Even after many years, Li Mu still believes that the most awesome feature of the game Happy Farm is that it can easily lower the IQ of all players.
Although this game has a short lifespan, during the half-year period when it was most vital, its addiction index was very high, even higher than that of most online games.
Moreover, the wide range of users of this game and the wide age range are even more jaw-dropping. From 7 to 70 years old, as long as users with basic computer operation skills can basically kill everyone.
Whether it is a middle school student who saves money for breakfast every day to surf the Internet, or a big boss who makes millions a day, once he plays this game, he is almost uncontrollably addicted. Internet elites like Mr. Li and Tan Yaocheng naturally cannot escape.
At this moment, Mr. Li was very annoyed. According to the time he recorded, Tan Yaocheng's previous wave of potatoes would have to wait for at least one minute to be harvested. However, he did not expect that the six fields in front of him had all turned into corn seedlings, and according to the According to time calculation, this batch of corn has been planted for several minutes.
Mr. Li calculated the time. It shouldn't be. How could this guy harvest that wave of potatoes nearly ten minutes in advance
Thinking about it carefully, the only way to speed up maturity is to use props. Although there are ordinary fertilizers in the props, the system only gives away two packs, and other than that, it is not open for purchase. Mr. Li has not even figured out where to get more fertilizers. With so much chemical fertilizer, Tan Yaocheng can shorten the maturity time of six pieces of land at a time. He has at least six packs of ordinary chemical fertilizer. Does he have any tips for obtaining chemical fertilizer
Mr. Li really wanted to ask him, but he was too embarrassed to call him all of a sudden. Although he knew that the other party must not have slept, it was a bit difficult to call him to ask him about the skills of a game.
However, seeing that Tan Yaocheng had been promoted to another level and the gap was getting wider and wider, he couldn't bear it any longer. He took out his mobile phone and called Tan Yaocheng.
Tan Yaocheng received a call from Mr. Li and asked: "Mr. Li, what's wrong so late?"
Mr. Li said: "What are you busy with? Have you rested?"
"Not yet." Tan Yaocheng said with a smile: "I am playing Happy Farm in the post bar. I see you are playing too."
Mr. Li chuckled and said, "Yes, I was paying attention to what new moves they had, so I also played it. This game is very interesting and it is a good product."
Tan Yaocheng smiled and said: "Yes, it feels very innovative. It seems that this game will become popular soon."
Mr. Li hummed absent-mindedly, and then asked pretending to be curious: "Oh, by the way, where did you get so much fertilizer in your game?"
Tan Yaocheng did not expect that Mr. Li would ask such a question out of the blue. After a moment of surprise, he said: "It seems that harvesting, plowing the ground, stealing vegetables, and helping friends weed, water, and kill insects all have a chance to get fertilizer, and the chance is quite high. I I went to the Tieba forum and added a lot of friends, so I would have a greater chance of getting fertilizer."
Mr. Li suddenly understood and said hurriedly: "I understand, okay, it's getting late. You should go to bed early. We will have a meeting tomorrow to discuss this game."
"OK."
After hanging up the phone, Mr. Li immediately started searching his friend list from top to bottom. He stole vegetables several times and helped his friends' farms several times. Finally, he got two packs of ordinary fertilizers.
Mr. Li suddenly became interested and realized that he didn't have many friends, so he immediately went around the post bar and found many people who had added each other as friends.
Planting vegetables, stealing vegetables, helping out, and collecting fertilizers. Mr. Li got excited as soon as he played and played until nearly three o'clock. Tan Yaocheng was even more ruthless. In order to keep his first place, he sneaked in with a notebook. In the bedroom, while my wife is already asleep, I open my eyes every half hour, turn on the computer, collect and plant vegetables. After two or three times, a biological clock has formed, and I can wake up automatically after squinting for half an hour.
Relying on this perseverance, Tan Yaocheng took the lead in breaking through level 9 the next morning, two levels higher than the second person in the friend list.
Not only Tan Yaocheng and Mr. Li, hundreds of thousands of netizens were addicted to Happy Farm that night, and it was extremely popular.
In the legend, several people were forming a team to fight monsters, and the Taoist priest who was responsible for recovering blood suddenly said: "Hey, brothers, wait for me for two minutes, I'll go get some food!"
"What the hell? Where are you going to collect vegetables in the middle of the night?"
"Hey, you haven't played Happy Farm in Tieba?"
"What a happy farm! The legend is so exciting!"
"Oh, I won't tell you now. Just try it yourself when you have time and you will know. I will collect the vegetables first and let those bastards steal them for me later!"
Seeing that the wet nurse was temporarily offline, other people in the team were also a little curious: "What kind of happy farm, you don't even brush the monsters and run to collect vegetables."
"Hey, it's not interesting if he's not here anyway. I'll go take a look."
"Then I'll go too, log off first, and we'll talk about it later."
Scenes like this are repeated in any online game. Even among the players who are playing cards in Lianzhong World, there are often situations where someone does not respond for a long time, and others do not know what is going on. They only come back after scolding each other. He repeatedly apologized and said that he was collecting vegetables just now, or stealing vegetables. When everyone heard this, they all rushed to register a Tieba account to go around and see what the hell this Happy Farm was.
By nine o'clock the next morning, the number of users of Happy Farm had reached 1.7 million. This speed was simply brutal.
Li Mu did not stay so late at Muye Technology and went back to rest at two o'clock. At nine o'clock in the morning, Kong Lingyu called Li Mu ecstatically and told Li Mu the astonishing figure of 1.7 million. Don't talk about him, even Li Mu Almost shocked.
If any online game can have 1.7 million users in the first nine hours of its launch, then this online game will definitely be incredible. There has never been a game with this kind of growth rate in China.
However, what many online games have not been able to do, Li Mu has done it with a simple and low-cost Flas***, which makes Kong Lingyu even more happy.
Li Mu calmed down a little and asked him: "How many times have you added friends?"
"Twelve million!" Kong Lingyu said: "Since night, many people have realized that this game needs more friends to achieve faster improvement, so everyone's enthusiasm for adding friends is very high."
Powerful social genes, this is what Li Mu is really pursuing. This game can greatly stimulate users' need to add friends. Just like a certain period of time, when QQ launched the function of finding friends, when users with cameras were selected, men Users crazily use this function to add female netizens with cameras. Once product development targets the fundamentals of human nature, then this product will definitely become popular.
However, Li Mu is also a little worried. Nowadays, most users add friends to each other in Tieba. Many people even post in Tieba asking to add each other as friends to play farm. Therefore, Li Mu is worried about this kind of relationship that is purely based on games. The condensed social friendship relationship is not strong enough and can easily be abandoned by users, so he said to Kong Lingyu: "Tomorrow, we will launch an event at Lingdian. If you invite ten friends, you will receive five packs of ordinary synthetic fertilizer as a gift. If you invite 20 friends, you will receive 15 as a gift." Bag."
Ordinary synthetic fertilizer is one of the props in Happy Farm. It is an upgraded version of ordinary fertilizer. Ordinary chemical fertilizer can only reduce the growth time of crops by ten minutes, but the effect of ordinary synthetic fertilizer is tripled, and it can reduce the growth time of crops by thirty minutes. time.
Originally, Li Mu was not prepared to use this kind of prop incentive so early, but he did not want users to manage their connections on Happy Farm too utilitarian from the beginning, and could not allow them to manage their friends on the farm as if everything was just for the game. To improvise, encourage them to add friends in their lives.
The task of inviting friends is to require users to invite new users. It is invalid for new users to add friends to each other in Tieba. Under this situation, the first choice of users must be to invite friends around them. First, transplant their social relationships to Come to Happy Farm, which is also the most feasible for users.
Kong Lingyu can see from the data how hard users have worked to obtain ordinary fertilizers in the nine hours since it went online. If this reward is announced, I am afraid that the vast majority of users will try their best to complete it.
However, whether it is five packs or fifteen packs of ordinary synthetic fertilizer, for Makino Technology, this virtual prop can be said to be zero cost, but the incentive effect it brings to users is amazing.
At nine-thirty, Mr. Li came to the company with a pair of panda eyes. Today was the first time he was late for work. The reason was very simple: he stole food too late last night.
The first thing he did when he arrived at the company was to turn on the computer. This was basically a routine practice. However, after turning on the computer, he did not check the company's internal network for work reporting. Instead, he opened the post bar first. Before he went out, I planted a bunch of vegetables, which are ten minutes past their maturity stage.
I went up and took a look, and sure enough, only 40% of what was stolen was stolen again. These friends are like rats. They are too damaged. Basically, if you can't harvest it in the first time, even if you play for ten seconds, it will be stolen to the minimum. the result of.
After harvesting the vegetables and planting another wave, Mr. Li felt as if he had completed the task and breathed a sigh of relief. Only then did he realize that he had become so addicted to this game. From getting up to now, his mind was full of thoughts. There was only one thing on his mind: having fun on the farm, growing vegetables, and stealing vegetables, that special sense of accomplishment that always made him feel itchy in his heart.
It was also at this moment that he truly realized how amazing the future development space of this game was.
It was also at this moment that he truly understood why Li Mu asked him to leave Makino Technology.
The development of this game takes time. Although I have never made a game, I understand the general process of the game. The game structure needs to be developed at the beginning, just like a movie script. It needs to be continuously revised to get a final version, and then team development , after the development is completed, it will be tested internally to look for various errors and loopholes. Only after passing the internal test will it be launched online for the majority of users.
Calculating the workload involved, Li Mu should have already started developing this game before he deceived himself.
I have been working on the Internet for so long, but this is the first time I have seen a game that can make people addicted so quickly. Mr. Li felt very sad, secretly thinking that Li Mu is really ruthless. Now it seems that this time he The loss is really too great.
(End of chapter)