Soon, Ele.me launched the overtime compensation function in a very high-profile manner.
The twelve-character slogan of "Be assured, deliver on time, compensate for overtime, and receive payment in seconds" not only demonstrates Ele.me's determination to deliver on time, but also addresses the beef takeout next door, which has difficulty even being on time.
Ele.me’s advantage is further expanded with overtime compensation.
After Lu Yunho learned the news, he no longer had the energy to curse.
He now finally feels the absolute power of a strong man. Once you declare war on a strong man, he will take off his suit and shirt and launch an indiscriminate and violent attack on his whole body. The key is that this game is not a round game. , there is no referee, this is a life and death battle between you and me.
Lu Yunhao confidently stepped onto the battlefield. He thought he could use some low-level moves to snatch a bite of food from Li Mu, but unexpectedly, Li Mu came up and punched him in the face. He didn't even recover from the punch. Come, and then he kicked him again. He just fell down, and before he could get up, someone was riding on him, and he was shooting from left to right again.
Now, before he has solved the problem of the rider team, Li Mu has come up with another trick of overtime compensation. As long as the order is not delivered for more than half an hour, he will pay immediately. This is simply a bastard routine! Consumers have never had any dissatisfaction with your delivery time, so why would you go to trouble to introduce such an overtime compensation function? Are you trying to raise my bar again
Lu Yunhao was really convinced. He even regretted it now. If he had known that doing this thing would be so stressful, it would be better to be an English teacher in the south. At least he wouldn't have to be so miserable and anxious.
In the past few days since he started making beef takeout, he had hardly had a good night's sleep. The huge pressure came from all directions, which was simply unbearable.
Now, not only does he have to endure repeated attacks from Ele.me, but he also has to bear all kinds of accusations from the capital behind him. It's like being thrown into a big pot to boil. The water is capital and the fire is Li Mu. Li Mu has turned the original The water that is as comfortable as the mother's body is getting hotter and hotter, making the originally comfortable self more and more uncomfortable.
His employees asked him, since Ele.me has launched overtime compensation, should we also launch a similar function
Lu Yunho's first reaction was, screw him.
Will I be compensated if I go online overtime? Am I crazy or are you crazy
Never go online!
Otherwise, wouldn't you just dig a big hole for yourself
At that time, if the distribution collapses, your losses will further increase. What will you do to carry it then
However, just when Lu Yunhao made up his mind not to pay overtime compensation, Zheng Chao told him that since Ele.me launched overtime compensation, the number of Niu Takeout users and orders had begun to decline.
If a user runs out of coupons, or the most useful small-amount discount coupons, they will immediately return to the Ele.me platform to place an order and enjoy the stable delivery speed within half an hour.
What is left of Niu Waimai is a bunch of wool-gathering users. Zheng Chao can even imagine that once Niu Waimai stops subsidy, or the subsidy is no longer higher than Ele.me, these wool-gathering users will immediately return to Ele.me. embrace.
Therefore, if this continues, even if Niu Waimai is busy with orders every day, it will face two situations. One is that it keeps losing money and losing money again, and the other is that it is never able to cultivate its own loyal users.
This is like a person who is not popular but insists on making friends. What should he do? You can only rely on spending money on these friends to keep them by your side.
These people themselves have no friendship with themselves at all. Once they run out of money, these people will immediately stay away from them, and there will be no friendship at all.
If this is the case, then everything about Niu Waimai is just a castle in the air. Even if all 20 million US dollars are spent, it will not retain many loyal users. When the time comes, they will still run back to the embrace of Ele.me.
what to do
Lu Yunho’s head is as big as a bucket.
After much thought, he came up with a solution,
First, a notice is released that supermarket delivery will be launched soon, but the specific time of launch is not clear, as well as the specific compensation measures after the launch. It is just to tell everyone that this function will be launched soon.
Then, quickly get those thousand cyclists on duty and let them quickly join the delivery army.
At present, one thousand bicycle delivery persons of Niu Waiwei have arrived one after another and are undergoing a one-day basic training. Once they know how to take orders and how to deliver orders, they will be immediately thrown into the fierce battle between Niu Waiwai and Ele.me. Heartland.
A thousand bicycle delivery people are paid 60 yuan a day, but their working hours are less than ten hours a day. That is to say, under normal circumstances, they can only run more than 20 orders a day, and 30 hours a day. Alone is already the limit.
This is just a theoretical value. If the order distance is generally far away, then this number will be discounted.
It would be even more unreasonable if the delivery person's own physical strength is relatively poor.
However, in order to prevent some people from messing around, Niu Waimai has set a minimum amount of tasks for bicycle riders. They must complete twenty orders every day in order to get the basic salary of the day. Otherwise, five yuan will be deducted for each order less, until Until all deductions are made, if the player fails to meet the standard for three consecutive days, he or she must be eliminated.
Lu Yunhao hopes that these 1,000 bicycle delivery people can increase the order turnover speed of the entire cow takeout and at the same time share the pressure of food delivery during peak periods. If these 1,000 bicycle delivery people can perform well, they can reduce the proportion of overtime delivery to less than 10%. , then you can announce the official launch of overtime compensation.
If the proportion is higher than 10%, then the launch of this function will be postponed indefinitely.
On the first day that a thousand cyclists took up the job, the order volume of cattle takeout was indeed alleviated to a certain extent. However, among a thousand cyclists, more than 80% did not complete the 20 orders required for a day.
The reason is mainly because the order distance is relatively long, and the five-kilometer radius is still a very big challenge for cyclists. Many people don’t feel much about riding a bicycle at first, but after riding for more than ten kilometers, the feeling of fatigue starts to double.
The first two orders may run quite smoothly, but after that, it becomes more and more tiring and slower.
In particular, each order requires you to go to the restaurant to pick up the food first, and then go to the user to deliver the food. Sometimes it is completely random movement within a wide range of five kilometers, which consumes a lot of exercise.
Niu Waimai would like to use system algorithms to reasonably receive orders and plan routes for their riders. For example, it would try to accept orders where merchants and users are relatively close to the riders. However, this algorithm cannot be supported by the current Niu Waimai.
First of all, they have no way to locate their rider's position, because their rider only has a 2G mobile phone and no GPS module, so he cannot report coordinates to the server. Therefore, they have no way to reasonably assign the rider based on his location. Order;
Secondly, their system does not create its own electronic map based on actual coordinates.
If you want to mark the location in your own server, you first need a set of electronic map data, and the backend system needs to support this set of electronic maps. Only in this way can their location information be marked.
It's like a person's brain. If he doesn't have a rough prototype template of the American map in his mind, and you tell him Manhattan, New York City, what is recorded in his mind is this line of text "Manhattan, New York City", and he doesn't know it at all. I don’t even know where in the United States this damn Manhattan borough of New York City is, I don’t even have a rough idea.
In this case, if you tell him that there is an order that needs to be picked up from Central Park in Manhattan, New York, and delivered to 35 Sixteenth Street, this person has no other concept of these two locations at all, because in his brain There is no base map.
If Niu Waimai wants to coordinate the merchant's address and the recipient's address in its own system, then their system can determine which of the four addresses A, B, C, and D are closer together. Recently, which two combined orders are the most convenient and easiest to add other orders to combine delivery.
When they launched in a hurry, they had many technical loopholes that were not resolved, and it was impossible to take care of such a backend framework.
But Li Mu’s Ele.me backend architecture is different. Although Li Mu currently has no way to realize the function of real-time positioning of riders, Li Mu has at least integrated every district, every road, every street, and every building in the entire Shanghai city. The buildings have all been coordinated. In his backend, he already has the entire map and the coordinates of these addresses. If the system receives a large number of orders, it will first plan the delivery route that a single order needs to run based on the order, and then in this delivery On the basis of the route, other routes suitable for merging are added.
Niu Takeout will not be able to achieve this in another month.
Since it cannot be realized, it cannot provide any substantial help to its riders. Therefore, the distance between riders receiving orders depends entirely on luck. It is impossible to combine orders and run one or two more orders in one trip.
Since a large number of cyclists did not complete the required number of orders, they immediately lost interest in the job. Fortunately, Lu Yunho gave in in time and temporarily lowered the minimum order of 20 orders per day to 15 orders per day.
As long as you complete fifteen orders every day, you can get sixty yuan. The cost of one bicycle delivery order has reached four yuan.
But Lu Yunho could only grit his teeth and accept it. There was no other way. At least this would support the operation of the platform first and prevent many users from being able to place orders even if they wanted to.
The next day, most cyclists met the requirement of delivering fifteen orders in a single day.
Lu Yunhao breathed a sigh of relief, so he decided to continue to expand the size of the bicycle delivery team, adding another thousand bicycles and a thousand bicycle riders.
A few days later, Lu Yunho's team of more than 1,000 electric bike riders and 2,000 bicycle riders were able to basically meet the order demand in the current company's business coverage area.
However, the daily losses are still huge.
However, this is a breakthrough for the Niu Waimai team and the capital behind it. Although they owe money, everyone is still very optimistic about Niu Waimai's next development and believe that Niu Waimai's turnaround has come.
But at this time, the Shanghai stock market entered the rainy season of late spring and early summer, and a long-term heavy rain swept the entire Shanghai stock market...
(End of chapter)