Seeing that the prop reward task greatly stimulated users' enthusiasm for participation, Li Mu asked Kong Lingyu to start planning incentives for continuous sign-in to give out props. Starting tomorrow, users will start to sign in continuously, and the props will be given out from the second day of continuous sign-in. As long as there is no interruption, there are props that can be obtained every day.
Kong Lingyu said: "We have developed so many props, and now we have only used two. If you sign in and receive props as a gift, which props do you want to use as rewards?"
Li Mu smiled and said: "You can take out ordinary chemical fertilizers, ordinary synthetic fertilizers, and high-quality chemical fertilizers, and you can also take out golden fingers."
High-quality chemical fertilizers can reduce the growth time of crops by one hour; golden fingers are props for harvesting and stealing vegetables with one click. There are three in a set. Users can use them to harvest all their land with one click, or steal all the land with one click. It is an excellent choice to use land owned by friends to prevent or steal food, especially if it is used to steal food. Players who collect food manually are basically unable to prevent it.
Li Mu and everyone will work together to establish a relatively complete sign-in accumulation rule. For example, starting from the second day of consecutive sign-ins, within ten days, sign-ins can be stacked to get ordinary fertilizers, one pack on the first day and two packs on the second day. , and so on, reaching the maximum of five packages, that is to say, from the fifth day to the tenth day, you can get five packages of ordinary fertilizer every day during this period;
Starting from the eleventh day, the sign-in reward will be increased from five packs of ordinary fertilizer to three packs of ordinary synthetic fertilizer, and from the fifteenth day, it will be upgraded to five packs of ordinary synthetic fertilizer. In addition, there will be a set of golden finger props;
Starting on the 21st day, the sign-in reward will become five packs of high-quality fertilizer, plus a set of golden fingers;
After thirty-one days, the user level has generally been upgraded to a relatively high stage, and he will take out some more advanced props as rewards.
The principle of the entire sign-in reward is that users must log in and click to sign in every day. Otherwise, if there is a break in the middle, the calculation will start from scratch. This is used to subconsciously force users to develop stickiness. The longer they sign in, the higher the cost of giving up.
After deciding on the check-in strategy, Kong Lingyu said: "BOSS, I think we can launch a prop mall in a while."
Li Mu smiled and asked, "Tell me what you think first."
Kong Lingyu said: "It's very simple, just sell props. Aren't everyone now thinking of ways to provide value-added services? Needless to say, online games, even QQ has membership services. Our game is so popular, and the structure in the game is so Be careful. In the future, we will not only have to connect with Happy Ranch, but also add many processing workshops and other designs. User stickiness will become higher and higher. If we launch a prop mall, I believe there will be a lot of profit margins. "
Lin Qingya said with a smile: "When I was playing Happy Farm, I was thinking that it would be great if I could use money to buy fertilizer. After all, they are virtual items with no additional costs. If we launch an online prop mall, we will definitely be able to make a profit. ."
Li Mu nodded and said with a smile: "The prop mall is definitely a must, but profit is not the fundamental purpose."
Kong Lingyu and Lin Qingya looked at each other, saying that they must build a prop mall, but also saying that it was not for profit, so what was it for
Li Mu said: "After these two days, the technical department can start planning the prop mall. It is tentatively scheduled to go online in about half a month. Regarding the pricing of the props, you will have a meeting to discuss it later and sort out a version for me to see. However, When developing, you need to create a 10-cent special package. No matter how you price it, it must contain virtual props worth ten yuan, and you must put popular props in it. Each account is limited to one purchase. Give it to me for ten days. .”
"0.1% off?" Kong Lingyu looked at Li Mu in surprise: "BOSS, props worth ten yuan are sold for a dime. Even if it is a promotional price, it is too low, right?"
Li Mu laughed, stood up and said, "Only by paying through Alipay can you enjoy the promotional price."
After saying that, Li Mu looked at the time and said, "It's too late, so I won't waste time with you. I have something to do tomorrow, so I'll go back and rest first."
Before Kong Lingyu fully understood the meaning of Li Mu's words, Lin Qingya hurriedly stood up and asked Li Mu: "Mr. Li, are you driving?"
Li Mu nodded: "It's open, do you want to go home?"
Lin Qingya nodded sheepishly: "I just moved to a new home. I live not too far from the company, just four stops away. I won't trouble you too much."
Li Mu smiled and said: "Don't talk about four stations, even if it is forty stations, I will send it to you. I can't let you go back alone so late. It's not safe."
Lin Qingya pursed her lips and smiled, and said, "Then just wait for me while I pack my things. I'll be fine soon."
After Lin Qingya finished speaking, she left the technical department and went to her office. Li Mu was about to go out when Kong Lingyu suddenly stood up and said in realization: "BOSS, are you going to use Happy Farm to support Alipay users?"
Li Mu nodded and said: "Looking at it now, using discounts and gift packages to attract customers should be able to accumulate a large number of users for Alipay."
Kong Lingyu said excitedly: "Alipay itself is a payment channel, and its users are all paying users. BOSS, what are you going to do? What new projects are you brewing
Li Mu blinked and smiled, and said: "It's not the time to talk about that now, the key is to cultivate users first."
In the future, in order to attract a user to pay 1 cent, a platform will even be willing to spend a few dollars. The reason is that the value of paying users is too high, and there is huge potential for development in the future. For online payment, the largest threshold is from 0 to 0.01. , as long as users cross this threshold, 0.01 may reach 100, 10,000 or even more. Why does WeChat plan a red envelope grabbing activity? The purpose is to achieve a breakthrough of users from 0 to 0.01, and why do they need to invest in Didi, JD.com, etc. in the future? Vote for Ele.me, Meituan, and Dianping? The purpose is to take over and grab red envelopes, allowing users to achieve breakthroughs from 0.01 to 100 or even 10,000.
Big names who play on the Internet are all connected one by one. Although Li Mu has not yet become a big shot, he is already ready. At this time, it is natural to seize every opportunity to make plans for the future. The peak life of Happy Farm It is estimated that it will not take more than half a year, but it can create a YY communication software and millions of Alipay users. With tens of millions of Alipay users, is it easy to start Taobao
In addition, it seems that my cheap senior brother Liu Edong is still starting a business in Zhongguancun? His opto-magnetic products business should be booming now, and he probably hasn’t had the idea of doing B2C yet, but it doesn’t matter, if the time comes, you can go find him yourself! Doing B2C is a laborious and laborious business. Not only do you have to deal with suppliers, but you also have to build a warehousing system, a logistics system, an after-sales system, etc. Li Mu gets a headache just thinking about it. He wouldn’t be able to do it himself even if he were beaten to death. In the future, Taobao will be a C2C model. If you want to build your own B2C model mall, you can talk to "Senior Brother Liu". He will definitely be as comfortable as a duck in water...
…
Li Mu didn't say much to Kong Lingyu. After Lin Qingya packed up her things, the two of them left the company together. On the way to the parking lot, Li Mu tentatively asked Lin Qingya: "Qingya, when you were at the National People's Congress, did you listen? Have you ever heard of a senior brother named Liu Edong?"
Originally, Li Mu just asked tentatively and didn't have much hope. Unexpectedly, Lin Qingya asked him with a face full of surprise: "How do you know Brother Dong? He graduated in 1996 and is two years ahead of me." Session… “
Li Mu chuckled and said, "I heard someone mention that he is also from our school. One time, a friend talked about this person and said that he is now starting a business in Zhongguancun."
Lin Qingya nodded repeatedly and said in amazement: "The world is really small. Brother Dong is indeed in Zhongguancun, but he shouldn't be considered a business owner. He opened a company specializing in selling optical magnets, and now he has opened several branches. It’s very profitable.”
After Lin Qingya finished speaking, she unconsciously showed a bit of pride in her expression, but suddenly she looked at Li Mu, and all her pride was like a deflated rubber ball. She sighed and said, "Okay, let's compare with you. If so, Brother Dong is indeed just an entrepreneur..."
Li Mu smiled and said: "I am also an entrepreneur, and Makino Technology is also in the entrepreneurial stage. By the way, are you familiar with this Senior Brother Liu?"
Lin Qingya nodded and said: "He used to be very famous in school, and he was particularly good at messing things up. I always heard that he made a lot of money by tinkering with this and that. Later, when I was in the student union, some When I needed funds to organize activities, I went to him for help. He was very easy to talk to and very willing to help. He was very popular in school. Later, after he graduated, he often invited us junior students to dinner. After I graduated, this Over the past few years, he has often organized reunions for old classmates in Yanjing.”
Li Mu smiled and said: "That's great. If possible, find an opportunity to introduce me to this senior."
Lin Qingya pursed her lips and smiled and said, "What a coincidence. When we got together half a month ago, he asked about you and said that he admired your work very much and that you would definitely make a big difference in the Internet field in the future. I didn't even think about it at the time. Dare to tell him that you are the founder of Makino Technology..."
Li Mu was not surprised. Liu Edong originally graduated from the National People's Congress, and he must pay more attention to the National People's Congress than people in society. Besides, he was obsessed with IT and the Internet when he was in school, so his interest in 3321 is not unexpected. Although Li Mu didn't know how strong this senior's Internet thinking was now, but later JD.com proved his vision and ability. Most importantly, he was able to manage JD.com's large business of 30 to 40 thousand people, and his management ability was extraordinary.
If you ask him to do B2C, I wonder what his opinion is now? Or simply bring him along to engage in C2C first, and then invest money in letting him engage in B2C after his potential is stimulated in advance? He estimates that it is no problem to be worth a million now, but he is still far from being able to play B2C on his own.
When he thought of this, Li Mu suddenly couldn't wait to see him.
(End of chapter)