At eight o'clock sharp, the National People's Congress New Year Party officially started.
More than 20,000 teachers, students and staff poured into the main stadium. Many people from outside the school and students from other schools sneaked into the National People's Congress in advance to get in. Among them were several girls in Zhao Ziqiu's dormitory, as well as Zhao Kang and his classmates, girlfriend.
Hundreds of reporters gathered in the specially isolated media area in front of the stage. Their guns and cannons had already been set up and were ready.
Li Mu is now the focus of national news, and is also the subject of eager discussion and deep pride among the people across the country. Today is his first public speech, so the media naturally attaches great importance to it.
Even the school leaders did not foresee that today's welcome party would lead to such a big battle. Seeing hundreds of media reporters in the audience, the school leaders could not help but feel a little weak in their legs. Although they were of high rank , but I have never experienced such a big media battle.
It was originally an internal school event, but because Li Mu became the national focus again today, this internal school event also attracted the attention of people across the country. Countless people were waiting to see Li Mu's first public speech today, which would be given to the students of Renmin University, And how shocked the young people across the country were.
Young people who have access to the Internet are basically constantly refreshing YY.com, waiting for YY.com to release relevant reports on Li Mu's speech as soon as possible, and even the entire video.
At present, only YY.com, the first-line portal website that can support online viewing of videos, mainly benefits from its unique streaming media transmission technology. Even so, there are strict requirements for the total amount of videos and the duration of videos. If there are too many videos , there are too many access users, it is still difficult to bear.
In the face of daily average traffic of hundreds of thousands or even higher, other portal websites are simply dreaming about easily supporting online video viewing. For the sake of normal website access, even if they have the ability to launch online video functions, they will never dare to play with fire.
As for those users who are not convenient to access the Internet, they are basically waiting for tonight's evening news. Li Mu's speech officially starts at 8:20. It can't be finished before 9:00. If it is a good TV station, it may be after 10:00. The evening news will be broadcast.
While Li Mu was preparing to go on stage backstage and the school leaders were reading a speech with a trembling voice in front of more than 20,000 teachers and students and hundreds of media reporters, Letao's advertisements were quietly launched on several southern TV stations.
Due to cost reasons, Letao did not invite celebrities to help out its TV commercials, but chose to use three unknown advertising actors.
The three advertising actors are a man and a woman, two middle-aged and elderly people, and a young and beautiful girl in her twenties.
The theme of the advertisement is also very simple, in the style of an exaggerated stage play. The elderly parents are about to go shopping. The young and fashionable daughter stops the parents and tells them that online shopping is now popular. They don’t have to go out, the products are delivered to their homes, and the prices are more cost-effective.
The elderly parents were full of exaggeration and disbelief. At this time, their daughter introduced: "Go to Letao.com for shopping. 929 big sale, starting from 20% off! Take it easy and get it delivered to your home!"
Boss Ma himself doesn’t understand advertising, but he also knows very well that although there is nothing outstanding about such an advertisement, it is still his decision to make this advertisement, because he knows that what he wants is not an excellent advertising plan, but a kind of brainwashing. The publicity effect is just like the popular Melatonin.
Since it is about brainwashing, the simpler and more direct the core is, the better. So overall, he is quite satisfied with this advertising idea.
What's more, in Boss Ma's view, Letao is still the only e-commerce website that can advertise on TV, so as long as it delivers the core features of convenience, hassle-free, good quality and low price to users, it can basically satisfy the needs. own request.
After all, Boss Ma doesn’t have enough budget on hand. This time, Letao’s promotion scope mainly covers East and South China, because Boss Ma knows very well that the economic development level of these areas is much better than that of the north and the northwest and southwest, so Letao We also prioritized starting here. The promotion resources we contacted before were all provincial and municipal TV stations in East and South China.
However, Boss Ma did not expect that Li Mu had already asked Lin Qingya to reach cooperation with all provincial TV stations and prefecture-level city TV stations across the country with her strong media relations and capital strength. Makino Technology came forward, and each TV station showed great performance. The high degree of cooperation can basically meet the requirements of Makino Technology for broadcasting at any time, so advertisements can be inserted at any time period.
Because Li Mu had informed Lin Qingya in advance, when Li Mu was preparing to appear at the National People's Congress, Lin Qingya saw Letao's advertisements being launched on TV stations in more than a dozen provinces and cities in the south. She immediately communicated with these media and requested that Makino be inserted immediately. Advertisement with technology code number 010.
As early as when Li Mu and Leader Lei decided to snipe Boss Ma in the TV commercial, Li Mu had already made a more detailed sniper plan: Taobao’s promotion time must be consistent with Letao’s, and all promotions must be conducted on the same day. Confrontation, don't give it any chance to compete with differences! Once there is a direct confrontation between the two parties, what Taobao will do is to kill Letao and not give this newborn any chance to become bigger.
With this goal in mind, Li Mu made complete preparations in advance when he found a lot of celebrities to shoot Taobao TV commercials.
Because Li Mu didn’t know exactly when Letao would be launched, he only knew it would be in late September, so he asked the celebrities to record more than a dozen different event and promotion time points in the advertising text when filming the advertisement, starting from September 20 No. until October 5th!
When designing the shots, the director of the commercial deliberately separated this period of the online time. For these stars, after all other shots have passed, they only need to record lines at different times separately. It is almost like hyperactivity. The effort of using words.
Each celebrity was recorded from September 20th to October 5th in one go. During post-production, the advertising video was synthesized into sixteen different files, and the event time announced in each file was different. The same, and then numbered these commercials. The number on September 20th is 001, the 21st is 002, and so on. If it is launched on September 29, the codename of the commercial will be 010.
These commercials have been given to all cooperative media in advance. It can be said that Li Mu has been fully prepared and is waiting for Boss Ma to show up!
In addition, various promotional materials on the website, including banners, banners and various small elements, all have 16 sets of design plans. Li Mu said that on any day when an event is held, the website can immediately upload the promotional materials for that day.
Li Mu’s purpose for doing this is: no matter what day your promotion is decided to go online, I can respond immediately and go online with you on the same day!
Now, Letao's advertisement has been launched. After the time on September 29 appeared in the advertisement, Lin Qingya immediately took her men and called all the cooperative media. The content was very simple: Code 010, hurry up!
Boss Ma had just watched Letao's advertisement on the TV in his office with the core team.
After watching the advertisement, Boss Ma paced back and forth in the office and said to everyone very solemnly: "This is only our first round of promotion. Everyone must pay close attention to the website data in the next two hours, including those within two hours." How many visits have been added, how many registered users have been added, and which region each visit and registered user IP address comes from.
By counting these data, we can basically have a rough idea of what kind of effects we can achieve in subsequent rounds of promotion. We can also statistically calculate which provinces and cities have the highest advertising conversion rates. The next step can be Make certain adjustments to the budget and increase investment in areas with high conversion rates. "
Cai Chongxin said: "Mr. Ma, I suggest that we do it more carefully. In the next eight days, we will have a promotion round at 10 am, 1 pm, 5 pm, 8 pm and 10 pm every day. The data trends after each round of promotion are recorded and analyzed in detail, not only to look at regional conversions, but also to see which time period has the highest conversions."
Boss Ma nodded and said: "The data analysis work must be as detailed as possible. The data must be analyzed through multiple dimensions to grasp the deeper information hidden behind each data."
Everyone nodded in understanding, and Cai Chongxin had even begun to list some of the more critical data requirements on his notepad, preparing to conduct the most detailed analysis of the data collected in the next two hours.
At this moment, an advertisement suddenly appeared on the TV that had been left unattended!
The protagonist of the advertisement is Jay Chou, the most popular singer in the second half of this year. When he came up, he first made a cool expression in front of the camera, and then said in his signature Taiwanese accent: "Hello everyone, I am Jay Chou. For online shopping, go to Taobao - happy shopping all over the world, all on Taobao! On September 29th, Taobao will have a big autumn sale. All big-name daily necessities, clothing, shoes and hats, firewood, rice, oil, salt and even books and audios will be discounted, with the highest discounts. You can enjoy a discount of 198 when you spend 199 or more! Hurry up and go to Taobao to find out!”
Just this sentence instantly attracted the attention of everyone in the conference room!
Everyone was staring at the TV, staring at the slightly young but very individual Jay Chou on the TV. Everyone's expressions were completely dumbfounded!
At this moment, Zhou Jie on the TV rotated a scene, holding the CD and tape of his new album "Eight Dimensions of Space" in his hand, and said: "Oh, that's right! My latest album "Eight Dimensions of Space" has been launched on Taobao. , the only genuine authorized version on the entire Internet, only on Taobao! On the promotion day of September 29th, in addition to album discounts, 10,000 albums signed by me will be shipped randomly, so everyone must get it in advance!"
In the next shot, Jay Chou stood in front of the camera and said with a mouthful: "Happy shopping all over the world, all on Taobao! Online shopping, I only choose, Taobao.com!"
After Jay Chou's own lens was shown, the logos of a large number of well-known brands immediately appeared on the screen. The magnetic narration said: "Taobao promotion on September 29th. All active brands are self-operated. They are 100% authentic and unprecedented. Low price, everything is available on Taobao.com!”
At the end, there is a Taobao logo that fades in and out, and the entire advertisement ends.
Boss Ma, who was still pacing back and forth in the office, suddenly stood there as if he had been struck by lightning. Then, he felt dizzy, his legs softened, his body swayed, and he fell to the ground in a daze. …
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(End of chapter)