During the Spring Festival of 2009, Xiao Shenyang performed the sketch "Not Short of Money" at the Spring Festival Gala. In that spring, he became the hottest star in the country. Li Mu heard a friend who worked in a fashion magazine talk about that period, After the Spring Festival Gala, all the magazines wanted to find Xiao Shenyang to shoot their covers, all the TV stations wanted to find Xiao Shenyang to do exclusive interviews, and even invited him to perform. Even TV drama and movie directors were eager to pursue him.
During the 2010 Spring Festival Gala, magician Liu Qian became popular all over the country overnight. Compared with Xiao Shenyang the previous year, it was even worse.
Li Mutai understands the star-making power of the Spring Festival Gala, and he can predict how popular Zhang Kexuan will be when Simple Plan takes the stage at the Spring Festival Gala.
Zhang Kexuan's singing skills are good, his appearance is also good, and the four songs he gave him have all hit the charts. It can be said that everything is ready and all he needs is east wind. It would be contrary to common sense if the Spring Festival Gala does not become a hit. When the time comes, "Old Boy" will be used to assist the navy. A strong push will definitely make Simple Plan the hottest star in the country. By that time, Simple Plan will also be sought after by major TV stations like Xiao Shenyang and Liu Qian after the Spring Festival Gala.
And Li Mu asked them not to accept any media interviews. His purpose was very simple: to use the reputation of Simple Plan to flatter Chen Wan.
Chen Wan is the host. Although she has not appeared on the screen yet, she has already joined the TV station as an intern. Even if there are anchors temporarily suppressing her, it is only a matter of time before she appears on the screen. Once the simple plan becomes popular and Zhang Kexuan becomes a national idol, he will plan it himself. For example, if the media secretly photographed Zhang Kexuan and Chen Wan shopping together, the major media will definitely use this news to stir up a stir. Chen Wan has excellent external conditions and is definitely topical in the eyes of the media, so a Hot topics will definitely increase her popularity.
When the time comes, Zhang Kexuan will come out to clarify Chen Wan's identity, telling everyone that this is his cousin, revealing photos and family photos of the two during childhood, adolescence, and even recent years, and then revealing that Chen Wan is the assistant host of Yanjing TV Station. This is irrefutable evidence. If the misunderstanding is cleared up like a mountain, the media will find out that there was an error, and fans will find out that it was a false alarm, and the idol is not in love, but more ordinary viewers will find out, oh, this host named Chen Wan looks really good. Beautiful, what show is she hosting? Be sure to check it out.
Zhang Kexuan will probably be very popular by then, but no TV station will have the opportunity to interview him. Only Chen Wan has the resources and ability. Yanjing TV will definitely not miss this opportunity by then. In addition, Chen Wan has been captured by Zhang Kexuan. She has become popular, and this is a good opportunity to push her out and work hard to create it, and the TV station will not miss this opportunity.
The so-called bundling marketing is almost the same.
Why does the company want to promote a newcomer to debut? The favorite method is to make him or her have a scandal with other already famous artists in the company? Because for celebrities, scandals are the easiest way to attract attention. Li Mu also thinks that this kind of promotion method of big stars and small stars is very simple, direct and cost-saving. For example, those public accounts operated by Weibo and WeChat will use their own big names to The resources of the account will be the same as cultivating several more accounts, giving it a unique advantage.
However, Li Mu did not tell his plan in front of the two of them. He just warned Zhang Kexuan not to worry about anything else. Just remember not to accept interviews from other media other than CCTV. Zhang Kexuan almost followed Li Mu's lead in this kind of matter, so I agreed without hesitation.
Li Mu was thinking that in two or three months, Chen Wan's name would be spread all over the country. If the leaders of Yanjingtai were right, they would most likely give Chen Wan a chance to rise. At that time, he would take advantage of the situation. Super Girl was released, prepared in the spring, and launched in the summer. The host was Chen Wan from beginning to end, and no one else was wanted except her.
He still didn't believe that as long as he was here, who could suppress Chen Wan and prevent her from blooming.
…
Li Mu posted a recruitment post on the forum of Yanjing Film Academy, recruiting photographers, stage managers, set managers, props, lighting, art and costume makeup. I left my contact number and QQ.
The reason why I want to find students is because most of those who have had several years of experience already have their own style and method of doing things. I have read the original work of this movie and am already familiar with it. As for my changed version, all the shots and scenes have been very specific in his mind, so Li Mu didn't want to find an experienced veteran who had already determined the situation. He wanted this micro-movie to be completely based on his own vision, but he lacked experience in the industry. So just stay amateur and form a team with little experience. As long as you can ensure that everyone can do things and do things obediently and according to your own requirements, that's enough.
After the post was posted, Li Mu received many calls one after another. Some were students from the film school, and some were film practitioners who had graduated from the film school and had not yet made a name for themselves. Li Mu simply put the information of these people. I recorded it and planned to meet up to chat over the weekend.
A QQ user named Favorite Pork Belly requested to add Li Mu as a friend. The request message was: "Your crew doesn't have a producer, right?"
Seeing that he was someone related to the movie, Li Mu approved his request. As soon as he passed it, the other party immediately sent a message and repeated the previous request message.
Li Mu's crew now only consists of himself and the cast members who have already been confirmed. He has no idea about the others, and naturally there is no producer. Moreover, he feels that for a micro-movie like his, there is no need to hire a producer, so he has no plans to hire one at all. This character entered the group, so he replied: "Not yet, not ready to recruit."
Favorite Pork Belly said: "How can a movie work without a producer? If you have an executive producer, the preparation and formation of the team can be left to the executive producer."
Then he added: "Brother, you are not an insider, are you?"
Li Mu then said, "No, I just want to invest my own money to make a short film."
My favorite pork belly suddenly became interested. He didn’t quite understand what a micro-movie was, so he asked Li Mu: “What is a micro-movie? Can you give me some popular science?”
Li Mu replied: "Like other movies, it is also an independent story, but it is short. The whole film is about forty minutes."
The favorite pork belly was very surprised: "This kind of movie can't be released in theaters!"
Li Mu replied: "We are not planning to go to theaters. It will be broadcast on TV and the Internet."
The favorite pork belly is even more confused: "Would the TV station be willing to buy this kind of film and broadcast it?"
Li Mu said: "We don't want the TV station to spend money, let them broadcast it for free."
Favorite Pork Belly was completely confused. He asked Li Mu: "How much are you prepared to invest?"
Li Mu thought for a while: "About two million."
The favorite pork belly said in surprise: "Brother, two million is enough to make a 90-minute movie. Why make it 40 minutes?"
Li Mu said: "Ninety minutes is too long and not suitable for broadcast on television."
Favorite Pork Belly said: "You are the director, right?"
Li Mu said: "Yes."
Favorite Pork Belly said: "Is the screenwriter also you?"
"Yes."
The favorite pork belly added: "Brother, to tell you the truth, I also studied directing, and I am still studying at Yanjing Film Academy. I saw your recruitment notice, and I feel that what you really lack is a producer. If you Believe me, I am willing to recommend myself to be your producer and help you coordinate all matters. I can also find suitable talents for you for these positions you are recruiting for. What do you think?"
Li Mu asked him: "Why did you become a producer when you studied directing?"
Favorite Pork Belly said: "I am forced by life. I usually shoot a few things myself. This year I made a film similar to your micro-movie. The film is more than 70 minutes long. It is a DV film. It takes a lot of time to make a film by myself. Money, I can’t even afford a good DV now.”
Li Mu asked again: "Do you have experience in preparing to establish a group?"
Favorite pork belly replied: "To be honest, I am experienced but not very professional. Most of the people I interact with are school students. However, I have also worked on many film crews. I can definitely do a good job in executive production. , and the other thing is that I am studying directing, so I can better assist you in your directing work on the set, and I can also provide you with certain professional advice when necessary."
Li Mu asked him curiously: "You said you made a DV movie of more than 70 minutes? What's the name and where can I watch it?"
Favorite Pork Belly said: "There is no place to see it yet. I sent it out to participate in a few small film awards. If you are interested, I can send you a copy."
Li Mu asked: "What's your name?"
""Thursday, Wednesday", the name is a bit strange, it is just a practice work."
Li Mu's eyelids twitched and he thought, "It can't be such a coincidence, right?"
So Li Mu asked him: "What is your name?"
Favorite pork belly said: "My name is Ning Hao."
Li Mu was overjoyed and hurriedly asked: "If I invite you to come over and be the producer of this micro-movie, what kind of treatment do you want?"
Favorite Pork Belly hesitated for a moment and sent a message: "About three thousand, this price is very affordable."
After saying that, he seemed a little unconfident and added: "Two thousand and five thousand is fine, but you have to pay one thousand before establishing the group."
Li Mu immediately said: "Do you have time now? Come out and meet and chat."
Favorite Pork Belly said immediately: "If you have time, I'm at the Speedy Internet Cafe in front of Yanjing Film Institute. You tell me a place and I can go and find you now."
Li Mu looked at the time, and at 7:30 in the evening, he asked him: "Have you had dinner? If not, let's eat and chat together. There is Lao Dong Sheep and Scorpion Hotpot opposite the east gate of the National People's Congress. I'll wait for you here." "
Favorite pork belly said: "What do you look like or what are you wearing? I don't have a mobile phone. I was afraid I wouldn't be able to contact you in the past."
Li Mu smiled and said, "I'm wearing gray sports pants and a blue sweater. Come over now."
(End of chapter)