Lin Qingya declined Jin Youquan's kindness on the grounds that she had already booked her itinerary and hotel, leaving him an afternoon and an evening to get to know Happy Farm, which had taken the Internet by storm in China.
The time the two agreed on for the second negotiation was ten o'clock in the morning the next day, and nine o'clock in the morning was the launch time of the Happy Farm Props Mall.
The warm-up before the launch of the prop mall has been done to the extreme. Every Happy Farm user knows the news of the launch of the prop mall. Moreover, every user has also received another news: using Alipay, you can purchase 10 items at a price of 1%. Yuan item package is just a dime.
Millions of users are waiting for the moment when the prop mall goes online. They have registered with Alipay in advance and are waiting to get the 10-cent discounted prop package. There are also quite a few users with strong financial strength, such as People like Lin Lin eagerly await the launch of the prop mall, and then quickly spend tens of thousands of dollars to move up the level.
The technical and product teams of Makino Technology have always been worried about a problem. Once the balance between free users and paying users becomes too unbalanced due to the emergence of paying users in a game, it may cause a large number of free users to give up the game. However, Li Mu does not think so. If it is simply It is based on the Happy Farm structure that allows payment. Over time, paying users will indeed cause a huge imbalance in the game, and will also lead to a large loss of free users. However, Li Mu has a series of updated versions that have been developed in the future. Here, he will continue to improve the playability of Happy Farm, allowing both free users and paying users to find their place in this game.
Neither Happy Farm nor QQ Farm actually have a long lifespan, but there is a mobile game called "hay-day" in Chinese called "Cartoon Farm" that has been popular for a long time. This game is a famous Finnish mobile game. Launched by the game company Supercell. When it comes to Supercell, there are too many classic mobile games that can be thought of. Well-known mobile games such as "Clash Royale", "Clash of Clans" and "Boom Island" are all products developed by them. Among them, the 2012 The launch of "Cartoon Hay Day" is actually a fried rice. It deeply develops and integrates the already neglected farm games. Through sophisticated architecture, design and development capabilities, it greatly expands the playability of farm games. Li Mu is already in hand. There are several versions of Hay Day, many of which draw on the success of "Cartoon Hay Day".
For example, future farms will be integrated into ranch games, and instead of simply integrating farms and ranches, a processing link will be added to the game level to realize the transition from agricultural products to livestock products, such as growing wheat, corn, and raising chickens on the farm. The farm can produce eggs, but there is a new system maintaining the two, which is the processing link. Raising chickens requires chicken feed, so where does the feed come from? You can only build a feed machine and then grow the wheat and corn needed for chicken feed. Eggs are not the final product. On the one hand, they exist as goods that can be sold. On the other hand, they are raw materials for many other products. For example: cookies, cakes, ice cream, etc...
The integration of a complete set of processing systems can completely connect all the agricultural and livestock products that players have in the game, suddenly improving the fun and playability of the game a lot, and this is just one of the sections, this game There is another very interesting system in the future of the game, which is business and sales between players.
Once products from agriculture, animal husbandry, and processing industries become raw materials for more advanced products, the demand for raw materials will be extremely huge. Not every user can allocate their resources in all aspects in a balanced manner. Therefore, players who open the A trading system for selling agricultural products between users can allow users to trade raw materials and agricultural products. The price at which users buy things from the system is only half of what is sold to users. In this way, users are attracted to complete the transaction with players. Transactions between players can achieve deeper game interactions, and users can adjust their own industrial structure in the game according to their own needs and positioning.
For example, if the player does not want to work hard to grow grain, make feed, and raise poultry at the same time, then he can adjust his industrial structure, plant more profitable cash crops, purchase cheap agricultural products for feed, and then continuously process the feed. , and then resells the feed to the players who need it. In this case, he is equivalent to the feed manufacturer in the game; some users focus on poultry breeding, and they can purchase feed from such users to do large-scale breeding. .
Of course, the animal husbandry and processing industries cannot be limited to chicken feed and eggs. Wheat can be made into bread, raising pigs can produce pork, raising cattle can produce milk, and raising sheep can produce wool. This is the simplest primary processing. Relationship, there are still many areas that can be explored in depth. For example, by combining pork with bread, it can be further processed into burgers...
Once players can trade with each other, it is equivalent to revitalizing the circulation of various raw materials and materials among tens of millions of users in the entire game world. This is equivalent to establishing a network in the huge game world that can revitalize the entire game world. system, and in order to enhance the flow of raw materials and materials, Li Mu also developed a system task.
The routine of the task system is to open a small truck on the user's farm. After the user saves money to buy a small truck, he starts his delivery career. He can receive ten different orders every day, and each order needs what he needs. They are all different, and the most important thing is that the gold coins rewarded for each order are much higher than the combined price of all the things it requires, and it also comes with experience, which will stimulate users to work hard. Complete tasks in exchange for higher rewards, and users themselves cannot rely on self-production to complete ten orders with different needs. They can only rely on transactions with other users to collect the items required for tasks.
In this way, the relationship between players is no longer about competing with each other, but about needing each other. Cash players have higher levels and produce better products. The products produced on their farms are very rare for ordinary users. Cash players will produce a large number of rare products that are high-level compared to ordinary users. They can only sell these products and exchange them for gold coins. In this way, they can solve the problems of low-level users. Therefore, in the future this After a game develops to a certain level, the attitude of ordinary players towards paying players will be one of dependence. If there are no paying users among his friends, his development path will be more difficult, and if he becomes a paying user in his friend circle , many friends will rely on him to achieve rapid upgrades, which will bring him an extra sense of accomplishment.
This is Li Mu’s entire world structure. The future Happy Farm is interconnected and connected. Paying users and non-paying users coexist harmoniously, and there is harmony inside and outside the game.
Just when Li Mu was full of hope for the future of Happy Farm, almost all employees in Tengxun worked overtime and held a mobilization meeting for all departments to link up.
At this mobilization meeting, Tengxun’s vice president Guo Haiming announced a news to the nearly 100 employees attending the meeting: Tengxun’s closed-developed social game-QQ Fishing Farm has completed all testing work and will be officially launched the day after tomorrow. , QQ will also release the latest version update: QQ2002beta2, there is only one real difference between beta2 and the beta1 version that was just released a month ago, that is, in QQ2002beta2, an entrance to the QQ fishery has been added.
Since the establishment of Tengxun's QQ fishery project, the technical department has been developing it in a closed and confidential manner. The development process is very tightly covered. Even employees in other non-technical departments of Tengxun basically don't know about it. Even the QQ operation department's employees are not aware of it. No one knows that the technical department has developed a beta2 version.
Guo Haiming also has his own reasons for covering up the development of QQ fisheries so tightly. Logically speaking, there is no need to be too secretive about this kind of thing, but the key point is that the opponent they imitated was Makino Technology. When they imitated ICQ, they never encountered anyone. Makino Technology's strong counterattack makes Guo Haiming's back a little cold when he thinks about the times when Q Bar exploded. When he thinks about Q Bar, which has such a large investment and the server can handle millions of people posting at the same time, now it can even run to 100,000 people. There is no daily activity, which has almost become a big joke in the industry. Guo Haiming is even more afraid of Makino Technology’s reaction after learning about the game QQ Fishing Ground, because this company is really too pissy.
In order to avoid criticism from Makino Technology as much as possible before going online, Guo Haiming required the entire development process to be kept strictly confidential for fear of causing trouble.
The most important reason why QQ Fishing Farm was announced in front of the whole company today is that the leadership decided to let QQ Fishing Farm take advantage of the good opportunity to launch Happy Farm’s prop mall online as soon as possible.
As for why it is a good time for Happy Farm to launch the prop mall, the main reason is that Tengxun’s senior management believes that after Happy Farm launches the prop mall, it will hurt the feelings of free users. Just when free users are most resistant to the prop mall, QQ The fish farm attracts this group of users with the gimmick of being permanently free, not selling game props, and creating an absolutely fair gaming environment.
First use fair gimmicks to deceive users from other platforms, and then wait for users to develop stickiness on their own platform, and then go back on their word. This method has emerged in endlessly in the Internet field. It has been around since the day the Internet was born. Although it has been People in the industry suck at it, but it’s really attractive to users.
This is the fundamental purpose of Guo Haiming's mobilization meeting.
(End of chapter)