Just when Li Mu was preparing to return to Haizhou for filming, Kong Lingyu brought a big news to Li Mu: Tengxun and NetEase were actually testing Tieba-like products in internal testing.
Tengxun is a Q bar developed based on QQ chat room. Q bar is a product that is 90% similar to Tieba. It is said that Tengxun’s idea is to directly divert traffic from QQ and QQ chat rooms to form the starting users of Q bar; As for NetEase, their entry point is a bit strange. The product they are developing for internal testing is called Youba. Like Q Bar, the product structure is 90% similar to Tieba, but they intend to make it a professional game Tieba.
Ning Hao has almost completed all the overall preparations. He will be ready to leave in the next two days, and the equipment will soon be sent to Haizhou. However, Li Mu suddenly received this news that made him a little anxious. .
In Li Mu's memory, Tengxun and NetEase have never made any products similar to Tieba, but why do they want to launch Tieba products at this time? The possibility only lies within you.
Tieba was officially launched at the end of 2003. My appearance brought the emergence of Tieba more than two years in advance. It was precisely because I took out Tieba product in advance that Tengxun and NetEase became interested in Tieba.
Li Mu calculated it in reverse and found that Tengxun currently has no real derivative products except QQ. The next heavyweight product is QQ games, but this platform was only born in 2003, which is about the same period as Tieba. , if we follow the rhythm of the previous life, when Baidu was developing Tieba, Tengxun was developing QQ games. At that time, Baidu was developing Tieba to increase its user stickiness, and Tengxun had the same goal of developing QQ games, so at that time these two Everyone is busy with their own affairs, and there is no conflict of interest, so Tengxun has not spared any energy to develop Tieba. But it is different now. Now Tengxun can be said to be in the window period of product development. Tieba is rising at this time. They choose It is reasonable to follow up.
As for what kind of game NetEase is going to develop, Li Mu is a little confused. Even if it does this, it should be done by a game portal like 17173, right? What does NetEase want to do by launching a game forum at this time
Li Mu suddenly remembered that NetEase will also be a company focusing on game business in the future. Their first online game "Westward Journey" should be launched at the end of this year, maybe very recently!
"Westward Journey Online" is NetEase's stepping stone in the Internet game market. Now NetEase's development momentum is quite rapid. Under this situation, the product model of Tieba is in front of them. They want to take advantage of the opportunity of making online games to build a game Tieba. , which is also understandable.
Comprehensive analysis, Li Mu also understood the intentions of Tengxun and NetEase in running Tieba. Tengxun wanted to directly compete with Tieba, while NetEase wanted to cut away Tieba's game users and traffic in the vertical field of games. Both of them can be said to be Lang Zi is ambitious, especially Teng Xun, who now has tens of millions of users. If he is really allowed to make "Q Bar" bigger, he will not seize his foundation in the future, but he will seize his own foundation!
Li Mu responded quickly. On the one hand, he asked Kong Lingyu to find a way to find out more information. On the other hand, he asked him to strictly block the two products currently being developed by Makino Technology: Personal Space and Happy Farm. These two are the magic weapons for him to win. He must Guaranteed absolute leadership.
Kong Lingyu had previously received all of Li Mu's plans for the "battle for the throne" and was naturally well aware of the current threats from the two major Internet companies. He immediately assured Li Mu that the two core products would not be exposed under any circumstances.
Li Mu nodded, smacked his lips and said, "Actually, this is not necessarily a bad thing. I originally wanted to use Tieba to take away Tengxun's foundation in instant messaging software. Now they are actually trying to imitate Tieba to replace me. As long as it When its Q bar is launched, I will not only destroy its Q bar, but also take over all the advantages it has accumulated in instant messaging software."
Kong Lingyu asked: "What about NetEase?"
Li Mu waved his hand: "NetEase has no chance. Before 2003, NetEase will not have great development in the field of online games. It cannot do its core business well. What can you use to compete with me? Today's game communities are not professional enough. They want to dominate the game community." , I still have a sharp weapon that I haven’t taken out yet.”
Kong Lingyu hurriedly asked: "What kind of weapon is it, BOSS?"
Li Mu smiled slightly and said mysteriously: "Now is not the time to do this. Let's do our best to do the things in front of us first."
Kong Lingyu saw that Li Mu was unwilling to say anything, so he didn't ask any more questions.
Li Mu was thinking about YY Voice. YY Voice is a team voice software. It was originally a team voice platform for gamers. Later, it slowly transformed into voice and video live broadcast. At the beginning, this product was very important for games. The significance of players is still very important. Whether it is an instant battle game or an online game, there will be a need for team voice. Li Mu can directly integrate it with the group function when his instant messaging software is launched, but the reason The reason why I don’t want to do it now is that the current Internet bandwidth is limited, and it is not yet time for instant voice to be vigorously developed.
However, this still does not prevent Li Mu from making stage plans. Tieba has now gathered a considerable number of game users. When its instant messaging software is launched and the group function is launched, it will be able to provide instant group communication for users in these game fields. Although the service is only text communication, it is enough at this stage. As for group voice communication, it is a matter of the next stage.
Less than two days after the news came out, Tengxun Q Bar had completed the inner side and was online.
The news Kong Lingyu received also said that Teng Xun was planning to launch the Q bar on New Year's Day in 2002. However, he did not expect that they had already been in internal testing for half a month, and they couldn't wait to launch the Q bar on Christmas Eve. come out.
Even Li Mu was a little surprised. As soon as he received the news of the closed beta test, it was launched online. Tengxun was really tight during the development and closed beta process. The most embarrassing thing was that Makino Technology’s personal space and Happy Farm were closed. They haven't completed the internal testing yet.
Tengxun is dominant at this stage. The share of Tieba was originally 100%, and there was a lot of overlap in users with Tengxun QQ. As soon as Q Bar went online, a lot of them were directly cut off through QQ software and QQ chat rooms. Users even mobilized a lot of trolls to post advertisements in major Tieba bars, trying to attract more Tieba users to the Q bar.
Almost instantly, Tieba was criticized by people in the industry.
Previously, there was news about Baidu withdrawing from Makino Technology, and there were rumors that Makino Technology was going its own way and insisting on being a navigation station. Later, there was news about the emergence of Tengxun Q Bar, NetEase's internal beta test of Youba, and Makino Technology's Tieba. It is not surprising to be a pessimist. After all, in the eyes of outsiders, Makino Technology first lost allies, then chose the wrong development direction, and now has strong enemies. With internal and external troubles, it is bound to start going downhill. If Makino Technology can figure out in time Strategies can turn the tide and alleviate this downward trend. If they really want to make a navigation website at this time, I am afraid that the decline will become faster and faster and eventually out of control.
The first time the Q Bar was launched, Mr. Li from Baidu and Tan Yaocheng met in the office. Mr. Li asked Tan Yaocheng: "Old Tan, what do you think the future of Makino Technology will be like?"
Tan Yaocheng said: "I think Li Mu really screwed up this time. The most important thing is not his obsession to be a navigation station, but Tieba has not yet received round B, and his ideas can change as the situation changes. , but Makino Technology is now so disliked by people in the industry, capital parties will definitely be very cautious about them. Before that, Makino Technology could raise Series B at any time with a valuation of 300 to 400 million, but now it seems that even if he himself Capitalists will not come in casually if the price is lowered. They will definitely wait and see for a while. However, Makino Technology has raised a total of several million in Series A from the beginning to now, and has also given a part of the cash to Yiting Technology. Their cash The flow probably won’t last much longer.”
Mr. Li nodded repeatedly and said in agreement: "You are right. The battle between the two armies is not about military strength but logistics. Li Mu has no food in his hands now. Teng Xun's Q Bar is constantly exerting its strength. He simply doesn't fight. I can’t afford it, but in the end I can only eat a little bit of food.”
As he spoke, Mr. Li said with a smile: "I think we should wait and see how long Li Mu can last under the siege of Teng Xun and NetEase. If the time is right, I think we can give him a hand."
Tan Yaocheng opened his eyes wide: "Give him a hand?"
Mr. Li smiled and said: "Yes, even if Q Bar and You Bar attack Tieba together, Tieba still has certain advantages. At least Tieba has accumulated content and user habits for such a long time, so its share will be eroded, but This process will not be too fast. If Li Mu does not have the funds to compete with these two companies, and does not have the capital to dare to invest in them at the critical moment, then we will reinvest in Makino Technology. Whether it is Tengxun or NetEase, they do not have the Tieba products we have. The advantage of Tieba is that Tieba can arbitrarily create keywords in the form of searching for keywords, and the nature of Tieba is naturally to integrate with search engines.”
Tan Yaocheng said: "What you said is true, but Mr. Li, if we invest in Tieba, we may not be able to defeat Teng Xun and NetEase."
Mr. Li nodded and said with a smile: "There is no need to defeat him. As long as Tieba can hold on to more than 60% of the share and persist, it will be a success. If Li Mu reaches the edge of the cliff, he will definitely not be able to save himself. The only person who can save him then is We, because we can not only provide money, but also traffic, if Tieba is on the verge of life and death, only we can save it!"
Tan Yaocheng said with a smile: "Our investment in him in the A round was the icing on the cake. If we save him this time, it will be a timely help. By then, Li Mu will definitely not be able to guard the shares as tightly as before, and heavy bleeding will be inevitable."
(End of chapter)