A few months later, 50% of the construction of the Makino Automobile Group's factory has been completed.
All Volvo's production lines have been moved to Yanjing, and the production lines of Jaguar and Land Rover in the UK have also begun to be relocated one after another.
The mass production of Makino Aurora concept car is also gradually advancing.
The automotive LCD screen has been solved. The supplier is from Shenzhen City, China. It is a new technology enterprise. Makino Technology’s hardware laboratory has invested in this company for two rounds, and has supported the company along the way to specialize in automotive research. LCD display company.
After the LCD screen was solved, the human-computer interaction system and car entertainment system developed by Makino Technology were also successfully jointly debugged.
Users can see various information about the car through the LCD screen, and adjust and set various parameters, which has basically reached the industry-leading level.
In fact, the level of software development in the automotive industry has been very slow. Several years after the advent of smartphones, the in-vehicle interactive system of cars can only simply satisfy the function of media playback. Companies such as Mercedes-Benz, BMW and Audi have not developed a truly In-vehicle interactive systems or entertainment systems that keep pace with the times.
In the end, it was the two smartphone companies Apple and Google, as well as Tesla, the disruptor, that triggered the revolution in in-car entertainment systems.
But now, Li Mu has become a disruptor in the automobile industry.
This Makino human-computer interaction and entertainment system is enough to kill all competing products currently on the market.
In addition, Keyhole maps and navigation, acquired together with Google, have also been integrated with this Makino human-computer system. Supported by Keyhole's powerful map library, Makino Aurora can implement GPS in most countries and regions around the world. Navigation business.
In mainland China, because the data card service has been negotiated with operators, future Aurora car owners in the mainland can also enjoy the convenience of regular online updates of mainland maps. In this aspect alone, it is already ahead of all car companies in the world.
In fact, it can be seen from Tesla's development route that once someone uses Internet thinking to make cars, traditional car companies will immediately be left behind by dozens of streets.
When this in-vehicle interactive system was officially unveiled, it immediately caused a shock in the automotive industry. Originally, car companies maintained a tacit understanding of squeezing toothpaste and upgraded the software systems at hand. But now, suddenly a A car company that doesn't follow the rules at all has come up with a complete set of human-computer interaction system solutions in one go, and it is far ahead of other car companies.
This system immediately became the focus of attention of car enthusiasts and potential consumers. Its appearance was like the sudden appearance of color-screen smartphones in the era of blue-screen mobile phones, allowing users to suddenly feel the development and progress of technology.
In order to allow Makino Motors to lead the technological trend in the field of car companies, Li Mu specially introduced a complete set of electric drive technologies and solutions from Tesla and launched a plug-in hybrid Makino Evoque.
The plug-in hybrid Evoque has a built-in small lithium battery pack and a Tesla electric motor, with a pure electric driving range of about 55 kilometers.
Since Tesla has been immersed in the research and development of electric drive technology, this electric drive solution has a very high degree of completion and the actual use effect is also very good.
This hybrid Aurora can replace the engine with electric drive under harsh working conditions such as starting, idling, and rough conditions, so that the engine can only be started and used under optimal working conditions, which can bring better fuel economy to the vehicle. , while reducing carbon emissions and becoming more environmentally friendly.
This kind of car may not seem to be very meaningful, but for the Internet people in Silicon Valley and Zhongguancun, it is still very meaningful. If you buy a car like this, you can shamelessly sit in front of the TV and In front of other media, talking about energy conservation, emission reduction, environmental protection, energy conservation, global warming and other topics, and even labeling oneself an environmentalist, still has some special meaning.
Just like when the Prius was very popular in Silicon Valley, no one knows how much it can reduce carbon emissions, but as long as you drive a Prius, you can stand up and scold other car owners around the world for polluting the environment and accelerating global warming. And I can stand on the moral high ground of reducing carbon emissions for the earth. The special cost-effectiveness of this car can be said to be very high.
By July, the mass-produced model of Makino Evoque has officially rolled off the production line, and it has begun to be divided into several routes and headed to many different areas for road testing.
In addition to cities, mountainous areas and long-distance highways, road tests also include extremely harsh environments such as Russia's Siberian region, tropical areas near the equator, and desert areas in the northwest.
The reason why we go to these harsh areas for road tests is mainly to test the defects of the models in extreme environments and then optimize and adjust them.
However, the Makino Evoque model is overall more clever, because its mid-to-high-end models are based on Volvo’s mature XC60 technology, which is almost a re-shelled XC60. The mid-to-low-end models have lower engine performance and lower other configurations. Other than that, there is not much difference in other aspects.
It can be said that this itself is a fully mature model.
Mature models have already discovered and corrected many problems when they were finalized and replaced many times, so now when the car is replaced and tested on the road, there are basically very few problems.
Moreover, when other people's cars are tested on the road, they will cover the car body with camouflage stickers to prevent others from seeing the design of the car body, the design of the waistline, etc., but Li Mu doesn't care about these.
At first, others thought that the Makino Evoque was unlikely to be mass-produced as a concept car, so I would directly mass-produce it for them to see. And since the design of the Makino Evoque is so outstanding, there is no need to put on a thick layer of camouflage. , why not just display it openly and let everyone know that this is the mass-produced version of Makino Aurora, which is almost the same as the concept version.
Therefore, no matter where the Makino Evoque’s road test vehicle goes, it attracts the attention of a large number of enthusiasts and ordinary people.
While the Makino Aurora is undergoing road tests, the mass-produced models are already at full capacity, rolling off the production line one after another at the Yanjing production base.
At the same time, Li Mu also began to establish its own sales channels in China and several other countries and regions around the world.
Li Mu decided that Makino Motors would adopt the same sales model as Tesla, which is a full direct operation model.
Moreover, Li Mu adopted a three-level plan that he had planned long ago in building sales channels.
He placed the display and sales center in the most prosperous area of the city center, placed the test drive and experience center in the urban area close to the suburbs, and placed the after-sales service center in the suburbs. Such a planning method can maximize the number of Makino cars. exposure, while also minimizing the turnaround distance customers have to drive.
For example, Makino Automobile's first sales store was opened in Yanjing CBD.
In a 600-square-meter retail store in the CBD, eight Makino Aurora vehicles of different colors and types are placed. Users can go directly here to see the static Makino Aurora and experience its various details and functions in a static state. , such as appearance, interior, seats, riding experience and human-computer interaction.
Makino Automobile's first test drive store is located outside the North Fourth Ring Road. If users want to test drive, they can directly take a special car from the sales store to participate in test drive activities here.
If the user likes the car, he can pay and order the car directly at the sales center or test drive center.
After receiving the order, the car enters the production scheduling period. After the vehicle is produced, it will be shipped directly to the customer's city.
Car delivery will be provided in two ways.
One is to directly deliver the vehicle to the door by a flatbed truck, and the user checks the vehicle and completes the handover procedure at the door of his or her home;
The other is to transport the vehicle to the sales store, and the user goes to the sales store to complete the handover.
Once the user picks up the car, after-sales service communication will be completely handed over to Makino Motors' Mainland Comprehensive After-sales Service Center. In the service center, there is a 24/7 customer service online to answer questions.
If users need maintenance, they can directly call 800 or landline to make an appointment. Through the internal control system, the after-sales service center can clearly see the project schedule of each after-sales point and make an appointment directly according to the user's requirements.
The after-sales point itself cannot make any changes to the work scheduled by the customer service center. This also avoids the possibility of the after-sales point cutting the queue at will and treating customers differently.
Using this service model, Makino Automobile has eliminated the cumbersome procedures and costs of establishing comprehensive 4S stores in every city.
The showroom is directly rented from a bustling retail store, and the test drive center is directly arranged near the road suitable for test drives. As for the after-sales maintenance points, they are all placed in the suburbs, which is equivalent to completely dismantling the functions of a 4S store.
As soon as this model came out, it attracted the attention of the whole society. So far, Makino Motors is the first to use this model for car sales.
Immediately afterwards, Makino Automobile opened such direct-operated stores in all first- and second-tier cities across the country.
At the same time, the first batch of overseas direct-operated stores were established in Tokyo, Japan, Seoul, South Korea, London, England, Berlin, Germany, and New York, the United States.
In August, Makino Motors officially launched global pre-sales of the Makino Evoque.
The total number of global pre-sales is 180,000 units.
Among them, 150,000 units are the current maximum annual output of Makino Motors including Volvo's production line and new production lines, and 30,000 units are stocks that were previously produced but have not been officially released.
A share of 180,000 units has been launched, and it has been snapped up by consumers from all over the world.
At that time, Land Rover made a great turnaround in the global market with the Evoque, and the domestic price increase even reached more than 50%.
Now, this car is in the hands of Li Mu. It is completely directly sold without any price increase. It has naturally become a very cost-effective product in the eyes of consumers.
Some people say that the appearance and interior of the Makino Evoque are worth 300,000 yuan. This statement seems to be an exaggeration, but in fact, a model priced at 600,000 to 700,000 yuan may not be comparable to the appearance and interior of the Makino Evoque.
Therefore, all 180,000 Makino Aurora units have been pre-sold in just five days!
This sales speed shocked the entire automobile manufacturing industry!
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