Li Mu's expression was serious, and the six people present unconsciously straightened their backs as they listened. Their eyes were fixed on Li Mu and the whiteboard behind him, waiting for him to get to the point.
Li Mu said: "The future plan of Makino Technology is not only to operate a community like Tieba, but more importantly, to create its own ecology in the Internet field. Therefore, in the future, our technology development team will have a heavy responsibility. Makino Technology will play an important role in the Internet Every step of expansion in the field is inseparable from your efforts."
With that, Li Mu added: "When I communicated with Mr. Kong before, I revealed my general plan to him, but I didn't go into details. Today, I will tell you the next product plan in detail here. one time."
"Tieba currently has tens of millions of users, and the user activity is also very high. Several of our celebrity Tieba fans have reached hundreds of thousands. Many people say that we are now the largest Chinese-language website in the world. Community, this sentence sounds quite bluffing, but if you think about it carefully, you will feel very embarrassed. As for why it is embarrassing, I think the problem may lie in the word community. Mr. Kong and the other three technical leaders , you are all engaged in Internet technology and products, can you tell me why the community is embarrassed?"
Kong Lingyu did not speak, but looked at his three subordinates.
He once heard a side answer to this question from Li Mu, but because Li Mu only conveyed a vague concept to him at that time, he did not communicate with his subordinates, so now he also wants to know, these three subordinates of his What do you think about this problem
The three of them looked at each other in confusion. The community was the hottest thing right now, and they didn't know why the boss would say it was embarrassing.
Seeing the blank expressions of the three people, Li Mu felt disappointed for a moment, but he soon felt relieved. After all, they were not reborn. After all, they had not seen the development of the Internet in the future. It was already rare for them to follow the trend of the times. To keep them ahead of the times is obviously wishful thinking.
Lin Qingya suddenly asked Li Mu: "Mr. Li, you mentioned the embarrassing issue in the community. I have an opinion, but it may not be very professional. Don't laugh at me when I say it..."
Li Mu then said: "It's okay. Since we are discussing, we just want to speak freely."
Lin Qingya nodded and said unconfidently: "I think the biggest embarrassment about the existence of communities is that they are too replaceable, because from my personal point of view, many online communities are similar, and they give me the same feeling. , it’s nothing more than the level of popularity and the difference in user experience.”
Li Mu's eyes lit up.
Lin Qingya was on point.
"That's very well said! This is the correct answer." Li Mu gave his praise very solemnly. Lin Qingya, a young woman who had just transferred from SoftBank to an Internet company, could actually see through the essence of community problems. Maybe it was her talent, maybe it was It is clear to onlookers that no matter which one, they all deserve Li Mu’s heartfelt praise.
Li Mu said: "What is a community? In fact, the various communities on the Internet are similar to the various retail markets in our lives. Everyone is selling various things. The differences are mostly in focus, scale, and services. Some communities can be compared to markets specializing in fruits, vegetables, meat, eggs, and vegetables, some can also be compared to tobacco and alcohol stores, and others such as small supermarkets, food stores, and daily necessities stores can be described as diverse.
Due to its wide variety, our Tieba can be classified as a large supermarket similar to Wal-Mart, but what we provide is never strictly needed, because all the services we provide are easily replaced by other platforms and other communities. This It's what Qing Ya said, it's too substitutable. "
Everyone suddenly realized.
Kong Lingyu said to the three technical leaders around him: "The biggest problem in the community in the later stage is insufficient viscosity. This is also a point that Mr. Li has always been worried about."
Li Mu nodded and said: "In the Internet field, what can ultimately achieve long-term success must be strong demand. The strong demand we can see now is social interaction."
When several technicians, including Kong Lingyu, heard about the social networking event, they all got very excited and waited for Li Mu's next message.
Li Mu gave everyone a detailed analysis of why social networking has become a strong demand, and the principle of user viscosity increasing exponentially after the continuous accumulation of online social connections. Online social networking, with the expansion of connections, will form a tie between connections for users. The longer the network is maintained, the harder it is to move.
In Li Mu's eyes, Tengxun really started to take off when QQ Games overtook Lianzhong Games, that is, in 2003. With the bonus of QQ Games, Tengxun's registered users exceeded 200 million, which also opened the door to Tengxun will continue to use other products and functions to bundle social routines in the future. Before the birth of WeChat, Tengxun was like a launch vehicle. QQ was the core of this rocket, but the various products bundled in it were this The booster of the launch vehicle. If this bundling had not continuously increased user stickiness, Tengxun would not have become the dominant player in the domestic social networking industry.
At present, Tengxun does not have any additional products except QQ. If it plans to ambush it at this time, there is still plenty of time.
Technical geeks like Kong Lingyu are also looking forward to Li Mu's strategic layout. Based on his past understanding of Li Mu, when he proposes an idea, he must be confident and have already considered the details of the specific implementation of the idea. , today he brought up the concept of social networking, and he must have thought about every step in the future.
Li Mu said: "Our Tieba now has users, and the number of users is not much less than Tengxun QQ. But the key to the problem is that our Tieba is just a community network. If we want to socialize, we must develop our own social software."
Kong Lingyu said: "Our current technical team is already capable of developing applications, and we also use Tengxun QQ and have studied it. It is not difficult. If we start development now, you will have BOSS to do product planning and In terms of structure, we can complete it in a month or two at most.”
Li Mu said with a smile: "Since we want to socialize, developing social software is an indispensable part. But our most important issue now is not to develop social software, but to do everything we can to increase users' stickiness in Tieba and bring users to Tieba." The connections on Tengxun QQ will be migrated to Tieba.”
A technical person in charge of web development said: "Mr. Li, you just said that it is difficult to migrate QQ users' connections. If we want to achieve this in Tieba, what should we do?"
Li Mu said: "I say it is difficult to achieve because of the special nature of human connections. The network of human connections is always intertwined. If everyone on QQ has an average of 50 friends, the intertwined network will be extremely large. If If a large number of users cannot be migrated, it will be very difficult to attract users bit by bit.”
With that said, Li Mu added: "However, our Tieba now has tens of millions of registered users. If we can quickly increase Tieba users, find ways to attract Tengxun QQ users to register for Tieba, and increase the viscosity of Tieba, then We have the foundation to launch social software, and once we launch it, users can migrate their connections at low or even zero cost."
Kong Lingyu's eyes lit up: "Boss, you asked me to recruit Flash developers. Is this just for this?"
Li Mu smiled lightly and nodded: "Having said so much, now it's time to tell you about the next stage of our Tieba product planning."
After Li Mu finished speaking, he turned behind the product development on the whiteboard and drew two arrows. The first arrow corresponded to six words: "Tieba Personal Space", and the second arrow corresponded to six words: "Web Social Game" ".
Then, Li Mu wrote four big characters at the back: Battle for the title!
Xianxia novels have not yet emerged, and everyone does not understand what the word "Duo Ji" means.
Li Mu said: "Winning the title is my next strategic plan for Makino."
The first step in the battle to win the title is that Li Mu will first make QQ space, which was only available in 2005, four years ahead of schedule for Tieba users to enjoy, and then launch a highly social mini-game in his personal space: Happy Farm.
The game attribute of Happy Farm, which is about stealing food among friends, is a powerful tool for the expansion of social contacts. The foreign positioning of this type of game is called: Social Game (social game). Once a user is addicted to this game, he will think He will try his best to increase his network of contacts. He will not only copy his contacts on other platforms, but also actively expand new ones. In his last life, Kaixin.com became popular with this small game, but this type of game also has its advantages. Disadvantages: On the one hand, the life cycle is short, and it gets hot and cold quickly. After a few months, this kind of game will fall from being sought after by countless people to being ignored by no one. Kaixin.com failed to continue during those few months of prime time. Use other new products to maintain your users, so it is inevitable that it will eventually go from hot to cold.
Li Mu will not make this kind of mistake. He will attract as many Tengxun users as possible to Tieba during the peak months of the farm game, and transplant his connections to Tieba, so that he can add his own social network to Tieba. The software is launched, which is the second step in the battle to win the throne.
The current Tengxun QQ has a single function, a mediocre interface, and no user experience. The social software that I want to develop will definitely be a level better than Tengxun QQ in all aspects. Not only that, once I launch the social software, they will It will immediately replace the social games that are gradually losing popularity with newer products to bundle users' usage habits. With a set of combinations, it will complete the migration of users' connections and increase user stickiness, completely replacing Tengxun QQ and taking over the market share. The foundation of Teng Xun, this is the soul of the entire "Battle to Seize the Foundation".
Li Mu calculated on his fingers that if he wanted to replace Teng Xun and share the huge pie in the social field in the future, the best opportunity would be in 2002. Therefore, the battle for the title must start in 2002 and end within the year!
In addition, Baidu also holds 10% of the shares of Makino Technology. Li Mu suddenly wants to find an opportunity to kick them out of Makino. When he thinks that they will hook up with Putian private hospitals in the future and cheat countless patients by advertising bidding rankings, Li Mu feels It’s a bit sad. In the early stage of Tieba’s development, they need their guidance, and I take their investment for development. It would be great if I could find an opportunity to kick them out in the later stage!
Friends who have subscribed to duplicate chapters, please read the revised chapter 234 again. The title is: [Chapter 234 Core Member Meeting]. The content has been replaced. We apologize for the inconvenience caused to everyone. , there are three updates today, no matter what I say, I apologize to everyone, this chapter is the first update.
(End of chapter)