Jin Youquan didn't expect Lin Qingya to accept the price. He just followed the usual practice of raising the price to leave some room for the other party to bargain. This is basically a basic skill that everyone from selling vegetables to selling aircraft carriers should have.
So, Jin Youquan smiled and said to Lin Qingya: "If you have any doubts about the specific terms, we can still talk slowly. I wonder what you are dissatisfied with?"
Lin Qingya didn't make any secrets, and said calmly: "It is impossible for our company to transfer so much in terms of share ratio. Although we have capital relations with Makino Technology, from an individual company perspective, we and Makino Technology are indeed two operating entities facing each other. As an independent company, Makino Technology can bring in so many users and related resources for us, but this resource import is not free. Both companies need their own financial flow for future capital operations, so whether our company The majority of profits from any game we represent will go to Makino Technology. If Webzen takes another 20%, there won’t be much left for us.”
Jin Youquan nodded and said: "I understand this very well. Makino Technology is an Internet company with a valuation of hundreds of millions of yuan. Its vigorous rise requires strong book flow to support it."
As he spoke, Jin Youquan changed his tone and talked about the situation of Webzen: "The research and development cost of our "Miracle MU" is very high. Both the visual effects and the game experience of the game are better than the third-rate games like "Legend". It is much better. Just maintaining the constant updates of the game requires a strong technical team. In addition, it also needs to provide various on-call technical support to the agency. If the profit margin is too low, it will be difficult overall. Do."
Lin Qingya smiled and asked him: "Mr. Jin, let's put aside the agency fee for now. Regarding the operating profit sharing, tell me your lowest expectation. To be honest, if you just ask for 23%, I won't. Now you know how to bargain.”
Lin Qingya's implication was that Jin Youquan's current offer was too ridiculous and too watery. She didn't even think about bargaining. She asked Jin Youquan to make an offer that was at least tenable in her opinion, and then she would base it on it. The situation of Baofeng Entertainment is a bargain.
Jin Youquan hesitated for a moment and said, "Let's take 20%. This ratio is already very low in the industry."
Lin Qingya smiled slightly, looked at Jin Youquan noncommittally, and suddenly said abruptly: "10% operating profit sharing, five million yuan agency fee, this is my offer, Mr. Jin can consider it."
When Jin Youquan heard this offer, he felt a little dissatisfied. The agency fee he offered was 600 million Korean won, which was converted into more than 3 million yuan. The other party offered 5 million yuan, which was higher than his expectations, but the 10% operating profit share It is really too low. What he is holding is a good game, not a garbage game. If it were a garbage game, he might agree to this offer. Basically, it would be enough to earn an agency fee, but "Miracle MU" "This game, Jin Youquan has great confidence in it. In addition, the market size of China is much larger than that of South Korea. He knows how much profit the game "Miracle MU" will have if it is successfully operated in China.
Judging from the current trend of Legend, it is very easy to make profits of hundreds of millions of yuan a year. "Miracle MU" is no worse than "Legend" and can definitely reach this level. If we give in 10% on the issue of operating profit sharing, The sacrifice may be tens of millions of yuan in profits every year. He is not a short-sighted person, how could he be willing to agree to such an offer
So, with a bit of resentment as if he was insulted, he looked at Lin Qingya and said: "Ms. Lin, the 10% profit sharing ratio is really too low. This is unacceptable to our Webzen, and I dare to say, No company that can create first-class online games would agree to such an offer!"
Lin Qingya smiled calmly and said openly: "What Mr. Jin said is too absolute. In fact, nothing in the business field is absolutely impossible. You think the offer ratio we gave you is too low, but have you ever heard of There is an old saying in China: small profits but quick turnover?”
The translator translated these four words into Korean, and Jin Youquan was a little confused. It was just a literal translation, making it difficult for him to immediately grasp the meaning.
So Lin Qingya explained: "Actually, these four words are very simple. They just mean: lower the profit margin, and the sales volume can be higher. This sentence is actually very appropriate when applied to our two companies. If What Webzen pursues is a high share ratio. This is very simple. There will be a large number of Internet companies in China that will agree to your offer. They may even agree to an offer with a share ratio of 30% or 40%. The more capable you are, the more likely you are. Weak companies are more likely to make concessions and compromises in the face of such things. If Netzen gives "Miracle MU" to a company that is struggling in China and needs to rely on "Miracle MU" to fight to the death, then they are likely to You will be promised a high percentage of sharing, but how much actual profit can you get from giving "Miracle MU" to such a company?"
Jin Youquan didn't say anything. He understood the truth, but he still couldn't let him accept the 10% offer.
Seeing that he didn't speak, Lin Qingya continued: "The company I used to work for was in the investment industry. We once invested in a local food processing company in China. The main sales of their products are concentrated in Wal-Mart, Carrefour and local Chinese companies. For several large supermarket chains, the status of suppliers is very bleak for such large stores. Not only are their profit margins very low, but they also have to supply goods first and bear the account period of several months. Once the store If necessary, you have to make concessions from your own profits to cooperate with the store's price reduction promotions. However, in the face of small retail supermarkets and wholesalers, the status of suppliers is superior. Pay first and then supply is the basic rule. In addition, , suppliers still have many harsh assessment requirements. It seems that suppliers have no status in front of large stores, but in front of small sellers, they are superior. From the perspective of the supplier's psychology, they are superior. It feels much more comfortable than the former, but what about in terms of profit ratio? The former often accounts for more than 70%, or even more, doesn’t it sound ironic?”
Jin Youquan looked a little embarrassed after hearing this. He didn't know that Lin Qingya was actually talking nonsense. She had never invested in any food processing companies when she was at Softbank. She just told Jin Youquan the stories she heard from hearsay to let him know that Baofeng If entertainment is supported by the resources of Makino Technology, it can become the Wal-Mart of China's online games field, and Webzen and other online game development companies are all suppliers.
Jin Youquan understood what Lin Qingya's words reflected, but his dissatisfaction made him start to refute: "What Miss Lin said is certainly reasonable, but I believe that there are not a few companies in China with tens of millions of users, right? Teng Xun It has no less than Tieba and Happy Farm users, Baidu also has a huge number of users, as well as NetEase, Sina, Sohu... "
Lin Qingya nodded: "The number of their users is huge, but which one of them is suitable for operating online games now? It has only been two months since NetEase launched their Westward Journey, and they haven't even taken care of their own children. How can they?" Raise someone else’s adopted child? For others, do you think they will be interested in "Miracle MU"?"
Jin Youquan said: "There are actually many medium-sized Internet companies in China that operate Internet products around games. They all have great potential in game operations."
Lin Qingya smiled confidently and said: "Actually, to tell you the truth, almost no medium-sized enterprises in China have the ability to fully promote and operate an online game in China. Makino Technology's Tieba is currently the largest Chinese community and the largest The game community and other game communities have no popularity at all right now. The companies you mentioned that operate game peripherals are basically suppressed by Tieba and are struggling. Even if Webzen gives them "Miracle MU" for free to operate, they will It can’t be operated at all.”
As she spoke, a bit of wolf-like cruelty appeared on Lin Qingya's delicate and beautiful face, her eyes flashed with coldness, and she said word by word: "If Baofeng Entertainment finds a game that suits them, they will definitely aspire to play in it." If we make it No. 1 in China, then all online games operating in China at the same time will become Baofeng Entertainment’s rivals, and we will link up all resources to pursue and intercept our competitors and prevent any opponent from successfully breaking through.”
Jin Youquan didn't expect that this beautiful Chinese woman in her twenties would release such a strong signal all of a sudden. Looking at Lin Qingya's serious and determined expression, he felt a little in awe of her for the first time.
If Baofeng Entertainment really wants to be the strongest online game operating company in China, then there is no doubt that if "Miracle MU" is given to any other company, it will definitely be obstructed and suppressed by them. Now look at, China is currently Large-scale Internet companies do not have the conditions to operate "Miracle MU", and those medium-sized enterprises are not to mention. Even if they can operate "Miracle MU", I am afraid they will not be the opponents of Baofeng Entertainment and Makino Technology behind it. If this game is If you can't get up in the first half year of Huaxia's launch, it's basically impossible to get up. This is an iron law in the gaming field.
In other words, if "Miracle MU" is screwed up by China's agency, then this game will only earn an agency fee in China.
The fierce struggle in his heart made Jin Youquan very uncomfortable, but he was born in a technical background and was not good at business negotiations. After being forcefully suppressed by Lin Qingya for a while, he could not find a way or entry point to raise his head.
Sadly, there are currently very few talents in Webzen who are really good at business negotiations. This is a technology-based company. In the online game market, it relies on products to win, rather than relying on ingenuity. This shortcoming will also affect Webzen's future ups and downs. The source of ups and downs, fall and nirvana.
At this time, Lin Qingya saw that he had lost some ground, so she threw out the last trump card.
"Mr. Jin, I forgot to tell you that Alipay, which now provides payment channels for Happy Farm, will serve as a strategic cooperation channel for us and Baofeng Entertainment. What we have in our hands is not only tens of millions of Internet users, but also millions of Paying users… "
As soon as Jin Youquan heard these words, he let out a cry in his heart. He knew that he was no match for the young Chinese woman in front of him. She peeled away the strength, skills and goals of Storm Entertainment, and threw out the problems of friendship and friendship. Due to the enemy's harsh attitude, Jin Youquan could no longer tolerate the situation.
Small profits but quick turnover are the rules of the sales industry, Jin Youquan understands; in the Internet market, channels are king, Jin Youquan also understands, and understands the principles, but sometimes he can't get over his own hurdles, and he wants to make Webzen's "Miracle MU" bigger to the whole world, but Wangzen’s operational capabilities are inherently poor. The leadership, including him, are too ambitious and too weak to do anything technically. Fortunately, Lin Qingya allowed Jin Youquan to recognize the reality at the negotiation table. Baofeng Although there are no bullshit games in entertainment now, with the support of two major channels, Makino Technology and Alipay, he has the ability to be the father of China's online games field.
Jin Youquan weighed the pros and cons in his mind and said to Lin Qingya: "We don't have high requirements for the agency fee, but can the share ratio be increased? 15% should be a very reasonable amount."
Lin Qingya bit down on the limit Li Mu had set for herself: "10%, I can't make any more concessions on this issue, but that's all I've said. Mr. Jin should understand that if "Miracle MU" is authorized by Baofeng Entertainment, , the scale of this game in China will definitely not be inferior to "Legend"."
Jin Youquan thought for about half a minute and gritted his teeth: "Okay! Just 10%! But I want a guaranteed income of at least five million a year! If the 10% share cannot reach five million, your company will need to make up for it!"
Lin Qingya agreed without hesitation.
Li Mu didn't tell her about the guarantee, but she was thinking in her heart that since Li Mu values the game "Miracle MU" so much, the profitability of this game will not be much worse. Legend is now a month It can make tens of millions of dollars. Could it be that "Miracle MU" still makes less than fifty million dollars a year
She believed in Li Mu's vision and strength, so she agreed to the five million guarantee without any pressure.
In the afternoon of the same day, Lin Qingya signed a licensing agreement with Jin Youquan at Webzen. Baofeng Entertainment obtained the exclusive Chinese agency rights for the game "Miracle MU" at an agency fee of 5 million yuan, plus 10% of operating profit sharing. The entire contract period is six years. Within six years, Baofeng Entertainment must ensure that Wangzen has a guaranteed income of five million per year. If the actual income exceeds five million, it will be divided according to the actual income; if the actual income is less than five million, then Baofeng Entertainment will supplement the 5 million guaranteed income.
Lin Qingya made a phone call to Li Mu before signing the contract. Li Mu basically agreed to all the requirements of the agreement, except for one additional condition: within six years, Baofeng Entertainment had the right to transfer the agency rights. Jin Youquan also took the opportunity to propose an additional condition. It is required that if the agency rights of "Miracle MU" are actually transferred, Baofeng Entertainment can only transfer 80% of it, and the additional 10% will be used as compensation to supply Webzen.
In other words, within six years, if Li Mu wanted to hand over his business to someone else, Wangchan could achieve a 20% profit share.
Li Mu has no objection. "Miracle MU" will not make a lot of money for many years. When World of Warcraft was released in 2004, he must have obtained the agency rights of China. Including the negotiation time, Chinese dubbing time, server construction, and testing time, it should be It can be launched in early 2005. By that time, "Miracle MU" will inevitably be reduced to a second-tier game. After getting the agency rights for "World of Warcraft", he can get rid of "Miracle MU" and take advantage of the lack of World of Warcraft. Come on, you can still sell it at a good price.
The contract was signed, and before dark, Lin Qingya left the person in charge of cooperation in the commercial department and prepared to return home with the contract.
Baofeng Entertainment has obtained the agency rights of "Miracle MU". She knows that there will be more things for her to do in the future. When Li Mu builds such a shell company, all the teams of Makino Technology must contribute to Baofeng Entertainment. Baofeng Entertainment currently has no one, so it has to look for jobs and expand the team on its own.
Li Mu heard that Lin Qingya was coming back that night, and originally wanted her not to worry, to have a good night's rest and come back tomorrow morning, but Lin Qingya had already booked a flight and was determined to come back.
Li Mu asked her why, and she told Li Mu: Tomorrow is Monday, and it is the day when QQ Fishing Farm comes online. She does not want to miss this time when the whole company shares the same hatred.
Having said this, Li Mu stopped talking and could only feel happy that Makino Technology had such attentive employees.
The primary stage of entrepreneurship is to create a business, and the intermediate stage is to create a team. Li Mu is now in the stage of building a team. Every talent that can be tested and accumulated is a huge asset to Makino Technology.
Since it was already past eleven o'clock at night when Lin Qingya's plane landed in Yanjing, Li Mu asked for her flight number and told her that he would drive to the airport to pick her up in the evening, which was considered a considerate subordinate of his boss.
…
Li Mu and Su Yingxue played in the northern suburbs until the afternoon. They climbed two hills along the Ming Dynasty Great Wall and took a lot of beautiful photos. After having a delicious meal at a farm restaurant, they started driving back.
In Li Mu’s impression, he and his colleagues went on a self-driving trip to the outskirts of Beijing on the weekends. Every weekend afternoon or evening, the road back would be extremely congested. Sometimes the drive would take more than an hour, and it would take three hours to even enter the Sixth Ring Road. , but this situation still did not exist in 2002. The GL8 was speeding all the way on the newly opened expressway and arrived at Yucheng Garden at around eight o'clock.
Li Mu parked the car in the basement and deliberately asked Su Yingxue: "Go back to the dormitory now or go up and sit down?"
When Su Yingxue heard that Li Mu invited her to sit upstairs, her pretty face turned slightly red: "Let's go back to the dormitory."
Seeing that she was pretending to be stupid and ignoring his implicit invitation, Li Mu said to Su Yingxue: "Why don't you go up and sit for a while and look at the photos taken today on the computer. After that, I will take you back to the dormitory."
Su Yingxue bit her lower lip and looked at Li Mu, knowing that he had other plans in mind, but seeing the expectant look on his face, she couldn't help but nod.
(End of chapter)