In the Niu Waimai project, although IDG holds 80% of the shares, the contract also states that within two years, they have no right to interfere with the company's operations.
In other words, they have no right to interfere with Lu Yunho's decision-making.
Now, Lu Yunho and his cow takeout are like a cow being led by the nose by Li Mu, which makes IDG very anxious.
Therefore, IDG immediately communicated with Lu Yunhao and asked him if there was a way to break through the current traffic limiting barrier, otherwise the website would never be able to develop in the long run.
Lu Yunhao could only explain that the production and endurance of electric vehicles are now a big problem. The overall demand for the platform cannot keep up, and can only be improved a little bit. However, he told the people at IDG not to worry, because his people have already started to work in the Shanghai stock market. Purchase large quantities of existing electric vehicles in the retail market.
In order to solve the problem on the distribution side as soon as possible, Zheng Chao sent people to clear out more than a dozen electric vehicle stores.
As long as they are electric cars, no matter what brand or model they are, we will get them all. According to Lu Yunhao's request, we will collect 500 cars first.
At the same time, their local promotion team also began to recruit riders throughout the process, thinking of quickly expanding the rider team.
In order to fulfill Lu Yunhao's request, the team recruited almost all kinds of idle and unemployed people. Many people seemed unreliable, but for the task, Zheng Chao had no choice.
As soon as the person in charge of IDG heard that he could only solve 500 vehicles with such great efforts, he immediately became anxious and blurted out: "If it doesn't work, let the riders ride bicycles to deliver them! Immediately recruit 2,000 people and give each of them a bicycle." A bicycle and let them start taking orders immediately.”
Lu Yunhao said, "Our rider's delivery radius is five kilometers, which means that the theoretical farthest order is ten kilometers from the merchant to the user. Even if one order can be completed by riding a bicycle for half an hour, the physical exertion of the rider will It’s also amazingly big. How many orders can I make in a day if I keep running like this?”
After saying that, Lu Yunhao added: "Also, it is difficult to recruit people for electric vehicles, let alone there are no electric vehicles, only bicycles? In this case, we have to increase the basic salary. The cost of this back and forth is too high. .”
The person in charge of IDG said angrily: "What we want is the number of users and orders. The platform data must be good, and only then can we increase our own value and successfully carry out the next round of financing. If you don't increase the order volume now, we will still How to carry out capital operation? It is difficult for the Shanghai stock market to do this. How do you expect to expand to other cities? "
Then, without waiting for Lu Yunhao to respond, the other party continued: "Mr. Lu, investing your 20 million US dollars is not enough to allow you to expand your front line. If you want Niu Waimai to have a chance to cover the whole country, then You must continue to raise, raise and refinance. The most important thing in raising money is data. If the data cannot be generated, no one will invest in you. When the 20 million US dollars are spent, the project will go bankrupt. I hope You can put all your energy into improving data, nothing is more important than data!”
Lu Yunhao felt a headache.
On the one hand, there are all kinds of curses that Li Mu has put on himself, and on the other hand, there is strong dissatisfaction from the capital side. If he does not quickly make progress in this project, it may be like IDG said, if he spends all 20 million US dollars, the project will be over. bankrupted.
The data they want is nothing more than the number of platform users, order volume, and transaction volume. Now, by offering large discounts, they can increase the number of platform users, but the order volume and transaction volume are stuck in the delivery process.
In other words, if a way can be found to quickly improve delivery capabilities, the data of the entire platform will be greatly improved.
Are bikes really the solution
Lu Yunhao found Zheng Chao, told him the idea, and asked for his opinion.
Zheng Chao turned pale after hearing this and said, "Mr. Lu, if you are recruiting riders now, the basic salary for each person is only 40 yuan a day. This is when we are allocating electric vehicles. If it is a bicycle, there will be no one who can earn 60 yuan a day." If you’re willing to do it, riding a bike and delivering food for eight hours non-stop would be unbearable even for an Iron Man.”
"And, think about it, we gave them 60 a day, but the orders they delivered every day were much less than those who rode electric bikes and got 40 a day. So how much is the average delivery cost of an order for them? In that case, we still have to lose money? We may lose nearly ten yuan in delivery fees alone."
Lu Yunhao said: "The problem now is that we must quickly increase the order carrying capacity. Apart from this, do you have any other good ideas? If an electric vehicle cannot keep up with battery replacement, it will stop after running for one or two hours, and the remaining time will be spent on everything. If not, we might as well let them ride bicycles!”
Zheng Chao took a deep breath and asked, "Then I will purchase a batch of bicycles and try them out first?"
"Hurry!" Lu Yunhao said: "Buy a thousand bicycles first and get this matter started quickly."
…
The news that Niu Waimai was recruiting bicycle delivery riders on a large scale in Shanghai reached Yanjing. Li Mu was dumbfounded after hearing this.
You have to use bicycles to deliver goods. It can be seen that Niu Waimai now has a very strong desire for platform data.
However, the efficiency of food delivery by bicycle may not be a quarter of that of an electric vehicle. If it were done this way, wouldn't the cost be horribly higher
Originally, the food delivery platform has not started taking profits from merchants, providing discounts, subsidies, and raising riders. Calculated with so many costs, Niu Food Delivery will lose more than ten yuan for every order it takes, which is currently estimated at 20 million US dollars. It has taken less than half of it to burn. How long will it take to burn it
Thinking of this, I decided to continue to increase the overall operating cost of Niu Takeout.
First, he asked the person in charge of the Shanghai Stock Exchange to increase the rider's basic salary to 1,800 yuan a month;
Secondly, he also requested that the overtime compensation function be launched on the Shanghai Stock Exchange. That is to say, if an order is not delivered for more than 30 minutes, it will be paid 3 yuan in cash; if it exceeds 40 minutes, a compensation of 5 yuan will be paid; if it exceeds 60 minutes, the order will be waived.
Currently, Ele.me’s data on the Shanghai stock market shows that the order delivery rate exceeds 95%, the delivery rate within 40 minutes is 98%, and the delivery rate within 60 minutes is 99.8%. Except for unexpected situations and force majeure, the delivery rate is almost 99.8%. There are no delays on Ele.me.
This is also related to Ele.me’s internal order dispatch process.
Li Mu has long explained that he cannot send a large number of orders to a single rider, nor allow a rider to receive a large number of orders. Unless there are orders that are very similar to the rider's route, the system will automatically dispatch them to the rider. In other cases, it is absolutely impossible to let the rider Try your best to grab the order yourself.
Later generations of food delivery often have problems with timeliness. On the one hand, in order to receive more orders, the platform will accept all orders and then give them all to the riders. On the other hand, the riders are constantly grabbing orders, hoping to make more money.
Originally, the order from A to G could be processed in 20 minutes at the fastest, but the rider picked up another one from B to C, another one from D to E, and then grabbed another one from F to G. Then we pick up food, deliver food, pick up food, deliver food all the way, and even pick up food, pick up food, pick up food, deliver food, deliver food, deliver food. With this way, there will always be one or two orders at the end. time out.
However, the service quality of the food delivery platforms of later generations is very average. For them, profit is always the top priority, so they also acquiesce in such operations. If you want to get the meal quickly, you have two choices, either you If you are a member, you either spend money to buy a so-called punctual treasure.
Punctual products are even more deceptive. You spend money to buy them, and the rider may give you priority. Sometimes, in order to give you priority, they have to go through a big circle, which will cause further delays in subsequent orders.
Sometimes, the rider himself is unwilling to bear the consequences of delay and calls you directly, using various weak reasons to beg you to allow him to click delivery in advance. Most people are thin-skinned and think that the delivery master will not be easy, so they just let him He ordered.
In this way, the punctual treasure you bought will be useless and your money will be wasted.
Some unknowing food delivery chefs will deceive you, saying that it will arrive soon and order delivery first. After the deception succeeds, they will directly put your priority to the last, and then rush to catch up with other orders.
In this way, you may not have eaten for an hour and a half. When you are full of anger and waiting for the delivery man to come to your door, he will apologize to you with a bitter look on his face. I'm sorry, the road is too busy. , I'm sorry, the car broke down, I'm sorry, I fell down, I'm sorry, I had an accident. In short, he will make you feel very pitiful for him. As for the fact that you have been hungry for an hour and a half, compared to Nothing at all.
You sometimes think that the platform has the addresses of riders and users, especially riders. The real-time address is within the monitoring range of the platform. For some orders, you wish that the rider would have already ordered delivery when he was five kilometers away from the user. Is your platform blind? ? Can't you see it? Couldn't the system background detect such a problem? Why are riders still allowed to take advantage of this loophole
In fact, the platform is well aware of these behaviors and is not willing to interfere at all.
why
Because, since you, the user, are willing to be fooled by irresponsible food delivery chefs, then of course I would be happy to see such a result, so that the food delivery people can take more orders.
This means that the entire platform is colluding to consume the kindness of users. If you are very angry, what should you do? You can only click Complain at the end, but if you click Complain, regardless of whether it will be useful, you will encounter the same problem next time.
Therefore, since Li Mu started working on Ele.me, he has required that in most cases, riders only deliver orders one by one. The system will not send more orders to riders, and riders cannot take the initiative to grab orders to ensure the timeliness of delivery.
At the same time, he fixed the activity range of each rider within a five-kilometer radius to ensure that riders can complete an order quickly while riding an electric bicycle.
If there are really tailwind orders, the system will certainly not be stupid. For example, if three people in the same building order from the same restaurant, then as long as the system gives the first order to a certain rider, then the subsequent orders will also be given. In this way, this master can deliver more orders and improve efficiency while ensuring timeliness.
Therefore, with the support of such a system algorithm, Li Mu dared to play overtime compensation with Lu Yunho.
With overtime compensation on Ele.me, only 2% or even 1% of orders may actually trigger the compensation conditions. However, if Lu Yunho’s cattle takeout also has overtime compensation, then his trigger rate is hard to say...
(End of chapter)