Li Mu's parents still have a very traditional view on opening a store and doing business. The operation mode is like Li Mu's aunt, who goes to other places to find sources of goods, returns to the local area to find a store, rents the store for decoration, and then goes to other places to purchase goods. In the following time, every year I have to go to other places at least several times to purchase goods.
It is not easy to go to the south to purchase goods. Generally, small shop owners take hard-seat trains to save costs, which usually takes at least ten or twenty hours. After arriving at the place, they rush to purchase goods non-stop, often from various wholesale stalls. I selected it by myself and felt that I had almost collected enough goods. I kept the part that I could take away first, and then sent the remaining part for logistics transportation. However, people needed to catch the train back with a large amount of goods immediately.
My aunt had complained before that every time she went to buy goods, it was like going to war. She would lose one or two pounds every time she went there.
However, the model Li Mu mentioned surprised Li Mu's parents. Is there such a labor-saving model for opening a store
Faced with his parents' surprise, Li Mu also very carefully explained the operation mode of the franchised brand store.
After listening to this, Li’s father and Li’s mother digested it for several minutes before they finally understood the cooperation model between the head office and the franchisees.
It is equivalent to the head office being responsible for everything except sales, including product design, transportation, advertising, and publicity. These are all the responsibility of the head office. They will do all the supporting work as much as possible, with the purpose of allowing franchisees to improve sales efficiency. Thus achieving a win-win situation.
Although there are many informal brands that have trapped many cooperative franchisees, Li Mu knows that many well-known clothing brands in later generations have been enduring for several years or even ten years.
Metersbonwe is one of them, and if you join now, you can get on board before it speeds up. Next year should be Metersbonwe’s take-off year.
After listening to all Li Mu's description, Dad Li asked a question suspiciously.
"How much does it cost to open a store like this?"
"Several hundred thousand."
Li Mu said it lightly.
My parents were shocked by the amount.
The income reported to the family by Li Mu was 80,000 yuan from selling songs and 180,000 yuan from selling plug-ins. The total income was only 260,000 yuan. The Li family did not have much savings, so it was almost all their family wealth.
Li Mu was afraid that his parents would give up at this time, so he told part of the truth: "To tell you the truth, I have rented the store now, and the head office has also come down to inspect it. If nothing happens, it will be out in the next few days." result."
"You kid..." Li's mother looked anxious: "Why didn't you discuss this with your parents in advance!"
Li Mu smiled and said: "It's useless to discuss. You two will definitely not agree, but the situation is like this. If you don't agree, I will go to Yanjing to report again at the end of August, and I won't have the energy to build this store, so maybe One hundred thousand dollars will be wasted.”
According to historical development, Li's father and Li's mother will be laid off at the end of this year. Therefore, the state-owned enterprise jobs that they are still fighting for in their hearts are actually basically worthless. That's why Li Mu digs this hole for his parents during family gatherings. Forcing them to give up their jobs and accept the new idea of opening specialty stores.
Li's father and Li's mother finally understood the operation mode of the specialty store, and heard that Li Mu had already started operations. If they didn't nod, one hundred thousand yuan would be wasted, so the two immediately compromised with the huge amount of money.
Dad Li spoke first: "In that case, Dad will listen to your arrangements. When do you want to apply for layoff?"
Li Mu looked at his parents and said seriously: "The sooner the better, it's best to apply tomorrow, and then just ask for a long leave and wait for the official layoff notice."
"So urgent?" Li's father and Li's mother exchanged glances with each other, and Li's father asked: "Now that we have some free time, your mother and I don't know what to do!"
"Go for training." Li Mu said: "Once the notice comes, two or three people will have to go to Wencheng City, Zhejiang Province for training. I think it is necessary for both of you to attend and understand the more specific operating procedures."
With that said, Li Mu added: "We also need to recruit a store manager with good character and ability. The store manager should be responsible for all daily affairs in the store. He has a lot of responsibilities, and the salespeople are all younger, so this person's age It can’t be too big.”
Mother Li asked: "How much salary should be paid to such a person?"
"If you have experience, you can start with at least 1,500 yuan." Li Mu said: "This person is the key. If he does a good job, even 2,000 yuan is not an exaggeration."
"Oh my God!" Li's mother exclaimed, "One month's salary is almost as much as your father and I's!"
Li Mu nodded: "Mom, you have to think about the mission of this position. The store manager has to be responsible for a store with an investment of hundreds of thousands, a sales team of six to eight people, and a turnover of at least 200,000 a month. If the store manager's With strong capabilities, it is not impossible to make tens of thousands or hundreds of thousands more turnovers a month.”
Li Mu has experienced this age group and knows the difference between specialty stores. Even if it is the same brand but different specialty stores, you may not have any thoughts of shopping when you enter this store and walk out empty-handed, but when you enter another store, you may have You may be encouraged by enthusiastic and patient sales to buy one or two items. A good store manager plays a decisive role in sales.
When Dad Li heard about the monthly turnover of 200,000 yuan, he was dumbfounded and asked: "What's the discount on the purchase price from the specialty store?"
"About 50% off."
"That's a gross profit of 100,000 yuan a month?" Dad Li was even more surprised.
Li Mu said indifferently: "A hundred thousand gross profit is a small amount. The rent of several thousand yuan a month, plus water, electricity and taxes, the fixed expenses are more than ten thousand yuan, as well as employee wages, which is at least a month's rent." Forty to fifty thousand, with a turnover of two hundred thousand, and a monthly net profit of even thirty thousand is enough."
The estimated net profit of 30,000 yuan a month has completely frightened Li's father and mother. However, in Li Mu's view, a turnover of 200,000 yuan a month is nothing at all.
The development of Metersbonwe is much stronger than that of similar brands such as Baleno, Semir, Yichun, and Jeanswest. In my last life, during the Chinese New Year this winter, my Metersbonwe store opened at home, and it was so popular that I even tried on clothes. There was always a queue at all times. This extremely hot state even lasted for half a year before it finally cooled down a little. But even so, the brand's stores were still overcrowded on weekends.
Calculating this, a monthly turnover of 300,000 yuan is not a problem.
At this time, Li's mother suddenly suggested: "Xiao Mu, how about asking your aunt to be the store manager? She has been in the clothing business for so many years, she has experience, and she is a member of her own family, so she can be trusted."
Li Mu immediately frowned and said without hesitation: "Absolutely not! My aunt is very jealous, and we must not leave our business to her!"
Dad Li also agreed with his face: "Honey, I'm not saying bad things about Yunlan. She is indeed too narrow-minded. Moreover, Xiao Mu also said that the most important thing about the position of store manager is management and coordination ability. Do you think Yunlan has this kind of ability?" Ability? With her big heart, she probably hasn’t taken care of her subordinates yet, and they can’t stand it anymore and leave.”
Li Muchong gave his father a thumbs up: "Dad is right, my aunt just PASSed it."
At this time, Dad Li said again: "Old Li's family has no suitable candidates. They are all in the countryside and have not read any books."
Li Ma also sighed: "The Xiao family can't think of a suitable person. Didn't Xiao Mu say that this candidate is going to be taken to Wencheng for training, so he has to find it in advance. If he looks for it outside temporarily, what if it doesn't work? "Pu, what should I do if I come back from the training and give it up?"
When thinking about this problem, Li Mu was a little at a loss as to what to do.
"I think your siblings are pretty good."
Dad Li was silent for a long time and said this.
Li Ma's eyes suddenly lit up.
"Haohao is really good. My parents have praised her countless times over the years and not complained about her at all. From the time she married into the Xiao family to now, her husband, children, parents-in-law, and everything have been taken care of very well. Yun She doesn't make much money, so she looks for work outside and never wants to be idle. My mother feels very distressed when she talks about her. Even if my father helps their family with money, Haohao's mother still doesn't want to be idle."
Li Mu recalled that his little aunt was indeed a good person. She had always been very filial to her grandparents and was an extremely rare good daughter-in-law. However, Li Mu didn't know what her little aunt's working ability was.
When Li Mu expressed his doubts, Li Ma said with a little excitement: "When Wanjia Supermarket first opened, your aunt applied for a job as a salesperson. Within three months, she became a team leader. Now, I can earn five to six hundred yuan a month, which is one hundred and fifty yuan more than the average salesperson."
Li Mu nodded. His aunt's character is good, she is serious and trustworthy, and she has a good relationship with her mother. As for business ability, although being a team leader in a supermarket can't reflect anything, it can prove it to some extent in a supermarket. In sales, her ability exceeds that of most people. Besides, she has to undergo training from the headquarters before taking up the job. I believe that my aunt will be qualified for this job after receiving the training.
My brother-in-law's family situation is not very good. If my brother-in-law can take the position of future store manager, it will be a big improvement for their family of three.
Li Mu then slapped his thigh: "Okay, after the approval from the head office is passed, mom will go and talk to my aunt."
———
PS: Tomorrow is New Year's Eve. I wish you all a Happy New Year in advance. In addition, this book will not be updated during the New Year. I hope you will continue to support me. Thank you.
(End of chapter)