Just when Mr. Ma almost realized the prototype of the "Taobao Alliance Advertising" of later generations, Lu Zhaoxi's words shocked Mr. Ma.
The idea of "alliance advertising" disappeared, and Boss Ma couldn't wait to ask him: "What is going on?!"
Lu Zhaoxi said with a bitter look on his face: "Li Mu is too careless in his work. His Taobao Express quietly poached a large number of middle managers from our three express companies and the SF Express Company in Guangdong Province. Grassroots leaders and low-level couriers from all over the country all switched sides overnight! Now they have transformed into employees of Taobao Express and started delivering orders for Taobao Brand Day!"
Boss Ma was stunned: "What's going on? What do you mean they all switched sides overnight?"
Lu Zhaoxi cursed indignantly: "What if I don't say that this Li Mu is really nothing! Do you know what tricks he uses? He first impresses the middle-level leaders with generous terms, but does not let them resign immediately. Instead, he gives them While paying them wages, they were allowed to continue working in their original positions, and at the same time they began to encourage junior staff within their jurisdiction to change jobs. None of them had shown any signs of leaving their jobs before today. As a result, they suddenly resigned today, and then they Just won’t come!”
As he spoke, Lu Zhao's breath quickened with joy, and he hurriedly adjusted himself and continued: "Also, those grassroots employees are even more hateful. Taobao Express has already sent customized uniforms to them. Today, after they resigned verbally, they directly changed into them. Taobao Express’s clothes and riding Taobao Express’s tricycle to deliver the goods!”
"Damn it!" Boss Ma rarely swore, but he was suddenly kicked off the job by Li Mu, which made him furious. He slapped the table, stood up, and said angrily: "Call our legal affairs officer here, and then contact the cooperating law firm. We want to All employees who resigned abnormally and unethically will be held accountable to the end! Let them bear legal responsibility!"
"It's useless..." Cai Chongxin was not as excited as the two of them, and consoled him: "Mr. Ma, Mr. Lu, I advise you two not to be so excited. It's meaningless. The three express logistics companies are just three messes. The company has the most orders. Down to the regional managers, who are the middle-level leaders who were poached by Taobao Express, the grassroots employees are just a bunch of social workers. They don’t even have a formal labor contract with us, and they can leave at any time. "
Boss Ma frowned, stared at Cai Chongxin and asked, "Is that so?"
"Yes!" Cai Chongxin said helplessly: "If you think about it, labor supervision is very loose now. These employees scattered across the country were temporary workers before our acquisition, and the same will be true after our acquisition. If we follow If they all sign formal labor contracts, then our labor costs will be much higher. We are responsible for the social security and insurance of these employees. Moreover, the sky is high and the emperor is far away, management and control is difficult, and the elimination rate and turnover rate are very high. , if we all sign a formal contract, we will add a lot of trouble."
Boss Ma asked him: "What about these middle management positions? They always have an agreement with us, right? Is it a violation of the terms of the agreement to resign directly?"
Cai Chongxin nodded and said: "It is true that we have violated the terms of the agreement, but it is useless for us to sue them. Mr. Lu and I have just spoken to the heads of several logistics companies and asked them to threaten them with contracts. Help people return to their jobs, but they said that Taobao’s Liu Edong has already spoken to these middle management positions to let them leave with confidence. If we hold them accountable, all responsibilities will be borne by Taobao... "
Boss Ma was stunned for a moment, and after a while he gritted his teeth and said, "Li Mu's hand was too cruel. He just came to rob it because he had money."
Lu Zhao said happily: "It's just robbing! He wants to eat steamed buns from the landlord's house, so he goes directly to our pot to grab the ready-made buns. After robbing and eating, I will give you the price for showing off. His attitude is truly abominable!”
An annoyed Lu Zhaoxi gritted his teeth and continued: "The most serious problem now is not that Taobao Express will take the opportunity to rise, but that our three logistics companies have basically experienced large-scale faults, and many cities have lost all their employees. , and even in some provinces, all the employees in a province are almost gone. Damn it, we still have hundreds of thousands of orders of our own and a batch of Taobao orders. Now many areas cannot deliver at all. , we can only transfer it to the postal service!"
With the experience and lessons learned last time, Boss Ma did not dare to cause trouble for Li Mu by asking the logistics company to stop work this time. Although Li Mu did not ask his logistics company to help, if he could share some of the transportation capacity, There is no harm to me, so this time the three logistics companies under Boss Ma have more or less received some orders from Taobao's 929 promotion.
Now it's better. The three logistics companies themselves are missing arms and legs and can't move. Most of the orders in their hands can't be shipped. Although switching to the postal service is also a solution, for users, it's obviously a home delivery service. In the end, it was the postal service that came to deliver the package to my door. This would undoubtedly do great harm to the home delivery brand.
Boss Ma frowned at this moment: "Li Mu is really hateful, but the key point is that what he did is not illegal. There is nothing we can do against him. The top priority now is not to condemn Li Mu here, but to quickly find a way to solve the problems faced by logistics. I The next C2C strategy requires the strongest support from logistics!”
Lu Zhaoxi said: "Aren't we just here to discuss it with you? The problem now is that Taobao has money. If we compete with them for employee benefits and bring back these people who have been lost, then how can Li Mu do things like this?" His urine will definitely bid higher than us. In this way, even if we finally get the person back, the sudden increase in operating costs will be enough to drag us down."
Boss Ma's three logistics companies were ordered to suspend operations for inspection by the General Post Office some time ago because they refused to accept express shipments on Taobao Brand Day. They were suspended for a period of time and paid huge fines. The current financial pressure is already great, and Letao is now cut off from its financial backers. , I don’t have enough money, let alone money to support logistics, so the situation is extremely embarrassing.
Boss Ma knew the situation that Lu Zhaoxi was talking about very well, and immediately said: "No matter what we fight with Li Mu now, we can't fight for money. The funds currently deposited on Li Mu's Taobao account are probably tens of billions, even if most of them are in a month's time, We have to settle the accounts with our partners, but there are still billions of normal deposits. If we compete with him and burn money, we will be on his way, and we will be dragged to death quickly by him."
After that, Boss Ma was silent for a moment, gritted his teeth and struggled for a long time, and then finally spoke with difficulty, saying: "In this way, Li Mu's sap this time we will be on the same page! Just treat it as a dumb loss, ignore this matter for now, and seize the time to complete the logistics Replenish the company's manpower, and if that doesn't work, merge the three companies into one!"
Speaking of this, Boss Ma felt uncomfortable in his heart. He has been in the industry for so many years and has always dug his own holes to bury others. Even Li Mu dug his own holes to bury him first. Unexpectedly, this guy Li Mu not only did not fall into his own hole, Instead, after he came to his senses, he raised his hand and punched himself in a combination.
Taobao’s 929 big sale put Letao under pressure and beat Letao into a complete mess. Just after 929, it actually took a huge hit in terms of logistics...
At this time, Cai Chongxin nodded and calmly accepted Mr. Ma's decision, but Lu Zhaoxi was still full of indignation: "There is nothing we can do against them. This feeling is so fucking useless! I really can't stand this tone. !”
Why doesn't Boss Ma feel cowardly? How could he swallow this breath? Hu Hansan has been doing this for a long time, and it must be difficult to accept the feeling of suddenly being beaten on the head by someone else.
However, Boss Ma knows one thing better: If Letao is really dead, then his own industry is also dead. If the 2C business fails, the 2B business will definitely not be able to last for long. After Li Mu has achieved the ultimate in 2C business, he only needs to hook up. A hook can have a devastating impact on his 2B business. Boss Ma knows this very well, so he has to swallow it if he can't swallow it! He has a more important plan, which is far more important than face!
For most business models in the world, the final link is 2C. Even if there are companies that only do 2B business, in the end, the entire industry chain will basically have to sink to the 2C field to make profits. If once 2C If the end is occupied, then we can definitely trace it back upwards and take the initiative in the entire industry chain.
To use the simplest analogy, a textile factory must be doing 2B business. That is to say, all its customers are corporate customers and there are no ordinary consumers. Almost all its fabrics and materials are sold to downstream companies. Clothing companies and home textile companies process them into various products and eventually sell them to ordinary consumers.
The entire industry chain ultimately makes money from ordinary consumers, which means that whoever finally controls these ordinary consumers will control the entire industry chain. At that time, if Li Mu uses Taobao's influence to do B2B business , there will definitely be a huge advantage, and defeating Alibaba will be a piece of cake.
Therefore, in Boss Ma's view, Letao is his own Normandy. If it is captured by Li Mu, Li Mu's army can march straight in and directly invade his homeland. Therefore, no matter what, Letao will fight until the last shot. , one soldier and one soldier.
Seeing that Lu Zhaoxi still looked annoyed, Boss Ma comforted him: "Zhaoxi, we don't go against Li Mu in the logistics field now, not because we are really afraid of him, but because we want to save the country through curves, and Li Mu didn't poach him quietly. Our logistics team? It doesn’t matter, we will also learn from his methods and poach his small and medium-sized sellers!”
With that said, Boss Ma refreshed the news on the webpage and saw that the biggest headline on the homepage read: "The Taobao celebration banquet started at 7pm on time, and many celebrities gave congratulations on the spot!"
With a sneer, Boss Ma said: "Li Mu's B2C business is really great, but a wise man will always make mistakes. He ignored the development of C2C business between ordinary sellers and ordinary consumers. This is a good opportunity for us!"
(End of chapter)