For Li Mu, the money is not free. Since Lu Yunhao’s orders have been unable to be delivered and are completely paralyzed, I continue to give various discounts at this time. Aren’t I beating myself up
Therefore, Lu Yunhao's cattle delivery was suspended, and Li Mu also began to cut losses in time, waiting for Lu Yunhao to recover before fighting again.
However, the current problems of Niu Takeaway are more serious than Li Mu imagined.
It is not a problem of insufficient transportation capacity, but a problem of basic loss of transportation capacity.
Originally, the delivery riders could still deliver some orders, but now, most of the riders have hunkered down, and the batteries at the battery replacement station have been replaced, making it impossible for the riders to continue delivering orders.
As a result, users who ordered food but couldn't wait for a long time had no choice but to choose a refund.
An even more embarrassing thing happens on the refund side.
The payment channel of Niu Waimai is a payment interface that cooperates with the Shanghai Stock Exchange Bank. The transfer efficiency is very high, but the refund efficiency is very slow.
Lu Yunho had never thought about sorting out the refund process of payment channels before, so his refund will take at least 1-2 working days to arrive after the user initiates it and the platform agrees.
This makes the user experience worse.
I ordered a meal and paid for it, but I couldn't get the meal and the money couldn't be refunded. I called customer service, but the customer service agent was always busy.
The five customer service girls who answered the phone never thought that the content of their work would suddenly turn into scolding.
Every incoming call was made with curse words. Users were extremely angry about the platform’s performance, so all their anger was vented on the customer service staff.
The five little girls were scolded and cried in no time.
Not only that, there are also a lot of people on Weibo criticizing Niu Takeout. The content of the scolding is nothing more than that the food cannot be delivered, the money cannot be refunded, and the customer service phone cannot be reached.
Lu Yunhao raised his head anxiously, but this night, no one could help him solve the problem at hand.
The reputation of Niu Takeaway collapsed in one night.
Lu Yunhao had no choice but to post an explanation on Weibo himself, saying that his team of riders had encountered some problems and was coordinating to solve them. Refunds for all orders would be received within two working days. At the same time, he also promised to compensate One three-yuan coupon per account.
However, netizens did not buy it at all.
Compensate for coupons? Are you kidding me? With your delivery efficiency, who would dare to use it in the future
When people order takeout from Niu, the main purpose is to eat, and secondly to enjoy subsidies and exemptions. If you can't even eat, what's the point of sending more coupons
Lu Yunho knew that he was in the wrong. After posting this Weibo, he did not make any further statements in the face of doubts from netizens.
However, his Weibo account was quickly taken over by angry users, and there was a lot of abuse.
Lu Yunhao could only immediately call the leaders of the rider team for a meeting, and as soon as the meeting began, he scolded a few people.
These people feel extremely aggrieved. There are several reasons why the rider team has problems:
First, the number of riders is small, there are only 500 riders in total. One hundred riders were run on the first day, and the remaining 400 riders broke their legs today and could not cope with so many orders;
Second, the performance of electric vehicles is so poor that they run out of power after running for a while, and then they rush to replace the batteries, but the charging efficiency cannot keep up. Everyone replaces all the batteries that can be replaced, and in the end, they can still push the electric vehicle when they run out of battery. Going to deliver goods
So, after Lu Yunho vented his dissatisfaction, the head of the rider team said: "Mr. Lu, if we can't solve the problem of the rider team, the situation will definitely be the same tomorrow morning, and there is nothing we can do."
Lu Yunhao asked Zheng Chao: "When will the second batch of electric vehicles be delivered?"
Zheng Chao said: "They said the bus would leave the day after tomorrow, and it should take about four days to reach Shanghai."
"Four days?!" Lu Yunhao raised his eyebrows: "The day lilies have been cold for four days!"
"There is nothing we can do, Mr. Lu." Zheng Chao explained seriously: "The electric vehicle manufacturers we cooperate with have all received large orders from Ele.me, so the delivery speed to us is much slower."
Lu Yunhao yelled: "This is your problem. What I want is for you to give me a solution, not to tell me that you can't do anything! You can't do anything, he can't do anything, and everyone can't do anything. Then our company Are you going to do it again?!”
Zheng Chao said: "Under the current situation, we must wait patiently. It will take four days for the electric vehicles to arrive, and we have to recruit more riders. The whole work is like a chain, and it doesn't matter if any link is broken."
Lu Yunhao asked: "Can you buy me a batch directly from all the stores selling electric vehicles in Shanghai tomorrow?"
"Okay, okay." Zheng Chao said: "But in this case, first of all, the purchase price will definitely be much higher. What we get from the manufacturer is the factory price, and what we buy from the terminal market is the retail price. The price difference for a car is several hundred yuan. It’s so normal. Moreover, there are all kinds of electric vehicles on the market. Although their batteries are made of the same material, which are lead-acid batteries, the key is that their battery specifications and molds are different. By then, there will be no way to use the batteries from the battery swap station. What about the battery life of these cars? In the long run, we will definitely use a unified system that will save trouble, effort and cost. If there are many types of models and many types of batteries, it will cause a lot of cost waste... "
Lu Yunhao said with a cold face: "It doesn't matter if the cost is wasted, what I want now is to quickly improve our delivery capabilities!"
With that said, Lu Yunhao added: "You immediately start preparing to recruit new riders. Recruit at least 500 people first and buy a batch of electric vehicles so that they can start taking orders the day after tomorrow!"
Zheng Chao said: "Mr. Lu, the riders need to be trained. Just recruit them and take orders. I'm afraid they won't be able to handle it at all."
Lu Yunhao shouted: "This is your problem. My requirement is that 500 riders must be on duty the day after tomorrow. In addition, when the next batch of electric vehicles arrives, I will immediately expand the rider team to 1,500 people. If this problem cannot be solved , the leader of the rider team resigns, you will deduct one month’s salary!”
Zheng Chao was bald with worry, but he had no choice but to nod in agreement.
…
The next day.
In order to ensure user experience, Niu Waimai limits the flow of user orders.
When the platform believes that the orders exceed the delivery capacity, the platform will prompt other users that they are temporarily unable to place orders. As a result, the restaurant will not be able to accept orders.
Although this has resulted in the loss of a large number of wool-picking orders, at least it can achieve immediate delivery of orders that have been placed.
However, the overall process optimization of Niu Waimai is far less than that of Ele.me, so their order delivery time is longer than that of Ele.me, and the overall operation efficiency is low.
During the peak dining period, four hundred riders delivered just over a thousand orders in total.
Although the remaining users still want to make money, the platform no longer accepts orders, so they can only give up Niu Takeaway and continue to choose Ele.me to receive orders.
Lu Yunhao made some calculations. With the current delivery efficiency, if he wanted to cover the urban areas of Shanghai and prevent over-capacity, he would need at least 8,000 riders or even more.
Lu Yunhao felt panicked when he thought about the support and management behind the eight thousand riders.
He now feels more and more that O2O is really not something that humans do. Others start a business and build a website, stare at a bunch of technologies in the office, quickly develop it and put it online, and then a large number of users can access it. It’s nothing. The threshold is nothing more than upgrading the bandwidth when there is a lot of traffic.
However, things like O2O are completely contrary to the traditional Internet.
O2O requires a lot or even a huge amount of offline work. The total number of people working in the company may only be thirty or fifty, but the total number of people running around outside doing offline work is thousands.
Once you work offline, you have to consider all aspects, not only people and horses, but also logistics and supply.
For 8,000 people, they need 8,000 electric vehicles and at least 40,000 lead-acid batteries or more. Each battery weighs at least 20 to 30 kilograms, and a truck can only cost about 100 yuan at most. How many cars can 40,000 batteries fit in
So you can see how awesome Li Mu is. The car is custom-made, and its actual endurance is three times that of the Niu Takeaway electric car. A car with two batteries can run as far as a car with eight batteries. This gap will increase the additional cost.
Thinking of this, Lu Yunhao even thought that he might as well let the riders bring their own transportation and not give them the leisure time.
But this can only be thought about. After all, Ele.me has set a precedent. The company provides electric vehicles, but when it comes to itself, riders are asked to buy them themselves. How can the riders be willing to play with me
He felt more and more that he had been dragged into the swamp by Li Mu. Now that he had taken the first step, he could not retreat and had no choice but to go on.
The only good thing is that Niu Takeout now has thousands of repeat customers, which at least proves that he is not useless.
At the same time, Ele.me has been developing steadily and rapidly in the Shanghai stock market.
Due to the expansion of the production of electric vehicles, Ele.me's rider base in Shanghai has become larger and larger. No matter how many orders there are, Ele.me has not fallen into the predicament of poor operation.
Moreover, Ele.me can always guarantee stable delivery within half an hour. In Shanghai, the average delivery time for an order is even less than 20 minutes.
Many users who pay more attention to food delivery time and dining experience have given up on the discount offered by Niu Wai.
Because although you may spend one or two more yuan with Ele.me, at least you can have a hot meal, but with Niu Niu takeout, you may not even have the chance to place an order.
Facing the current situation of Lu Yunho being pinned to the ground and being rubbed by Li Mu, IDG was also worried and bald.
Although they don't care about money, they still hope that the money will at least make a sound.
The current situation of Niu Takeaway is that it is not a good idea to spend money. Not long after it was launched, its reputation was a mess. Not to mention that it is not the same as Ele.me, even ensuring stable operation is a problem.
Moreover, IDG also realized a very critical problem. Lu Yunhao simply did not have the control ability they imagined.
Some people are born to be generals, and they can still command tens of thousands of people in an orderly manner and with tacit understanding.
However, some people are born to be small squad leaders. They can manage a dozen people clearly, but when there are more people, they immediately become confused.
Lu Yunho is obviously the latter, and now that the beef delivery is in his hands, it is like a piece of cake.
If this project were left in his hands, there would be almost no hope of success...
(End of chapter)