When Volvo's production lines arrived in Yanjing in batches and were reorganized in Yanjing, the Land Rover production line in the UK also started the first phase of the relocation project.
At the same time, Makino Aurora's first concept car is being produced intensively on the newly assembled production line.
Most of the time, concept cars will not be mass-produced. Even if they are mass-produced, the mass-produced models will be far from the concept cars.
However, Li Mu is planning to let the Makino Aurora directly produce a mass-produced version, first as a concept car, and launch it on the market through a press conference.
Everyone has long known about its acquisition of three brands, Volvo, Land Rover, and Jaguar. However, the world is generally not optimistic about its own car production.
Because the vast majority of businessmen and brands that try to cross-border automobiles basically cannot escape the fate of being cool in the end. Most of them even just pop up and disappear immediately.
Western countries themselves are full of disdain for China's automobile manufacturing industry. When they knew that Li Mu was planning to build cars, most of them were pessimistic.
Western media and people generally have a sour grapes mentality. They always feel as if their own children have been given to others to feed because of the recession in recent years. It is sour and sour.
Therefore, they do not believe that Li Mu can play well in automobiles. After all, almost all the industries he is currently engaged in are closely related to the Internet. Everyone does not believe that he can still maintain a leading position in other fields even after leaving the advantageous field of the Internet.
However, Li Mu is planning to use a car that will amaze the world to let the world know that he can not only do the Internet, but also build cars.
The concept version of this Land Rover Evoque, which is both internal and external, is all high-end. It has a 3.0T engine, a 6AT gearbox, an XC60 chassis and a four-wheel drive transmission system, as well as Volvo's various active and passive safety features.
The interior of the car uses matte solid wood interior, which is basically the same as the new Mercedes-Benz C series. With multiple ambient light strips, the luxury feel even exceeds that of today's million-level SUVs.
Since the technology of the whole vehicle is ready-made, and the chassis platform is also ready-made, we only need to redesign and produce a set of interior and exterior kits based on these, so such production does not take too long.
More than a month later, four Makino Evoques in different colors rolled out of Volvo's new production line.
These four cars are pure white, pure black, blue and white contrasting colors, and orange and black contrasting colors.
From the perspective of Li Mu, the appearance of the four cars is not much different from that of the Land Rover Evoque. The overall size is slightly larger than the Evoque, and it is not as sophisticated as the Evoque, but it also looks a bit more majestic than the Evoque, with a bit of a sports version of the Range Rover. The taste, but not as exaggerated as Range Rover.
At the same time, when you open the door, you will see a strong Mercedes-Benz interior style. It looks extremely luxurious and basically has no sense of plastic. What strikes your eyes and starts with is black leather and solid wood interior panels, in addition to chrome-plated buttons and knobs.
Start the car, and the roar of the V6 engine is very pleasant.
Volvo's 3.0T engine is not very good, but the overall parameters are reasonable;
As for the gearbox, it is purchased from ZF, a 6-speed automatic gearbox, which can be regarded as a very advanced and high-end automatic gearbox nowadays;
Volvo's four-wheel drive system is not very strong, but the Makino Evoque itself is not an off-road vehicle, and the requirements for the four-wheel drive system are not that high, so this system is sufficient.
Li Mu took a test drive and felt very good about the car. It looks good and is easy to drive. There is no overemphasis on power or control. In short, the mechanical part is very balanced, and the exterior and interior are superb. So overall, it’s good. Definitely an excellent model.
However, although an LCD screen is installed, it can only display the Makino Motors logo and cutscenes when it is turned on. The specific control function cannot be realized yet, because it is not possible to develop a set of characters immediately in such a short period of time. Computer interaction system.
Even so, the finish of this car is already quite high.
Li Mu put this car for release in September after autumn, but at the end of August, he had already announced to the world that Makino Motors would release the first concept model after the brand was established in early September.
As soon as the news came out, the whole world was shocked.
It has only been about two months, and the concept car is about to be launched
This speed is a bit scary.
Generally speaking, for a model, the exterior design may not be finalized for two months.
However, all these rules do not apply to Li Mu, a cheater. He has too many car exterior styling and interior design plans in his mind. If he just picks out the best two sets, he will soon be able to produce physical models.
While the world was surprised, it was not optimistic about Li Mu's concept car at all. Many automotive media even predicted that this would be a bad press conference. By then, Makino Motors would launch a terrible model that could not be mass-produced. Li Mu Although he has superhuman talents in the Internet field, he will definitely experience complete failure in the automotive field.
There are still many media who want to dig deeper into this concept model and reveal some of its elements to the public in advance. However, Makino Motors has done a very good job of keeping it secret. Everyone racked their brains and only knew that Makino Motors was going to release it this time. The concept car is an SUV model, and I don’t know anything else about it.
In this way, the whole world is waiting for Makino Motors' concept car launch conference with curiosity and expectation.
September 1st.
Makino Motors announced its global image ambassadors, namely Du Wei, who is currently popular for "Flying Tigers" and three classic English songs, and Leonardo DiCaprio, who is at the peak of his appearance.
Du Wei is now extremely well-known around the world. Three songs are still on the charts. The most terrifying song "Rolling In The Deep" even topped multiple charts for two consecutive months.
Not to mention Leonardo, he is definitely a big name in Hollywood and has great influence.
Makino Motors directly signed these two image ambassadors as soon as it came on board, and immediately set its tone extremely high.
Some sour Western automotive media even said that Makino Motors has signed two superstars as image ambassadors even before it has built a running car. We should really worry about whether Makino Motors has a reliable car for these two people. Endorsement.
Li Mu didn't pay attention to these cold water remarks.
Anyway, Western countries do look down on China's automobile manufacturing industry. This is an established fact, and there is nothing to refute.
At this time, instead of confronting them, it is better not to say a word, and when the concept model is launched, it will surprise everyone.
On September 9, Makino Automobile held the press conference of Makino Automobile Group's first concept car in the press conference hall of Yanjing International Exhibition Hall.
Before the press conference, all four Makino Evoques were parked on the stage of the press conference and covered with pure black blackout cloth.
There were nearly 2,000 invited spectators.
Most of them are media reporters, colleagues in the automobile industry, car fans, and some leaders who are very concerned about Makino Motors.
After the guests took their seats, everyone still didn't see what these four cars looked like.
Many people even planned to walk up to the place and lift the black cloth to enjoy the experience.
However, because the on-site staff were very conscientious, no one was allowed to get close to the four vehicles.
At three o'clock in the afternoon, the press conference officially started.
There was no host at this press conference, only Li Mu himself doing the model announcement and explanation.
When Li Mu, wearing a black suit, walked onto the stage, there was thunderous applause.
Although foreign countries are not optimistic about Makino Automobile, domestic people still have high expectations for him.
Domestic passenger cars have not made any big moves. This time Li Mu acquired three well-known foreign brands in one go, which should be able to create something new.
After the applause, Li Mu bowed slightly to the audience and said with a smile: "Thank you all for coming here despite your busy schedule to witness the first concept car released by Makino Automobile Group, a newly established company."
"Before the model is announced, I would like to talk to you about our specific strategic plan."
"As everyone knows, I acquired three car brands some time ago. These three brands are currently moving their production lines to China. They are all part of Makino Automobile Group and have become three sub-brands under Makino Automobile Group;"
"At the same time, we also announced the establishment of a domestic independent brand, Makino Automobile. Within the structure of Makino Automobile Group, Makino Automobile is a parallel and equal sub-brand with the other three brands;"
“Since we have fully acquired these three brands, we will integrate the technologies of the three brands in the future;”
"In other words, in the future, you may be able to enjoy Volvo's safety technology, Land Rover's four-wheel drive and off-road technology, and Jaguar's luxury and technology across all brands under the Makino Auto Group;"
"At the same time, we have also invested in Tesla Motors founded by Elon Musk. In the future, Tesla Motors will also move to China and conduct in-depth cooperation with Makino Automobile Group. The two parties will jointly complete the research and development of new energy vehicles and R&D and production of gasoline-electric hybrid models;”
"In the next three years, Makino Auto Group will develop into a diversified automobile group that develops, designs, produces and sells passenger cars of multiple brands and models;"
"So, I hope everyone can keep paying attention to Makino Auto Group. In the future, we will continue to launch more and better models, as well as more updated automotive technologies."
Having said this, Li Mu turned around and faced the four Makino Evoques behind him, which were covered with black blackout cloth. He smiled slightly and said, "Next, I will solemnly introduce to you the first concept model of Makino Motors, a subsidiary of Makino Automobile Group. , Makino Aurora!"
After saying that, the lights in the entire venue instantly dimmed, and the spotlight shone on the four cars that were tightly covered by sunshades.
Immediately afterwards, the hood was removed by the staff at the same time. When everyone saw the four Makino Evoques of different colors and different angles, the entire scene was shocked and went into an uproar!
(End of chapter)