safety of consumers, the after-sales costs are extremely high. To use the simplest analogy, if an original part is defective, all must be recalled for free repair and replacement. These costs are It needs to be borne by the manufacturer.
If a car brand's quality control is too poor, endless recalls can drag it into the abyss of death.
Therefore, once a product such as an LCD instrument panel is designed and applied to a car, it must ensure extremely high reliability and cannot be stuck one day or crash tomorrow.
The use environment of automobiles is often much harsher than that of ordinary electronic products. High temperature, severe cold, wind and sand, humidity, bumps, and continuous working conditions must have stable performance. It cannot be like a certain batch of Apple mobile phones. It will stop cooking when the temperature drops below zero, and it cannot be like some mobile phones that turn into hand warmers as soon as they are used.
As long as it is designed and the process meets the strict requirements, whether it is an LCD instrument panel or a car LCD screen, it can be solved.
In addition to hardware, what really widens the gap is a software system, and this is the most important thing.
If you just want to design a system that supports LCD display of vehicle speed, rotation speed, fuel level, temperature and other information, then the operation of this system is not difficult at all.
For example, old-fashioned TVs have no software system of their own. All parameters must be adjusted by mechanical knobs and buttons, and even remote controls are not supported.
But in the era of LCD TVs, TVs soon had their own simple operating systems, or set-top box systems. Such systems supported remote controls, the use of remote controls to control various parameters, and self-editing of program frequency bands. In fact, LCD instrument panels require The system is not much different from the simple system of ordinary LCD TVs;
But if you want to embed richer information and functions in the LCD instrument panel, such as navigation, phone calls, information, interaction and even customized software and functions, then it is impossible to achieve it with just a simple system. You must have a complete set of The software ecosystem includes a mature intelligent operating system and various software supports. At this time, Makino Automobile's advantages come out again.
In the future, I will have Android and IOS, and I will have car systems derived from these two systems. The LCD instrument panel can be completely supported by Android or iOS system. In that case, let alone viewing the navigation on the instrument panel, even if I want to see the navigation on the instrument panel, It is not impossible to chat, watch TV, and play games in it, which will further widen the gap between competitors.
In fact, the same will be true for future car LCD screens. If they can only adapt to their own functions, like old-fashioned TV set-top boxes, they will not be comparable to real smart operating systems.
…
Li Mu planned the future strategic direction and tactics in his mind, and then immediately further discussed the specific issues of establishing the company with Larry Page.
The first question is to come up with a name and register the company immediately.
Li Mu doesn't like the name Keyhole. Keyhole? I don't know what kind of weird name it is.
Larry Page was not interested in the name either. Since it was a joint venture established by Makino Technology and Google, everyone simply used the simplest method and decided to take a letter from each company and name the company M&G.
The full name is "M&G Information Technology Co., Ltd.". In the future, M&G's headquarters will be established in Silicon Valley, USA. The office location will be as close as possible to Google, because in the future, it will mainly rely on Google people to transform Keyhole's technology. , patents, data and team.
As for Makino Technology, it mainly provides money, picking and eating peaches, and leaving all farming and maintenance to Google.
Google is a company founded by technology nerds like Larry Page, so their technical genes are extremely strong and their technical strength is incredible. There is no problem in leaving it to them.
(End of chapter)