William Yang’s words instantly made Boss Ma feel like he was struck by lightning.
He did not expect that Amazon, which had been encouraging him to invest more, would actually reject his plan.
At the beginning, William Yang, who represented Amazon, had been trying his best to encourage Boss Ma to invest more and spend more. William Yang even quarreled with Boss Ma many times over this, and the relationship between the two became very tense for a time because of spending money. It was also because the advertising promotion was completely crushed by Li Mu and Yang William realized that his judgment was wrong, so the relationship between the two eased.
But now, Amazon, who always hoped that he could hold high and fight high, has given up.
The anxious Boss Ma hurriedly asked Yang William: "William, what did your headquarters say?"
Yang William shook his head helplessly and said: "The headquarters has always entrusted a third-party evaluation company to evaluate the strength of Letao and Taobao. This authoritative evaluation agency has given several sets of data, one is the comprehensive development index, Letao’s score is 7.6, while Taobao’s score is…”
When William Yang said this, he hesitated for a while. Boss Ma frowned at this time and urged: "How much is Taobao? Is it a ten-point system? In that case, Taobao will only be 10 points at most!"
"This..." William Yang looked embarrassed. He hesitated for a moment before saying helplessly: "Jack, this comprehensive development index is unlimited. The score they gave Taobao is 473.5 points..."
"473.5?" Boss Ma's eyes widened and he roared angrily: "What bullshit organization gave you the data! Based on this data, wouldn't Taobao be sixty or seventy times that of Letao?!"
William Yang nodded and said: "To be honest, this evaluation agency is very professional, and their data is not groundless. First of all, our Letao has basically no turnover now, while Taobao's daily turnover has already exceeded 100 million. On this point alone, Taobao surpasses us countless times. Moreover, Taobao's user scale, Alipay's user scale, and YY's user scale are all important references for their evaluation. If it weren't for the fact that Letao is backed by SoftBank and Amazon. With the support of big companies, Letao couldn’t even get 3 points…”
Boss Ma's expression was almost cannibalistic: "What did you say?! 3 points?! Are you kidding me!"
William Yang said: "The reason for such a low score is not only because we are currently starting slowly, but more importantly, this agency has evaluated our recent promotion conversion rate, which is a key factor that reduces points. Our registration The user conversion cost is as high as nearly one hundred yuan, more than ten US dollars, which is unprecedented in the history of the development of the Internet... "
Boss Ma's face immediately turned livid.
When it comes to promotion, he hates it.
In the past few days, Li Mu has not slackened at the promotion pace of Letaoda, and it has even intensified.
Now, the domestic people have been brainwashed by Taobao's advertisements. Whether they are netizens or not, and whether they know what online shopping is or not, they are paying close attention to Taobao and regard it as the biggest gossip topic in life. Now Taobao has three Words have become a hotly discussed topic in the streets and on dining tables and sofas.
Regarding Taobao, there are many focuses of discussion, such as:
This promotion on Taobao is so cost-effective, what are you going to buy
How many celebrity endorsements has Taobao hired
How long will this promotion rhythm of new stars debuting every day last
Who will be the new star of tomorrow
Taobao's promotion is so vigorous that Taobao is the only company that can find so many singers to endorse in one go. This alone has given the public a huge shock and surprise. More than a dozen first-line singers, because of their gender, age, and style Different, everyone can cover a fan group of a certain age group. With so many celebrities and overlapping fan groups, almost the entire audience is covered.
On the other hand, Letao…
Not only did he attack the street until he died, but he also attacked harder and harder...
In Yang William's words, Letao's current promotion efficiency is appallingly low. This data has a huge negative impact on the comprehensive development index in front of the evaluation agency.
It is precisely because the development index of Letao is so many times lower than that of Taobao that Amazon refuses to continue to invest. They also did not expect that the prospects of Letao, composed of Alibaba + Softbank + Dangdang + Amazon, would be so worrying. , when seeing these data, Amazon headquarters was almost desperate for Letao and wanted to give up. Now the only support for them is to wait for Letao's promotion activities to go online and take a look at Letao's final performance. If it is eventually sold by the market Sentenced to death, Amazon decisively gave up Letao.
Boss Ma was completely desperate now.
With no money, the possibility of continuing to fight with Li Mu is zero. Letao is so suppressed by Li Mu that the only chance left is to burn money to fight for a future. But if the capital does not agree, there is nothing he can do.
Boss Ma sat back weakly in his seat and kept saying over and over again: "This is Letao's only chance. This is Letao's only chance. If you miss it, you will never have it again..."
William Yang sighed helplessly and said to Boss Ma: "Jack, actually I suggest you consider Mr. Sun Zhengyi's suggestion. We can't beat Li Mu in B2C. He has such strong financial support, so many companies following him, and there will be more in the future." Supported by a powerful self-owned logistics system... "
When Boss Ma heard Yang William, he knew Sun Zhengyi’s suggestion, which meant that SoftBank and Amazon had already communicated and reached a consensus. It turned out that he was the fool, and he naively thought that if SoftBank disagreed, he could think How to convince Amazon and let SoftBank change its mind. Now it seems that I am simply whimsical!
Thinking of this, Boss Ma suddenly became furious. He slapped the table and shouted angrily: "You don't want to put money on Taobao's face. As far as logistics is concerned, Taobao Logistics has not yet started! I already have three large-scale logistics companies in my hands." Logistics company!”
At this time, Boss Ma, facing the biggest setback since starting his own business, his thinking mode has become paranoid. He has lost his normal thinking and judgment, and his heart is filled with anger and unwillingness.
William Yang said: "Jack, the information we received through a third-party evaluation agency is that Taobao Logistics has prepared logistics and warehousing bases in more than a dozen cities across the country, and the six most important bases have received special approval from the local government. The construction of the land has begun; moreover, German BEUMER Machinery has received an order for six sets of medium and large automatic sorting equipment from China. Judging from the current development situation of China's logistics enterprises, it has the ability and courage to purchase six sets at one go. Taobao Logistics is the only company with automatic sorting equipment.”
"Six sets of automatic sorting equipment were ordered at once?" Boss Ma asked William Yang with a shocked face: "Is this news reliable?"
"Of course it is reliable." William Yang said: "Jack, you must not doubt the authenticity of the information from these third-party evaluation agencies. They have extremely complete channels for obtaining information, and this is what they eat."
Boss Ma was dumbfounded. He had heard about Taobao Logistics purchasing hundreds of vehicles of various types in one go. He was surprised at Li Mu’s generosity at that time. He didn’t expect that Li Mu would dare to order six sets at this time. Automatic sorting equipment, this is simply throwing money at it!
If Boss Ma's thinking is not influenced by emotions, he is also a forward-looking Internet person. When he acquired the logistics company, he once thought that the logistics company's capacity and efficiency must be greatly improved to ensure unbeaten, so at that time he After learning about the cost of automatic sorting equipment, the price of a set of tens of millions, he was immediately put off, and he didn't even think about buying a set for pilot use.
Unexpectedly, Li Mu actually sold six units, worth at least two to three billion, and his Taobao logistics has not really started yet, so it is completely an advanced investment.
If Boss Ma was still angry and unwilling just now, now Boss Ma has become completely depressed.
Because he realized that logistics is only a supporting resource for e-commerce, and Li Mu has made such a large investment in supporting resources. Needless to say, it goes without saying that for Taobao, if he blindly starts a price war, Li Mu may be able to come up with it immediately. Hundreds of millions of funds are used to fight against itself to the end. The billions of accumulated payments in Taobao's hands are no joke.
Therefore, no matter how you look at it, you are no match for Li Mu, nor is Letao a match for Taobao...
At this time, deep in Boss Ma's heart, the two towers of self-esteem and self-confidence began to gradually topple and collapse.
He began to think about Sun Zhengyi's suggestions involuntarily, and was gradually attracted by Sun Zhengyi's suggestions, so that he himself felt that his ambitions were indeed too great. Originally, he really wanted to make an improved version of eBay, one that truly conforms to China's needs. Based on eBay's habits and needs of Internet users, this can be regarded as a very standard C2C model planning. However, as soon as Taobao went online, it took its own direction.
At that time, I saw Li Mu go online on Taobao, and while using the extremely cost-effective Mango-ME to boost Taobao's transaction volume, he also held a big brand day promotion. At that time, I was jealous of Li Mu's development speed, and was also worried that Li Mu would develop too fast and lose his own. The road was blocked, so he almost immediately subconsciously wanted to give Li Mu a stumbling block, so he successively acquired three express delivery companies in order to slow down Li Mu's development.
After having a courier company in hand, I was shocked by the 2.683 billion sales on Taobao Brand Day, so I also wanted to play the model Li Mu played. It happened that I had three logistics companies in hand, which was perfect.
Because of this series of reasons, his Letao had already deviated from his original idea from the moment it was actually developed, and was dragged into a long development winter by Li Mu.
After all the thoughts were sorted out by Boss Ma, he fell into a kind of extreme pain. He had clearly realized that he had completely lost to Li Mu in terms of the 929 promotion strategy. If this time If I continue to persist in my obsession, I am afraid that there is only one way to die...
Now, the only chance for Letao to survive is to comply with the wishes of Sun Zhengyi and Amazon, give up the head-on competition with Li Mu, and instead focus on incubating C2C projects.
However, the 929 promotion has been launched for several days, and it is unlikely to stop it now. Boss Ma can only convince himself that he will hold on to this promotional competition while being prepared. Once the promotion fails, Just go all out to do C2C and find a new way out!
(End of chapter)