Lu Yunho was played by Li Mu until he collapsed.
He himself was one of the users who received the pop-up prompt. When he saw Li Mu adding more pounds to the discount, he jumped up in anger and cursed his mother.
"What do you mean, what do you mean? What does Li Mu mean by this? Is he shameless? Doesn't he want money? With such a huge discount, how much money does he have to lose in one day!"
Lu Yunhao thought that the Jianghu aura in him was quite blind, but he didn't expect that in front of Li Mu, he would be unable to kneel down with his tricks.
He really couldn't understand Li Mu's pursuit and interception. It was like playing backgammon. If he played one piece, Li Mu could not wait to play ten pieces. Let alone let him make five pieces in a row. Even if he could make two pieces in a row, Li Mu would not give him the chance.
He previously thought that he was avoiding the main battlefield of Ele.me and running from Yanjing to Shanghai to develop, but he did not expect that Li Mu immediately chased him and deployed heavy troops to fight him.
Now, Li Mu is obviously in a life-and-death attitude.
Lu Yunhao has been preparing for Niu Waimai for so long in order to quickly accumulate tens of thousands, hundreds of thousands or even millions of users. But now, even hundreds of users a day cannot be guaranteed.
The new materials that everyone worked on all night last night were discarded by Li Mu before they were put to use today.
Zheng Chao answered the phone and reported to him: "Mr. Lu, it seems that Li Mu only offered the new discount to users within our coverage area."
"What's the meaning?"
Zheng Chao said: "In other words, he does not need to reduce prices for all Shanghai stock market users, he only needs to reduce prices for the users we cover."
Only then did Lu Yunhao realize that Li Mu could still make such an accurate pop-up window.
He said desperately: "Then if this happens, aren't we doomed? As long as we give discounts, Li Mu will give us more than we do. He is completely suppressing us."
Zheng Chao said: "Looking now, Li Mu's strategy is to suppress us. We have no other way now but to compete with him on price and discounts."
"I can't beat him. The key is." Lu Yunhao said: "You can't let me come up with a discount strategy of nine yuan off for every ten yuan spent, right? Then wouldn't we have to lose money?"
Zheng Chao said: "Mr. Lu, we have no chance to compensate now. Users can't come in. We can only wait for death."
Lu Yunhao understood instantly.
Yes, it seems like I am losing several dollars per order now, but damn, there are no orders at all now, and I can't even lose money even if I want to.
If that's the case, what else is there to care about? Continue to increase the ratio until you can lose money.
Because only when users come in will you lose money. If you don’t lose money, it means there are no users. If a platform has no users, isn’t it a dead end
In fact, Lu Yunho is really not a qualified entrepreneur, at least not a qualified entrepreneur in the technology field.
First of all, he did not experience a good higher education;
Secondly, he has not experienced enough professional training;
Thirdly, he himself has no logic for Internet and technology entrepreneurship.
What he relies on, in addition to deception, feelings, and ingenuity, is also wishful thinking.
He believes that if the "notepad" function in a mobile phone is developed to the extreme and everyone applauds it, the mobile phone will be able to sell many units and even become popular on the entire Internet.
However, people who really understand hardware, software, and manufacturing know very well that whether a mobile phone can sell well, hardware, software, design, craftsmanship, and price are all key.
Do you really think that if you hand-sewn a steering wheel with crocodile leather and put it on a Xiali, you can sell it for the price of a Mercedes-Benz
How is that possible, old man? Are you crazy or is the person buying the car crazy
If a person like this does not change his thinking mode and calm down to truly accumulate useful knowledge, no matter what technological product he makes, he will not be successful.
However, such a person also has his own use. If he gives up technology entrepreneurship and goes into micro-business, he should still be able to make some achievements.
Now, Lu Yunhao doesn't realize at all that he is being pulled into a bottomless quagmire by Li Mu. Moreover, until now, he has not really fallen into it. Li Mu is still waiting for him to continue to sink deeper and deeper.
Lu Yunhao is only thinking now, I need users, I need to lose money, only in this way can I truly gain a foothold.
Therefore, he immediately further adjusted his subsidy strategy and continued to increase subsidies and cash rebates.
Now, if a new user registers on his platform and then buys a takeout order for ten yuan, he can receive subsidies and cash rebates, and in the end, he only spends two yuan.
When Lu Yunho's team printed out the updated promotional materials the next day, Li Mu did not use the previous trick of getting lower than him. Instead, he directly called the person in charge of Ele.me and told him that from now on From the beginning, within the coverage area of Lu Yunho’s beef takeout, we were only one yuan more expensive than him.
The people below were a little worried and said, "Mr. Li, didn't you want to suppress everything before? If we stop now, Lu Yunho's user base will definitely hit a breakthrough... "
Li Mu said: "Fire suppression is very good, but if you can't suppress the opponent, you won't be able to fire a single shot. I'm waiting for a price where Lu Yunhao will lose more money. Now that the price has been reached, let Lu Yunhao also fire two shots." "
If Li Mu was consistent with Lu Yunhao when he lost three yuan per order, it would not be painful enough for Lu Yunhao.
Now a single order comes with subsidies and costs, at least a dozen yuan loss, which is enough to make Lu Yunho feel painful.
Under this situation, Lu Yunho's company account is like a rice bag with a hole in it. The rice is flowing out. It depends on how long his little money can last.
If Lu Yunho can no longer hold on and wants to reduce subsidies, then users will be like a flash in the pan to him, and they will immediately flock back to Ele.me.
If he has to hold on, it depends on how patient the capital behind him is.
Li Mu can lose millions or even tens of millions in one day in Zhonghai. If the people on Wall Street behind him can also afford to lose money, then everyone can lose money together.
Anyway, in the end, my own money subsidizes domestic users, and American money also subsidizes domestic users.
If Li Mu ends up losing 200 million, these 200 million will be earned by domestic restaurants, riders, and electric vehicle manufacturers. At the same time, it will also be earned by ordinary people who order food in China.
Similarly, if a Wall Street boss in the United States loses 200 million in China, the money will still go into the pockets of domestic restaurants, riders, and users.
So from this point of view, the losers are those on Wall Street. As long as they are willing to lose, Li Mu is also willing to lose, and he will accept a loss of 10 billion.
The key is that he understands in his heart that the big guys on Wall Street are doing it for the sake of losing a billion dollars. This kind of thing that is deeply mired in war is actually what they fear the most.
On this day, Lu Yunho finally felt proud.
Because the discount is indeed very strong, it is one yuan cheaper than Ele.me, so its user base has increased greatly.
The number of users soon exceeded 1,000, 50 million, and 10,000.
Then some users place multiple orders a day, probably because one person orders all the meals for the family. The more they order, the more they save, and the more Niu Waimai loses.
The most proficient user made over a hundred yuan in subsidies from Niu Takeout in one day.
Together with the company's operations, rider team, and various subsidies, Niu Takeaway is losing nearly one million a day. Lu Yunhao doesn't feel uncomfortable, but feels that I have finally vented his anger.
Aren't you, Li Mu, trying to block me? Isn't it better to let me break out now
At this time, Lu Yunhao was not happy for long, a big trouble came.
Not enough riders.
Shipping capacity has reached a bottleneck.
It was originally promised to be delivered within half an hour, but now there are so many orders from riders that they can't deliver so many orders even if they work hard.
At the same time, the system is still accepting orders.
The average delivery time of each order suddenly increased from the promised half an hour to the actual more than an hour.
For more than an hour, the delivery time is still gradually lengthening.
Users called to complain, but soon they couldn't even get through to customer service because they only had five customer service calls in total...
In the end, the customer had no choice but to wait for more than an hour. Who allowed him to take advantage? The two of them made a single rice bowl for two portions. It only cost two yuan in total. What more did he need a bicycle
It’s not easy to be a rider in Niu Delivery. The battery life of electric vehicles is very poor, and the number of orders is overwhelming. Now that I can’t make more than a dozen orders, I have to replace the battery quickly. I’m worried to death.
Mobile battery swapping stations are also not available.
It takes them more than eight hours to charge a lead-acid battery, but it takes less than an hour to empty a lead-acid battery.
Lead-acid batteries do not have any fast charging technology, so they can only plug in the battery and wait for it to charge slowly, so at night, half of the riders have no power to replace.
If there is no electricity to replace, it means that order delivery is completely paralyzed.
It's getting cold now.
During the dinner rush hour, more than half of the electric vehicles were parked. The riders could no longer run and did not dare to take orders. However, the system was still automatically sending orders to the restaurant.
The restaurant doesn't care whether the rider delivers it or not. As long as the order comes in, click to accept the order immediately, and then the food will be made and waited for the rider to pick it up.
For the users of Niu Waimai, they can accept waiting for an hour and a half for a meal, but they cannot accept the result of not being able to eat.
Lu Yunhao was so worried that he was bald. He had never thought of this.
When we were unable to receive orders before, the capacity was so redundant that with hundreds of riders, one person could not receive even one order a day.
Now when we can receive orders, the shipping capacity is suddenly overdrawn. One meal is an order for 10,000 to 20,000 woolen sheep. There are three to four hundred people, and 10,000 to 20,000 orders are delivered. The average order per person is 100 There are many, and they are all concentrated in this one-hour period. It is impossible to run through even if you are exhausted.
What's more, more than half of the cars are stuck...
Lu Yunhao was so anxious that he was sweating profusely and walked around the office repeatedly shaking his hands: "Oh my, my, how could I forget this..."
At this time, Zheng Chao came over and said, "Mr. Lu, Ele.me has suspended subsidies now!"
"What?" Lu Yunhao's eyes widened: "These grandsons are too thieves. Seeing that our delivery is paralyzed, they will suspend subsidies?! They are bullying people!"
(End of chapter)