After announcing the investment and future mobile deployment plan, Li Mu further announced the future personnel structure of Ele.me.
He decided to take charge personally and serve as the CEO of Ele.me, taking full responsibility for all businesses of Ele.me;
Leader Lei Junlei serves as the COO of Ele.me and is responsible for the operation, publicity and promotion of Ele.me;
Brother Liu Edong is responsible for the delivery business, including but not limited to the establishment, supporting and management of the rider team.
As for the other senior executives of Ele.me, they will be temporarily managed by the middle and senior management of both parties. At the same time, the best headhunting companies will be invited to search for high-end talents in different fields across the country and even the world.
In the next two years, Ele.me’s development focus will be on urban expansion. It must first cover all prefecture-level cities across the country in the shortest possible time.
Li Mu said seriously at the meeting: "In order to meet Ele.me's demand for rapid coverage across the country, we must establish five major business systems in the shortest possible time."
After a pause, Li Mu wrote out the five business systems he planned on the blackboard.
Merchant management system, rider management system, service management system, technical management system and safety management system.
Later, Li Mu explained one by one: "The merchant management system, on the one hand, is to fully expand merchants and strive to connect all regular restaurants in the coverage area to Ele.me. However, everyone must pay attention to one thing. Food safety is what we must It is important to consider and supervise the maintenance of the important bottom line for the public, so any restaurant must have complete qualifications and enter the legal person into our internal merchant control system.”
"If a food safety problem occurs at a merchant, depending on the seriousness of the problem, the merchant and all other restaurants under the legal person's name may be punished, with the maximum penalty of permanently restricting access to Ele.me, and we will actively help the victims to file rights claims;"
"Customer complaints must be taken seriously and responsibly. If a merchant commits fraud, abuse, or harms users, it must be dealt with strictly and severely. Favoring merchants, collusion, or inaction must never be allowed. Consumers must be given a satisfactory explanation."
After that, Li Mu said to Leader Lei: "Mr. Lei, introduce Taobao store reputation system and reputation ranking algorithm into Ele.me. Every store must conduct a reputation rating. If a store commits fraud or customer complaints, a direct deduction will be made." Credit score, the lower the credit score, the lower the display ranking. Stores with a low score to a certain level must directly limit their exposure until the exposure reaches the online level. Even if the user actively searches, it must be shown that they are being punished and the user must be terminated from placing orders. .”
Leader Lei nodded immediately and said: "We have not used the exposure limit you mentioned on Taobao yet, but it is a very good idea. We will gather technical staff after the meeting to develop this function as soon as possible. , and then share it on both sides.”
Li Mu said with satisfaction: "The speed must be fast."
"OK."
Li Mu added: "Once the algorithm is formulated, no individual can be allowed to adjust it privately, let alone reveal the rules of the algorithm. We must fundamentally eliminate the possibility of internal corruption and internal cheating, and ensure that The company operates fairly and equitably.”
In the past life, when several food delivery platforms were growing wildly, there were cases of exploiting loopholes and algorithm corruption, and the impact was very bad.
For example, on a certain platform, a manager asked a relative to open a restaurant, and then used the algorithm and the authority to tilt the resources to madly increase the sales of the restaurant he invested in. The restaurant's monthly revenue even exceeded one million yuan. This is not only extremely unfair to other businesses, but also It also had a huge impact on the image of the company's platform.
Just like when everyone opens Ele.me or Meituan and selects food, the restaurant that comes out first will always be the restaurant with the most traffic. If this ranking is done using a fair and equitable algorithm, there will naturally be no problem.
But if it is human intervention, it will directly affect the traffic and income of each restaurant in the ranking.
Li Mu's company has never been stingy in terms of employee treatment. However, anyone who wants to build his own rat barn in his company must be severely punished and will never be tolerated!
Later, Li Mu said to Senior Brother Liu: "Brother Liu, you have to be very alert when it comes to the rider management system, because the future scale of this team will not be smaller than the current Taobao Logistics at all, and meals are very frequent. Compared with online shopping, users repurchase much faster, and a user may place three or four takeout orders a day, so the requirements for the rider team are very high."
“A multi-million rider team must learn from the management model of the modern army in terms of management methods. The squads, companies, battalions, and regiments must be clearly divided at all levels, and the leadership and management structure must be clear and direct. Even if it is a five-person delivery team, There must also be a person in charge who reports seamlessly to his superiors.”
Brother Liu immediately said: "I have considered this. My idea is to adopt a district management system and divide five to eight districts at the national level. Each district is divided into provinces, and then into prefecture-level cities. , administrative districts, specifically for the management of urban areas, it is necessary for the person in charge of each city to formulate a clear and personal area division model. From the person in charge of the area to the person in charge of the community and street, the levels must be clear and the responsibilities must be in place. "
Li Mu nodded: "Also, the rider team must be given sufficient legal training. In any case, any behavior that retaliates, harms or insults users will never be allowed to occur. Once there is any behavior, they will be permanently expelled from the rider team, and in serious cases, they will be handed over to the police. The agency will handle it.”
Senior Brother Liu said: "Don't worry, Mr. Li, I will definitely strictly enforce this."
Li Mu said: “Not only must our rider team abide by the law, but we must also provide the rider team with adequate protection, including personal accident insurance and accident injury subsidy funds, especially traffic accidents. In addition, we warn all riders team leaders , if any of my riders are wronged or bullied while abiding by the law on the road, they must resolutely defend their rights to the end, and no one will back down."
Senior Brother Liu nodded solemnly: "I will treat everyone as brothers and give them enough protection!"
Li Mu waved his hand: "Brother Liu, please don't call your employees brothers in the future, and don't make remarks or opinions in public that employees are brothers."
Senior Brother Liu asked in surprise: "Mr. Li, why is this?"
Li Mu looked at him and said four words seriously: "Class gap."
Li Mu didn't say much about the rest and let him understand it by himself.
Senior Brother Liu likes to talk about brothers with his employees. This is a characteristic he had in his previous life.
Li Mu had learned about some of his acting styles in his previous life. Although he was indeed quite good at management, sometimes there were some things that were fake and empty-handed, or he was overjoyed at success.
Becoming fraternal to employees can easily overwhelm employees' enthusiasm and increase their expectations of the company. It will definitely be helpful to everyone's attitude and efficiency in a short period of time.
However, this thing itself is just like the illegal drugs taken by athletes, it has a backlash effect. Once you fail to deliver, it will come back doubly, and you will be rejected by employees.
There are many bosses who are good at drawing cakes, but there are indeed too few bosses who are good at drawing cakes and have the ability to let employees eat the cakes.
Most of those who only care about painting but not eating end up betrayed and separated from their relatives.
Senior Brother Liu came from a poor background and had a lot of arrogance. Although his financial resources and social status have already entered the top class in the country, he still likes to act very down-to-earth. In Li Mu's view, this is actually something that must be reversed.
If you tell employees who earn several thousand yuan a month that we are all good brothers and that I will take care of your work, life, children's education, parental support, housing and medical care, everyone will naturally have a kind of admiration for a top-class person like you, and they themselves feel that You have strong credibility, and it’s easy to trust you. But once you break your promise, it’s very difficult to get that credibility back.
Moreover, some behaviors seemed somewhat artificial to Li Mu.
For example, during New Year's Eve and New Year's Eve dinners, I invite lower-level employees to eat together. I call them brothers and drink with them at the dinner table. I feel as if I have integrated into everyone's group.
But who doesn’t know that you have tens of billions of dollars in assets, numerous mansions, luxury cars, private jets, and a beautiful wife at home
But what about those so-called "brothers" who eat with you
After they finish eating with you, they have to wrap themselves in cotton-padded jackets and ride electric tricycles to deliver goods.
And you? You wipe your mouth after dinner, take your wife back to your thousands-square-meter mansion in a Rolls-Royce, or take a private jet to Southern California to bask in the sun, go skiing in Switzerland, go shopping in France, or go to Japan to soak in hot springs, the world It’s so big, there’s room for you everywhere.
With such an obvious class gap, it is indeed a bit self-deceiving to insist on calling others brothers.
Therefore, in terms of business management, Li Mu prefers the two-horse approach.
Everyone works together to build a career together, make money together, and achieve financial freedom. Therefore, whether it is a CEO or a low-level employee, even if it is just a receptionist, everyone is also a colleague and a collaborator. There is a gap in strength between collaborators. Class differences are normal and reasonable.
Although some of Alibaba’s Eighteen Arhats later left, on the whole, all Eighteen Arhats achieved financial freedom in Alibaba. Boss Ma did not brag to them about their brotherly relationship. We are all partners, simple and direct.
Mr. Ma from Tengxun is usually more low-key, and his overall style is closer to the partner strategy. For example, Zhang Xiaolong, the father of WeChat, has an annual salary of hundreds of millions and is a top core member of Tengxun. However, Mr. Ma has never been heard to say that Zhang Xiaolong is him on any occasion. Brothers.
Therefore, Li Mu does not want Senior Brother Liu to continue to use the methods of his brothers and sisters in his previous life when he manages the two super huge teams of Taobao Logistics and Ele.me Riders. Those fictitious things have no meaning at all, but will be ignored by everyone. To make fun of.
With a team of dozens or millions of people, if the CEO says he wants everyone to buy a house, everyone will know he is bragging.
Senior Brother Liu doesn't seem to understand what Li Mu means by "class gap", but he knows Li Mu's approach and told you something. You don't have to understand it, you can slowly understand it, but even if you don't understand it, Do the same.
I really like to talk about "brotherhood" with the people below. It seems that Li Mu may not like this routine very much, so I should pay more attention to it in the future.
(End of chapter)