Rebirth in a Perfect Era

Chapter 92: Good things come one after another

Views:

As soon as the notice arrives, good things begin one after another.

Zhao Kang's notice was also received. There was no suspense about which college he would apply for.

Then, the first round of the Simple Plan finals was finally broadcast.

This time it is really amazing. In the past, the performance video that was simply planned would only be broadcast on Nansu Satellite TV. Now it is not only Nansu Satellite TV, but also Yanjing Satellite TV and more than ten other cooperative satellite TV stations across the country.

With its excellent composition and inspirational and touching lyrics, the song "Oldboy" captured the hearts of audiences across the country on the day it was aired.

The current traffic of Yiting.com is also extraordinary. The excellent user experience and the reward mechanism for previously registered users have caused a large number of users to begin to flock to Yiting.com. This speed is so fast that even Li Mu himself cannot believe it.

Looking at the tens of thousands of messages about the four people of Simple Plan on Yiting.com, Li Mu's mind suddenly lit up.

Why not create a celebrity post bar for fans to play on the basis of Yiting.com

Anyway, Baidu MP3 has been cut off, so I might as well cut off Baidu Tieba too.

Li Mu carefully analyzed the future Baidu Tieba. The future Baidu Tieba will rely on search engines, so the rules for creating Tieba are basically completely open. Not just singers, not just celebrities, any thing or noun can create a Tieba.

However, I don’t have the support of a search engine, so I can’t play with such a huge product. What’s more, I don’t have such strong software and hardware support.

So Li Mu decided to open the Tieba function on Yiting.com, but the first phase was limited to singers. That is to say, when users go to Yiting.com to listen to songs, each singer now has a secondary page belonging to him. Now, Li Mu It is necessary to add another personal post bar for them, so as to stimulate the enthusiasm of fans for discussion and further increase user stickiness.

The most interesting thing is that the domain name of Tieba is also in the hands of Li Mu...

Li Mu immediately called Kong Lingyu: "Old Kong, I have a new idea. Please listen carefully. If you have any questions, wait until I finish speaking and you can focus on asking them."

Kong Lingyu knew that his young boss often had some unbelievable but wonderful ideas, so he immediately took the pen and paper, held the phone between his shoulder and face, and said, "You tell me."

"Currently our users can only leave messages on each celebrity's secondary page. Although there are many such messages, they are one-way and closed every day, and cannot form a social network among fans, so my idea is, We can develop a new function for fans, which is equivalent to a minimalist BBS, where they can discuss their idols, but it must not be as cumbersome as a BBS forum."

Kong Lingyu was stunned for a moment and asked: "Boss, do you mean to open a minimalist BBS for every singer?"

"That's right."

Li Mu smiled and said: "This minimalist BBS only needs to support text and picture posting. In other words, we develop a template and then open one for each singer. It is different from those very broad BBS. Each of our minimalist BBS has the most vertical positioning, which is the singer himself."

Kong Lingyu's eyes lit up: "And then letting every singer's fans chat and discuss in this singer's minimalist BBS is equivalent to finding an online home for every singer's fans?"

"That's right." Li Mu smiled and said, "We won't call it BBS or something as vulgar as Internet Home. To put it simply, we'll call it Tieba."

"Tieba? What do you mean?"

"You should know about bars, right?"

Kong Lingyu's voice immediately became excited: "I understand! Oh my gosh, boss, you are such a genius. How did your brain grow? If this kind of post bar is developed and launched online, Yiting.com will really become a gathering place for fans across the country. It’s over!”

Li Mu smiled and said: "Tieba is the first step to get involved in the community. You must pay attention to it and come up with a product idea for me as soon as possible. I will take time to go to Jinling in the next two days to interview you."

The day after the official version of "Old Boy" was released, Jian Jian planned to leave for Yanjing again, and starting today, major radio stations broadcast this song and Jian's live broadcast went crazy!

This is a popular song that people from teenagers to decades can feel and resonate with after listening to it, and the lead singer Zhang Kexuan is a handsome guy with good looks. After being broadcast by so many TV stations, this song It doesn’t make sense whether the song is popular or not.

Soon, the entire mainland pop music circle was shocked by this band called Simple Plan. Before the first round of the Yanjing finals was broadcast, no one in the pop music circle knew the four words Simple Plan, "Li Bai" When "Sunflower" and "Sunflower" hit the charts on several radio stations before, it didn't attract much attention from people in the industry. However, "Oldboy" directly pushed the simple plan in front of the national audience. At this time, people in the industry were surprised to find that , Simple Plan has appeared on the pop music popularity charts of major radio stations, and their band has occupied three positions.

"Old Boy" has topped all major charts across the country, and the somewhat dandy "Li Bai" has ranked second on most lists and third on a few lists. "Sunflower", which is also an inspirational song, is also on the list. Within the top five range.

It's been a long time since there's been such a chart-dominating bastard in pop music.

There will definitely be Jay Chou in the future, but unfortunately, Jay Chou's first album "JAY" should have just achieved initial success in Taiwan. People in Taiwan's music circle have not yet recovered, and Jay Chou Jay Chou's really popular album "Fantasy" won't be released until September. Therefore, if Jay Chou wants to become really popular in mainland China, he will have to wait until at least early 2002.

Right now, it is really a good opportunity to become famous in the music industry. Unlike in the future, Li Mu never dreamed that "Muzi", who has not been very popular on Yiting.com, would suddenly become popular across the country. The reason actually stems from a Chiguoguo infringement.

It turns out that China Central Television has a prime program called "Artistic Life", which mainly interviews some well-known domestic artists. It follows the route of emotion + warmth + tear-jerking. The most recent program interviewed an extremely popular artist nationwide. A well-known singer, when the singer recalls his late wife, the background music is Makiko's "When You Get Old".

When this piece of music came out, it immediately had a perfect tear-jerking effect, matching the sensational theme at the time, and moved countless viewers. After the show was broadcast, countless people searched for this background music online, and then they focused on Yiting.com. On Makiko.

The playback volume of "When You Get Old" on Yiting.com continues to increase at a geometric rate, which also leads to an increase in the data of "Zebra Zebra". I have seen countless netizens comment positively on the song "When You Get Old" , which made Li Mu feel a little proud.

As for China CCTV's unauthorized use of this song as background music, Li Mu doesn't have any negative emotions in his heart. The current environment is like this. TV stations and radio stations rarely get authorization to play any song. However, this wanton behavior has also created Celebrities that are familiar to countless audiences can also be regarded as characteristics of an era.

In a short period of time, "When You Get Old" also hit the major music charts at an unimaginable speed. Now, four songs in the top ten of the major music charts are exclusive to Yiting.com, even though It doesn't matter if it has been pirated by countless websites. Li Mu's hunger marketing makes it clear to users that Yiting.com is the first website for Simple Plan and Muzi Music.

What Li Mu didn't expect was that the unexpected success of Yiting.com would make Baidu's internal demonstration of MP3's prospects half a year ahead of schedule.

Baidu officially launched its MP3 search service in September 2002, but the project started to be demonstrated six months in advance.

At that time, Baidu had already monitored that Internet users' demand for music searches was increasing rapidly. They found that a large number of music search users were diverted to major pirated music websites through the Baidu search engine. Baidu felt that if it could retain these users , will greatly improve Baidu's traffic and viscosity, so Baidu MP3 came into being. Once it was born, almost all users who searched for music on Baidu were blocked.

At that time, other websites did not really gain popularity. 80% or more of user traffic relied on Baidu search. Therefore, once Baidu blocked the user's destination at the source, it was equivalent to strangling their throat.

However, this phenomenon is not a big problem for Yiting. Its current users are directly converted through various promotions. Most users who visit Yiting.com directly enter the domain name of Eting instead of going to Baidu. The turnover is once, so Baidu cannot capture the lifeblood of Yiting.com.

This time, Baidu's internal demonstration quickly confirmed the idea of doing MP3 search. At the demonstration meeting, after the management who insisted on doing MP3 search published the data since the launch of Yiting.com, the scene was immediately filled with discordant voices. The smoke disappeared.

There was also a voice at the scene who said: "The development momentum of Yiting.com is quite fierce. I have also seen their publicity methods before and after their launch, as well as their product development, unique music, website operation and user retention. Combined with their With the data, we can imagine that this brand and team will have great prospects in the future, why don’t we just take it over?”

A senior executive at the scene shook his head: "This team is too young, and the services they provide are also very single. User retention will definitely be a big problem in the future. Besides, they are lucky now and have no natural enemies. If we launch MP3 search, their traffic will definitely be It will decline sharply. In fact, I think once Baidu launches MP3 search and download services, all websites in this field will basically be declared dead!"

I don’t know how he will feel when he sees that Yiting.com’s post bar is online in a few days...

The vice president who had been silent for a long time suddenly spoke: "Immediately organize a technical team to develop MP3 search in a closed manner, and strive to launch it within three months. At the same time, we will also pay close attention to the development trends of Yiting.com. If their traffic exceeds one million, we will inform you as soon as possible. I!"

Thanks to [Old Man in the Dusk], [Qingfeng Yanyuyuan], [mfive], [People without Wife], [Who Reads the West Wind丶], [Baa Yemao] and my old friend [A Hundred Tears Cannot Ride Sister Q] Reward generously, Buge will definitely continue to work hard and repay everyone with better content, okay~

(End of chapter)