When Li Mu was thinking about the so-called national business card, Zhao Xianliang said to Li Mu: "The reason why I suggest you increase your overseas exposure is that on the one hand, I really hope that you can increase your visibility and influence overseas, and on the other hand, I also hope that you can learn to The so-called 'export to domestic sales'."
Li Mu asked him: "Export to domestic sales? What do you mean?"
Zhao Xianliang smiled and said: "National people are more inclined to products from developed countries, and they are also more concerned about the recognition of overseas media. If your influence is exported overseas first and can have a certain impact overseas, then your overseas influence will be reversed. Domestically, it will arouse greater popularity in the country, which is export to domestic sales.”
After finishing speaking, Zhao Xianliang added: "You are now the most suitable person to switch from export to domestic sales. Nowadays, overseas attention is getting more and more attention on you, and the national media are also paying attention to your movements. Once you can sell overseas If the baby market opens up and brings back good news, then you will definitely be able to create greater influence in the country. The greater the influence, the more attention the country and people will pay to you. Correspondingly, you will be better in the domestic market. The foundation will become stronger and stronger, and the benefits will be endless!”
Zhao Xianliang's suggestion made Li Mu feel enlightened and at the same time, he felt a little familiar.
Generally speaking, Zhao Xianliang's advice is to promote yourself to the greatest extent.
If you want to become a national business card in the world, you must first promote yourself to the position with the highest exposure. The greater the exposure and the higher the overseas attention, even if it is not a national business card, it will naturally become a national business card or be recognized. People mistakenly think it is a national business card.
The reason why Li Mu felt familiar was because in his impression, Boss Ma in his previous life was a model who spared no effort to promote himself.
To make an objective evaluation without bragging, Boss Ma is definitely the one with the highest exposure rate among domestic business tycoons at home and abroad.
Under the BTA structure, except for Boss Ma, who appears in major media around the world every day, the other two founders are relatively low-key, and they are so low-key that it is hard to believe.
After WeChat short videos became popular, there were at least dozens or hundreds of short videos related to Boss Ma in the circle of friends. Some were of his public speeches in certain places, or non-public speeches on certain occasions, and some were even of him in the company. There are clips of meetings, clips of him chatting with people at the dinner table, and even clips of him singing.
In contrast, there is basically no similar video material of the founders of the other two large companies.
What struck Li Mu as strange the most was the circulating videos of Boss Ma with many celebrities. One of them impressed Li Mu deeply. Boss Ma was sitting in the main room with his legs crossed in a room similar to a living room. Sitting on the seat, surrounded by more than a dozen entertainment stars in the field of film, television and music, their status is called a distinguished one...
Compared with him, even Leader Lei, who often gossips on social media, is extremely low-key. After all, he rarely releases irrelevant information and most of the time he is promoting his own products. This is true. There is nothing wrong with that.
Sometimes, Li Mu has the illusion that Boss Ma alone can control half of the exposure of Internet bosses in China. Why is a business owner so pushy
It wasn't until today that Li Mu seemed to understand under Zhao Xianliang's guidance. It seems that Boss Ma was so keen on being in the limelight in front of the media in his previous life. It is most likely that he also wants to be a national business card!
Boss Ma has basically achieved this through various speeches, various exposures, and various publicity in his previous life. Although no one has ever used the concept of a national business card on him, Now it seems that this is almost what it means.
I have to admit that making a national business card does have many benefits, the most important of which is to build a golden body!
Once it becomes a national business card and attracts attention around the world, what this person represents no longer is himself and his company, but what he represents is the image of the entire Chinese industry and even the entire Chinese business field. Needless to say, it’s tall;
In addition, what is more important is the benefits that can be brought after the golden body is formed. Li Mu created the golden body of a philanthropist in 3321. Although it did not bring any economic benefits, he personally stood out in front of the government, media and people. They have all gained an excellent reputation, so much so that the media has a very good attitude towards them and never reports any negative news about them. The government has always praised their 3321, and even schools are rushing to take advantage of 3321. This brought a lot of convenience to Li Mu.
For someone like Boss Ma who has built a golden reputation in the business field, the economic benefits contained therein are too great. He has established himself as a model for Chinese Internet entrepreneurs, and even for the entire Chinese entrepreneur. In order to maintain its image abroad, the government must It will also give the national business card greater support, allow him to grow faster, and make him more consistent with the identity of the national business card. After all, he represents the country's image in the business field and cannot be careless.
Boss Ma's various strategies were almost fully developed in his previous life. The reason why it was so smooth was that his status as a "national business card" must have played a big role.
Li Mu was originally somewhat interested in becoming a "national business card", but when he thought about Boss Ma's frequent exposure in his previous life, he felt somewhat repelled.
Li Mu feels that he and Boss Ma are not the same kind of people. First of all, he feels that compared to the other person, he has more integrity and is more sincere.
He does not want to do some untrue and deliberate packaging and propaganda for his own selfish interests or reputation, nor does he want to throw out any sensational arguments to arouse public discussion. But according to Zhao Xianliang, if you want to become a national business card, the first step is to What we do is to increase our media exposure around the world.
Zhao Xianliang saw that Li Mu's expression was a little strange and couldn't help but ask him: "What's wrong? What worries do you have?"
Li Mu said with some embarrassment: "Uncle Zhao, I think maybe my personality is not suitable for frequent public appearances and over-packaging myself, and using over-packaging in exchange for more resources and convenience is not long-lasting."
Zhao Xianliang smiled slightly and said: "No one asked you to over-package yourself. With your current achievements, your position in the entire Chinese Internet industry, and the evaluation of you by overseas media, I don't think you need to over-package yourself at all, as long as you show your true colors Frequently appearing in the public eye is enough to attract the public's attention. Talents with insufficient stories need to be over-packaged. Those with many stories, even just a look can make people feel emotional."
After saying that, Zhao Xianliang added: "You have no idea that you are already the idol in the hearts of teenagers and even middle-aged people, so you have the burden of being a role model on your shoulders. As you said, positive energy, positive energy is a good thing." Things, but many people are unable to synthesize positive energy on their own. In this case, you need to be a role model to convey and export your values through major media at home and abroad. Over time, when your values begin to be recognized by more and more people When people adopt it, you are not only a national business card, you are also a god in this industry."
"God not only wants to enjoy more excellent resources, but also has a strong role model. If you can become a real national business card in overseas markets, the domestic Internet development will usher in a new peak. You don't just dream of revitalizing the Internet." Industry? This is a good opportunity.
Zhao Xianliang's words made Li Mu realize a lot. He thought of Boss Ma and that Boss Ma had made such an attempt before, and he subconsciously felt conflicted. But when he thought about it carefully, he realized that the difference between him and Boss Ma was quite big.
First of all, we have a super product like YY that is recognized by elites all over the world, which has created the highest level of China’s Internet;
Secondly, I have never sold counterfeit goods, and have not accumulated any original sins that many people have accused me of;
Thirdly, I will not make false propaganda, deliberately advertise myself or brag about myself,·.
In this case, why should I put myself and Boss Ma in the same sequence for consideration
Seeing that Li Mu's expression relaxed, Zhao Xianliang hurriedly struck while the iron was hot: "I think you must quickly focus most of your attention on Makino Technology. This is the best carrier for you to become a national business card!"
"Yes." Li Mu nodded and said, "In comparison, Makino Technology has the potential to become a truly world-class Internet company."
Zhao Xianliang asked him: "Are you dismantling Makino Technology to pieces for the next financing?"
"It's just one aspect." Li Mu said: "I recently feel that a large part of the charm of being an Internet company comes from the split and integration of enterprises. Now I have split Makino Technology into several subsidiaries, with independent capital and resources. Sharing and incubating separately can not only reduce potential losses in financing, but also incubate more new products and new businesses under each subsidiary, which is to prepare for future listings."
"Once they are listed in the future, all subsidiaries with independent capital will have to integrate capital. The process of integrating multiple enterprises is actually a process of one plus one is greater than two. If they are separated and developed first and then integrated together, the market value will increase. There’s more room for a premium.”
"After the capital level is integrated and the listing is successful, it will be split into multiple business groups according to different businesses. The group framework and corresponding context will be revealed."
Zhao Xianliang was a little confused when he heard what he said. He really didn't have Internet thinking. For a moment, he couldn't understand what Li Mu meant by splitting first and then integrating. So he simply waved his hand and said seriously: "No matter what you do, you have to do it." In order for Makino Technology to become a world-class Internet company as you wish, you must know that your Makino Technology has had a great start. There is almost no industry in China that can achieve such large-scale popularity overseas. This will definitely be important for you to become a national business card. One ring!”
(End of chapter)