"Happy Farm" is a key product that Li Mu uses to make a huge difference. He also wants to use this to lay out the future of instant messaging software. No matter how high the price is, he will not be able to license this game to any company. However, currently, in the industry, People have only seen the popularity of this game, but have not yet seen the true value of this game.
Even Teng Xun, the current leader in the instant messaging software market, did not realize the impact this game would have on their core business. After understanding and studying Happy Farm, they only saw one thing pessimistically: Q Bar is basically finished. .
At the internal meeting held by Mr. Ma personally, everyone worshiped Tieba’s newly launched personal space and Happy Farm for half an hour.
The so-called worship means that everyone is talking about how awesome and incredible these two products are. They are dozens of blocks beyond Q Bar. Since Q Bar itself steals Tieba’s creativity, Tieba can be said to be similar to Q Bar in terms of products. Bar is not in the same world at all. Q Bar was grabbed by the collar by Tieba and slapped twice in front of the whole country. He knelt on the ground twice, but was trampled down by the majority of netizens. Online public opinion It's completely one-sided. No one sympathizes with Q. Instead, they all curse it.
Under this situation, Mr. Ma could only acquiesce to these people's ambition to destroy his own prestige at the conference table, because his prestige had long been destroyed.
Suddenly, a product manager's eyes lit up and said: "I feel that these two products, Personal Space and Happy Farm, are more suitable to be embedded in our products. If QQ has these two products, the user stickiness will be incredible." Imagine it!”
One word awakens the dreamer.
Sometimes, when the shock comes too suddenly, it will slow down the speed of the brain. Obviously, there was a large group of people at the conference table who played Happy Farm until midnight last night. Today at the conference, the thinking speed is obviously much slower than before. .
Just because of the product manager's words, all the talents instantly switched from the mentality of worshiping Tieba to the normal state. They carefully considered the genes and attributes of these two products. Everyone had to admit that these two products were naturally designed for online social networking. Made.
What is online social networking? Social networking is about connections, communication, interaction and display. Whether it is PC or the future mobile Internet, online social networking can never be separated from these four core points. Of course, offline extension services such as Appointment Pao are online social services. , cannot be included in the worries of online socializing.
Networks are naturally friends. Users should easily include all their social relationships in social products, whether they are real friends or online friends. QQ has an absolute advantage in this regard. Tieba is using Happy Farm to catch up. ;
Communication is instant messaging, whether it is voice or text, it all belongs to the category of communication. QQ is also at the top of the domestic market. Tieba has almost no foundation, and the on-site messaging system cannot be regarded as real instant messaging at all. However, Li Mu Chencang is being secretly exploited, and YY is being developed secretly.
The above two points are QQ's core competitive advantages now, but they have not yet realized the importance of the last two points, which are interaction and display.
Interaction and communication seem to be very similar, but they are very different. Communication is language, interaction is behavior, and the scope of interaction is too large. For example: to put it simply, it is like users viewing each other’s information, Home page; if you go deeper, it’s like users leaving messages and likes to each other; if you go deeper, it’s like users’ in-depth and long-term interactions in games like Happy Farm, which QQ currently has no basis for.
As for display, users present all the things they want to present to others one by one. Photo albums, logs, and comments in personal space all have this function. In the future, what will push display to the extreme is WeChat’s circle of friends. Well, at this point, Tieba’s personal space can be considered a prototype, but QQ still has no start.
In terms of connections, communication, interaction and display, QQ occupies the first two points, and the last two points are zero. Tieba occupies the last two points. "People connections" are catching up, and "communication" is secretly brewing. From this point of view, in the instant messaging market, In this competition, Li Mu's barrel is more complete than QQ's. QQ just hasn't realized its shortcomings yet, but once it puts forward the importance of interaction and display in the future, QQ's shortcomings will be exposed immediately.
A vice president sighed: "Sure enough, if you think about it carefully, if these two products were ours, how much they would improve our user stickiness! I can't even imagine! But these two products are in the hands of Tieba. It’s inevitable that I’m almost confused. How can the development potential of the community be comparable to that of social networking? Giving them these two products, Personal Space and Happy Farm, is really a waste of resources!”
Other people with a keen sense of smell have also begun to realize the significance of these two new products of Tieba to them. When reminded by the vice president, they all felt that Tieba was unable to fully tap out the core value of these two products.
However, they did not realize that Li Mu’s Tieba was not the core of Makino Technology at all. The real core of its development was social networking.
Their psychological feeling is very interesting, as if they are a knife-wielding robber, and suddenly see a gun-wielding hunter, the robber naturally feels that the direction he is engaged in makes more money, and has more development potential and space than the hunter. Much bigger, but I don’t have a good weapon in my hand, so I can only fight with the knife. But the hunter immerses himself in hunting. It is an industry that does not make much money, but he has a gun in his hand, and the robbers You will feel that this gun is a waste of resources for hunters, and you can make the most of it by giving it to yourself.
It's just that the robber didn't know that in his eyes, the hunter who hunts with a gun also has the heart to be a robber, and what this hunter is determined to do is to be the No. 1 robber in the world!
However, at this time, once the Tengxun team fell in love with the hunter's gun, it became difficult to control themselves. Everyone expressed their opinions at the conference table. Some people suggested that they start building Happy Farm immediately. Of course, the name must be changed. In view of the fact that it looks like it It is embedded into QQ, so it is logical to call it QQ Farm.
Some people say that copying Happy Farm now is asking for trouble, right? How many days has it been since the Q bar incident
Some people also say, why not create personal space first? This model is very general. If we change it and create a QQ space, we should not be scolded.
Some people also say, let’s just build a QQ fishery, post bar farming and let’s raise fish, you do what you do and I do mine. This way we can’t be said to have plagiarized, right? At most, I am just inspired by them.
After being silent for a while, Mr. Ma's eyes lit up: "Okay, QQ Fishing Farm, the project will be established today. The product development department will come up with the game structure and related technical personnel requirements. The requirements will be handed over to the human resources department. Recruitment will begin immediately and people will be on duty as soon as possible. It’s better to do it sooner rather than later!”
…
After Li Mu was bombarded with phone calls in the afternoon, he simply shut down his phone for a few hours and didn't turn it back on until six o'clock. Unexpectedly, as soon as he turned it on, a large number of text messages poured into his phone, so much so that even the text message prompts sounded. All are severely lagging.
Li Mu just read a few messages, and immediately another call came in. When he saw that it was an unfamiliar number, he pressed it. Unexpectedly, the other party called again soon. Li Mu pressed the call again, and the other party called again, perseveringly. The spirit of Li Mu felt dizzy, and he had no choice but to answer: Hello, who are you? "
"Is it Li Mu?"
"It's me, who are you?"
"Haha, hello, Li Mu. I'm Xu Jiahua. It's not easy to contact you. I've been calling you all afternoon."
Xu Jiahua heard about the new move of Makino Technology in the afternoon and immediately felt threatened. The rise of Makino Technology was too fast. He was afraid that Xu Jiaming would really enter into capital cooperation with Li Mu. In that case, Xu Jiaming would become his biggest threat. threaten.
When Li Mu heard that it was him, he couldn't help but feel a little disgusted, and asked in a cold tone: "What can you do?"
Xu Jiahua said with a smile: "I just want to treat you to a meal and apologize for what happened before. Besides, I have a lot of money on hand recently. We can talk about whether there is any business we can cooperate with."
Li Mu didn't want to have anything to do with Xu Jiahua, so he said directly: "I'm sorry, I don't have time recently, and I don't think the two of us have anything to work with."
Xu Jiahua was not angry, but said hurriedly: "We'll find out if there is any chance of cooperation after we chat. I don't dare to say anything else. If you need investment, I can give you a 20% premium based on the industry valuation. what do you think?"
Li Mu said calmly: "Thank you for your kindness, but it's not necessary." After saying that, without giving him a chance to speak, he added: "Sorry, I'm a little busy now, so I'll hang up now."
Li Mu conveniently pressed down the phone, and then another unknown number called. He was really annoyed, so he pressed down the call and prepared to shut down the phone for a while. Before turning off the phone, he called his mother.
First, I asked about the recent situation at home. Mother Li said that the business of the two stores at home has been very good recently. The weather is getting cold, and it is the New Year's Day holiday and the New Year is approaching, so the clothing business has reached the most profitable time of the year.
Li Mu asked her and her father not to work too hard, but Li Ma said, "Your father and I have been looking for a store recently and want to open another store."
Li Mu was stunned: "Mom, what are you doing! Are the two stores too busy?"
Li Ma said very seriously: "The clothing business is easy to do now, and the spending power of Haizhou people has also increased. If you open one more store, you can earn one more penny."
Li Mu was convinced and said to Li's mother: "You and dad should stop opening a store. I have been doing some things here. It seems that the situation is quite good now. It is enough for our family to live without worries about food and clothing."
Li's mother said: "The most important thing for you now is to focus on your studies. Don't always think about making money. Your parents now run two stores and can make millions a year. You should study hard and do well." , don’t delay your studies just to make a little money.”
Li Mu was embarrassed in his heart and repeated the two words his mother said: small money... He actually said that all your son earns is small money.
Mom, you are swollen now!
(End of chapter)