If a reliable person were to compete with him, Li Mu would still take him seriously, but Lu Yunhao, this buddy, really couldn't make him take him seriously.
In fact, as far as entrepreneurship itself is concerned, Lu Yunhao has not really made any project bigger or stronger. On the contrary, almost every project has a bad ending in the end.
However, although the business and projects are not doing well, Lu Yunho himself is making a lot of money. This is because he earns money from investors, and also because he has a group of loyal fans on the Internet. .
Li Mu also knew Lu Yunhao somewhat in his previous life, so he knew Lu Yunhao's weaknesses, such as lack of ability, excess of illusions, overconfidence, and lack of broad-mindedness. Such a person would be too idealistic when starting a business.
An overly idealistic person will basically not succeed in starting a business, because he thinks too well of everything and cannot withstand the blow of reality.
For example, when developing a mobile phone, he designs a cool function that he thinks is awesome, but users find it impractical and meaningless. At this time, he will not think that there is a problem with his product idea, but that the netizens are stupid. Birds simply don’t understand how awesome they are.
For such an entrepreneur, unless he goes into an absolute monopoly industry, it will be difficult to really succeed in whatever he does.
Therefore, when Li Mu heard that he was going to cooperate with IDG and use IDG's investment to build a food delivery platform, Li Mu just wanted to laugh.
However, after careful analysis, he could also analyze the ambitions of Wall Street. Having found Lu Yunhao to oppose him so quickly, it seems that they will only make more moves in the future.
Therefore, Li Mu immediately made a decision to launch Ele.me's business in the Shanghai stock market immediately, the sooner the better, trying to capture the Shanghai stock market before Lu Yunhao launched it.
He convened a meeting with senior executives of Ele.me and informed all executives at the meeting of the news he had received.
After hearing about IDG’s investment in Lu Yunhao, Master Lei was a little worried about it. He said: "This Lu Yunhao is still very famous on the Internet. Many of his comments are very popular among netizens. If he also wants to build a food delivery platform, then we must pay attention to it." .”
Li Mu smiled slightly and said, "Mr. Lei, although Lu Yunhao is very famous online, he really chose the wrong entrepreneurial field. He can do anything, but he is not suitable for a food delivery platform."
Leader Lei asked in confusion: "Why does Mr. Li have such a judgment?"
Li Mu said with a smile: "Because Lu Yunhao can't handle a new thing like a food delivery platform, especially since we, as predecessors, have left him no available resources. He can't cross the river by feeling the stones by himself."
Li Mu analyzed Lu Yunhao's next tactical route. He is the only food delivery platform in the country, so it is certain that Lu Yunhao will at least develop a platform from scratch.
This platform is not only an ordering system for consumers, it also has a staff management backend and a merchant order receiving backend. These are the three backends.
In addition, he also had to set up a command system for dispatching and receiving orders. Even if he completely copied Li Mu's SMS order receiving and placing methods, he would at least sort out the logic first and then negotiate and cooperate with the operator.
At the same time, Lu Yunhao also has to develop three offline teams. One is the local promotion team, responsible for promoting the local white-collar groups in Shanghai; the other is the business team, responsible for sweeping the streets and attracting local merchants to settle on the platform; and the other is the rider delivery team. , responsible for the delivery of orders.
There are three backends and three offline teams. At the same time, they have to solve the problem of how riders deliver goods, that is, the problem of transportation. If it cannot be solved, it will also be a big trouble.
First-tier cities have strict bans on motorcycles, which means that ordinary motorcycles are not allowed to hit the road at will.
It is simply unrealistic for a large-scale rider team to all use motorcycles for delivery. The motorcycle ban alone will completely block this road.
Apart from motorcycles, the only options are electric vehicles and bicycles.
Bicycles can basically be ruled out, as they consume too much physical energy for the rider and have a great impact on the timeliness of delivery. The only truly reliable means of transportation is electric vehicles.
However, the electric vehicle market is still in its infancy these days. Not only are most electric vehicles expensive, but they only have a range of 20 to 30 kilometers. Compared with those customized by Ele.me and using Tesla battery pack technology, Lithium battery electric vehicles are simply incomparable.
If this kind of electric vehicle is used for delivery, the rider is either charging or on the way to charge. How can he make money from it? Basically no play.
Unless the company invests a lot of manpower and material resources to open a battery swap station, even a small shack must be equipped with at least several hundred batteries and have the conditions for charging.
If Lu Yunho's delivery team replaces a battery every twenty or thirty kilometers, and a rider needs at least three or four batteries to carry it for a day, then the cost behind this can be really high.
A rider must be equipped with a battery scooter and four batteries, and at the same time, the batteries must be continuously charged for circulation.
Let riders bring their own transportation? It's not realistic either.
Even though electric cars only cost around 3,000 yuan now, an electric car worth just 3,000 yuan is worth more than one month’s salary per capita in first-tier cities, and three months’ salary per capita in small cities. What do you think? It is a good idea for riders to bring their own transportation, but this threshold is too high for riders.
So this is why Li Mu decided to directly customize his own electric vehicles before making Ele.me. On the one hand, he was coveting the energy storage and energy efficiency of lithium battery electric vehicles, and on the other hand, he also wanted to lower the entry threshold for riders.
However, Lu Yunho may not be able to see these problems.
Another very important link is the hardware on the merchant side.
Nowadays, less than 10% of restaurants across the country use computers for checkout. The remaining 90% are basically manual operations, which means that 90% of restaurants do not have computers and cannot support the business of taking online orders.
In order to solve this problem, Ele.me directly provides computers ordered from Shenzhou to merchants. However, this has great restrictions on merchants. The simplest point is that these computers provided to merchants have many restrictions in the system. , for example, it does not support merchants to download and install other software on their own. Even if Lu Yunho follows Ele.me to talk about restaurants that Ele.me has already negotiated, he will have to provide these restaurants with a new computer for them to take orders and handle related business. .
If this is not possible, the threshold for merchants to buy their own computers, connect to the Internet, and cooperate with them is also very high.
On the surface, they seem to think that what Li Mu is doing seems to be very powerful and promising, but they have no idea how many links there are behind it that require them to spend money, effort, and people to solve them one by one. capture.
In the future, these problems will be placed in front of him one by one, making him extremely annoyed.
Lu Yunhao still doesn’t understand that doing O2O is very different from doing online or electronic products.
In fact, even when Lu Yunho was making mobile phones in his last life, it was not as troublesome as the food delivery platform he is making now.
When he was making mobile phones, the mobile phone industry was already mature, with mature software and hardware solutions, mature supply chains, mature OEMs, mature e-commerce markets, and mature online celebrity sales models.
Therefore, he only needs to recruit a mobile phone design team to design one or two mobile phones, and then recruit someone who is familiar with the supply chain and foundry companies to discuss cooperation with component suppliers and foundry companies. After the mobile phone is developed, he can use his talents. The nature of Internet celebrities is to promote this mobile phone desperately, and then open a store on JD.com and Tmall to sell this mobile phone.
Moreover, designing a mobile phone is also very simple. Whether it is appearance design or internal space arrangement, there are a large number of mature cases on the market for reference.
Just like building a car, even if a person has never been exposed to the car manufacturing industry, he still knows the general logic of the car.
For example, most family cars, from front to back, are the engine compartment, front wheels, cab, rear seats, rear wheels and trunk.
This is the gameplay that has been proven for you by predecessors. You only need to follow this path to design and build your own car. You do not need to define the basic logic of the engine compartment in front, steering wheel, accelerator and brake pedal from scratch.
Even making cars is similar to making mobile phones. As long as the supply chain is good, you can easily produce a model.
If you don't pursue good or bad, you can even buy the 2.0 engine from Mitsubishi without even building the engine yourself, and then buy the gearbox from Aisin, and then recruit some engineers to reverse engineer the chassis and cockpit of a well-known model. interior design, and then you have a car of your own brand.
Whether you are making mobile phones or cars, they may seem very high-end, but they are both very mature models. As long as you have enough money, it is not very challenging to enter the industry.
As for whether it sells well or not, it depends on whether these links are done well.
Lu Yunho did a good job in the last two aspects in his previous life, but the first few aspects were muddled. The quality control of mobile phones was not up to standard, the price/performance ratio was not high enough, the OEM always delayed orders, and the final after-sales service could not keep up, so he gradually became an Internet celebrity. The resources are completely destroyed.
Now, Lu Yunho actually wants to build a food delivery platform. This is not something that can be done once the money is available. Almost everything has to be started from scratch.
Although there was a Li Mu before, everything in Li Mu's Ele.me is closed source. The platform will not be opened to third parties, and the technology will not be transferred to third parties. Even customized electric vehicles have a large number of patents. If the foundry dares to rebrand the product and sell it as an exclusive product, a lawsuit will make it bankrupt.
Moreover, the battery packs and small brushless motors used in electric vehicles are shipped directly from Tesla's foundries. After being imported into the country, they are then handed over to the electric vehicle foundries for assembly. They have no access to the core technology and cannot So they tried to make a lithium battery electric car, but it spontaneously ignited when the temperature got too high.
Based on these, Li Mu has been able to conclude that even if he does not take the initiative, with Lu Yunho's level and the amount of funds of 20 million US dollars, he may not be able to accomplish this matter.
If he takes the initiative and attacks Lu Yunhao from all directions, he will never get ahead, and it can even be said that he will definitely die.
It just so happened that Li Mu didn't like Lu Yunhao very much, and it could even be said that he was a little disgusted.
Therefore, it would be a shame not to snipe him hard for Teacher Lu’s special temperament.
(End of chapter)