One characteristic of Internet competition is that if you seize an opportunity, don't make mistakes, and you will be able to seize it all the way.
BTA is like this. Baidu, the first search engine, is still the number one in the country more than ten or twenty years later. Tencent, the first instant messaging company, is also the number one ten or twenty years later. The same is true for Alibaba, the first C2C e-commerce company.
Not only that, Mobike, the first company to share bicycles, has also maintained its lead;
Didi, the first taxi-hailing software, has always stood out from the crowd;
Ele.me, which was the first to make food delivery, is still able to overtake Meituan in market share.
As for Dangdang, which was the first to sell books, although it has always been unreliable, at least in terms of online book sales, it is still unmatched;
The main reason why we can maintain this advantage is that from its inception to its launch, it has led the way of research and development, resource integration, and model exploration for a long time.
When he really showed up, he didn't just start running, but had already run very far.
At this time, it will be difficult for anyone to catch up, because he has to start from the very beginning and run through the path that others have sneakily run before.
In order to make Ele.me, Li Mu had already researched and understood the model, and then started working on multiple fronts, letting the R&D team develop the platform, electric vehicles, and operators and underlying merchants. But now, Lu Yunho has to start from scratch.
Everything Li Mu now has has become a set of standardized execution processes, and the technology is completely common, so if he wants to quickly enter the Shanghai stock market, it only takes him half a month to start from scratch.
As for Lu Yunho, he hasn’t even figured out the platform for half a month.
Therefore, when Li Mu suddenly announced on Weibo that he would enter the Shanghai stock market, Lu Yunhao was caught off guard.
Lu Yunhao immediately called a meeting with his subordinates to find a response plan, but after much deliberation, he could not think of how to contain Li Mu.
To put it bluntly, this is not a tank vs. tank showdown, it is a tank vs. semi-finished track, semi-finished engine, and semi-finished turret.
Li Mu's tank has already begun to gallop. Not to mention the assembly of his tank, the spare parts have not yet been completed. In this case, what can he do to contain others? Nothing can be done.
Therefore, he could only watch as Li Mu's torrent of iron armor covered the entire Shanghai stock market in the shortest possible time.
In addition to the local promotion team and business team that arrived early, a large amount of materials arrived in the Shanghai market shortly after.
What do these materials include
Lu Yunhao asked someone to inquire about it, and he was almost scared to death.
4,100 standard Ele.me lithium battery electric vehicles, including one battery and a set of ordinary charging equipment; 12,000 replacement lithium batteries; 100 sets of mobile fast charging equipment, 220 Iveco In addition to service vehicles, there are also 10,000 Shenzhou computers.
Just hearing the number is scary.
When these materials arrived at Taobao's self-operated warehouse in Shanghai, Lu Yunhao took his team to see them. They watched from a distance at the entrance of the logistics park as trailers drove into the park one after another. That scene was something Lu Yunhao would never forget. .
Lu Yunhao asked about it, and this is how Ele.me plays.
First of all, these two hundred Ivecos were transferred directly from Jinling Iveco. These vehicles were developed as cargo models for Taobao Logistics. Except for the driver and passenger, there were empty and flat warehouses in the back.
Secondly, after one hundred Ivecos arrived in Shanghai, fast charging equipment and anti-collision shelves specially used to store lithium batteries were installed directly in the cars. One car carried one hundred 20 kilograms of lithium batteries, which were specially used to store lithium batteries. As a mobile battery swapping station, it is said that as long as the car finds a place to stop, it can burn oil to drive the fast charging equipment on the car to charge the battery.
When a rider's electric bike runs out of power, he or she can go directly to the nearest mobile battery swapping station and replace it with a fully charged battery. The replaced battery will be charged on the bike at the same time. In theory, it can run non-stop all day long.
More batteries are stored at fixed charging stations. If the mobile charging station cannot keep up with the charging speed and the battery is running low, there are still 20 Iveco vehicles on standby to transport fully charged batteries and then pull over the dead ones.
There are one hundred Ivecos left, half of which are for battery replacement and half of which are for quick repair.
Fifty batteries are installed in the car, two brand-new electric cars, a set of maintenance equipment and a large number of wearing parts. If the battery runs out and you are lying on the road, you will go directly to deliver the battery. If it is broken and you cannot move, you will go directly to repair it.
Many parts of Ele.me's electric vehicles support quick disassembly. If it breaks, you don't have to wait for repairs. You can just replace it with a new one and continue running. If a tire is punctured, you can quickly replace it with a new one, and the punctured tire can be repaired directly in the car. .
If the car is seriously damaged, we will directly give the rider a new one and deliver it immediately. We will keep the broken car and return it to the factory for repair.
Lu Yunhao was so frightened that he muttered repeatedly: "This bastard is here to deliver food. He is here to fight... The logistics of fighting may not be so awesome. How much money will it cost? As for it?"
Zheng Chao reminded: "This is Li Mu's way of doing things. If he can do something with fifty cents, he just spends five hundred."
Lu Yunhao frowned and asked, "Then he is full, isn't he? It's fifty cents, why can't he spend fifty cents to do it?"
Zheng Chao said: "It's very simple. The reason why Li Mu wants to play like this is to raise the threshold for entry into the industry so that others can't afford it."
"It makes sense..." Lu Yunhao nodded, feeling extremely desperate.
I used to hear that fighting a war requires hard work on logistics, but now I didn’t expect that delivering food also requires hard work on logistics.
Li Mu's vast set of gameplay and his logistical chain alone are beyond the reach of ordinary people.
He couldn't help but ask: "Isn't China Overseas Limited limited edition? He came over with more than 200 Ivecos. How did they get the license plates?"
Zheng Chao said: "We have government support. Such a large project can create jobs for thousands or even tens of thousands of people. Of course the government will provide certain preferential policies. It is said that their license plates are directly approved by the city government. No need to shoot."
"Damn..." Lu Yunhao was convinced.
There are even scarier ones.
Ten thousand Shenzhou computers.
It is said that this company also has shares in Li Mu, and earlier Li Mu led Shenzhou to engage in a price war, allowing Shenzhou to flourish.
Ten thousand computers are said to be all used by businesses.
This is too scary. According to the market price, this alone is tens of millions!
However, he suddenly remembered and said: "If the merchant takes Li Mu's computer, won't it also be able to run our backend? Doesn't this mean that Li Mu has helped us solve the problem of the merchant not having a computer or network?"
Zheng Chao said: "People's computers have undergone technical processing, and merchants cannot install any other applications."
"I wipe..."
…
A few days later, a large number of merchants in Shanghai received computers provided by Ele.me. Telecommunications companies in Shanghai launched a concentrated raid and opened all the network cables to these merchants in two or three days.
Subsequently, the business staff who had already communicated with the merchants in advance and prepared electronic menus for them began to focus on helping the merchants with information entry and store decoration.
Before Lu Yunho’s website was developed, Ele.me was officially launched on the Shanghai Stock Exchange.
Four thousand riders wearing Ele.me uniforms instantly appeared on the streets of this bustling city.
Because there has been constant news about Ele.me during this period, people in the Shanghai stock market have already known about it. Many people are even looking forward to Ele.me’s launch on the Shanghai stock market. Therefore, as soon as Ele.me is launched on the Shanghai stock market, the number of orders continues Fly up.
Four thousand riders were spinning around and even some couldn't get through.
Local news in Shanghai conducts interviews with Ele.me every day. This brand-new model is highly sought after by local media.
Many celebrities in Shanghai purposely use Ele.me to order food, then take photos and post them on Weibo with @李木.
For a time, there was a fashionable trend of ordering food through Ele.me.
This trend not only made Ele.me more popular in the Shanghai stock market, but also made the whole country look forward to Ele.me.
In order to cope with the hot demand in the two places, Li Mu directly requested the number of riders in Shanghai and Yanjing to exceed 10,000 as soon as possible.
The biggest limitation to the growth of riders is the production speed of electric vehicles.
Fortunately, domestic electric vehicle foundries only need to produce frames and then use assembly lines to assemble Ele.me's electric vehicles, so the technical threshold is not high, so the relevant person in charge of Ele.me went to Guangdong Province in person and established a new factory in Maoming City. Found four electric vehicle manufacturers.
This time, Ele.me directly placed an order for 80,000 vehicles in order to prepare as soon as possible. The next step is to not only cover the remaining two first-tier cities, but also increase the coverage area of the four first-tier cities.
The sudden increase in orders for 80,000 vehicles is a huge test for the entire hardware supply chain.
Manufacturers of various parts and components for electric vehicles are working overtime, and Tesla is also working overtime.
Elon Musk joked that Tesla was originally defined as a complete vehicle manufacturer, but before the mass-produced vehicle was released, it became a parts supplier.
Because Tesla has not yet begun mass production of cars, it has already begun mass production of lithium battery packs and small brushless motors for electric vehicles.
Fortunately, there are many manufacturers of 18650 lithium batteries. Japan has Panasonic Sanyo, and South Korea has Samsung LG. The supply chain is mature and the quantity is huge. These millions of cells are really a drop in the bucket for them.
Lu Yunhao was initially troubled by Ele.me's move to land in the Shanghai stock market, but he accidentally hit it and was struck by Li Mu again.
Zheng Chao found him in a hurry and told him the bad news. The electric car factory that had just signed a contract with them had suddenly tightened its production capacity because part of its production capacity had been given to Ele.me.
Now, Ele.me’s electric cars are coming out of the production line one after another like sausages, while Lu Yunho’s electric cars are being produced slowly like squeezing out toothpaste.
After communicating with the manufacturer, the manufacturer said that there was no solution for the time being and they could only produce at the current speed.
Ask them for compensation. They have no objection, but the meaning is very simple. If you want compensation, then go to court. If you go to court, we will stop production and fight with you.
Lu Yunhao and the others were inexperienced, and the liquidated damages themselves were not high. It was simply not worth the gain to break up at this time.
Just when Lu Yunhao was almost tortured to the point of collapse, IDG Capital asked him to solve the problem of merchants' computers as soon as possible, because at least there is another advantage now, that is, Li Mu has helped these merchants connect to the Internet. If he doesn't quickly configure computers for them, By the time the platform is launched, merchants may not be able to access it yet.
(End of chapter)