The weather in Yanjing is getting warmer.
In the past few days, the team responsible for the IPO of Makino Technology has been communicating and docking with the team of China Bank Securities on the IPO work.
Li Mu still didn't want to see Wendy Gaobai. Even though she came to Makino Technology every day and waited in the front lobby, Li Mu still didn't want to see her.
As a shareholder of Makino Technology, Sequoia Capital sent the Greater China CEO, hoping to further mediate with Li Mu, but Li Mu did not agree.
Although Sequoia invested in Makino Technology, it was because they begged to invest. Before the investment, they signed an agreement to give up all voting rights and board seats corresponding to the shares. Therefore, they are just a free ride on Makino Technology without any Any right to express an opinion.
However, Sequoia felt that he had a cooperative relationship with Li Mu after all, and Li Mu would be able to sell face to some extent. It would be best to meet with Li Mu and find a way to persuade him to restart the IPO in the United States.
Sequoia is not only shouldering its own future interests this time, but also the hopes of Wall Street folks.
In order for Makino Technology to return to the United States for IPO, Wall Street is even willing to increase its valuation of Makino Technology by 5%-10%. As long as Li Mu is willing to negotiate, everything is possible.
But the actual situation is that Li Mu did not give Sequoia CEO a chance to join Makino Technology.
He knows very well that if he is tempted by the interests of Wall Street at this time, it will be equivalent to following the way of Wall Street. In the future, in the US stock market, even if they cannot control Makino Technology, they can also control other stocks, and even the entire Internet listing except Makino Technology company.
Moreover, once listed, it is extremely difficult to think about it, especially for a company with excellent development momentum. If you want to privatize it after going public, you will have to pay more than the funds raised during the IPO. can be achieved.
If Makino Technology issues $45 billion worth of shares on Nasdaq and gets $45 billion, its valuation may double as soon as it goes public, and these tradable shares will be worth $90 billion.
If you want to go private at this time, even if you spend $90 billion, Nasdaq and investors will not agree because they think the stock may double again in the future.
Therefore, once you can't resist the temptation of Wall Street and go public in the United States, there is really no turning back.
So, Li Mu asked Li Ziwei to tell the CEO of Sequoia Greater China: "According to the original financing agreement, I can clear out any shareholder at any time at market price. If Sequoia wants to make money, just keep its mouth shut. If you want to get out of the car, , I’ll clear you out now.”
Sequoia immediately shut up.
Immediately afterwards, Devinson Goldberg also arrived in China.
However, he stayed in Yanjing for a few days and ran to Muye Technology several times, but still did not see Li Mu.
In fact, Li Mu was prepared to leave some opportunities for Devinson. After all, this old man bought the entire Manchester City club and gave it to him in order to cooperate with him on the IPO. If he completely broke off relations with him, he would be using his football club for nothing. It seemed that I had taken advantage of him.
Therefore, what Li Mu wanted to do was to give Devinson a cold treatment first, and then give him a chance to eat after he knew how big of a mistake he had made.
However, he can no longer be the lead underwriter for the IPO of Makino Technology as he did before. The most he can do is follow China Bank Securities and eat leftovers.
…
Spring is in full bloom.
Dai Vinson has been staying in a hotel in Yanjing for more than half a month. Ele.me, a new product led by Li Mu, has begun online testing.
The first stage of the test is the area within the Fourth Ring Road of Yanjing.
Makino Technology issued an official announcement on YY and YY.com, and Taobao also issued an official announcement on Taobao, saying that the new e-commerce product "Ele.me" was officially launched. From now on, users within the Fourth Ring Road of Yanjing can use "Ele.me" "Are you ready?" and enjoy the convenient online ordering service.
Ele.me is online on Taobao and has a separate entrance on the Taobao homepage.
After clicking to enter Ele.me, users can enter their delivery location and obtain all online restaurants within five kilometers of themselves.
These online restaurants have uploaded complete electronic menus to their online stores.
In order to maximize the service quality, the Ele.me team has sent multiple photography teams in advance during the product construction and testing process to go to each partner restaurant to take professional free photos and uploads of each dish.
Therefore, the electronic menu on Ele.me has real and beautiful pictures, and each dish has more than one picture. It is also accompanied by text introduction, including the cuisine, ingredient list, taste and allergens.
It can be said that it is the most detailed menu currently on the market.
After entering the online store of any restaurant, users can place orders directly online and pay through Alipay after ordering.
In the early days of its launch, the Ele.me team freed delivery fees and teamed up with merchants to provide users with generous discounts and red envelopes.
For example, Ele.me’s newbie gift pack contains five two-yuan coupons, five three-yuan coupons, and five five-yuan coupons.
When spending over ten yuan, you can use a two-yuan coupon; when you spend over fifteen yuan, you can use a three-yuan coupon; when you spend over twenty yuan, you can use a five-yuan coupon.
When users pay, they will also enjoy instant discounts, with a minimum of 1 cent and a maximum of free for the entire order.
As for the amount and proportion of random deductions, they were initially set higher because this period is a critical period for attracting new customers. It is much more cost-effective to lose some money to attract new customers than to spend money to buy new ones.
According to the user's delivery location, they will only be supported in the initial stage to place orders at restaurants within a radius of five kilometers, because this is to ensure the timeliness of the user's delivery. Otherwise, if the distance is too far and the user's waiting time is too long, it will seriously affect the user's use. experience.
Ele.me also promises users that all orders will be delivered within half an hour unless affected by bad weather or natural disasters. If the order is delivered more than half an hour, compensation will be paid based on the overtime period, with the maximum compensation being paid for the entire order.
It is worth mentioning that the meal boxes provided by Ele.me to riders have very good thermal insulation effect and are equipped with electric heating wire heating function. They are powered by the on-board lithium battery pack. The power is not high, but due to the very good thermal insulation effect, this This can greatly slow down the cooling rate of food and ensure that users can eat hot meals.
Li Mu has high expectations for Ele.me. Once this product starts to be accepted by users, it will be fully rolled out in first-tier cities, and then continue to sink to second-, third-, and even fifth-tier cities.
Driven by strong capital, comprehensive coverage in cities and even towns across the country can be achieved in one or two years.
By that time, Ele.me’s value will be immeasurable.
Moreover, Li Mu has decided that once Ele.me succeeds in China, he will immediately launch Ele.me’s overseas business in North America and Europe. The labor costs in developed countries in Europe and the United States seem to be very high, but their spending power is also much higher. If you have the spending power to tip about 10% of a meal, paying two or three dollars for a delivery fee is not a big problem.
When products such as Ele.me and Meituan were promoted in China, they would first waive all additional fees and provide large subsidies. When users reach the advanced stage of lazy cancer, they will immediately change their attitude and charge delivery fees, ranging from two yuan to three yuan. Eight yuan or even higher, the domestic people have adapted to boiling frogs in warm water, let alone developed countries.
Li Mu is also planning to use the same method to cultivate "lazy cancer" among users around the world. It doesn't matter if you lose some money first or burn some money. Sooner or later, you can earn back several times, dozens of times or even hundreds of times.
The news announcement of Ele.me’s domestic launch has attracted widespread attention from domestic media, and netizens are also very concerned about it. But the only problem is that the current Ele.me business is only available in Yanjing, so other places Netizens could only watch helplessly.
Netizens in the Fourth Ring Road of Yanjing, especially white-collar workers, immediately realized the unparalleled convenience of Ele.me.
On the day Ele.me was launched, many Yanjing netizens logged into Ele.me on Taobao to try out new products, get discounts, and experience the experience of ordering food without going out, and searched for orders near their homes to place online orders.
After their order is successfully paid, it is immediately processed by the system. The system sends the order to the restaurant and sends the order to the riders in the area.
The rider has not activated the order grabbing function for the time being, but uses the system's order dispatching algorithm.
The system will dispatch orders starting from the least busy rider based on how busy each rider is.
If no rider in this area has an order, the first order will be assigned starting from the rider with the smallest ID number and going backwards.
After several rounds of orders are divided evenly, the system will calculate the delivery efficiency of each rider to change each person's proportion.
Those with high delivery efficiency will get more order bonuses;
For example, when there are 5 orders per person, 6-7 orders will be given to riders with high delivery efficiency, while the number of orders for riders with low delivery efficiency will be reduced to 3-4 orders. In this way, frequent delivery can be achieved. Those who have more will get it.
Moreover, since the activity range of each rider is fixed and overlaps with each other, their food delivery distance will not exceed five kilometers at most. Riding an electric bicycle to run five kilometers is not a problem for them. Timeliness It's a great guarantee.
On the first day Ele.me was launched in Yanjing, it was highly sought after by the white-collar workers in Yanjing.
In one day, the number of orders reached 200,000, and the total consumption amount exceeded 3 million.
Thousands of delivery people were constantly shuttling through the streets of Yanjing. Not only did they achieve an on-time order rate of 97%, they also raised the exposure rate to a new level, instantly building a good reputation.
This is just the result of the first day within the Yanjing Fourth Ring Road.
If expanded nationwide, it could easily reach 20 million orders a day.
If we continue to increase user dependence and continue to attract new customers, 200 million orders a day will not be a dream.
That night, the domestic media, especially the venture capital media, exploded.
No one expected that Li Mu could move the restaurant’s food delivery business online.
Moreover, this novel mode is unexpectedly popular among users!
Li Mu seems to have found a new blue ocean with huge potential!
(End of chapter)