Early the next morning, Su Yingxue got up early and took the bus back to school. Su Yuehua and Wang Shaohua sent her out. After Su Yingxue left, Wang Shaohua asked his wife in a low voice: "How was the chat last night?"
Su Yuehua shook her head helplessly and said, "Our guess is absolutely correct, the little girl is indeed in love."
Wang Shaohua said hurriedly: "Then you have to tell your second brother quickly. This kind of thing is quite serious."
Su Yuehua said: "Don't worry yet, I told Yingxue to call the boy out, and we can treat him to a meal and see how he is doing."
Wang Shaohua was confused: "Where did you come from?"
Su Yuehua did not answer his question, but asked him: "Do you know about the part-time tutoring website for college students called 3321?"
"I know." Wang Shaohua nodded and said, "Didn't I tell you? It's such an amazing idea. Even our director hired a tutor for his granddaughter from a college student. It is said that the college student he hired was from Qilu. Top scorer in liberal arts college entrance examination."
Su Yuehua said: "3321 was caused by Yingxue's little boyfriend."
"What?"
Wang Shaohua was stunned: "You mean, the boy who drove Yingxue back last night is the founder of 3321?" As he said, Wang Shaohua scratched his head: "What is that boy's name? CCTV has let him go several times , Yanjingtai also let him go, his surname is Li, what is his name Li?"
"Li Mu."
"Yes, yes!" Wang Shaohua took the words and said, "My name is Li Mu. Look at my memory..."
After speaking, Wang Shaohua asked her: "Are you sure it's that Li Mu?"
Su Yuehua said: "It is impossible for Yingxue to tell such a lie that can be exposed immediately. That Li Mu is a high school classmate with her. Go back and check online to see if Li Mu is from Haizhou."
Wang Shaohua nodded, turned around and went to the study: "I'll check it out."
Su Yuehua grabbed his collar and pulled him back, rolling her eyes at him: "I didn't ask you to check now, so hurry up and get your daughter up. We can take her to professional classes while we are at work, otherwise the three of us will be late."
Wang Shaohua nodded hurriedly: "I have the order..."
…
As the flagship product of Makino Technology, Happy Farm has now attracted the admiration of people in the industry. When game revenue is calculated in millions every day, the valuation of Makino Technology has been greatly improved.
The valuation of a company depends on its products, its team, its position in the industry, and its future development prospects. Therefore, this is also the reason why many companies have been losing money but their valuations are getting higher and higher. For example, JD.com, capital invests in it not to make immediate profits, but to gain a future.
Makino Technology has been burning money before and has no profit. It relies on the millions in Series A financing to keep operating. The money on the book is getting less and less. However, because the products are great and the future prospects are good, the valuation is It can do hundreds of millions.
However, Makino Technology is now considered to be very powerful. Happy Farm's prop mall and new version are online. Two consecutive blows have raised Happy Farm's status a lot. The most important thing is that it has begun Make money!
For such a simple game, it is quite remarkable to have stable revenue of several million a day. Therefore, the valuation of Makino Technology in the industry has increased a lot. If Li Mu wants to raise funds now, the quotation is estimated to be more than one billion. It's everywhere.
After these two heavy blows from Makino Technology, people in the industry finally understood Li Mu's layout. The biggest easter egg and foreshadowing here is this thing called Alipay.
When Alipay was first launched, Li Mu did little external publicity. He only did targeted promotion among the students and parents of 3321 and accumulated a certain user base for himself. However, at that time, the industry did not pay attention to the space behind Alipay. , just regarded it as a tool of 3321. A few thoughtful people, such as Mr. Li and Tan Yaocheng of Baidu, realized that there was a lot in it, but they couldn't see it at first.
But now the role of Alipay is instantly clear. From the perspective of companies in the industry, it is a complete online payment channel. Li Mu developed it and used 3321 as a test field. When it matured, he directly transplanted this channel to Happy Farm. , directly spawned nearly ten million Alipay users, and Happy Farm’s use of Alipay as a payment channel can also save a lot of channel costs. All the money in the pockets of Happy Farm users is put into their own pockets, and there is no leakage in the middle. .
It was precisely because of Alipay's rapidly growing user base that many companies in the industry saw its benefits. Therefore, at early nine o'clock the next morning, something happened that Li Mu had not expected.
Lin Qingya called Li Mu, and a man who claimed to be Shanda's commercial director found Makino Technology, hoping to discuss cooperation with Makino Technology.
Li Mu was very curious as to why Shanda would seek cooperation with him.
Lin Qingya said: "The other party seems to be more interested in Alipay."
Li Mu understood immediately and told her: "Let's entertain him first. Just tell him that I usually arrive at the company at ten o'clock, and I will interview him when I arrive."
After hanging up the phone, Li Mu quickly got up, washed up, and prepared to go to Makino Technology to meet the commercial director sent by Shanda.
As for why Shanda is interested in Alipay, Li Mu also knows very well that they are now in a stage of vigorous development, and payment channels are a big problem they face.
Although major banks have now opened online banking, it is still very troublesome to use online banking alone. It is not as convenient as Alipay. Therefore, most of Shanda’s future point card sales will still have to go to major Internet cafes and newsstands, and will be handled by these terminals. Although point-of-sale cards cover a very wide area, the disadvantages are also obvious: the cost is too high.
Just like the legendary overlord that Li Mu is secretly working on now, a monthly activation code sells for 15 yuan, but at least six yuan of profit must be divided in the middle. The cost of using the Internet cafe payment channel is as high as 40%, and Shanda’s point card business does not It will be much easier than myself. For a point card that costs more than 30 yuan, at least 2-30% of the profit must be used to run channels and give a share.
If Legend also has Alipay, then these 2 to 30% of the cost can be saved. However, it is simply impossible for them to develop a payment channel now. Even if they invest manpower and material resources to develop it, they still have to open up the bank. Relationships are the key, and these are only in the early stages. How to develop users later will be a big problem.
Now, Alipay is not only a mature payment channel, but also has nearly 10 million active users. If Shanda can cooperate with Alipay and get a relatively low channel cost, it will have a huge impact on their point card sales. That said, there are so many benefits.
Li Mu packed up and was ready to go when his mobile phone received a text message from Su Yingxue: "Sluggard, have you gotten up?"
Li Mu replied: "Get up, have you arrived at school?"
"Here we are, in class."
"Is there nothing wrong last night?"
"My aunt asked me about us last night."
"What did you say?"
"She seemed to have seen me with you before, and since the dormitory was closed last night and I hadn't gone back yet, she guessed it. I couldn't hide it from her, so I confessed to her."
When Li Mu saw this, he hurriedly asked her: "What's your aunt's attitude? She won't embarrass you, right?"
Su Yingxue replied: "My aunt said that I would like to treat you to a meal with my uncle..."
Li Mu was stunned for a moment, and after coming back to his senses, he immediately replied: "Ask your aunt and uncle when they are free, and I will arrange it."
Su Yingxue, who was in class, couldn't help laughing when she saw Li Mu's message. After being glared at by the professor, she quickly controlled her expression and replied to Li Mu: "You should call me uncle and aunt..."
Li Mu replied: "Oh, it will happen sooner or later."
Su Yingxue replied: "No point, when will you be free? I'll discuss it with them."
Li Mu thought for a while and replied: "Let's just choose a night in these few days. As long as they both have time, I'll be fine. I'll arrange the location."
"Okay, I'll call my aunt at noon to ask. You have to behave well then. If my aunt is satisfied with you, she may hide our affairs from my family for us. If she is not satisfied with you, she may give me a phone call. , my parents came to Yanjing."
Li Mu immediately expressed his stance: "Don't worry, I will definitely satisfy my aunt!"
"Then it depends on your performance."
After chatting with Su Yingxue, Li Mu felt a little nervous about the fact that Su Yingxue's aunt and uncle wanted to see him, but now he couldn't hide and he had to behave well when the time came, otherwise, if Su Yingxue's aunt wanted to see the two of them, Li Mu felt a little nervous. Tell her dad about what happened together. Based on her dad's displeasure with her, he may have to fight her tooth and nail.
When we drove to Makino Technology, it was already early ten o'clock. When Lin Qingya saw him arriving at the company, she went to his office and said, "I have arranged for Shanda's people to be in the conference room. Do you want to go and meet him?"
Li Mu nodded and said, "Come with me."
"Okay." Lin Qingya nodded and came to the conference room with Li Mu.
In the conference room, a man of about thirty years old saw Li Mu and Lin Qingya entering the door. He quickly stood up and shook hands with Li Mu. At the same time, he introduced himself: "Hello, Mr. Li, let me introduce myself first. My name is Fu Bin. I am from Shanghai Shanda Company." Commercial Director.”
Li Mu shook hands with him and said politely: "Hello, Mr. Fu, please sit down."
Fu Bin sat opposite Li Mu, took out two business cards from his briefcase, and handed them to Li Mu and Lin Qingya. Li Mu accepted the business cards and asked him curiously: "I heard Mr. Lin say that Mr. Fu represents Shanda , want to discuss cooperation with Alipay?"
"Yes." Fu Bin nodded and said with a smile: "We know that Alipay is your personal company and the registration is a virtual address, so we came directly to Makino Technology to visit you."
Li Mu smiled slightly and said, "Your company's "Legend" is very popular right now."
Fu Bin said humbly: "In terms of profitability, our "Legend" may be far worse than your Happy Farm."
Li Mu waved his hand and said, "It's different. Your plate is big, so I guess your flow rate is many times that of ours."
Fu Bin smiled noncommittally and said: "Actually, when it comes to profitability, our Mr. Chen has personally said that he admires your development ideas and has cultivated a high-quality payment channel like Alipay in advance. This is much better than us. I am also entrusted by Mr. Chen to come here this time, and I hope to have a chat with you about cooperation with Alipay as a payment channel."
Li Mu asked: "How does your company want to cooperate?"
Fu Bin said: "We hope that Alipay can be connected to "Legend". Users who purchase point cards can complete payment directly through Alipay. I wonder if you have any plans to open Alipay now?"
Li Mu said: "Alipay is an online payment channel. Since it is a channel, its nature is open to the public. We can provide a technical interface to connect your online point card sales interface, but we also have to collect an appropriate part of the channel fee. "
Fu Bin nodded: "That's natural, but how are the channel fees charged?"
Li Mu said lightly: "I think 10% of the channel fee should be more appropriate. Apart from the most basic online banking, there should be no channel that is lower than this ratio now, right?"
Fu Bin didn't expect that Li Mu would open such a perfect ratio as soon as he opened his mouth. Currently, the cost of Shanda's payment channels is indeed very high, and the cost of online banking is low. It varies from bank to bank, but it is basically below 5%. But the embarrassing thing is that users The amount is small, and most users do not know how to do it, and are not willing to bother with online banking; the second is China Unicom's SMS payment channel. The channel cost of this channel is basically about 15%. Although the share ratio is high, it is more convenient for users to operate than online banking, so There are many more users who pay through text messages than through online banking; the channel with the highest cost is offline consignment sales such as Internet cafes, phone booths, and newsstands. Shanda cannot go to the bottom merchants in cities and Internet cafes. In order to spread the word as soon as possible The only way to open a sales network is through layers of agents. In this case, it is necessary to ensure the profit margins from the terminal sellers to the intermediate agents. After calculation, the channel cost accounts for about 30%, but the most terrible thing is that This channel happens to be the most convenient channel for users, so it is also the most used channel.
Shanda naturally does not want to leave so much money to sellers in vain, so they have set their sights on Alipay, which already has almost 10 million users. However, Alipay's 10% channel share is indeed a bit higher in Shanda's psychological expectations. Although calculated It is still a good deal, but Alipay is not a central enterprise after all, and its operating costs are not high. With a 10% channel share, the cost can only account for 10% of it at most, and the remaining 90% is Alipay's profit space. Shanda cannot They are willing to give others such a high profit ratio, which is equivalent to working hard to make money for others, and anyone will be unhappy. In their view, 5% is a more reasonable ratio, and they can accept it. Alipay still has enough profit.
After 2010, online payment platforms gradually increased. At that time, payment channels such as Alipay took less than 1% of the channel cost from merchants, and most of them remained at 0.5%. This ratio was even higher than that of UnionPay POS. The proportion of machines was more than twice as low. The reason is very simple. At that time, the competition in payment channels was too fierce, and everyone could only control channel costs to be basically the same as operating costs. Who dared to ask for 10% of channel costs in that era? , It is simply seeking death by oneself.
But it is different now. Now is the monopoly period of Alipay. Before there is a competitor, Li Mu must stick to a profit point that the other party is unwilling to accept but has to accept. The control of this profit point is very similar to The amount of per share offered by taxi companies can always get stuck in the necks of taxi drivers. On the one hand, it makes them curse every day and feel that they have worked hard to drive cars, but all the money has been easily taken away by the company. , but on the other hand, they themselves also know that dissatisfaction is dissatisfaction, but driving is better than doing other jobs after all, so they can only scold the company while driving early in the morning and late at night.
10%, it will be very painful for Shanda to accept it, but psychological factors aside, they also know that this share ratio can allow them to obtain more profits than before.
Fu Bin thought for a moment and said to Li Mu sincerely: "Mr. Li, we think 5% may be more suitable. If you can reserve enough profit space for us, then we will also increase the profit margin among our user base." We will provide certain discounts, and new users will try to use Alipay. In this case, we will get more profits, and while you will get a lot of profits, you will also get more Alipay users. This is a win-win situation. situation, what do you think?"
Li Mu was slightly attracted by this proposal. If Legend is really willing to give Alipay users a certain discount, it will indeed be of great benefit to Alipay. After all, the number of users radiated by Happy Farm is only a part, and Legend is also a game with a very large user base. If users of both can be integrated, it will be a greater promotion for Alipay. However, there is still an implementation bug, which is the issue of preferential ratio.
So, Li Mu asked him with interest: "If you lower my 5% share, how much discount ratio are you willing to give to users? It will definitely not exceed 5%, because in that case, your profit margin will become even lower." .”
Fu Bin thought for a while and said, "I still have to discuss this with the company."
Li Mu smiled and said: "If you can only give users a 93% off or 98% off, the meaning to the users is basically negligible. Therefore, it is difficult for us to obtain additional benefits simply by using this method."
Fu Bin was a little embarrassed. It was indeed a cooperation model that he had suddenly thought of just now. But after Li Mu said this, he also felt that it was not that easy to become a reality. For Alipay, controlling the recharge channels of some legendary users would mean every If the share ratio is one more point, the income will be much higher, but for users, a 120-hour second card and a 30-day monthly card are priced at 35 yuan, which is only one yuan cheaper with a 93% discount. What's the point
(End of chapter)