After the CCTV news was broadcast on the news broadcast and the evening news that night, Ele.me was immediately brought to the attention of people across the country, causing an uproar.
Even Makino Technology’s own online publicity is far less comprehensive than the coverage of CCTV news.
Because offline is the black hole of Internet media. If a person does not go online, or very few people in an area go online, it will be too difficult to deliver information to them through the Internet.
But TV is different.
At this stage, most of the Internet is still concentrated in cities and towns, without truly comprehensive coverage.
However, the radio and television business has been developing for decades and has already achieved a high degree of coverage in the country, with an audience several times larger than that of the Internet.
Therefore, as soon as CCTV aired it, those who had never been exposed to the Internet finally realized what the Internet can do.
The Internet changes life. Before that, it was just a slogan. Except for those who actually use the Internet, ordinary people have no idea what the Internet can do and how it can change life.
However, CCTV reporters comprehensively demonstrated Ele.me’s operation process from the three perspectives of Ele.me merchants, users and riders, allowing people who do not understand the Internet to understand how Ele.me operates.
It turns out that the Internet can be closely connected with life. It can make life smarter, simpler and more convenient.
Li Mu’s almost mythical aura has been sublimated to a higher level because of the innovative models of O2O and Ele.me.
The news spread to overseas at the same time, and Wall Street also raised the valuation of Makino Technology to a certain extent, because they could see that this thing has unparalleled market space in China.
Although China's current economic development is rapid, the population at the bottom is still large and there are abundant cheap labor resources. Only in a country like China can we have the best supply chain for such a large team that often requires millions of people for delivery. soil.
Because it is an O2O model, that is to say, the service provider and the service recipient basically cannot be too far apart. Even at this stage, it cannot be more than five kilometers away from Ele.me. This requires a country that has both sufficient and certain consumption power. The urban population, white-collar workers and even the elite also need the country to provide enough cheap labor.
If this model were implemented in countries such as Cambodia and Myanmar, the group of people delivering food may be much larger than the group of people eating, because their overall economy is too backward;
However, if this model were implemented in some developed countries in Europe and the United States, the food delivery group may be far lower than the dining group because their overall economic development is more advanced.
Wall Street believes that if any company needs to employ millions of employees in the United States, then this company basically does not have good development prospects, and no one even dares to invest in it.
Take a look at the U.S. auto industry. On the one hand, these companies suffer from their own lack of progress, but on the other hand, they are also constrained by powerful labor unions and high wages for domestic workers.
So this is why companies in the United States that require a lot of manpower are leaving the United States and heading overseas.
In recent years, almost all U.S. manufacturing industries that can be relocated outside the United States under the laws and regulations promulgated by the U.S. government have already moved.
Because of this, in the eyes of Wall Street, the Ele.me model cannot be replicated in the United States.
How to copy
Americans usually tip at least a few dollars for pizza delivery. Usually, fast food restaurants, Chinese restaurants and other restaurants usually hire temporary workers to take care of the delivery services, and they only need to be paid by the hour.
Moreover, there are only a few food delivery employees in each store, and there is no union at all. But once the main body has millions of food delivery employees, the union will follow, and then they will ask the company to Insurance, asking for paid leave, asking for various benefits, and going on strike at every turn are unbearable for any company.
For a model like Ele.me that relies heavily on riders, once the riders go on strike, the entire platform will immediately be completely paralyzed, without even a breath of buffering.
Silicon Valley's view on this point is consistent with Wall Street's.
They also feel that although Ele.me is good, it cannot be replicated in the United States.
Silicon Valley itself advocates high technology and high added value. Ten people can build a company with a market value of 10 million US dollars, which is enough to make everyone give a thumbs up. But if 100 people can build a company with a market value of 100 million US dollars, everyone feels that it is not enough. But little.
If a company needs to recruit millions of food delivery employees across the country, this would be a disaster for Silicon Valley. Coupled with legal and union issues, basically few people are willing to rely on this type of industry. .
However, Wall Street is particularly picky about this.
They feel that if Li Mu is really not going to be listed in the United States, then everyone might as well play with him and make him sick and disgusted.
It's disgusting that his solution is very simple. Go to China and invest in a company that makes a food delivery platform and compete directly with him.
Didn’t Ele.me just roll out Yanjing now? Then we will support a company to start from the Shanghai stock market. It will split the world with you first, and then become a thorn in your side and a thorn in your side, making you miserable.
Wait until then to discuss mergers and acquisitions with Li Mu. For example, if Wall Street invests a total of US$100 million and holds 50% of the shares, then it will cost at least US$1 billion to sell to Li Mu. If Li Mu cannot pay this price, then continue Investment disgusts him. As long as he expands this model in China, he will not have to worry about sellers in the future.
Several big guys on Wall Street immediately became interested in this proposal, so everyone immediately decided that several funds would first spend 50 million US dollars, and then find a suitable entrepreneur and let him go to the Shanghai stock market to start business.
Tens of millions of dollars is not a big sum for Wall Street bosses, so everyone quickly reached a consensus, but when it came to selecting people, they were at a loss.
They listed what they want from their investees:
First of all, this person must have sufficient ability. Although it is difficult to find someone stronger than Li Mu, it cannot be too far behind;
Secondly, this person must have a certain degree of influence, not just in the United States, but in China. Why? Because influence can save the cost of publicity and promotion to a great extent.
Finally, this person must dare to confront Li Mu and be clearly his enemy. I believe that not many people in the Internet industry are willing to do this, because everyone knows how Li Mu plays. If he messes with him, he may invite a nuclear-weapon-level attack. This project requires It does take a certain amount of courage to confront him directly.
However, coincidentally, on the second day after Wall Street secretly discussed this matter, an email from China was sent to the business docking mailbox of IDG Capital’s China headquarters.
The person who sent the email, named Lu Yunhao, is an Internet celebrity teacher at a large private training institution in China.
This Lu Yunho is very interesting. He has been paying attention to Li Mu’s activities for a long time and regards Li Mu as his idol. Every day after teaching, he fantasizes about how he can become an Internet tycoon, like Li Mu, in the huge Internet. Guidance in the world.
However, although he regarded Li Mu as his idol, what he admired was not Li Mu as a person, but Li Mu's current achievements.
Moreover, he arrogantly felt that he was just too late. If he had figured it out and started working directly on the Internet two thousand years ago, there would definitely be no problem for Li Mu in the Internet world now.
The more he thought about it, the more he felt at a loss.
It’s my fault that I went to my grandma’s house.
He was watching the news a few days ago and found out that Li Mu had broken up with Wall Street, and he always felt that Li Mu was a bit stupid.
Why do you say Li Mu is stupid? It's because he feels that these days, business entrepreneurs should have one idea: if she has breasts, she is a mother. If the other party is not willing to give her breasts, then go around her butt and call her mother until she has breasts. until.
But Li Mu did the opposite and broke up with Wall Street? Aren't you free? As for that? Wall Street wants to trick American investors into making money, so you should cooperate with Wall Street in a back-and-forth manner. When the big guys on Wall Street make a fortune, they will remember you as a favor, right
He felt that if he were to operate by himself, let alone falling out with Wall Street, he would be eager to cooperate with Wall Street and make a fortune together. After all, who can't get along with money? Too full to hold up
Since then, he felt that if Li Mu offended Wall Street, not only would he suffer heavy losses, but he would also be punished by Wall Street in the future.
Just when he was waiting to see Li Mu's jokes every day, Li Mu made another big joke.
It pioneered the O2O model that shocked the world. As soon as Ele.me was launched, it attracted thumbs-up from all over the world.
It’s really awesome. Many Internet companies haven’t fully understood their online business yet. They just turn around and switch from online to offline. Lu Yunho’s waist was lost at this moment.
I was waiting for others to laugh, but in the end they made a big move. Now, they have dominated the headlines around the world, and have firmly established themselves as the godfather of the Internet.
While Lu Yunhao was disappointed, a thought suddenly occurred to him: If he is so depressed, then Wall Street must be even more depressed, right
Can those pampered modern aristocratic old buddies on Wall Street be able to swallow this sigh of relief
I can't even swallow it!
Therefore, judging from this, Wall Street will definitely find a way to mess with Li Mu.
Analyzing Li Mu's current business, it turns out that Makino Technology's entire business is mature, stable, and has almost a global monopoly. No one can shake it, and Wall Street will not overestimate its capabilities to develop communication software and social ecology.
Taobao's set of things is already very powerful, and now there is almost no chance of winning against it.
The only one that has a slight chance of winning is the new Ele.me.
So, if someone wants to launch a product similar to Ele.me and compete with Li Mu, Wall Street will definitely applaud.
Moreover, Wall Street should be willing to invest some money, right
In this case, you can definitely do whatever you want!
I am so talented, capable, and far-sighted. Being an English teacher is really a humiliation.
Moreover, I am already very famous on the domestic Internet. My classic quotes are now everywhere on the Internet, and I have a lot of fans. This is a good mass base, which is perfect!
Thinking of this, Lu Yunhao immediately wrote a detailed business plan, including his self-introduction, entrepreneurial ideas and overall plan, and sent it to several well-known American venture capital institutions in the country.
Sequoia, Goldman Sachs, Morgan Stanley, and IDG Capital are all Lu Yunho's targets.
However, considering that Sequoia had already invested in Makino Technology and was on Li Mu's ship, he excluded Sequoia and sent emails to several other companies.
The first person to see this email was IDG Capital.
(End of chapter)