In the first few hours when QQ Fishing Farm went online, the data was brilliant.
As of 5 p.m., QQ Fishing Ground was online for eight hours. During this period, more than 10 million QQ users logged in. Among the users who logged in, more than 70% of the users activated QQ Fishing Ground.
Such a powerful conversion rate made the entire Tengxun team excited. Everyone was as excited as a chicken. QQ Fishing Farm was able to attract so many users in such a short period of time. This achievement was enough to make it popular among the entire Internet industry. of attention.
However, although QQ Fishing Ground is very popular, unexpectedly, the popularity of QQ Fishing Ground has not had a great impact on Makino Technology’s Happy Farm. Makino Technology’s users are still logging in, signing in, and playing games. The daily activity data is consistent with Compared with the same time period last Monday, there was a drop of less than 10%, which Li Mu was a little surprised by.
It seems that the inertia that users have developed in Happy Farm will not be interrupted by the launch of QQ Fishing Farm. They just allocate part of their energy to experience this new QQ Fishing Farm, but because Happy Farm has been playing for such a long time Time has its own ranking, its own game friends, and the prop rewards accumulated by constantly signing in. Once you give up, there will be nothing.
For users, the two games can coexist for a period of time. They will continue to play the old game, and then devote their energy to learning about the new game. After a period of adaptation and screening, they will basically make a Only when you make the final choice will you know the outcome.
However, Teng Xun has already begun to cheer for victory. QQ Fishing Farm has gained the recognition of users. For them, this is already the first stage of victory.
At this time, Li Mu is arranging his subordinates to quickly complete preparations for the launch of the latest version of Happy Farm. Li Mu no longer wants to wait until tomorrow. At 8 o'clock tonight, the latest version of Happy Farm will be officially updated. For the current version of Happy Farm, Definitely a big upgrade.
At this moment, Guo Haiming, who is in charge of the QQ fishery project, is in high spirits. The initial success of QQ fishery has opened his eyes to a different world. In the past, the company's development goals all revolved around the QQ software. No one had ever thought about Teng. Xun also wanted to make games one day, but QQ Fishing Ground was successful and the conversion rate of users was so high, which made Guo Haiming realize the true potential of QQ again. With users with such a strong conversion rate, the company will be more powerful in everything it does, especially in game.
He excitedly came to the office of his boss, Brother Ma, and knocked on the door. When Brother Ma saw him, he smiled and asked, "How is it? How is the current data of the game QQ Fishery?"
Brother Xiao Ma went there to learn about it in person two hours ago. He had already seen the initial success of QQ Fishing Farm, so he paid more attention to the subsequent data trends of QQ Fishing Farm.
Guo Haiming reported the data to Brother Ma, and then added: "Mr. Ma, I think our user conversion rate is really very high. If we try to develop games, I think we will have very good prospects."
Brother Xiao Ma's eyes lit up and he said with a smile: "I just came back from your place and I have been thinking about this issue. Our user conversion rate is indeed very high, but we ourselves who are focused on QQ did not realize this. , and, Makino Technology’s Happy Farm made me understand a truth. A good Internet company can never only provide users with one product. It must also find ways to make users rely on itself in other fields. Only In this way, we can continuously enhance user stickiness and firmly grasp users.”
As he said that, Xiao Ma continued: "Take Makino Technology as an example. Their Tieba is their core business, and Happy Farm is a supporting business. But you will find that after Happy Farm went online, it not only developed the game itself, but more importantly What's more, it also tied the original users of Tieba more firmly. Although they have now separated Yiting.com, Yiting.com's support for Tieba is also very good. Even user logins are interoperable. This It is also a kind of support for Tieba, but we lack this kind of support. QQ is our core business. Our next step is to build various supporting products around QQ. QQ fishery is just one of them. One, and QQ Fishery will continue to compete with Happy Farm, I think at this time we can imitate another company and launch another game business."
Guo Haiming hurriedly asked him: "Mr. Ma, which company are you talking about?"
Brother Xiao Ma pushed up his glasses and smiled mysteriously: "Lianzhong!"
"Lianzhong!?"
Guo Haiming said in surprise: "What kind of chess and card game platform are we going to build? Lianzhong is now the dominant player. Do we have any hope of being able to compete with them?"
Brother Xiao Ma smiled slightly and said: "This is what I just said, supporting the core business. Think about it, is Happy Farm the absolute overlord? But our QQ fishery has still achieved great results. Lianzhong is indeed The overlord of chess and card games, but what is its biggest drawback? The biggest drawback is that the service is single. If we build a QQ game lobby, our users can log in to their QQ account once, chat, play QQ Fishing, and You can play chess and card games in QQ games, and you can also integrate your friends. You can play chess and card games with your QQ friends at any time. How convenient is this? Does Lianzhong have such supporting services?"
"No..." Hearing this, Guo Haiming's blood circulation accelerated. The success of QQ Fishing Farm not only gave him a feeling of invincibility, but also made Brother Ma feel that he had a powerful blessing halo in his hand, with a huge number of QQ users. The base is there, and with QQ’s powerful delivery capabilities, they can do almost anything. Although Lianzhong is very powerful, its user base will not be larger than QQ, and its user stickiness will not be stronger than QQ. Therefore, if QQ makes In a QQ game hall, Lianzhong's defensive capabilities are not even as good as Makino Technology.
Makino Technology at least has Tieba and Yiting.com. Besides games, what else does Lianzhong have
Guo Haiming asked excitedly: "Mr. Ma, when are you going to start this plan?"
"Don't be anxious." Xiao Ma said with a smile: "We no longer have the spare technical power to develop a big project. Your mission a year ago was to make QQ Fishing Farm bigger and stronger, so that it could surpass Happy Farm and even surpass Happy Farm. The farm is at a dead end. When we come back after the year, we will discuss it internally and strive to get the project approved in March and go online in the second half of the year."
According to the original development trajectory, QQ Games will have to wait until 2003, but because of Li Mu and Li Mu's Happy Farm, Xiao Ma's sensitivity to games has also improved a lot. He now has the idea of imitating Lianzhong in advance.
However, it is a bit regrettable that he has no immediate plan to launch QQ game lobby, but has slowly scheduled it to the second half of the year. The target time for Li Mu's YY to go online is the end of February or early March. By that time, YY Of the two instant messaging software and QQ, one of them will definitely die, and Li Mu is very sure that it is not him who will die!
At this time, a technical director held a laptop and hurriedly opened the door. When he saw Brother Ma and Guo Haiming sitting opposite each other and chatting, he swallowed his saliva, called Mr. Ma and Mr. Guo twice, and then said to Guo Hai Ming said: "Mr. Guo, Happy Farm has made an announcement."
Guo Haiming asked in surprise: "What announcement was made?"
The technical director hurriedly walked in, placed the notebook on the desk in front of the two of them, and said, "Take a look."
Guo Haiming and Xiao Ma looked at the screen of the laptop at the same time. On the screen was the game interface of Happy Farm. There was a cartoon notice board floating at the top of the game interface, which read: "In view of the shameless colleagues' shameless comments on Happy Farm* This is a blatant act of plagiarism. Happy Farm has decided to comprehensively upgrade the game at 8 o'clock tonight. We will always be ahead of the shameless competition."
He didn't name anyone, but everyone knew who Happy Farm was talking about in this announcement. Guo Haiming said contemptuously: "They will update at eight o'clock tonight? What tricks can they come up with in such a short period of time?"
Brother Ma said: "Pay more attention and see what actions they have."
"good!"
…
Since Li Mu has completely banned online attacks against Happy Farm, there is no negative opinion about Happy Farm on the Internet. After Happy Farm issued the announcement, there was a heated discussion on the Internet. However, what everyone is paying attention to is not what Makino Technology will do. What they are concerned about is whether Makino Technology will compete head-on with Tengxun as to how Happy Farm will be upgraded.
After all, everyone can see that QQ Fishing Farm is a copycat of Happy Farm. You don’t need to guess to know that the shameless colleague in Makino Technology’s announcement is talking about them.
This announcement with condemnation has allowed Makino Technology to gain the support of many netizens. Although Happy Farm’s charging will affect a group of game users who are unwilling to pay, Happy Farm’s approach is understandable. The game is free, but the props are clearly priced. You can buy it if you want to, and no one will do anything to you if you don’t buy it. It’s entirely up to the user.
QQ Fishing Farm’s approach is indeed too easy to arouse the sense of justice among users. In addition, Zhao Kang is behind the scenes, so a wave of denunciation of QQ Fishing Farm quickly set off on the Internet.
However, despite criticism, users of QQ Fishing Farm have not been affected at all.
At 6 p.m., Tieba officials pinned a post to the top of all major Tieba posts. The post severely criticized a company in Shenzhen for its shameless behavior and listed the company’s multiple crimes. In addition to imitating Happy Farm, the other party hired trolls. To provide evidence of attacking Happy Farm online in advance, Tieba provided a series of screenshots of users’ front and backends, and published the registration and login IP addresses of hundreds of troll users from Shenzhen City along with their posting content. Anyone with a discerning eye would know at a glance. This is what the trolls in Shenzhen City are doing, and it just so happens that the company that imitates Happy Farm is in Shenzhen City.
As soon as these intuitive evidence chains were displayed, netizens were immediately filled with indignation. In the past few years since they have been exposed to the Internet, many netizens have never seen such shameless behavior. They steal other people's things and bite them back at the same time...
Public outrage erupts again!
(End of chapter)