Users who have experienced QQ in 2002 should know that QQ of this year basically has no design aesthetics. Their advertisements are so low that even the fonts are the most basic imitation of Song Dynasty, and yellow is used to create a constant stroboscopic effect. But from this point of view On the above, you can see that it is impossible for the other party to copy the essence of Happy Farm. Every visual detail of Happy Farm is extremely sophisticated these days. It is okay to copy the gourd, but if you want to transplant the design concept to other things, The effect is naturally much worse.
Although the advertisement has been posted, the game has not yet been launched. At this time, a large number of troll posts appeared on Tieba and other websites and forums. Although the contents are different, the core point is the same: Happy Farm charges fees. It has broken the hearts of users. Now that Tengxun has launched QQ Fishing Farm and promised not to sell props and maintain a fair game environment, everyone should abandon Happy Farm and switch to QQ Fishing Farm.
Li Mu was well prepared for such posts. Zhao Kang's core members were all Tieba administrators, and they could delete posts, block accounts, and IP addresses in front of their own computers. In addition, they had a large number of trolls operating in various Tieba. One is reported immediately and then blocked immediately, and it doesn’t take more than a minute.
As for the external network, it all depends on spending money. Zhao Kang has already used money to build his own public relations relationships, so even if he can't directly control it now, it can be very good if it is left to the relevant docking people of those platforms. Solve the problem.
While everyone in the technical department of Makino Technology was prepared, they were also scolding each other.
Competition is competition. If you just imitate me and try to dismantle me, this is really too much.
Kong Lingyu said: "BOSS, we are now controlling public opinion on the Internet, but we cannot control their hard advertising. They use every dialog box advertisement to promote QQ Fishing Farm. It is estimated that the number of users will increase soon after it goes online."
Li Mu nodded: "They have their own users and channels. We can stop them on the external network, but there is nothing we can do about their own products. With such a large investment, they can at least guarantee that most of them will QQ users will definitely go to QQ Fishing Farm to see what’s going on, but the real competition is still in the product. Just look at their QQ Fishing Farm. Compared with our Happy Farm, who is stronger and who is weaker? Considering that they have QQ, an instant messaging app The software is a plus point, but we have the item mall as a minus point. We must far surpass it in terms of products to make up for this double-sided gap."
Kong Lingyu asked him anxiously: "BOSS, you haven't decided yet which sections we want to update?"
"Not yet." Li Mu waved his hand and said, "It's not too late to make a decision after they go online and see their products!"
Nine o'clock sharp.
The data for the 24 hours after the prop mall went online was released. There are still more than 4 million Alipay paying users, SMS paying users have exceeded 900,000, and the overall consumption amount has successfully exceeded 9 million, but it is only a fraction of a few tens of thousands of yuan.
Li Mu valued more than four million paying users. He was very satisfied with this achievement, but he had no time to celebrate. In the blink of an eye, QQ Fishing Farm was online.
At the moment QQ Fishing Farm went online, Tengxun’s internal data showed that more than 400,000 data requests were generated at the same time, and their online users were only 580,000. Such a high request ratio proves that this game is For QQ users, it is attractive enough. At least it has successfully aroused the curiosity of most users.
Li Mu also opened QQ Fishing Farm at this moment. After more than ten seconds of loading, the welcome interface of QQ Fishing Farm popped up on the screen. The background music of the game was very cheerful, but it was more trouble-free. It was just a short paragraph made by MIDI that was played repeatedly. After entering, the user must first click to log in. When logging in, there is a prompt: logging in is deemed to have opened QQ Fishing Ground by default.
When Li Mu entered his QQ number and entered the QQ fishing ground, a strange-looking cartoon fisherman image popped up, prompting him to enter the tutorial stage.
The design of the entire game is very copycat. Although it is similar to Happy Farm and uses a cartoon presentation method, there is still a big gap between it and Happy Farm in terms of element visual design, color matching, coordination, etc.
Because the theme of the game is a fishing ground, the visual display is somewhat confusing to the logic. The screen is only that big, and each fishing ground divided into small pieces is only about the size of half a matchbox, but every time you put in a fry, it grows. , but it is a nest of six small fishes in total. The elements used in Happy Farm are to plant various crops on the land, so at each growth stage of the crops, the picture only adds subtle swings to the static state, such as plants The leaves will move very slowly, gently and regularly, making people look very comfortable and natural.
But the picture of the QQ fishery is a bit confusing. Maybe the designers considered that the fry are alive, and it would be weird if they were left there motionless, so they designed six fry to move clockwise along the origin in the middle, in a circle. , it makes people feel dizzy...
Li Mu looked at it and shook his head. It seemed that Teng Xun was also anxious, otherwise it would be impossible to release such a product that had obviously not been polished yet. However, after carefully studying this game, its game structure is quite complete. From the perspective of the game The basic logic, elements, upgrades, interactive design of stealing food and helping, and sections such as lists and displays are basically no different from Happy Farm.
Li Mu tried to raise fish fry in several fishing grounds. As a result, several groups of fish fry kept spinning in circles, which made him feel a little incompetent. However, this may be just his view as a later generation, who has not experienced the various Internet products of later generations. Users should not be too entangled in this issue.
In fact, as Li Mu said, users are not very impressed by the appearance of QQ Fishing Farm. When they come in to experience it, they find that the overall structure of this game is the same as that of Happy Farm. Because of the experience of Happy Farm, they It is very easy to get started while playing this game.
Immediately afterwards, they discovered something interesting. When they were trying to play the game, a small star on the sidebar leaderboard suddenly flashed, and then a prompt popped up: "Your friend: XXXX has also opened a QQ fishery. Hurry up. Come and take a look at his fishery! Click to get a gift!"
Afterwards, the user only needs to click on the avatar of the friend who has newly opened the QQ fishing farm to enter his fishing farm interface, and then see a prompt to open the treasure box. With a ding-dong sound, the treasure box is opened. Inside is random fish food or gold coins and experience. award.
At the beginning, QQ users only occasionally found a prompt. Soon, this prompt became more and more intimate, because more and more QQ users came in to try it out, and all their friends who had opened QQ Fishing Farm would receive this prompt. Each prompt will 100% open a treasure chest in their fishery, and then users will start to actively invite users who have not yet been activated online to activate it quickly, so there will be another wave of activation peaks.
Li Mu slapped the table and stood up, startling everyone in the technical department. At this time, Li Mu said with a stern look: "This is what they are most afraid of! They are too clear about their own advantages. Directly using the connections that QQ users have already accumulated, this feeling of constantly seeing friends join in can create a very strong sense of belonging for users. The more friends join, the more interested they will be in the game. !”
Chen Wenqiang, the product director of Tieba, said with a depressed look: "This is their biggest advantage. It would be great if our YY could be launched at this time!"
Li Mu waved his hand: "The fastest launch of YY will be after the year. If we cannot withstand the pressure from QQ Fishing Farm, once our Happy Farm users lose a large number of users, our YY plan will be greatly affected."
Sun Jianfei, the technical person in charge of Flash development, said: "Mr. Li, there are only two directions we can do now: update the game and fight a public opinion war!"
Li Mu nodded in agreement and asked him: "What are your thoughts on game updates?"
Sun Jianfei said: "In fact, our current game function reserves are already very strong. Teng Xun is no match for us at all. The key is that we have to think carefully about which functions to bring out. We cannot bring out too many at once, because there are too many. After the other party learns it all at once, our advantage will definitely not be maintained for long. We can only do what Mr. Li told us at the very beginning, and come up with new features bit by bit, so that the other party will continue to pursue them desperately. .”
Li Mu nodded: "Jianfei, you continue."
Sun Jianfei added: "The most important thing now is what features we come up with to compete with them. I personally feel that our biggest disadvantage now is social connections, although our users have established a huge network of connections in our games. , but because we do not have instant messaging software to serve as a carrier for users’ connections, and Tengxun users’ friends can have very convenient and fast instant messaging directly through QQ, so in terms of the competitiveness of our connections, our overall strength is still higher than Without Tengxun, now we have to come up with functions to make up for this link, so that our users can interact with each other, and it can happen quickly!"
Li Mu looked at him and said, "In this case, we have to come up with our game task system and user transaction system."
The game mission system is a car delivery section created for this game by Li Mu imitating HayDay's Cartoon Farm. When a user purchases a minivan, he can get an order from the system, but the system will ask him for various categories of products, so that It is difficult for him to complete it independently. At this time, if user transactions are opened, each user can put various goods on his own shelf and sell them at a price. In this way, in order to complete the task and get higher rewards, the user will Going to a friend's store to scan goods and buy various items, the interaction between users has suddenly improved many times compared to simply stealing vegetables, helping with weeding, and killing insects.
Sun Jianfei said to Li Mu: "Mr. Li, I think these two functions are most suitable to be opened now. Once we open these two functions, our users will experience very interesting friend transactions, friend collaboration and system tasks. In this way, the social aspect of the game will be greatly improved!"
Li Mu nodded and asked the others: "What do you mean?"
Others also agreed. After all, everyone can now see where their shortcomings are. The shortcomings are insufficient interaction and poor communication between users. However, YY is temporarily unable to go online, and the communication problem is difficult to solve immediately. , but enhanced interaction can make up for this problem.
So, Li Mu said: "Jian Fei took the lead and immediately started preparing for the version update. This time we will not only open these two functions, but also open the pet function and bring out the function of raising dogs!"
Dog breeding is a prop in the farm. Once it is opened, users can use gold coins to purchase kennels and a seven-day trial period for purchasing the lowest-level hunting dogs. However, the actual purchase of hunting dogs requires reward points, and reward points cannot be used with gold coins. , or purchased with cash, can only be rewarded by completing tasks. Each car order task, in addition to giving back gold coins, experience and random props to the user, will also reward the user with certain points, and accumulate points for completing tasks. , can you truly buy a hunting dog that will always belong to you.
The hunting dog is very useful. It can play two roles when friends come to steal food. One is to reduce the amount they steal when stealing food, and the other is to make them drop gold coins immediately.
For example, if user A's corn is ripe and his friends steal it, six corn stalks can be stolen from each plot of land, but because the hunting dogs are around, only four corn stalks are stolen. When the user sees the number displayed, he is not simply Instead of changing 6 to 4, write 4 as 4 (6-2). Tell him clearly that you could have stolen six, but because the person has a dog, you can only steal four. This will stimulate the stealing. Users of Cai also want to have a hunting dog.
The random drop of gold coins is because the dog will attack the food thief. If they bite, a message similar to -25 gold coins will appear, telling them that they lost 25 gold coins because they were bitten by the dog.
However, there are two interesting points about the hunting dog function. First, the higher the level of the dog, the easier it is to use, but the more points are needed to purchase it; second, dog food cannot be purchased with gold coins or cash, and can only be purchased with gold coins and cash. Use coupons, and once the dog is out of dog food, it will not be able to function. In this case, it double stimulates users to do tasks and earn coupons. While stimulating them to do tasks crazily, it also stimulates them to do various crazy things with their friends. Product trading.
In short, it is Li Mu's Happy Farm. Every function, every link, and every prop is interlocked with each other. The clues that are constantly interlocking with each other finally form a strong invisible network, and it is tightly entangled. It’s the user’s stickiness and loyalty!
(End of chapter)