On the day Lin Qingya left for South Korea, Makino Technology officially announced that the Happy Farm Props Mall will be officially launched at 9 a.m. this Sunday, the day after the announcement.
This will soon be the first online prop sales platform in domestic games, and Happy Farm is also the first game in the gaming field to launch a prop sales model. When traditional online games are still selling point cards, Li Mu uses a Flas** *Started value-added paid services.
After this news was announced, the opinions on the Internet were divided. The supporters felt that opening item sales would allow users with financial strength to accelerate their growth in the game and exchange cash for levels, which was very fair; the opponents felt , if the sale of props is enabled, it will undoubtedly greatly damage the balance of the game. By then, the rankings will be filled with paying users. How can free users play
Li Mu doesn’t pay too much attention to the objections. Since we are making games, making money is always the biggest pursuit. Once the payment model is turned on for any game, there will be opposition from non-paying users. However, profitability still depends on paying users. As long as they pay If users are satisfied, the game will make money.
However, Li Mu’s greater hope was to let the prop mall incubate Alipay, so he soon announced a news on Happy Farm that instantly excited a large number of users—in addition to the traditional mobile phone bill payment channels, “Alipay” Users can enjoy a discount of 0.1 yuan to purchase a 10-yuan gift pack. The 10-yuan gift pack includes ten packs of ordinary synthetic fertilizers, ten packs of high-quality fertilizers, and five sets of golden fingers.
Because the user level has generally improved a lot now, twenty packs of ordinary synthetic fertilizers and high-quality fertilizers actually do not have a very obvious effect on the user's level. However, these props are usually extremely rare, and now you can buy them for a dime. A big gift package is still very attractive to most users.
If it sells for ten yuan, the people who buy it may be greatly discounted, but if it only sells for ten cents, there are still many people who are willing to buy it.
As a result, users of Happy Farm were in a frenzy, and everyone began to discuss what Alipay was. According to the introduction and links given by Happy Farm, it can be basically seen that Alipay is a thing that links to online banking, through which four Bank cards from major banks enable small-amount online payments, and it is the only channel for discounts. Therefore, a large number of Happy Farm users flocked to Alipay that day, registered accounts in Alipay and bound their bank cards.
Originally, there were only tens of thousands of Alipay users, including 3321 users and students in Yanjing and Shanghai. However, in just one day, Alipay's registered accounts reached more than 5 million, and nearly half of them were users. The bank card was successfully bound.
For Li Mu, this was an unexpected surprise.
More than two million users have bound their bank cards in one day. Now their wallets have opened a smooth exit on the Internet. They have paid the cost of registering and binding their bank cards to Alipay. In the future, they will When you need to pay, you only need to enter your card number and password.
Using Alipay, Li Mu can now push various products to them. As long as these users are interested, they can easily pay and complete the payment for online transactions. This is of great significance. If they want to do e-commerce in the future, these Alipay users It's the mainstay.
When Happy Farm was warming up for Happy Farm, it was the first time for companies in the industry to truly understand the Alipay product. Today’s Internet payment channels are very single. Ordinary online banking almost monopolizes online payments. Another payment method is the mobile channel. Payment, but this payment channel is not a true online payment. It cannot be directly linked to the user's wallet, but can only be linked to the user's mobile phone bill. Therefore, this kind of payment is not suitable for large-amount payments and is generally used for Payment of less than a few dozen yuan.
However, in the current Internet market, from online games to value-added services on various software and platforms, the per capita Arpu value (average income of users) is very low, so mobile payment is enough. Various companies that provide value-added services are relying on China Mobile and China Unicom Only mobile payment channels exist, and almost no one is expanding their own payment channels.
In this environment, Alipay has become an alternative.
Big companies in the industry are studying the Alipay model. After repeated studies, no one has discovered the real value of this thing. Even Mr. Li from Baidu expressed his doubts when chatting with Tan Yaocheng: "Li Mu Nong." Doesn’t Alipay serve 3321? Why did it get it to Happy Farm again? His Alipay payment is no better than online banking payment, so what’s the point?”
Tan Yaocheng shrugged: "It's hard for us to guess what Li Mu is thinking. 3321's monthly turnover is so huge. He never thought of corporatizing 3321, but he even deliberately registered a payment method he developed for 3321. I have always found this a bit strange about a company, and now it is tied to Happy Farm. It seems that it wants to be an Alipay user."
Mr. Li said: "Wouldn't it be enough to have online banking payment from major banks, and text message and phone bill payment from two operators? Nowadays, so many companies have made their fortunes by relying on SMS value-added services, including explicit payment and hidden deductions, to make money from consumers. , that speed is simply extremely fast, why doesn’t he just use these ready-made channels and turn to Alipay?”
Tan Yaocheng sighed and said, "Mr. Li, let's just ignore him about Makino Technology. I don't think it makes any sense what he does with Alipay."
Mr. Li sighed with emotion: "But I can imagine that once Happy Farm's prop mall is officially launched, the profits should still be considerable. Li Mu is really smart. He already deceived us before the game was launched. Now we can only Just watch him make money.”
"No!" Tan Yaocheng said with a smile: "The profit potential of this thing is unlimited. With so many players obsessed with it, once the prop mall is online, it will definitely be pursued by a considerable number of users with spending power. A pack of fertilizer can be sold for several cents in the prop mall. Money, if you want to plant more than a dozen pieces of land quickly, it will cost several yuan, nearly ten yuan. If you spend a day to apply fertilizers, you can't do it for less than a few thousand yuan, and the profitability is definitely extraordinary."
Mr. Li frowned and said, "Has Li Mu's B round melted? Why haven't you heard anything?"
(End of chapter)