Since "Miracle MU" has not been authorized by any country yet, the concept of licensing fees within Webzen is still somewhat vague.
With the current exchange rate of RMB to Korean won of about 1:170, Kim Woo-kwon feels that the agency fee of 400 to 500 million won is enough to satisfy him. The key to the problem is the operating share ratio. This is where he will continue to make money in the future. fundamental.
Originally, Jin Youquan's psychological expectation was 400 to 500 million won in agency fees and about 20% of the operating net profit share every year. However, when setting the price, he would set it higher to leave some room for bargaining for the Chinese people.
However, after arriving at the company at nine o'clock this morning, he immediately began to pay attention to the launch of the Happy Farm prop mall. People who make games pay most attention to the two data of other people's games, users and revenue. He already knew about Happy Farm yesterday With the current number of users, he just wants to know how much money this simple game can generate.
At ten o'clock, Lin Qingya was already sitting in the Wangchan conference room, but Jin Youquan did not go over to meet her immediately. Instead, he stayed with the Chinese engineer, waiting for gossip from China.
In one hour, Makino Technology made more than one million turnovers. Although this data has not been made public, Makino Technology itself does not require strict internal confidentiality. The true turnover of the game cannot be hidden. Companies and competitors in the industry must They will try their best to figure it out, so the current sales of paid games are basically semi-public. The data may not be directly searchable online, but if you ask anyone in the industry, you can know what the game sales of a certain game are.
The engineer from China in Wangzen happened to be studying at a university in Yanjing, where he majored in computer science. Most of his classmates were working in Zhongguancun, so he basically figured it out after asking someone about it.
When Jin Youquan learned that the sales volume of the Happy Farm Props Mall reached more than one million within an hour of its launch, and the number of people paying for it exceeded one million, he was so shocked that he was almost speechless.
So far, the number of paying users of "Miracle MU" in South Korea has not exceeded one million. One of them, Flas***, had more than one million paying users in the first hour of item sales, and Generated more than 1 million turnovers.
This is not what shocked Jin Youquan the most. What shocked him the most was that the charging concept of Happy Farm’s prop mall was different from that of other online games. Other online games basically sell game time. In other words, now everyone who plays These are the most basic aspects of charging for playing games. Generally, users are provided with two consumption methods, one is a second card and the other is a monthly card. Although the amount of a second card and a monthly card is RMB 20 or 30, Or so, but whether it is a second pass or a monthly pass, it is now just a one-time deal for game companies.
If a user buys a seconds pass, he will never make any further cash purchases in the game before the seconds run out. Even if he does, it will be done privately with the player and is beyond the control of the game company;
The same is true if the user buys a monthly card. During this month or within this purchase cycle, he will not make any cash consumption in the game.
But Happy Farm doesn’t play that way. It doesn’t charge users the most basic fees for playing games. Instead, it provides users with various paid props. Although the unit price of a single consumption is far less than that of a second card or a point card, the key point is Yes, this thing is a bottomless pit. It costs a dime, and it costs ten thousand yuan or more. There is no cycle limit on its consumption, and there is no cap. The space for imagination is really too big.
This charging model basically overturned Jin Youquan's traditional understanding of game charging. He began to have some admiration for Makino Technology. With a heart of awe, he came to the conference room to meet Lin Qingya. The first sentence Then I would first apologize for being late.
Lin Qingya didn't take the other party's late arrival to heart for a few minutes, and smiled generously. Then she didn't get to the point immediately, but asked Jin Youquan: "Did Mr. Jin try to learn about Happy Farm yesterday?"
When he mentioned Happy Farm, Jin Youquan couldn't hide his surprise: "Oh, yesterday I found an engineer from China and asked him to demonstrate and explain the Happy Farm game to me. It's really great! It's hard to believe. It’s so imaginative to think that an imaginary game can do this.”
Lin Qingya smiled and said: "Happy Farm started charging today, but it is different from your company's "Miracle MU" charging model. I wonder if Mr. Jin has paid attention to this?"
Jin Youquan nodded: "I noticed it, it's very innovative."
Lin Qingya smiled slightly and said: "The success of Happy Farm is one aspect of the game itself, and another aspect is the tens of millions of Tieba users. We at Baofeng Entertainment have not yet engaged in game development, so we do not have our own client games, but now we We have the same user base as Happy Farm, that is, tens of millions of Tieba users. Therefore, I believe that if we, Baofeng Entertainment, can get an excellent client game, then we can still make the client game like Happy Farm. success."
Jin Youquan agreed: "I have no doubt about this. You have the best user base, and we have the best client games. From this point of view, we are complementary; you focus on the Chinese market, and we focus on the Korean market. , from this point of view, we have no direct conflict of interest, so I think we have a very good chance of working together."
Lin Qingya nodded with a smile and asked Jin Youquan: "Mr. Jin, I wonder what specific requirements your company has for overseas companies that represent "Miracle MU"?"
Jin Youquan couldn't help but sit up straight and said seriously: "We have both soft and hard needs for overseas agencies. The soft needs are the agency's channel capabilities, promotion capabilities and operational capabilities; the hard needs include the agency terms given to us by the agency. , as well as agency company server establishment, maintenance and bandwidth standards.”
Lin Qingya said: "I won't go into detail about soft needs. Our ability in this area should be obvious to all, Mr. Jin."
Jin Youquan said: "Of course."
Lin Qingya added: "Let's talk about hard power. The first thing I can promise is that our company will never be stingy on key issues such as game server installation, maintenance, bandwidth, etc. Not only will we not be stingy on server investment, but In order to take into account the user's gaming experience, we will reserve enough server redundancy capacity for the game in advance, so that there will not be a situation where one server is about to explode and another server has not been set up."
After saying that, Lin Qingya paused, looked at Jin Youquan and said: "As for what you just said, the terms given to you by the agency, I think this is the key to whether we can cooperate. My leader is also very concerned about it. At what price is Webzen willing to license the game to us?"
Jin Youquan coughed twice and said: "Overseas licensing of games currently basically adopts the model of agency fee + operating income sharing. Ms. Lin should be aware of this, right?"
Lin Qingya nodded but said nothing.
Jin Youquan added: "I have to explain to you why everyone generally adopts this model. First of all, agency fees are the threshold for cooperation. Although we at Wangzen are not a big company, it is impossible for any company to come over and take us over." When we take away the game license, the starting threshold is the agency fee. The agency fee can not only bring us a certain amount of income, but also help us measure the financial strength of the agency company. Operating an online game does require considerable funds as a backing. , if a company with little strength takes away our game agent, then our game is likely to completely die in the market in this region because of the insufficient strength of the agent company."
Lin Qingya nodded slightly: "I understand this very well."
Jin Youquan continued: "The operating income sharing can prevent our cooperation from becoming a one-shot deal as you Chinese people often say. Game agents do not simply purchase a certain product. You pay and I ship the goods. On the contrary, the game agent is in After reaching the intention to cooperate, the subsequent cooperation will be close and long. We will continue to upgrade the game to make the game more competitive at all times, retain old users, and attract more new users. Therefore, After cooperation, we also need to continuously provide your company with the latest version of the game, and be responsible for all technical support for the new version except translation. Therefore, in order for us to value each other more, and to achieve greater win-win results, A share of operating income is essential.”
Lin Qingya leaned forward slightly and asked: "Mr. Jin, I actually understand what you said. Let's talk about the conditions required by Internet Zen. We are now at the stage where everything is ready and we only need the east wind. , can’t wait to find a perfect partner, time is indeed a bit expensive.”
Although Lin Qingya's words were said in a bit of urgency, the meaning revealed in them was not that she was eager to get "Miracle MU". She just wanted to let Jin Youquan know that Baofeng Entertainment now has the foundation to make a good game. What is lacking is just a reliable PC game, but the urgent need is not to win "Miracle MU", but to quickly switch to the next option once the "Miracle MU" cannot be negotiated.
In short, Lin Qingya just wants to let Jin Youquan know that I am very anxious, but you don’t have to do it. Don’t explain too much to me. Just tell me your conditions directly. My time is precious and I can’t afford to delay. If I can’t afford to delay, it means You don’t have much time to think about it, so if your conditions are too high and require Baofeng Entertainment to carefully consider, then you are basically out of the game.
Jin Youquan saw that the other party couldn't wait to know the price of Wangzen, and he also understood what she wanted to express. After a moment of hesitation, he said: "The conditions for Wangzen's authorization of "Miracle MU" in the Chinese market are: an agency fee of 600 million won. , plus an annual net profit share of 23%.”
Lin Qingya remembered what Li Mu had told her before she came. When faced with Jin Youquan's inflated price, which was almost double, she shook her head proudly and said with a smile: "Mr. Jin, this price is impossible!"
(End of chapter)