No matter how painful Boss Ma is, the advertisements for Taobao’s 929 promotion are still going on.
Starting from the morning, three new stars have taken on the role of Taobao's advertising spokesperson. These three stars are: Du Wei, Yuquan Group, and Elva Hsiao.
Du Wei has gained a lot of fame on both sides of the Taiwan Strait this year. Although the number of her works is not large enough, because several of her songs are classics, and Li Mu, Zhang Guorong and others have been supporting her, she is very well-known in China;
The Yuquan group became popular last year and is still the most popular group in the country;
Hsiao Hsiao has been one of the pop queens in Taiwan since her song "The Most Familiar Stranger" at the end of the last century, and her popularity is naturally no problem.
Even the entire Letao people did not expect that Li Mu's crushing sniper attack yesterday would have new tricks. When used by A-list celebrities, it was as if they were free of charge.
When Taobao's second wave of celebrity ads came out, it basically suppressed the presence of Letao ads in people's hearts to the extreme. Li Mu comprehensively evaluated Letao's current situation and basically concluded that Boss Ma this time The promotion plan is bound to be lost. Taobao absolutely crushes Letao in all aspects. Even the capital reserves are much higher than Boss Ma. If he really starts the money burning mode, he will not be able to keep up with him. rhythm.
For Li Mu, he will naturally not blindly start a money-burning competition model, but Boss Ma cannot take it lightly, so he still needs to be fully prepared. Therefore, his core requirement for Leader Lei is to keep an eye on Le Tao. If Le Tao If Tao makes any new moves in this dead situation, they must be eliminated in time without leaving any consequences.
Taobao's overwhelming publicity campaign made Li Mu suddenly become the most popular entrepreneur in China.
The popularity of Makino Technology has not passed yet, and Taobao's large-scale promotional activities have been stirred up overnight. News related to Li Mu is everywhere on the Internet, from Makino Technology to Taobao, from China to overseas markets, every media Use a lot of pen and ink and space to report Li Mu's two companies.
So much so that for the media and the public, Makino Technology and Taobao are no longer just two companies.
There has never been a company like these two companies that has been able to change people's lifestyles with such great force and penetrate so deeply into people's lives. Li Mu not only used the Internet to change people's lifestyles, but also gave people The people have brought a sense of national pride that has never been achieved through local enterprises before. This has greatly improved the image of the two companies in the minds of the people. When people think of these two companies, they will not Think of them as a profit-seeking enterprise, and don't regard Li Mu as a profit-seeking businessman. Instead, you really feel great affection and pride for Li Mu and Li Mu's two companies.
It is actually not easy for companies to do this. In the past life, there were so many giant Internet companies in China, but there were almost no companies that could really make people feel great and proud of them.
Meanwhile, good news keeps coming.
The first is the visa issue for Makino Technology employees.
Originally, such a large-scale visa was indeed a problem, and the U.S. Embassy's approval speed was a bit slow. But now, eBay and PayPal have sent official business invitations to Makino Technology at the same time.
Two well-known Internet companies in the United States issued business invitations to Makino Technology. This weight was indeed very large for the visa officers of the US Embassy. They paid special attention to the employees of Makino Technology who applied for business visas and almost immediately followed up with them. Makino Technology communicated, concentrated on a quick interview process, and then finalized the visa in the shortest time.
After Li Mu learned the news from Lin Qingya, he almost immediately showed his profiteer nature and said to Lin Qingya: "You should communicate with the heads of the technology, product, marketing, and promotion departments. Since we have this opportunity, We will apply for business visas for more employees in advance, and strive to apply for more than half of the employees in these departments at once. After obtaining business visas, we can increase personnel investment in the U.S. market at any time in the future."
Lin Qingya nodded: "Then I will organize a meeting later to communicate with them."
After saying that, Lin Qingya said again: "By the way, you asked me to communicate with the municipal government office. There has been a clear reply there. Our momentum has been too strong recently. The municipal government hopes that the leaders will inspect it as soon as possible. In the end, Well, it’ll be tomorrow.”
Li Mu smiled and said: "It seems that the leaders of the municipal party committee are also very impatient. We can just meet their needs."
With the current momentum of Makino Technology and Taobao, the city leaders really hope to come and inspect it, because on the one hand, it reflects the municipal party committee’s great importance to these two companies, and on the other hand, it can also take advantage of the news, which is the best of both worlds. However, , The municipal committee is also worried that a super busy person like Li Mu will not have time to deal with them right now. He is worried that if he takes the initiative to find Li Mu at this time, Li Mu will refuse because he can't get away, and the municipal committee's face will not look good.
But what he didn't expect was that Li Mu actually asked Lin Qingya to take the initiative to contact the municipal committee, hoping to invite the leaders of the municipal committee to inspect Makino Technology. This was like someone stuffing a pillow when he was sleepy. Li Mu was so considerate.
In fact, Li Mu's idea is very simple. Inviting leaders to inspect when his company's reputation and influence are at its highest can not only take the opportunity to make demands to the leaders, but also give favors to the leaders. The media across the country are paying attention to Makino Technology. This When leaders come to inspect, they will naturally be noticed by hundreds of media. In the official structure of the municipal party committee, such large media exposure is rare.
Therefore, Li Mu is making things convenient for himself and the leaders of the municipal party committee.
So the leaders of the municipal party committee responded almost immediately. Good things should be done sooner rather than later. The sooner the inspection is done, the better. Tomorrow is the best.
Lin Qingya also understood what Li Mu was thinking, so she said, "Then I will reply to the municipal party committee office and set it at ten o'clock tomorrow morning. What do you think?"
Li Mu nodded: "The time is just right. Go and meet us. After confirming the time and itinerary, give the media a heads-up."
Lin Qingya nodded: "Don't worry, I understand."
After Lin Qingya left, Li Mu called Senior Brother Liu, who happened to be back in Yanjing, so Li Mu asked him to come to Muye Technology tomorrow morning to lead an inspection of Muye Technology, but when talking about things in private, he had to take Taobao with him To raise demands with leaders, it is very necessary for Senior Brother Liu, the general manager of Taobao, to be present.
(End of chapter)