If it weren't for the quick eyesight and quick hands of several members of the core team, who immediately rushed to hold up Boss Ma who was about to fall to the ground, Boss Ma would probably have fallen hard this time.
Boss Ma, who was barely supported by everyone, felt the pain and resentment in his heart, which was simply beyond words.
Boss Ma never dreamed that all of his actions would be under Li Mu's close attention. As soon as he was advertised on the front foot, Li Mu's Taobao ads came on the back foot, and they were so targeted!
He does promotions himself, and Li Mu also does promotions. Since he doesn’t have a strong brand relationship, he can only find some second- and third-tier brands and some small and medium-sized enterprises on Alibaba to participate in the activities. Such familiar brands include almost all the famous brands known to people across the country!
Moreover, Taobao's promotion is also very shocking. You have the opportunity to enjoy 198 off when you spend 199 yuan. Doesn't that mean you have the opportunity to buy 199 yuan for one yuan? This is much more shocking than Letao’s publicity!
What's more, they invited Jay Chou! This is the most popular singer on both sides of the Taiwan Strait and the three places this year. Compared with Jay Chou's phenomenal popularity, the previous first-line singers, such as Xie Tingfeng, Wang Lihong and even the Four Heavenly Kings, have to step aside. This influence , infinitely bigger than Letao!
From this point of view, Taobao is much stronger than Letao in terms of platform popularity, promotional brand awareness, promotion intensity, endorsement stars, and publicity methods. It is almost a comprehensive crushing without leaving any room. This gives Ma The impact on the boss's confidence is simply devastating.
What is most difficult for Boss Ma to accept is that the promotional activities of both parties are so coincidentally scheduled on the same day! If the promotional activities of both parties can be staggered, Letao will have one last chance, but now it has no chance of winning!
The surrounding core team members were all heartbroken, but they still tried to comfort Boss Ma not to get too excited.
Boss Ma was helped to sit on the sofa, covering his face with his hands and saying nothing.
Seeing this, others were filled with sadness.
The army set off and attacked thousands of miles at night, hoping to concentrate all their strength and catch the enemy by surprise. However, when they excitedly blew the charge horn, they found that they had been tightly surrounded by enemies, whose strength was countless times their own. , is now firmly surrounding itself, and is making all preparations for encirclement and annihilation.
For a time, the entire office fell into an atmosphere of endless decadence, with panic, loss, sadness and pain lingering in everyone's heart.
After investing so much effort and money in preparing such a promotional event, everything that has been prepared so hard now seems like digging his own grave. Everyone can see that Li Mu has actually been preparing to snipe him for a long time, and his all-round The counterattack had already been fully prepared, and the response speed was simply outrageous! Even more desperate!
The most desperate thing is that they found that their opponents were much more powerful than they imagined. Li Mu had so many important tasks to advance during this period, and he had done so much that he still did not ignore the potential of Letao. The opponent has planned everything and is waiting for Letao to go online...
In less than ten minutes, his advertisement was launched, which is enough to prove that when they were gearing up to attack Taobao, Li Mu had already polished his gun, just waiting for them to show up and give them a fatal blow.
The atmosphere of despair is spreading, brewing, and heating up. On the TV, Zhejiang Satellite TV continues to play advertisements.
No one was in the mood to pay attention to the TV until another voice came: "Hello everyone, I am Mo Wenwei. For online shopping, go to Taobao - happy shopping all over the world, all on Taobao! September 29th..."
Everyone, including the speechless Boss Ma, subconsciously put down their hands, opened their eyes and stared at the TV, unable to speak a word.
Mo Wenwei's Taobao advertisement is similar to Jay Chou's advertisement just now. Moreover, Mo Wenwei was pushed hard by Li Mu for a while, and happened to be promoted by CCTV for a wave of charity and positive energy. Now she is the most popular female singer in mainland China. One of them, so her weight is also very heavy.
Mo Wenwei's advertisement is like the second bullet fired into everyone's body, making the despair continue to rise.
A minute later, as the commercial was about to end and the TV series was about to air, a department manager picked up the remote control and was about to turn off the TV when another familiar face appeared on the TV.
"Hello everyone, my name is Sun Yanzi. For online shopping, go to Taobao - happy shopping all over the world, all on Taobao! September 29th..."
The third bullet…
Letao's previous promotion rhythm was to push one wave at each of the five time periods every day. The eight o'clock wave has passed, and the next wave will have to wait until ten o'clock. As a result, in just ten minutes, Taobao's advertisements came overlappingly. Three waves, and the stars in each wave are different!
Jay Chou, Mok Wenwei, Sun Yanzi... Each of these three people is a first-line singer, and the influence behind them is simply unimaginable...
Boss Ma covered his face with his hands again. The despair in his heart had fermented to the extreme. He knew very well that he had fallen into Li Mu's death trap this time. With Li Mu's strength, his style of doing things, and his performance, With sniper tactics, Letao is bound to be doomed this time.
After spending countless efforts and gathering the capital and industry of the three companies, they finally prepared for such a surprise attack, but it was completely declared a failure as soon as it started. Boss Ma felt particularly painful.
Although he didn't say a word, he was already thinking a lot.
escape? hide? Impossible, there is no way to escape life or death this time.
All promotional copywriting and advertisements have been produced, and all media promotion rhythms have been scheduled in advance. If you change the time temporarily at this time, it will be useless even if Sun Zhengyi agrees, because it is impossible. The most important thing for a sneak attack is to do it in one go. If the first shot misfires, it is absolutely impossible to turn around and try again another day.
There is only one chance. If I fail, I will have to go head-to-head with Taobao. But I don’t have the strength to go head-to-head. Now I can only continue to advance at the established pace even though I know I will fail.
Even if only one-tenth of the goal of 8 million users has been achieved this time, as long as Letao continues to develop according to the original plan, there is at least the possibility of adding 800,000 users. However, if you mess up your position at this time, you will be completely There is no place to bury him. Even if he dies, he cannot die in such a miserable way.
Thinking of this, Boss Ma sighed deeply, stood up, and said to everyone around him: "Don't be affected by Taobao for now. We still have to advance according to the previously set pace. At this time, we must be stable no matter what."
Everyone nodded silently. Although they knew very well that they could not give up at this time, it would be difficult to adjust to the blow they suffered in their hearts for a while.
Boss Ma hesitated for a moment and said, "I'm a little tired today. I'm going home first. You must continue to advance the work you should do, including data collection. You must pick it up."
Cai Chongxin said: "Don't worry, Mr. Ma, I will do a good job."
"Yes." Boss Ma nodded dejectedly and left the office.
At this time, Boss Ma's heart is on the verge of collapse. Unlike other people in the company, he has high hopes for Alibaba and Letao that no one can match. and ambition all gathered here, and now, he has realized that all of them have been severely damaged by Li Mu.
If nothing else, Sun Zhengyi will definitely be extremely disappointed with himself. Although it is impossible for him to withdraw capital from Alibaba, he will definitely not have any hope for Letao's project. If he loses confidence in himself, then all the capital in the world will be destroyed. I will no longer have hope for myself.
Moreover, Li Mu's influence is too great. Just now, he declared war on Li Mu with actual actions, and Li Mu also immediately launched an extremely powerful counterattack with lightning speed. This also means that he and Taobao , The competition with Li Mu has completely surfaced. It won’t be long before the entire industry and even the whole society will know about it. By then, capital will have even less hope for itself.
Boss Ma knows very well that the Internet is a money-burning game, especially e-commerce. Once he loses follow-up financial support, the consequences will be disastrous...
The upset Boss Ma drove back home. At this time, his wife was just starting to prepare dinner. She knew that Boss Ma was busy with online work today and would definitely get home late, so she deliberately prepared a big meal for him. It was already past eight o'clock, and she had just started to prepare.
"Why did you come back so early today?" Seeing that Boss Ma came back at this time, Boss Ma's wife was very surprised. Looking at Boss Ma's tired face, she couldn't help but ask him: "Are you tired today?"
Without saying a word, Boss Ma walked up to his wife in an apron and hugged her tightly. Although Mrs. Ma didn't know what happened, she was keenly aware that Boss Ma must have encountered a setback and immediately spoke He comforted: "No matter what happens, home is your warmest harbor. If the wind and waves outside are too strong, just take shelter and rest at home."
Boss Ma sighed and said: "Li Mu gave Letao a fatal blow today. I didn't dare to show it too obviously in the company, but I knew in my heart that under Li Mu's fierce attack, Letao wouldn't be able to hold on for long. Basically, it can be said Death is inevitable..."
Mrs. Ma was horrified. She knew how much effort her husband had put into Le Tao. It had only been more than two hours since it went online tonight, and it was already over
Moreover, she knew her husband well. For someone as confident as him, she felt that Le Tao would not be successful for long, and that Le Tao might be in serious trouble.
Boss Ma said with a face full of pain: "If I had not wanted to do C2C and concentrated on B2B, I would not be where we are today. Now if Letao fails, investors will lose confidence in me, and even our original B2B business will be destroyed." Hugely affected…”
At this point, Boss Ma no longer dared to say any more, as the most terrifying situation was about to emerge.
Mrs. Ma hugged him tighter, rubbed his back gently, and comforted softly: "It doesn't matter what the outcome is, we can afford to lose, and don't forget, you still have a team, everyone is so I trust you and will advance and retreat with you. Even if we fail this time, we will definitely follow you and stand up again elsewhere!"
(End of chapter)