At the meeting, he used a projector to demonstrate QQ Fishing Ground, and said to those employees who were learning about QQ Fishing Ground for the first time: "Our QQ Fishing Ground, from the screen to the operation to the game structure, is basically our original work. Players use the fishing ground as their Basically, each user has six fishing grounds by default when he starts. Each fishing ground can breed different fry, and different types of fry require different levels of activation and maturity time. Users can purchase fish fry and raise fish. , sell fish fry to earn game experience and gold coins. Experience is the only way for users to upgrade, and gold coins are the only currency for users to purchase fish fry, fish medicine, fishing nets and open new fishing grounds in the game.”
“Our users can also go to each other’s fishing grounds to steal fish, use fish medicine to help each other treat diseases in the fishing grounds, and use fishing nets to help each other’s fishing grounds to kill threatening sharks, thereby gaining experience. We also provide users with Props are provided that can accelerate the rapid growth of fish schools. The props are called fish food. There are many types of fish food, from ordinary to elementary to intermediate and advanced. These props can only be obtained randomly or by signing in continuously."
On the screen, there is a slightly rough beach. The upper third of the game interface is the beach, houses, and fishing boats, and the lower two thirds are the ocean. It is divided into square fishing grounds with blocks. There is also a ranking of friends on the right side of the game. Lists and game rankings, overall, the layout and functional modules are basically the same as Happy Farm, but the visual effects are not as good as Happy Farm. The visual effects of Happy Farm are very cute, beautiful and cartoony, although QQ Fishing Farm is also very cartoony. , but in comparison, I feel that there is an unspeakable soil in some places, which is not as comfortable as Happy Farm.
Guo Haiming said in public that this game was his company's original creation. There was no confidence in what he said. Anyone with a discerning eye could tell at a glance that this game was a complete imitation of Happy Farm, just with a different name. But he certainly couldn't do it among employees. I was told that this was an imitation of Happy Farm, so I had no choice but to brag.
Almost all the employees below were users of Happy Farm. As soon as they saw the interface and function settings of QQ Fishing Farm, they basically knew that more than 90% of it was plagiarized, so they started whispering below, which made Guo Haiming a little embarrassed, so he stretched out his hand. He took action, interrupted the discussion in the audience, and then said: "Our game will directly integrate QQ users' friends. In other words, when users play directly, they can find that all their friends are in the game's friend list. It makes them more social.”
"Tomorrow at nine o'clock in the morning, Happy Farm will launch their prop mall. By then, they will have a considerable number of free users who are extremely resistant to the launch of the prop mall. What we want to use is the opportunity of users to reject Happy Farm, and bring users Guide them to our QQ fishing ground”
"Next, I will arrange the online tasks. The operations department will immediately set up an online troll team. After Happy Farm is online, they will attack Happy Farm's profit-seeking in Tieba and other major forums, inciting users to reject Happy Farm; The technical department must be prepared to go online at 9 a.m. the day after tomorrow. Once online, we must ensure the stability of the game operation, and our servers must not be overrun by the other party's trolls."
"After the game is launched, the operations department will immediately recommend the game QQ Fishing Ground to users through our QQ software. In addition, an event will be launched to invite users to give away QQ membership. Anyone who successfully invites twenty friends to activate the QQ Fishing Ground game will We will give him a QQ membership service worth ten yuan for one month, which can be accumulated. In addition, after signing in to our game for one month, the user will also receive a one-month membership in the next month."
"At the same time, after going online, we will continue to mobilize the navy to build momentum on the Internet and attack Happy Farm's paid props. At the same time, we will compare QQ Fishing Farm with Happy Farm. While Happy Farm charges fees, our QQ Fishing Farm is not only free, but also free. We have provided QQ membership value-added services as rewards, and I believe we will soon be able to attract Happy Farm users.”
Guo Haiming's words made the employees below realize the company's determination this time. This time QQ Fishing Ground is different from the previous Q Bar. Q Bar is completely imitated and plagiarized, and it is the post bar with the highest plagiarism user stickiness. Most importantly, it also pirates The high-quality content of Tieba users was taken away, which caused public outrage, so it was exploited by Makino Technology. After several explosions, Q Bar was unable to recover.
However, the nature of QQ Fishing Farm is different. QQ Fishing Farm has finally changed its name, and its positioning is to take advantage of the opportunity. First of all, when it appears, users have the greatest opinions on Happy Farm, so there is no need to fear that opponents will gather. It has strong public support, and its appearance will not directly touch the interests of Happy Farm players. Instead, it will provide them with a better choice, at least on the surface it seems like this.
From this point of view, QQ Fishery really has a chance.
…
At this moment, Li Mu is not aware of the threat posed by Happy Farm. He has already made all the plans for the future of Happy Farm. Now he is just waiting for it to open for payment tomorrow morning and start to make profits. The greater significance is that Li Mu is very confident about promoting Alipay so that it can have tens of millions of users and tens of millions of paying users.
That night, Kong Lingyu sent Li Mu a piece of news that surprised him: Teng Xun quietly developed a game called QQ Fishing Ground, and has decided to officially launch it the day after tomorrow. This game is basically a complete imitation of Kaixin The farm only changes the game's structure from a farm to a fishery, from land to ocean, from planting to fish farming, but other than these, there are basically no other changes.
Li Mu was stunned. Game development takes time. Even a small game like Happy Farm requires a team and time to design, develop and test little by little. Even if Teng Xun has strong technical strength, it will take more than a month and a half. About the time, why didn’t I receive any news
Calculating the time required for development, the other party should have already established the project after Happy Farm was launched. It has been developed in isolation for such a long time with a lot of people, but he has not received any news. This shows that Tengxun has done a good job in keeping secrets. How good.
Kong Lingyu explained: "This project is strictly confidential within Tengxun. Only the development team and leadership know about it, and other employees know nothing about it. The reason why this news came out today is because Tengxun internally lifted the ban today. This project was approved by Tengxun, and a mobilization meeting was held within Tengxun today, and the entire company began to prepare for the launch of QQ Fishing Farm. The news spread within Tengxun at once, and was only released by the lower-level employees."
Li Mu couldn't help but curse angrily: "It's so fucked, it's so fucked! They are plagiarizing Chi Guoguo. What's the difference between plagiarizing other people's novels and just replacing the protagonist's name and place name? The key lies in others. If you do this when your novel is about to be put on the shelves, isn’t it clear that you are plagiarizing and then trying to dismantle it!”
Kong Lingyu was also very angry: "Look now, they are going to take advantage of the moment we start charging to launch a campaign against us. If they really do this, I'm afraid that a lot of our users will be poached by them." ! Or we can simply announce that due to special reasons, we are delaying the launch of the prop mall and let them crush QQ Fishing Farm to death."
"How is that possible?" Li Mu said: "Their game has been developed. Even if it is not released for the time being, it will not be killed in their hands. Even if we delay the launch of the prop mall now, it will have no impact on them, because we only need to pay back We are preparing to launch the props mall so that they can jump out and disrupt us at critical moments."
Kong Lingyu said: "Then let's seize the time to update the version and functions to quickly improve the playability of our game so that QQ Fishing Ground can't keep up."
Li Mu hummed and said in a bad tone: "This is the only way right now. Let's launch the prop mall normally first. After their QQ fishery is launched the day after tomorrow, we will consider what new sections to improve based on the specific situation of their game. User stickiness.”
Kong Lingyu said: "Okay, let's take a look at their characteristics first. I don't think their game will have any innovations compared to our current version of Happy Farm."
Li Mu said: "We will know this the day after tomorrow. Don't be affected first and ensure that the props mall goes online smoothly tomorrow."
After hanging up the phone, Li Mu felt a little irritated. The reason why he had developed so many sections and functions of the game Happy Farm in advance and kept it from being launched was to distance himself from his competitors who were imitating him. Basically, he was not worried about his competitors. Imitate and plagiarize, but I am most worried about Teng Xun’s follow-up.
The social game itself is based on social connections. When I first started Happy Farm, because the players had not established connections, I also introduced various methods to encourage them to invite and add friends, so that they could use all kinds of connections. Copied on Happy Farm, and Teng Xun is much stronger on the basis of social connections than himself. Its core is social networking, and it is a strong social network based on communication between people. I am on Happy Farm Although the user network operated by it is also very large, because it can only allow users to play games here for the time being, compared with Tengxun's instant messaging social network, its sociality in the game field is much weaker than other people's instant messaging. Shao, I originally planned to launch YY to completely solve this shortcoming, but before YY came out, Teng Xun followed up and made a social game, which is really terrible!
We have strong social connections and client support. If we run a social game on this basis, it will definitely be the right time and place. Now we are preparing to launch an item mall. Users are highly resistant, which is the weakest stage. , if it is used to steal the peach with a plagiarized game, then the loss will be huge.
However, if you don't launch the props mall, you can only ensure that you are not in a weak stage. However, the opponent's strong social advantage is still there, and there will still be some dangers. What's more, you must not give up the launch of the props mall to compromise with them. On the one hand, I can't swallow this breath. On the other hand, this is the best opportunity to quickly develop Alipay. Brother Liu Edong and Liu are still waiting for me to call him. Only by raising Alipay first and then starting an e-commerce business can he take off! The biggest advantage of Alipay in the e-commerce field is the intermediary effect of paying to Alipay first, and after the seller delivers the goods, the buyer confirms receipt and then pays! This is a great way to dispel users’ worries about online shopping! How could such an important matter be affected by a QQ fishery? !
(End of chapter)