When the Makino Evoque was shown to the world for the first time, everyone was amazed by the unparalleled appearance of this model.
At present, the aesthetics of car styling are still very backward. Many car models still adopt a very mediocre square design or arc design. The two most representative models are the ordinary Santana and the old Audi A6.
Poussin's car looks like it's carved out of tofu blocks, while the old Audi's butt looks similar to a corgi's butt, both of which are round and smooth.
It will take at least another five or six years or even longer for the design of the automotive industry to enter the next big step. Therefore, the shock of the Aurora appearing at this time to the entire automotive industry can almost be said to be a dimensionality reduction blow.
In the previous life, the Aurora was launched globally in late 2010 or early 2011. Even at that time, it shocked the world, not to mention that Li Mu directly moved this timeline forward by five or six years.
At this time, the scene was filled with shocked exclamations. The media reporters used the shutter speed to the extreme, snapping and snapping around the four cars to take a large number of high-definition photos.
Some reporters with wireless network cards have begun to directly send photos of car models at the scene back to their units.
Makino Automobile Group, as well as Li Mu's private Weibo, also simultaneously sent out exquisite pictures that had been prepared for a long time. The Makino Aurora was officially launched!
As soon as this car was released, it was immediately defined by most people as one of the most beautiful concept cars. Most of them think that it is the most beautiful concept car, more beautiful than any other concept car, and better than all today's concept cars. All production cars must be beautiful.
Li Mu stood on the stage, accepting the exclamations and cheers from the audience. After a few minutes, the warm temperature of the scene finally dropped a little.
At this time, Li Mu seized the opportunity and continued: "As you can see, our Makino Evoque adopts many very special design languages. As the first concept model of Makino Automobile Group, we attach great importance to this model. Not only does it adopt a completely new design in appearance, but it also makes very bold innovations in the interior.”
After saying that, Li Mu pointed to the big screen behind him and said: "Next, let's take a look at the interior view of our car!
Immediately afterwards, the big screen suddenly showed a high-definition picture of the interior of a Makino Evoque car. The interior of this car was almost the same as the interior of the new Mercedes-Benz C series. Coupled with the embellishment of ambient lights, the sense of luxury was overwhelming!
The scene once again sent out a series of exclamations!
There is no need to ask what level this interior is. Anyone who has seen it will definitely say that the interior of this car is simply top-notch.
Even Mercedes-Benz, Rolls-Royce, Bentley and even those expensive sports cars are much inferior to this car in terms of interiors!
The LCD screen in the upper center displays the logo of Makino Automobile Group, which is full of technology!
Even Li Mu's own Mercedes-Benz G has only a very old digital screen with blue background and white characters in the interior, which can only display some of the most basic information. Longer song titles may not even be fully displayed.
In comparison, the interior of this car is more than a generation behind!
Mercedes-Benz's new generation of C was launched around 2015. As soon as it debuted, it became a representative model of luxurious car interior design with its unparalleled interior.
In comparison, the interiors of BMW and Audi back then were so weak that they fell apart.
And Mercedes-Benz also relied on the interior design style of that generation to make a wonderful turnaround.
Today, Li Mu has brought the interior styling that would have shocked the world ten years ago to the point where it was even more impressive ten years ago.
At this time, all those who were not optimistic about Li Mu's car manufacturing and Makino Automobile Group shut their mouths.
They were really convinced.
Many people in the industry can tell at a glance that this car, with its unparalleled appearance and interior design, will definitely be sold as long as it can run, and a lot of people are chasing after it!
Now, the question that everyone is most concerned about is whether this concept car can be mass-produced.
After all, 90% of concept cars are products that car companies show off. They pile up many things that cannot yet be mass-produced and take them out at auto shows to let the world see their sense of technology and forward-lookingness. , after the car show is over, most likely this car will be gone.
Although the remaining 10% of concept cars can be produced, the mass-produced models have been greatly changed compared to the concept cars, even to the point of being completely different.
Therefore, now there is only one question that the world is paying attention to: Will this car be mass-produced
At this time, Li Mu said: "Although the Makino Aurora is only a concept model at this stage, we have a clear production schedule. This car will start mass production from the end of this year to the beginning of next year, and the version will be officially launched by then. The design style of the concept model will be completely retained! In other words, what you see here today will be almost exactly the same as what you can buy next year!”
These words made the scene completely boiling!
This is what everyone has been waiting for! It was like a reassurance and made everyone excited.
If such a beautiful car is not mass-produced, it will be a waste of money and a complete waste of such excellent, advanced and perfect styling design.
Once this model starts mass production, it will definitely become the new favorite of the entire SUV market. Makino Motors is likely to usher in a perfect start for the entire group because of this model.
After this conference, it caused a huge earthquake in the automobile industry.
Photos of the Makino Evoque are widely spread across the Internet. Almost everyone will be amazed when they see it, especially female compatriots. Those who have the ability are almost ready to buy a car at any time.
The automotive media in Japan, Germany, the United Kingdom and the United States immediately put the news of the Makino Evoque on the front page.
Every media outlet praised this model. Japanese companies released several SUVs from Honda, Toyota, Nissan, Subaru, and Mazda, and compared them with the Makino Evoque. The host even said: "I feel like all of our All domestic SUVs of the same level combined are not as good-looking as the Makino Evoque."
German automotive media said: “It seems that suddenly, Makino Auto Group has done what Mercedes-Benz and Audi are best at, not only making the appearance of a car impeccable, but even making the interior to the pinnacle. Now look at it. Looking at the interior of the Mercedes-Benz S-Class, I would like to ask, is this considered a luxury car?"
Jeremy Clarkson, the host of a very famous British car show Top Gear, has always been famous for his poisonous tongue, but this time, he said on his personal Weibo Twitter: "There is no doubt that Makino Evoque is me The most beautiful SUV I have ever seen, the moment I see it, the space, power, four-wheel drive system and ability to get out of trouble are no longer important at all!"
“We were still worried before that if Land Rover and Jaguar were in the hands of Makino Automobile Group, they would directly go from decline to death. But now it seems that we don’t need to worry about such a problem at all, because just this Makino Evoque From the perspective of automobile industry design, Makino Automobile Group has surpassed Land Rover and Jaguar’s own strength, and has even reached a height that is unreachable in the world!”
"Makino Evoque will be a monument in the history of automobile industry design! The design language it conveys will become the object of pursuit and imitation in the world! If this car was in front of me now, I would be willing to kiss every paint surface of it , kiss every piece of leather, wooden panel and that extremely cool LCD screen in its interior!”
There is no doubt that the Makino Evoque suddenly made the Makino Automobile Group famous all over the world. Li Mu has even begun planning to take over a production line from Land Rover and use it to produce the Makino Evoque. At the same time, he will invest in the construction of two more production lines. , also used to produce Evoque models.
Aurora was very popular in its previous life, but because it was so popular in the early days, there were horrible things like a 50% price increase. As a result, it gradually gave consumers the impression that it was not cost-effective, or even very low-cost.
In fact, a model like the Evoque should be priced between 200,000 and 400,000, and the main model should be positioned between 200,000 and 300,000. At this price, the price/performance ratio of this car can be said to be unbeatable.
If its price is much the same as that of a CRV, this car will definitely become popular around the world.
By that time, Makino Evoque will become a popular model of Makino Auto Group.
In addition to the Makino Aurora SUV, Li Mu has also begun preparing to launch two other models, a B-class car and an A-class car.
A-class cars are compact family cars, and B-class cars are ordinary mid-sized family cars. These two cars have always been the largest-selling models on the market.
Very popular models such as Lavida, Sylphy, Corolla, and Bora are almost all A-class cars;
Passat, A4, Mercedes-Benz C-Class, BMW 3 Series, Accord, Camry, Teana, these best-selling models are all B-class cars.
If there is an A-class car that can be driven, and a B-class car that can be driven, it will basically cover 70-80% of the family cars!
Li Mu rummaged in his memory for a long time. For the A-class car, he planned to use the appearance design of the new Civic. As for the B-class car, he planned to use the appearance design of the new Mercedes-Benz C series.
As for the interior, the interior style of Makino Evoque is directly transplanted. After all, Mercedes-Benz's interior can be said to be the most impressive interior design on the market that year.
Once these three models are finalized and mass-produced, I dare not say that they will be sold out globally, but at least it will open up the situation for Makino Automobile Group, so that the influence of the Makino Automobile brand can be achieved through these three cars.
As for luxury cars, Li Mu is not ready to touch them yet.
First of all, it is difficult for domestically produced cars to make luxury cars. Secondly, the luxury car market is not as big as imagined.
The most profitable car brands in the world are basically ordinary car brands such as Toyota and Volkswagen. Companies such as Mercedes-Benz, BMW, Bentley, and Ferrari do not have as high profit margins. The main reason is that the former have more users and markets. share.
If Makino Auto Group can have a strong impact on the mid- to low-end markets of Toyota and Volkswagen, then this brand will not have to worry about profitability in the future!
(End of chapter)