Rebirth in a Perfect Era

Chapter 1793: Global distribution

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The film "Flying Tigers" was unanimously approved by everyone during the internal review.

Li Mu also felt that the final version of the film exceeded his expectations for the film.

I have to admit that Spielberg is indeed very good at making movies. The rhythm, shots, colors, images, and even lines are all handled impeccably.

So after watching the movie, Li Mu immediately decided to submit the movie to Radio and Television for review through Makino Imaging.

At the same time, he invited more people to attend internal movie viewing at Makino Technology.

Including some of his classmates at the Renmin University, as well as Zhao Ziqiu, who is still studying at the school.

The tear-jerking effect of this movie is almost 100%. Whether you are a man or a woman, you will be moved to tears involuntarily while watching the movie.

Of course, this also has a lot to do with the Chinese people's inner national pride.

It was the first time that we saw a super-class blockbuster that reflected our people's war of resistance, was so well-produced, and had such a large lineup. We all felt a very strong sense of national pride.

The film received unanimous praise from internal viewings, and Li Mu also started asking Spielberg to start preparations for a global release.

Usually, if domestic movies want to be released globally, they usually have to license overseas copyrights to overseas distribution companies.

For example, Hollywood’s Harvey Weinstein often purchases the rights to local films in Asia and then distributes them in North America and other markets.

The fundamental reason why they are asked to distribute is that domestic film and television companies do not have many distribution channels and resources overseas. Just like Zhang San developed a chili sauce in China, he has already worked very hard to build domestic channels, and his team is all The local ones have no contact with overseas countries, so it is basically impossible for them to sell chili sauce all over the world.

Therefore, they have to sacrifice part of their profits and sell the overseas sales rights of their products to local companies or companies with multinational resources.

When we buy some imported food in China, as long as it enters the customs through formal channels, all of them require a domestic company responsible for import and export. If it is a large company like Nestlé, it may be Nestlé Huaxia Company, which imports it from Nestlé Overseas Company. Domestic, and then sold domestically, but if it is a small company, it is usually authorized to a domestic trading company in a first-tier city.

The import and export of movies is similar to the import and export of goods.

If you want to sell in overseas markets, you must have local sales channels and sales venues. Most Chinese film and television companies do not have any theater resources overseas, so they must cooperate with local distributors.

Li Mu himself does not have any overseas cinemas, but fortunately he has a mature online ticketing system. This ticketing system has become an indispensable sales channel for overseas cinemas, so at this time, he went to discuss distribution and screening with them. It would be much more beneficial.

What's more, there is also the help of Spielberg, a big shot in the film and television industry, who has a lot of resources. By helping him integrate it, he can basically cover most developed countries.

Spielberg had already made his own release plan before coming. His goal was to win the first release in several important countries and regions on three continents, including China, Taiwan, Japan and South Korea in Asia; and the four major European countries. The economies are Britain, France, Germany, and Italy; the Americas are the United States and Canada.

In addition, all other countries are listed in the second and third batches for release in turn.

The reason why different release batches need to be divided is mainly because it is difficult for the distribution team to connect with too many countries and regions at the same time, and there is a risk of copy leakage in some countries with relatively small market size and less controllable overall market size.

Therefore, the smaller the market and the more difficult countries and regions are to control, the later the release time will be.

Among the first batch of countries to be released, Li Mu is most concerned about the domestic market of Japan.

In his opinion, this film must be released in Japan. However, it is foreseeable that there will be certain resistance when this film is released in Japan.

He is worried that this film, which depicts objective historical facts, will be interfered by Japan's right-wing and large conglomerates.

Many of Japan's large chaebols are closely related to World War II. Some were arms suppliers back then, and some of the chaebols' ancestors had close ties with the government and the military during World War II.

It is also this group of people who have been providing money and effort behind the scenes, doing their best to distort history and whitewash the stains.

Therefore, Li Mu requested that Spielberg register a distribution company in Japan as soon as possible and sign an agreement with Japanese theaters as soon as possible for the release of the film.

In order to ensure that there are enough films scheduled, Li Mu is willing to sacrifice part of the box office share and use more share subsidies to attract Japanese theater bosses to increase the number of films scheduled.

However, since the other party is given a high enough share, the other party must bear a high enough breach cost. In this way, the film arrangement problem can be further ensured.

Spielberg has no objection to this. Japan is also a large overseas box office producer for Hollywood. They have long started operating related resources in Japan and can ensure a basic film schedule for "Flying Tigers". First, keep the basics, and then Strive further.

"Flying Tigers" is Li Mu's first big-budget film to be released globally, and it is currently one of the highest-invested single films in Hollywood.

Moreover, Li Mu's total investment in movies is about 200 million US dollars, and most of this money is used in the filming and production of the film, of which tens of millions of dollars are saved in actors' and directors' salaries.

If measured according to market conditions, the total investment for this film is at least US$250 million.

Although its long war is not as grand as the attack on Pearl Harbor or the Normandy landing, its air combat scenes have reached the pinnacle of the current film industry. Every empty station can give the audience a truly immersive feeling.

Therefore, Li Mu also responded to the global performance of this film.

He hopes that the film's box office will set a record, at least a record for global war films, and that it will be recorded in the history of world cinema forever.

In this way, in the future, movie fans all over the world will know this movie, have seen this movie, understand that period of history, understand the crimes Japan committed against China and humanity during World War II, and the contributions made by the Chinese people in resisting Japanese aggression. sacrifice.

Precisely because there are many outstanding Jews like Spielberg who have a sense of national mission, there are so many movies about the massacre of Jews by the German Nazis in World War II in film history. Even Chinese children know that the German Nazis massacred the Jews during World War II. crimes, knowing about Hitler's genocide, knowing about Auschwitz, knowing about the Normandy landings.

However, apart from the Chinese people, how many people in the world understand the suffering that the Chinese people suffered during World War II

People in many countries don’t even know what China is like. They even think that the Chinese people cannot afford TV sets. How can such people know the history of China’s resistance to invaders

Therefore, the movie "Flying Tigers" carries not only Li Mu's $200 million investment, but also his respect and awe for the history of the Chinese nation.

He will go all out to make this movie a global hit.

Immediately afterwards, Li Mu began to prepare for the global release of "Flying Tigers" on multiple fronts.

First of all, let Spielberg contact the distribution work and theaters in each target country, and use the online ticket system to discuss and schedule as many films as possible with the theaters.

Secondly, we started to release information related to "Flying Tigers" to the world on Weibo, Twitter, and YY.

For example, final makeup photos, posters, behind-the-scenes, trailers, theme songs and interviews with the main creative staff.

The wonderful thing is that Li Mu now controls the world's Internet traffic. Whatever he wants to push, no matter whether it is good or bad, he can at least guarantee that the whole world will know about it in the shortest possible time.

Soon, the first wave of promotion began.

YY users and Weibo Twitter users around the world have received personal Twitter advertisements from Leonardo, Tom Hanks, and Anne Hathaway. These three people themselves have a large number of Weibo and Twitter fans. Now after the official After the promotion, the number of fans has exceeded 30 million. The number of fans of Leonardo and Anne Hathaway, two very good-looking people, even exceeded 50 million.

Then all three people posted some personal thoughts about the "Flying Tigers" movie on their own Twitter, as well as some detailed photos of the movie.

All of a sudden, through these three people, the movie was promoted to netizens all over the world.

Domestically, Du Wei and Liu Ye’s Weibo and Twitter are also heavily promoted. However, because they have little foundation overseas, they only have a certain influence in the Chinese world at this stage.

Immediately afterwards, the official Weibo of "Flying Tigers" was registered on Twitter.

The official Weibo began to publish some behind-the-scenes pictures, some scattered plot introductions, and some production stories in front of and behind the scenes at scheduled times every day. These participating stars retweeted it one after another and began to further link up and warm up.

At this time, Li Mu had already started making a behind-the-scenes video.

A few days later, the first behind-the-scenes video of the Flying Tigers was released.

This video is a video shot by many super pilots personally lining up to take off old World War II aircraft on a 1:1 replica of the battlefield.

For the first time, the film's huge production team was revealed to the world.

Unlike most previous movies that used computer special effects as much as possible, "Flying Tigers" used real shots and special effects as much as possible, so it was able to create such powerful visual effects.

I have to say that although the computer special effects in the early 21st century are already very powerful, they still have a certain gap with the real scene. The main reason why Tom Cruise's "Top Gun" can make a lot of people excited. It also relies on excellent weapon graphics.

Real-life fighter planes are always much more realistic than CG ones.

When netizens saw the scene of dozens of classic planes queuing up to take off at the airport, and even roaring into the sky, everyone was shocked by the powerful momentum, which also made them look forward to it. They didn't know that such a generous "Flying Tiger" How shocking will the actual footage of "Team" be!

(End of chapter)