CCTV reporters conducted follow-up interviews on Ele.me’s operating model from three perspectives: merchants, users, and riders. Then, while starting to produce materials, they contacted Li Ziwei, hoping to do an exclusive interview with Li Mu. The content of the interview Are you just hungry
Li Mu could see that CCTV was very interested in Ele.me’s new Internet business model, and this was also a good opportunity to quickly promote Ele.me, so he readily agreed.
That afternoon, an interview team came to Makino Technology and set up three cameras in Li Mu's office.
A reporter named Chen Jing introduced herself to Li Mu. Before starting the recording, she first communicated with Li Mu the general process of the interview and some questions she wanted to ask.
Under normal circumstances, for interviews with well-known figures in society, especially high-end entrepreneurs, except for temporary interviews that do not require advance communication, most interviews require basic communication with the interviewee in advance.
If the interviewee is not interested in some questions or is taboo, the reporter will have the opportunity to avoid them during the interview. Only in this way can the reporter maintain a friendly and cooperative relationship with the interviewee.
There are also some reporters who make temporary mistakes and communicate in advance about questions that cannot be asked, but insist on asking them as soon as the interview is started. This makes the interviewee unhappy or unable to come to the stage. This attitude is basically a one-time cooperation with no follow-up.
The relationship between CCTV and Li Mu has always been very good. The two parties have cooperated many times and have always been very happy. Therefore, Chen Jing also tried her best and said to Li Mu: "Mr. Li, we mainly want to interview some questions about Ele.me this time. Secondly, I want you to give everyone some tips and encouragement on young people's entrepreneurship, and then I want to interview you about the previous conflicts between you and Wall Street. If you think there is a problem with any part, or if you don't want to answer any part, you can tell me."
Li Mu smiled slightly and said, "All three parts are fine, just ask."
Chen Jing nodded happily.
As a reporter, it is natural to want to dig out more exclusive news from the interviewees. At present, Li Mu, as well as the previously rumored conflicts with Wall Street, have not been interviewed by any media. This interview with CCTV is naturally exclusive. news.
So she hurriedly said to Li Mu: "Mr. Li, in order not to waste your time, shall we start now?"
Li Mu nodded: "Let's get started."
Chen Jing nodded to the cameramen, and everyone turned on the camera and entered the shooting state in a tacit understanding. At the same time, the radio master in charge of radio had already raised the microphone above their heads.
Chen Jing said: "Mr. Li, it is a great honor to interview you, and thank you very much for taking time out of your busy schedule."
Li Mu smiled calmly and said, "You're welcome."
Chen Jing said afterward: "Recently you launched a new Internet product on Taobao, called Ele.me. I believe that many citizens of Yanjing have begun to enjoy the convenience brought by Ele.me. Residents of other cities You may have heard of Ele.me, but you haven’t had the chance to experience it right away yet. So, could you please introduce Ele.me to the national audience in front of the TV, as well as your original intention of making Ele.me?”
Li Mu nodded lightly and said: "That's right, Ele.me is a platform that uploads restaurant information and menus online, allowing users to order and pay online without leaving home. At the same time, Ele.me It also provides users with Internet products with professional delivery services, so that users can place orders online and enjoy door-to-door food delivery services offline."
"I personally define this business model for Ele.me as O2O, which means online to offline, which means 'online to offline'. You choose and purchase services online and receive services offline. This is O2O. the essence of.”
“Most of our Internet services are limited to online, such as our well-known major portals, major vertical websites, and most other web products such as search engines. Their services are completely implemented online, such as When a user wants to read news, he opens his computer browser, browses the YY portal, and then sees the current political news he wants to read on the YY portal and fulfills his personal needs. This entire model has not left the online world."
After a pause, Li Mu added: "Now, we hope that the Internet's business model can have greater imagination, so I hope to open a complete set of business models from online to offline, so that we can Let netizens enjoy the great convenience that the Internet brings to real life. Considering that food is the most important thing for people, the first O2O project I decided to try was Ele.me.”
"At the same time, through Ele.me, we can also solve a large number of unprecedented new jobs for the society, that is, Ele.me's food delivery riders. As of now, our ridership in Yanjing has exceeded 4,000, and this number is still It’s growing rapidly.”
Chen Jing asked: “In your plan, when will Ele.me’s business start expanding to other cities?”
Li Mu said: “We have now launched expansion plans in other first-tier cities. Our teams are currently conducting merchant negotiations, information collection, and rider recruitment and training in these cities. It is expected that Ele.me will launch Ele.me’s expansion in other three first-tier cities within a month. Food delivery business in first-tier cities.”
Chen Jing asked again: "There are already more than 4,000 riders in Yanjing, so your team of riders will probably be a very large team in the future, right?"
Li Mu nodded and said: "I personally estimate that if Ele.me's food delivery business is extended to all prefecture-level cities across the country, at least two million food delivery riders will be needed to meet the needs of at least 50 million people. By increasing the demand for food, we can create two million new jobs for society out of thin air."
"Two million?" Chen Jing said in surprise: "This amount is too huge. Are you sure about it?"
Li Mu said with a smile: "Right now, we still have certain hardware and technical barriers that need to be broken through. Once we break through these barriers, I think the number of food delivery riders in the country will not be less than five million. In the next few years, It should be gradually conquered within a few days, we can wait and see.”
In later generations, there was a dispute between Ele.me, Baidu Waimai and Meituan Waimai. After Ele.me acquired Baidu Waimai, the food delivery market was basically dominated by Ele.me and Meituan.
According to statistics, there were at least six to seven million food delivery riders in the country at that time.
These six to seven million people are indeed new jobs that the food delivery platform has contributed to society. These jobs did not exist originally, but because people’s laziness has been cultivated by the platform, they eventually provided millions of jobs for the whole society. The food delivery rider is actually the user who needs the food delivery service.
However, now it is suddenly said that two million or even five million jobs will be provided. Even CCTV reporters who are well-informed cannot believe it. What is the concept of millions of jobs? The urban population of an ordinary prefecture-level city is only one million, and the city's population is only a few million.
Can one Ele.me bring jobs to millions of people? !
This is simply incredible.
The pattern of CCTV reporters is very different from that of most reporters. It is not only about issues at the unit level, but also about the level of exposure to problems and the pattern of looking at them.
Reporters from financial media, venture capital media, and Internet media do not pay attention to how many jobs a company can bring to society. Like most venture capital institutions, they only like to read money-related data and report money-related content. .
For example, Ele.me. In their eyes, such a company first looks at performance, platform flow, number of users, order volume, and development potential.
Then predict its approximate valuation, what its valuation will be one year from now, how long it will take to raise funds, when will the next round of financing be, when it will go public, where it will go public, what its market value will be after it goes public, and what investors will be able to do How much can you earn? How much can a founder earn
However, they do not look at the problem from the perspective of people's livelihood.
They don’t care about how much your product can contribute to society besides making money;
How many jobs will be created for the society? It has nothing to do with us, we only care about financial statements;
How much tax do you contribute to the country? It has nothing to do with us, we only care about how much your net profit can be.
How much progress will it bring to society? It has nothing to do with us, we only care about how much money you can make.
However, CCTV reporters pay more attention to people's livelihood.
Although the unemployment rate at the current stage of society is not high, there are always some people who cannot find a job, or some people's work income is too low.
For a small city, if thousands of laid-off workers are added, it may cause a series of problems, such as people's livelihood problems, public security problems, city image problems, etc. However, if the same small city can add thousands of jobs, , which will bring huge improvements in all aspects of people's livelihood, public security, etc.
Thinking of this, Chen Jing couldn't help but admired: "Mr. Li, if Ele.me can really bring five million jobs to society, then from this point of view, it has made a huge contribution to society, please Allow me to first express my heartfelt thanks to you on behalf of the millions of future Ele.me riders.”
Li Mu said with a smile: "The best business model is win-win cooperation between enterprises and society. We do not want to be a company that only demands from society but does not give anything in return to society. On the contrary, we hope to be able to take things in return." society, use it for society.”
After saying that, Li Mu added: "There are only three types of businessmen in the world, ordinary businessmen, those who benefit others at the expense of others, and those who benefit others. Whether it is Muye Technology, Taobao, or Ele.me, which is now online, they will do their best. , to become a company that benefits others and ourselves.”
(End of chapter)