After asking the question, Lin Qingya instantly regretted it. She felt that matters at this level were the boss's own business. Since the boss asked her how to kick Baidu out, she could just answer the question directly and in turn question the leader's decision. , is a very impolite approach.
So, Lin Qingya hurriedly added: "Mr. Li, don't get me wrong, I'm just curious..."
Li Mu waved his hand and said with a smile: "Senior, I have no problem with you calling me Mr. Li in the company. I won't call you Senior in the company, but outside of the company, we'd better not get along so well. You can just call me Just my name will do.”
Lin Qingya nodded, and Li Mu reassured her: "You can ask me that question, which proves that you are not only doing things for the company, but also thinking about the company. This is a good thing. Don't worry that I will be angry. I don't have that kind of mind. Narrow-minded people, even if you think I have done something wrong, you can directly say it in the company or privately, and it doesn’t matter if you accuse me or scold me.”
Lin Qingya said with a bit of embarrassment: "I know..."
Li Mu smiled slightly and said, "Let me tell you first why I want to kick Baidu out."
Lin Qingya sat upright and waited for Li Mu's next words.
Li Mu took a sip of tea and said with a serious expression: "First of all, Baidu will be less and less helpful to me in the future. Its role is staged. After this stage, we will no longer need it." , just like baby milk powder, Makino Technology is of great help when we are babies, but when we grow into children, we no longer need this kind of thing.”
Lin Qingya pursed her lips and looked at Li Mu for a while, then said seriously: "I don't think you are telling the truth."
Li Mu asked, "Why?"
Lin Qingya said: "The reasons you just mentioned are equivalent to burning bridges. Strictly speaking, it is very unethical in business, but I don't think you are such a person."
Li Mu shrugged and smiled. For Li Mu, kicking off a partner before driving was indeed not in line with his usual principles of life, but he could not tell her that Baidu would be able to start from Putian through keyword bidding rankings every year. Private hospitals have collected 12 billion yuan in advertising fees. When the money is finally passed on to consumers, consumers have to pay even hundreds of times this amount. Such an unscrupulous company is like Sanlian in Young and Dangerous. Gang Boss said that the underworld is like a chamber pot. Many people will be disgusted by that arrogance in the future, including Li Mu himself.
Therefore, Li Mu could only say: "Maybe they and I are fundamentally different from each other. I just want to remove them from Makino Technology. It may be unethical, but I urgently want to do this. Moreover, This must be done as soon as possible. Once we show signs of taking off, they will not get off even if they are killed."
Lin Qingya looked at Li Mu for a moment and felt that Li Mu must have other reasons. She believed that Li Mu was not a subjective and despicable person, so she nodded and said to Li Mu: "If you want Baidu to dilute its shares or even divest, There are only two or three ways in total.”
Li Mu hurriedly said: "Tell me about it."
Lin Qingya said: "The first is to increase capital. You are the major shareholder and you have absolute control. If you require all shareholders to increase capital in proportion, then other shareholders must increase capital with you, otherwise the shares will be automatically diluted, but your shares are too large. Not counting the employee options held on behalf of others, 10% of our shares were given to Baidu, 5% to Song Liang, and 5% to Zhao Kang, the owner of Douban. If you only do ordinary capital increases, Baidu will not succeed. There is no hesitation. After all, they only need to increase capital by 1 million, and you have to increase capital by 8 million. Therefore, you have to consider your own cash situation and Baidu's cash situation. It’s all a waste of work.”
Li Mu nodded and said: "Baidu is still in the stage of burning money. Their funds should not be too generous, but they will not be too stretched. It is estimated that a few million is still very easy. If you want to embarrass them in increasing capital, It’s unlikely.”
Lin Qingya added: "In this case, if you want Baidu to divest, you have to make them lose confidence in the company's future, give them a development plan that they cannot accept, and make them unwilling to take risks with you."
Li Mu understood what Lin Qingya meant. This method was very popular on the Internet, including in the field of physical business. Not only did it frighten small shareholders with suicidal plans, but some companies even suspended company operations in order to force small shareholders to withdraw their shares and directly committed suicide. The loss of 800 yuan forced small shareholders to withdraw their shares and leave to avoid greater losses. However, Lin Qingya may still underestimate Baidu's leadership. After all, this will be one of the troika of China's Internet in the future. Their leadership The vision is long-term enough. If this method can scare them away, they will definitely not be able to become Baidu in the future.
So, Li Mu smacked his lips and said: "If I give Baidu a development plan that seems to be seeking a dead end, Baidu probably won't withdraw its investment immediately. They only invested a total of five million. This amount of money is not worth it to them." It doesn’t matter, they will definitely wait and see when the time comes, and I can’t ruin the business at hand just to squeeze out Baidu.”
Lin Qingya said with some embarrassment: "Then this is not going to be easy. Baidu doesn't hold a lot of shares, and it doesn't care about the small amount of money it has invested. It's like a dog-skin plaster that can't be thrown away."
Li Mu nodded: "This is also where I'm in trouble. I can't think of a suitable solution."
Lin Qingya asked Li Mu: "What is the fundamental motivation behind Baidu's investment in Makino Technology?"
Li Mudao: "The biggest problem they face is insufficient user stickiness. Search engines can only serve as the front end for users. They can only watch others do the mid-end and end-end parts that are more profitable, so they want to try to integrate other products to improve their user stickiness, Makino Technology took the lead in MP3 search, and used a unique community model to gather a large number of users on Tieba. They initially wanted to directly acquire Makino Technology, but I rejected it, and later wanted to expand I also refused the proportional shareholding. In the end, they could only agree to my request and buy 10% of the shares first. In fact, their most fundamental hope is to increase their shareholding ratio through continuous financing, and then wash away me bit by bit. If they can control Makino Technology, they can directly integrate Yi*ting.com and Tieba into their own companies."
Lin Qingya pursed her lips and thought for a moment, then said: "In other words, their fundamental motive is not to invest in us to make money, but to eventually cannibalize and annex us?"
Li Mu smiled and said, "This is just their wishful thinking."
Lin Qingya's eyes suddenly lit up and she said: "Your strategic plan today does not include any plans for Yi*Ting.com. It is obvious that you pay more attention to Tieba and the social projects that Tieba will incubate next. If we cut the meat, will you be willing to do so? ?”
"Cut the flesh?" Li Mu frowned: "You mean to split Yi*Ting.com to them?"
"No." Lin Qingya hurriedly explained: "What I mean is to separate Yi*Ting.com from Makino Technology, and then negotiate terms with Baidu to find a way for them to exchange the shares of Makino Technology for Yi*Ting.com Since you don’t value E*Ting.com so much, we can sacrifice some of our interests in E*Ting.com and let them exchange for more shares of E*Ting.com.”
Li Mu repeatedly murmured the word "replacement", tapping his fingers gently on the table with a unique rhythm, and his mind was running rapidly.
I really don’t pay much attention to Yi*ting.com. After I used Yi*ting.com to incubate Tieba, the value of Yi*ting.com itself is no longer high enough. At present, the entire music industry is free, although there will be a wave next year. The traffic peaks, but this traffic is not worth much. If you simply operate Yi*ting.com, even if the traffic surges, you can only earn advertising fees. Hao123 was already very powerful before it was sold to Baidu, but a The monthly advertising income is only about 800,000 yuan. Although it is a lot of money, for people like Li Mu who play with concepts, this amount of money is really nothing.
To be sure, it doesn’t make much sense for anyone to build a music website now. Except for Baidu and Tencent, Baidu’s music search can greatly increase user stickiness, which is its most urgent need at the moment. Tencent’s idea of making music has not yet been born. They are currently The biggest need is still how to expand users. In 2002, they will play a side game and develop some colorful chat rooms. They will not launch QQ games until the second half of 2003, and music will be even further behind. They will have to wait until 2005. .
Looking at it this way, it is true that only Baidu can squeeze out the value that music can bring to the greatest extent. This thing currently has a legal gap in copyright protection, and it is indeed not that glorious. If we can follow what Lin Qingya said and negotiate a replacement with Baidu, If the conditions are sufficient, Baidu might really be tempted.
If he stays at Muye Technology, Li Mu will only integrate Baidu's resources, and will never let Baidu integrate himself. Baidu is probably worried because he keeps smelling the smell and can't eat it. He might as well give him a choice: stop smelling in the big pot of Makino. Come on, I'll serve you a bowl alone, and you can eat it while you're at it.
However, Li Mu is not willing to directly give Baidu a controlling stake in Yiting. Baidu only owns 10% of Makino Technology. If they are allowed to control Yiting.com, they will have to make additional money.
Thinking of this, Li Mu combined some of the suggestions Lin Qingya had given him before, and an idea came to his mind: why not take a multi-pronged approach
The so-called multi-pronged approach means using all the suggestions given by Lin Qingya.
First, come up with an exaggerated business plan and tell Baidu that it is now planning to split Yi*ting.com and Tieba.
Then comes the main event. Regarding the split and the business plan after the split, the plan for Yi*ting.com must be very stable, which is to continue to make music and maintain the number one status of music audio-visual website. However, for Tieba Planning must be full of danger and uncertainty.
I want to convey a message to them: I want to use Tieba to make very risky attempts. At the same time, in order to cooperate with my risky attempts, I need Baidu to increase capital. Baidu will definitely protest when the time comes, and then I will give him a choice: If you have any objections, then I will split off Yiting.com and establish a separate company. Don’t you have 10% of the shares in Makino Technology? I will exchange it for you with 30% or even 40% of the shares of Yiting.com. If you want to control Yi*Ting.com, I have no objection. If you give me some cash compensation, you will hold 51% of Yi*Ting.com. At that time, you can directly integrate Yi*Ting.com into Baidu search, and you can change its name to Baidu MP3, when the time comes, all this traffic will become your own!
Chapter 3 delivered!
(End of chapter)