Zhao Kang had experience in public relations in Yanjing, so Li Mu gave him the task of public relations and DJ at Haizhou Music Radio.
Unexpectedly, he got the matter done in just one dinner. At nine o'clock in the evening, he called Li Mu and asked Li Mu to listen to the radio.
Li Mu found his father's radio, adjusted the frequency, and heard a male voice say after a burst of opening music: "Welcome everyone to listen to the I Love Pop Music program. The first song of today's I Love Pop Music is recommended by Xiaohu. The song comes from the band Simple Plan, which recently won first place in the South Jiangsu Provincial Band Competition. I believe many listeners have seen Simple Plan’s live performance of this song on TV, but today Xiaohu brings you , is the official recorded version of this song. At 0:00 today, this song has just been released on Yiting.com. If listeners like the songs of Simple Plan Band, please remember to follow Yiting.com, www.eting.com, the first page of Simple Plan. The second single "Sunflower" will soon be released globally on Yiting."
Immediately afterwards, the music of "Li Bai" played.
In a prefecture-level city with an urban population of hundreds of thousands, at this time, there are not even ten thousand but a few thousand people in front of the radio.
Li Mu almost vomited after listening to this song for the past two days. He turned off the radio and called Zhao Kang back.
"Okay, Yasuko, how did you get on the line?"
"Hey, what's this? I have a classmate who lives in the same community as that Xiaohu. This guy's monthly salary is only a thousand yuan. I treated him to a meal and gave him two hundred yuan, and it was done. .”
Li Mu couldn't laugh or cry, it was really that simple.
Zhao Kang smiled at this time and said: "I just finished eating with him and I am on my way back. This driver's radio is broken. Have you listened? Are you satisfied?"
“Excellent, exactly as expected.”
"That's okay." Zhao Kang smiled and said, "I bought two mobile phones for my parents this afternoon. I haven't had time to send them to them yet. I will go home later and then go to your house to find you."
"OK."
After hanging up the phone, Li Mugang wanted to ask Kong Lingyu about the traffic situation, but he didn't expect Kong Lingyu's call to come.
"BOSS, today there is a new traffic peak at around eight o'clock in the evening. There are more than 150,000 online users listening at the same time. BOSS, where did you get such a huge traffic?"
"Use a search engine to search for simple plans, and then look at some more search results to find out. Besides, you don't listen to the radio, right?"
"I don't have time to listen to that... I'm going to search for a simple plan right away."
"Okay." Li Mugang was about to close the line when Kong Lingyu said again: "By the way, BOSS, today's independent access IPs are almost 300,000, but our registered user ratio is a bit low, less than 5,000."
Li Mu thought for a while and said: "The low number of registered users is a common problem for this type of website. In this way, you purchase three mobile phones and three MP3 players, and control the total investment within 8,000 yuan, and use these as prizes. Organize an event with prizes for registration, and ask the artist to make a promotional banner and place it at the top.”
"Ah? Why?" Kong Lingyu couldn't keep up with his thinking. Nowadays, most people working on the Internet are thinking about how to get money from users. If they can't afford it, they still have to use users' traffic to make money. But I haven't heard of it yet. Who in turn spends money on users.
Li Mu understands this marketing model very well. In the future, every APP will provide subsidies and red envelopes, and will spend hundreds of millions of dollars in order to attract users. However, current Internet practitioners have not yet entered the fierce competition in the future. Understand the marketing model that feeds users back.
But Li Mu feels that a small amount of investment can give users a strong motivation to register, so why not? For today's Internet users, mobile phones and MP3 players should be considered luxuries. If you register, you will have the opportunity to obtain them, and the conversion rate will be very high.
Li Mu did not answer Kong Lingyu's question, but explained: "Remember, the period before the lottery must be long enough, but not too long. Tentatively, it is a seven-day cycle. Every seven days, a mobile phone grand prize and an MP3 grand prize will be drawn. The system will A draw will be drawn immediately, and every registered user will have a chance to win a prize, and the winning user will be announced on the website.”
"In addition, during the seven-day period of the lottery, users who continue to sign in every day will have their chances of winning doubled. Users who sign in every day and listen for more than one hour are equivalent to signing in twice, and their chances will double again. Those who did not win this time will have a double chance of winning. The chances accumulate next time.”
The core of Li Mu's words is to increase user inertia, thereby increasing user viscosity. As for whether Kong Lingyu can understand it, Li Mu doesn't care. It doesn't matter if he doesn't understand it now. As long as he implements it and sees the effect, he will naturally understand it. .
Kong Lingyu accepted the task from Li Mu with confusion and surprise, and then arranged for the artist to work overtime to make the banner, while he himself was going to take time to purchase prizes at noon tomorrow.
Li Mu hung up the phone and thought about it. Let Yiting cultivate a group of users first. After the users reach a certain scale in a few days, he can also put his two songs on it to try the effect. If the users like it, then Yiting will Listen to another unique content source.
…
When he had some free time, Li Mu also took the time to go to the driving school to practice driving. He also got to meet Su Yingxue. However, after pouring three beautiful reverse cars into the warehouse and moving them into the warehouse, the coach waved his hand: "You'd better not come here to talk to me. I’ve practiced car grabbing, let’s go back and wait for the exam.”
Li Mu didn't have time to go to the driving school every day, so he failed Su Yingxue and Zhao Kang.
The renovation progress of the store is very good. Li Mu has been going to take a look every day in the past few days. Basically, it looks the same every day. The huge inkjet advertisement he hung at the entrance of the store is also very effective. Many young people in Haizhou already know that, The local Metersbonwe store has started to be renovated, and the store is very large and looks very classy.
Unlike Guo Tianwang who became an Internet celebrity in 2015, the current Guo Tianwang is indeed a king and his influence is extraordinary.
The decoration of the store is expected to be completed around August 15th. Li Mu needs to time the order with the headquarters. According to the current official pricing level, the cost of distribution per square meter in summer is about 800 yuan, and in winter it is 1,000 to 1,500 yuan. , Li Mu's shop covers an area of 165 square meters, and the season is about to change from spring to autumn. The cost of distribution should be 1,000 yuan per square meter, which is less than 200,000 yuan, which can be easily dealt with.
Yiting.com is also very impressive right now. Because it has launched a banner advertisement for registered user lottery, the number of registered users now exceeds 300,000, which also makes Kong Lingyu admire Li Mu.
Nowadays, radio stations in cities across the province are playing "Li Bai" on a loop. There are factors of public relations and the attraction of the song itself. In short, this song is very popular, at least in Southern Jiangsu Province.
On the third day of Xue Guilan's detention, "Li Bai" finally landed on Shanghai Music Radio. Once it was broadcast, it aroused enthusiastic pursuit among young people. Simple Plan was brought to the big cities along with "Li Bai" for the first time when it landed in first-tier cities. There is also Yiting.com. The daily traffic of Yiting.com has exceeded 500,000, and the trolls are still promoting it overwhelmingly.
Li Mu called Kong Lingyu and told him that he had found an independent singer and planned to publish his works on Yiting. He asked him to find an artist to customize a banner and arrange it for the second one after the simple plan. It's: Yiting.com's exclusive singer Muzi's single "Zebra Zebra" is first released on the entire network - "Confessions of a niche folk singer".
There is no photo, just a blurry figure playing guitar with his back to the camera.
Even after Li Mu was reborn, he had no intention of becoming a star, so he only used the "stage name" Muzi to publish songs to increase a certain degree of stickiness among Yiting.com users.
Li Mu is not very confident in the two songs he has recorded. After all, these two songs are slightly niche folk songs, and the recording quality is also very rough. However, at least they are unique to the entire Internet. If they are uploaded, they will definitely be the only ones. There is no downside to the benefit.
Kong Lingyu was naturally overjoyed. The development momentum of Yiting.com was so rapid. He was much happier than Li Mu. Li Mu was a reborn person and had been immersed in the Internet for many years. He was much calmer than Kong Lingyu.
After Muzi's "Zebra Zebra" was launched, it did not immediately gain a very high popularity. Li Mu analyzed the user behavior of Yiting.com and found that most of them came and listened to Simple Plan directly, and then started to search for popular games at the moment. Singers, such as Jay Chou, Liang Jingru, Nicholas Tse, Yu Quan and so on.
But Li Mu doesn't care, give it some time and let it ferment slowly.
Zhang Kexuan has been paying attention to Yiting.com recently, especially the data of the song "Li Bai" on Yiting.com. In just a few days, the song has been played more than one million times. This is a simple plan that none of the four people expected. Arrived.
Routinely opening the webpage to look at the data, Zhang Kexuan accidentally discovered the banner advertisement for Muzi's "Zebra Zebra". He was startled and remembered that Li Mu had recorded a song with the same name before. He clicked it out of curiosity and found that it was indeed the song. Li Mu.
However, Li Mu did not sign his real name, but Mu Zi, which made Zhang Kexuan a little curious.
"Hey, Kexuan."
Li Mu, who was inspecting the progress of the project in the store, received a call from Zhang Kexuan.
"I saw that "Zebra Zebra" was released on Yiting.com. Why don't you use your real name?"
Li Mu said: "I don't want to be famous."
Zhang Kexuan said: "Actually, it's good to be famous..."
Li Mu laughed twice and said, "I'd better do my own thing quietly. The entertainment industry is too exaggerated and not suitable for me."
Zhang Kexuan chuckled and said: "If the name Muzi becomes popular, won't you also become famous? Where can there be an airtight wall now?"
Li Mu then said: "Knowing that Muzi is mine, only the four of you in the band and Sister Wan, so you must keep it strictly confidential for me. If it is leaked, the responsibility will be borne by the four of you."
Zhang Kexuan quickly expressed his position: "Don't worry, I will say hello to them right now and I will never reveal even a single bit of information about you!"
"That's pretty much it."
Zhang Kexuan hesitated for a while and said: "By the way, we are planning to go to the finals in Yanjing two days in advance to get used to it first."
Li Mu looked at the time: "Isn't that tomorrow?"
"Yes." Zhang Kexuan said, "We really hope you can come with us, but I think you won't agree."
"Indeed, I've been very busy recently and can't get away."
Zhang Kexuan said seriously: "Don't worry, the four of us will definitely fulfill our mission this time. You are waiting for our good news in Haizhou!"
It’s a new week, Bu Ge is cheering for recommendations, my dear brothers and sisters must work hard!
(End of chapter)