For netizens who did not participate in this million-person bar-popping event, they knew almost nothing about what happened in the Q Bar in those twenty minutes or so.
However, people in the industry are very well-informed. There are many of them hanging out in Tieba. Internet bars and IT bars have always been the Tieba bars that practitioners like to hang out. As soon as last night’s bar busting operation started, they were already paying attention. arrive.
The next morning, the news that Q Bar was crowded with millions of users spread throughout the Internet circle.
The most shocking thing is the appeal of Tieba. Many people on the Internet cannot understand how Tieba has such a strong appeal and can mobilize millions of people to work together to destroy a website? How can their users be so loyal? There are currently two types of users with high viscosity and high loyalty recognized on the Internet: one is users of instant messaging software, and the other is users of online games. The former is strong because users have established their own connections on their products, and the latter is strong because of their Users are all paying users, have a high addiction index, and have a long average usage time.
However, even QQ and Legend, the two most popular instant messaging software and netizens at the moment, do not have the appeal to mobilize millions of people to do one thing, unless they offer benefits to users. If QQ provides membership services , Legend Cards may be able to attract millions of users, but if you want to mobilize millions of people to fight for the interests of the platform overnight, it is simply a fool's errand.
To everyone's surprise, Tieba actually did this kind of nonsense. Although everyone could see traces of manipulation and incitement by trolls, it was harmless, because even if most companies used trolls to manipulate and incite, they would still be able to do it. It is impossible to achieve such an effect. If you want to fool netizens into fighting for you, you must first make them feel a sense of belonging to your product. Only then will they be incited by you and fight for you when they regard themselves as a part of it. Fight, otherwise users are not interested in your life and death, how can they pay for you
Tieba, a website that seems to have no profit model even though it has become the number one Chinese community, can actually trigger a crusade of millions of people on the Internet. This is really incredible.
This has also made many people begin to re-examine Tieba and the future development space of this company. At the same time, everyone is more curious about the next step of Qba. It relies on social software with tens of millions of users behind it, and it will definitely not be ignored like this. The Tieba operation was defeated and the website was temporarily closed. It was nothing to an Internet company. Everyone knew that it would definitely come back. Tieba relied on its users to win once. Can these users help them win a second time
Li Mu finished filming Du Wei's last scene in Haizhou at noon. Most of the scenes were in the school teacher's office. The plot is: because the villain Chen Xiaoshuai played by Chen Kun is jealous of the heroine and the hero being together, so they put the two together. The teacher reported the incident of puppy love to the teacher. The teacher invited the parents of the two people and told their parents about the incident of puppy love. Zhang Xuan, played by Zhang Kexuan, was slapped angrily by his "father" in the office, while Du Wei, played by Du Wei, The heroine Du Weiwei was taken directly out of the office by her parents. The moment she got in the car, her father said harsh words: "Don't come to this school anymore. I will contact you to transfer to another school today. From now on , Don’t see that little gangster named Zhang again!”
Then Du Wei got into the car with red eyes, and the car drove away from the gate of Haizhou No. 1 Middle School. Her scenes in Haizhou were all over.
Since the actors had already integrated themselves into the film, the shooting was very efficient. The scenes that were originally scheduled to be finished at 1:30 were all finished at 1 o'clock.
After the performance, Li Mu found Ning Hao and told him that he was going back to Yanjing this afternoon and asked him to lead the filming for the next two days. 80% of the scenes in Haizhou had been filmed, and he was asked to help with the remaining 20%. After finishing, I took the crew back to Yanjing directly. I will wait for them in Yanjing and will not come back.
After a few days of cooperation, Ning Hao and Li Mu have become good friends. On the set, Ning Hao has been sharing various tasks for Li Mu. Outside the set, Li Mu and Ning Hao often stay up all night talking about their views on the future direction of film development. Li Mu is optimistic about the future. Ning Hao was impressed by his "bold predictions" and "broad vision". In his words: "I know you are bragging, but nothing else. I just admire you."
Because of this increasingly close relationship, Ning Hao was preparing to sign a contract with Makino Image on the first day of 2002 before the film was over. At that time, he would sign a contract with Makino Image together with others who were in the process of filming. Tang Wei studied theater directing.
Li Mu had never been in contact with the entertainment industry in his previous life, or even had a close understanding of it. He had just gotten a little involved in this life, and he was particularly interested in this circle, because he found that as long as he opened a breakthrough in this circle, he would be able to There are always unexpected gains. When he was just preparing for the movie, he met Ning Hao. Through Ning Hao's light, he met Chen Kun. Because of Chen Kun and the simple plan, he met Zhao Wei and went to the scene to film. , he met Tang Wei, who was still a student.
In Li Mu's dream, the most perfect operating model of Makino Image is: make a steady stream of money from other fields, and then invest the money in a steady stream of potential directors and enable potential actors to make potential movies. , because I have been there and understand the development of the domestic film market, so I can make a profit from this business. Moreover, if I can have greater cash flow, I will invest in theater chains. If there are more theater chains, my movies will be better. The more you earn, the more you can recruit more famous directors and stars to make more profitable movies and open more theaters.
As long as it is operated properly, this is a snowballing operation model, and the future development space is extremely huge.
…
Li Mu and Du Wei booked the same flight from Jinling back to Yanjing. The plane took off at four o'clock in the afternoon. Ye Tianming, who had no scene in the afternoon, personally drove the two of them to the airport. Before boarding the plane at 3:30, Li Mu also gave Zhao Kang a special I made a phone call and asked about the development of the situation from the morning to now, and asked the media about the public relations situation.
Zhao Kang said that he was still outside doing public relations work. In the morning, he went to the largest supermarket chain in Yanjing and bought 200,000 shopping cards, all with a denomination of 5,000. In his words, this kind of shopping card is anonymous. There is no record left, so there is no psychological burden when others take it when delivering it. Moreover, this supermarket's store is very popular in Yanjing now, and the products are very comprehensive, especially home appliances, so there is always someone with the shopping card of this supermarket. Recycling at a 95% discount can be easily cashed out.
Li Mu was in awe of Zhao Kang's current meticulousness. After confirming his approach, he asked about his current public relations progress.
200,000 in shopping cards and 160,000 in shopping cards have been given out. Now the news media and print media have not found suitable channels. Li Mu immediately gave Zhao Kang the contact information of several media reporters he had interviewed during the interview.
At the same time, Li Mu told Zhao Kang: "Tell all the media people you contact that after this matter is completed, we will double the public relations fees."
The incident of millions of people bursting into a bar was originally big news. However, if there is no guidance, the media will often have different starting points when reporting such big news.
For example, in this incident, some media may have seen that the infringement of Q Bar triggered the resistance of Tieba netizens. Such a media perspective is undoubtedly beneficial to Tieba;
Some media may look deeper and point the topic at the current blind spots and fringes of law in the Internet field, trying to trigger thinking among legal departments and the Internet field. This media perspective is not very interesting for Tieba;
If some media pointed the topic at the "million-person scale" of this incident and made a big fuss about it to promote the huge influence of the Internet, then it would be a bit dangerous. They are afraid that the listeners are interested and if it attracts the government Excessive attention may lead to anger.
Therefore, whether it is due to the pursuit of Q Bar or for his own safety, Li Mu needs to guide the media perspective to the first level, which is the simplest and most direct level: Q Bar Infringing on the rights of a large number of post bar friends, bar friends spontaneously organized to Q Bar to protest. We must avoid the media over-interpreting this incident. If everyone thinks that this incident is such a simple cause and effect relationship, then this incident will not Self-defeating and causing trouble for yourself.
In order to achieve this goal, Li Mu would not hesitate to spend two million, not to mention two hundred thousand.
This is also where Li Mu is ahead of his peers.
The development of the Internet goes through many stages. Before 2000, the Internet was in an exploratory period. Everyone tried to explore various possibilities of the Internet, boldly put forward hypotheses, and boldly explored and tried; the Internet after 2000 had a period of several years in which In the hard work period, the path started from the exploratory period has gradually been proven. Everyone is busy staking out land and seizing opportunities in different neighborhoods. Therefore, Internet companies at this stage spend most of their energy on focusing on development. In other words, to put it bluntly, today’s Internet companies are not very good at dealing with monsters;
The Internet market after 2005 will gradually enter a truly mature stage. Everyone begins to lay out the ecology and develop a closed loop. Those who make software want to play hardware, and those who make hardware want to play software. There are more and more overlapping fields. 05 Two companies that had nothing to do with each other a year ago may start fighting in multiple fields at the same time after 2005. At this time, Mr. Ma from Tengxun and Mr. Zhou from 3721 would never have dreamed that in another ten years, the two of them would be at war. People's companies will be turned upside down and out of control.
In the future, the three-dimensional comprehensive competition will also give birth to various means of competition. As the number of conflicts increases and the methods emerge in an endless stream, everyone will become more and more aware of how to coordinate resources during the conflict, so that after 2005 All large Internet companies have strong public relations departments, but now, several well-known domestic Internet companies do not even have the functional structure of a "public relations department."
Under such circumstances, how could it be possible to outplay Li Mu
(End of chapter)