After Ele.me’s merchants bowed to the platform, Niu Takeout’s life became even more difficult.
The most direct impact is that after Li Mu asked merchants to bear 50% of the subsidy, he increased the overall intensity of the subsidy. Now the intensity of the discount has exceeded that of Niu Takeaway.
Even with the same discount range, Ele.me’s operating costs are lower, which puts Niu Takeaway out of reach.
In addition, Ele.me’s delivery capabilities are getting stronger and stronger, and Niu Takeout has never been able to break out of that terrible cycle. More and more Niu Takeout delivery people, after knowing the difference between Niu Takeout and Ele.me, Choose to fall into the latter camp.
What Li Mu wants is very simple, that is, to ensure that the delivery capacity of Niu Takeout is never improved.
Therefore, as long as Niu Takeaway recruits people, Ele.me will poach people.
Even if the riders poached by Ele.me have redundant delivery capabilities, it doesn’t matter. Shanghai is a huge city, and Ele.me can put the poached riders into other areas of the city.
Lu Yunho has almost nothing to do about the current situation, but IDG is still urging him to find a way to break the situation as soon as possible to see how he can break out of the siege.
However, the current situation is far beyond Lu Yunhao's ability, and he has no way to control the current situation.
IDG is also increasingly desperate.
However, they have already invested 20 million US dollars together with other Wall Street tycoons. It would be really frustrating for them to give up at this time.
But if Niu Waimai wants to continue to develop, a large amount of funds must come in to break the situation.
For example, how to break through the shackles Li Mu imposes on cattle takeout in the delivery process
IDG representatives found many solutions after meeting with the Niu Waimai team.
First, develop your own lithium-battery electric vehicles and then manufacture them in large quantities. This cost is high, the cycle is long, and the results are slow. But once achieved, the current delivery dilemma of beef delivery can be solved once and for all.
Second, hire people with legal motorcycle licenses in Shanghai at high wages to deliver food for cattle, or rent their motorcycles from these people at high prices. However, at this stage, everyone with legal motorcycles in Shanghai has There is no shortage of money, so if you want to impress them, the cost must be very high;
Third, invest heavily in cyclists and increase the number of cyclists to 8,000. Once there are 8,000 cyclists in the urban area of Shanghai, at least 40,000 orders can be placed in an hour during the peak dining period. In this way, we can basically break through the shackles of Ele.me.
However, these three solutions all require a lot of funds, especially the second and third solutions.
But for IDG and other capital on Wall Street, it is not possible to stop losses and withdraw at this time, because in that case, the shame is secondary. The key is that all the money that has been spent has been wasted.
Thinking that Li Mu alone had dissed the entire Wall Street, these big guys in the capital circle gritted their teeth and decided to work harder. No matter what, they would break through Li Mu's shackles and seize market share with Li Mu.
Therefore, IDG and Wall Street capitalists decided to immediately invest 20 million US dollars in Niu Waimai. Of the 20 million US dollars, at least 10 million US dollars should be used in the second and third solutions, and then another 1 million US dollars should be invested. Develop lithium battery pack technology suitable for electric vehicles.
Ten million US dollars, which is almost 82 million yuan, once this money is taken out, it seems very easy to buy motorcycles and bicycles.
Lu Yunhao originally wanted to communicate directly with the Municipal Party Committee of Shanghai and ask Shanghai to solve the quota of at least 2,000 motorcycles in the name of foreign-funded enterprises investing in Shanghai. However, when Shanghai thought about it, Li Mu was also increasing investment in Shanghai. After careful consideration and consideration of the city's investment, Lu Yunhao's request was rejected.
Everyone knows that Niu Waimai took Wall Street's money to fight against Li Mu, and Wall Street had already offended Li Mu because of its excessive pursuit of profits. Now the food delivery business is one of the battlegrounds between the two parties. At this time, the Shanghai stock market will either If you want to join forces, you have to stand on the side of domestic enterprises. Nothing can be done to create convenient conditions for foreign-funded enterprises.
Lu Yunhao's plan to seek support from the municipal party committee hit a wall, so he immediately asked the local promotion team to issue a recruitment order to recruit legal motorcycle owners in Shanghai to join Niu Waimai's food delivery team. Motorcycle owners who bring their own motorcycles can get five Basic salary of 1,000 yuan.
Five thousand yuan is already a relatively high income in the current Shanghai stock market, but for most legal motorcycle owners, this income is not worth their full-time investment.
As a result, Lu Yunho only recruited about 300 motorcycle riders on this road.
However, the delivery time of three hundred motorcycle riders did make a huge difference.
First of all, these motorcycle riders basically don’t need to worry about battery life, nor do they need to invest a lot of time and energy in battery life. Even an ordinary 125 motorcycle can run more than two to three hundred kilometers with a full tank of gas, and its battery life is almost that of a lead-acid battery. Ten times that of electric vehicles, and the refueling time is too short. It can be done in a few minutes and the battery life can be reached from 0 to 100%. This is a speed that electric vehicles will not be able to achieve in the next few decades or even hundreds of years.
Secondly, Lu Yunho gave these riders who are not limited by battery life a higher reward for sending orders in order to let them run faster. If a motorcycle rider works hard for eight hours a day, his daily income can exceed 300 yuan.
This is really impressive. In this day and age, if you work hard, you can earn a monthly salary of over 10,000 yuan, which is definitely a super high income standard.
At the same time, the motorcycle rental business has also made some progress.
They rented more than 200 motorcycles of various types at prices that were more than double the market price.
Later, they found more than two hundred riders from the rider team who could ride motorcycles and directly upgraded them to motorcycle riders.
With five hundred motorcycle riders, Niu Takeaway took a huge step in one fell swoop.
However, behind the efficient delivery of food by these 500 motorcycle riders are their extremely high salary costs, vehicle costs, and extremely high order subsidy costs.
It can be said that these five hundred motorcycles, when running, are equivalent to constantly helping cattle take out food and spreading money.
What is burning in the motorcycle engine is not gasoline, but a large amount of RMB.
Fortunately, IDG and Wall Street capital are willing to burn this time. What they want is that no matter what, they must burn until the clouds clear and the moon shines. Otherwise, once Li Mu blocks the delivery link, the Niu Waimai platform will soon enter the stage of death. .
At the same time, Niu Waimai seems to be suffering from insufficient firepower syndrome. It is not satisfied with the arrival of 500 motorcycle riders, and plans to add 5,000 cyclists to compete with Ele.me.
The person in charge of Ele.me's Shanghai stock market felt the enemy's surging offensive momentum and immediately asked Li Mu for instructions on how to respond next.
Li Mu analyzed Lu Yunhao's generous move.
He feels that Lu Yunhao's character is very clear to him. He can sum it up in eight words: boast big and think small.
In other words, this person has no structure and is timid.
Letting such a person go all out and invest so much money at once is definitely not something Lu Yunho can do.
It can be seen that there must be strong support from Wall Street behind him.
However, Li Mu also understands the situation on Wall Street.
Wall Street investment can be understood as mining.
If a project is really great, they will invest all the way until a mine with a depth of hundreds or thousands of meters is built, the minerals can be mined, and then they can enjoy the fruits of the harvest.
If the project is not that good, they will first invest their own money to dig a section, maybe tens or hundreds of meters, and then attract other people to invest.
By the time other people invest and the mine is dug deeper and deeper, they may have made enough money and quietly exit the unfinished mine.
As for those who came in later, they can only choose to continue digging until someone else comes in to take over, quit on their own, or keep digging until they fail to dig out the mine, or the mine simply collapses.
Li Mu believes that cattle delivery is the second type of project for Wall Street.
They also don’t believe that by supporting Lu Yunho, they can compete with themselves. All they want is to get a good start first, and then use this good start to fool more investment in, and then gradually withdraw when they have earned enough.
This is the best situation for Wall Street.
Just imagine, investing tens of millions of dollars, and then continuously diluting your shares in the ever-increasing valuation, and finally tens of millions of dollars turned into hundreds of millions of dollars, not to mention getting multiple times of profits, step by step. Creating a beef takeaway to make yourself sick is killing two birds with one stone for Wall Street.
However, if Niu Waimai fails to get off to a good start and is beaten down by itself one after another, it is estimated that these Wall Street bosses will start to consider cutting losses.
To understand this, Li Mu felt that if he could suppress this wave of Niu Waimai, it would probably hit Wall Street's stop loss point and make them give up halfway.
Therefore, Li Mu decided to take a multi-pronged approach.
First, immediately send a notice to all merchants in the Shanghai stock market that Ele.me will conduct an inventory of the platform. If any merchants who have settled on Ele.me find that Niu Waimai has also settled on the platform, they will directly stop accepting orders from their stores;
Second, immediately notify users in the coverage area of Niu Waimai, launching an online activity to earn YY coins for consecutive orders. From now on, users who place orders on Ele.me every day will receive 10 yuan of YY coins if they place orders for three consecutive days; If you place an order for five days, you can get 20 yuan of YY coins; if you place an order for ten consecutive days, you can get 50 yuan of YY coins.
YY coins are virtual currencies. For Makino Technology, there is basically no actual cost. However, of course there are also negative impacts. If too many YY coins are given away, it will naturally affect the original recharge amount of YY coins.
However, what Li Mu considers is that most of these users who stare at the discounts on the food delivery platform every day are very sensitive to money, and these people have most likely never recharged YY coins.
In this case, the actual impact of giving away YY coins will be smaller.
For example, among the 10,000 users who received 10 yuan of YY coins, 9,000 did not plan to recharge YY coins at all. Therefore, the real impact is the amount of those 1,000 people who originally planned to recharge, so the impact is Very small.
This YY coin has a wide range of uses for users. They can buy YY memberships, buy YY cartoon shows, decorate YY spaces, play interactive social games such as Farm and Plants vs. Zombies, or go to YY You can also change the game platform to Happy Bean to play chess and cards. In short, it has many uses.
The key thing cannot be reflected, so it is given to users, and users can only use it for consumption.
Although it seems that virtual currency is not real money, its appeal to users is not generally high. Even if it is not worth the corresponding RMB in the minds of users, it is at least worth 6 or 70%, which is enough.
(End of chapter)