Before Lin Qingya set off for the United States, she used the fastest speed to confirm the charter flight process with Air China.
As soon as Air China heard that Makino Technology, a domestic star company, wanted to charter flights to send employees to the United States to expand overseas markets, the company's senior management immediately attached great importance to it and fully cooperated with Makino Technology to organize and arrange the charter flights.
The aircraft model, route and date of Makino Technology's charter flight to the United States were quickly determined. Air China specially temporarily allocated a Boeing 747 from the recent transoceanic route as the service aircraft for this Makino Technology charter flight, which is tentatively scheduled for October. The flight took off from Yanjing Airport at 11:30 am on the 18th. The plane flew directly from Yanjing to San Francisco. The whole journey took 12 hours and arrived in San Francisco at 8:30 am local time.
Since the Capital Airport is the base airport of Air China, no airline here can compare with Air China in terms of resource occupancy. Air China specially allocated the largest hangar and the apron in front of the door and reserved it for Makino Technology on the morning of the 18th. Do a farewell ceremony.
The news that Makino Technology was preparing to charter flights to send nearly a hundred employees to the United States for overseas work soon spread throughout the entire Chinese Internet industry.
For a time, the entire domestic Internet industry was excited.
Chartering a flight to send nearly a hundred employees to the United States to work overseas is an unattainable dream for all Internet companies except Makino Technology.
This time, the Chinese Internet industry is surprisingly united. It may also be that everyone has long realized that Makino Technology has left everyone far behind, so few people in the industry will be jealous of Makino Technology's overseas expedition. On the contrary, everyone We all hope that Makino Technology can fight a beautiful battle in the United States on behalf of Chinese Internet companies in overseas markets this time.
The Chinese Internet market is a market that highly imitates the American Internet and is highly penetrated by American capital. This move by Makino Technology is a feat for the entire domestic Internet industry. It has a feeling of "turning over as a serf to sing."
However, there is one person in the entire industry who is quite unhappy with Makino Technology's move. This person is Boss Ma in Hangzhou.
Boss Ma has been tortured by Li Mu for a long time, and in recent days, he has not been able to escape the nightmare created by Li Mu.
Ever since Taobao added watermarks to all product detail pages, Letao's work efficiency has suddenly fallen into a quagmire.
In the end, Letao was forced to change its routine and gave up directly grabbing Taobao pages and manually blocking Taobao watermarks. Instead, it persuaded sellers to sort out the corresponding materials and Letao's employees were responsible for uploading them. However, in this way , the cost of Taobao sellers opening a store in Letao has increased a lot, so the enthusiasm of Taobao sellers has been greatly affected.
When Letao tried its best to persuade more Taobao sellers to cooperate, the industry suddenly heard that Makino Technology was about to charter a flight to send employees to the United States, which made Boss Ma feel particularly irritable.
While he was struggling to cope with the comprehensive crushing of Taobao, Li Mu's other business had begun to expand overseas markets. This was almost a historic step that Li Mu had taken for the entire Chinese Internet, adding glory to it. Needless to say, the comprehensive strength of the key people has far surpassed him and all other Chinese Internet people. The gap between him and Li Mu, his old enemy, is so big that Boss Ma's mood is naturally not good.
After a National Day holiday, Letao successfully persuaded less than 500 sellers from Taobao. Among them, due to manpower constraints, Letao only completed the listing work on Letao for 60% of the stores. Although Letao has already Diversion from the outside began, but with little success.
The traffic bought by placing advertisements on other sites is inherently difficult to convert. Even the converted users are only visiting users. There is a larger registration threshold waiting for him, plus Letao The influence is inherently minimal, so there are very few users who can really settle down.
Boss Ma has been particularly troubled by this matter recently. He is not Li Mu. Li Mu has YY, YY.com, YY123 and other traffic portals as traffic support. These three traffic portals can occupy three seats among the top four in China Internet. The seat is Baidu.
Compared with Li Mu, Boss Ma does not have any traffic entrance. It is like a country with extremely scarce resources. All resources are imported. The same is true for Letao's traffic, which is all bought with money.
But the most terrible thing is that the conversion rate of the purchased traffic is appallingly low. As a result, the entire promotion cost is hopelessly high.
Boss Ma has been worrying about traffic sources and traffic conversion recently. The only thing that can make him feel relieved is that the sellers who have been listed on Letao have begun to guide Taobao buyers to transfer to Letao to register and download. one.
However, Cai Chongxin happened to send a survey feedback to Boss Ma. Judging from his survey results, the conversion rate of this approach is not high.
Cai Chongxin’s survey results show that because Letao provides additional platform subsidies to sellers, those sellers who have been listed on Letao are still very motivated. Basically, they have communicated with every buyer on Taobao to register with Letao. A simple matter, but most buyers are not interested.
Boss Ma asked Cai Chongxin: "What is the main problem with the low conversion rate of Taobao buyers?"
Cai Chongxin said: "The problem is that Taobao sellers pay attention to our platform subsidies, but Taobao buyers don't buy it, and there is not enough motivation to prompt them to pay to register users on Letao and bind our payment channels."
Boss Ma frowned and said, "Let the sellers guide you! The reason why we give them extra subsidies is because we want them to guide Taobao users to come to our platform to place orders?"
Cai Chongxin nodded and said: "That's what I say, but sellers have no say in front of buyers. Buyers also spend money to buy goods. When there is no difference in price or goods, how simple is it? How come, so the seller asked them to come to Letao to place an order, but most of them refused directly."
Boss Ma asked: "Don't those sellers promise to give certain discounts to cross-platform buyers? We give them a five-point subsidy. Even if they give two points to buyers, they can encourage buyers to come to LeTao. Single!"
Cai Chongxin said: "I asked our employees to register buyer accounts and conduct unannounced visits to some sellers. Most of the sellers are tough. Although they have our promise of 5% platform subsidy, they do not give users any additional benefits and only They tried every means to trick buyers into placing orders on Letao; there are also a small number of users who have made it clear that they are willing to give users certain discounts, but the discounts are too small to attract users."
With that said, Cai Chongxin added: "In most stores, the average price of a single product is less than 50 yuan, and the unit price per customer is no more than 70 yuan. For an order of 70 yuan, our platform subsidy is only 3.5 yuan. Even if the seller It only gives buyers a two-yuan discount, but it is also difficult to support Taobao users to register a new account on Letao, bind our payment channels, and then place orders. The behavioral costs of this series of operations are a bit too high."
Boss Ma immediately said: "Don't we still have a discount on shipping costs? Sellers can save a few dollars on shipping costs by using our express delivery when they complete an order. If we add it all up, for an order of 70 yuan, the seller will earn at least 7 yuan more than on Taobao. Yuan, or even more, if you give half of it to buyers, buyers will be more motivated.”
"It's useless." Cai Chongxin said: "We can see through this layer, but these small sellers can't. Most of them are greedy and want to make any money themselves. They have to earn the profit from selling the goods themselves and the additional subsidies given by the platform. You have to make money, even the difference in shipping costs."
"Ignorance..." Boss Ma slammed the table angrily: "This is not the way to go. We must find some way to ensure that buyers can get greater profit margins when they place orders on Letao."
Cai Chongxin said: "There is definitely no way to force sellers to give up profits. That would damage the enthusiasm of sellers."
Boss Ma blurted out: "We do not touch the interests of sellers, but directly provide a platform discount to newly registered users."
Cai Chongxin asked: "What kind of discount will be given specifically?"
Boss Ma thought for a while and said: "Let's do this. From today on, every new registered user will be given a five-yuan coupon and a free shipping coupon within one kilogram. Both coupons need to be over 50 yuan before they can be used. And only one coupon can be used per order.”
Cai Chongxin calculated it carefully and said: "Mr. Ma, if this happens, our costs will increase a lot! Now after the grassroots levels of our three express delivery companies have been poached by Taobao Logistics, there is a severe shortage of people. Now the cost of the entire logistics With all the improvements, a free shipping coupon will definitely cost us more than five yuan."
Boss Ma immediately said without any doubt: "Don't calculate these useless details! You are now afraid of giving too many subsidies to users and high cost pressure, but have you ever thought about it, if there are no users, our cost pressure will be even greater! "
After saying this, Boss Ma continued with a gloomy face: "Makino Technology is sending its team to the United States to expand its territory. We are still hesitating about a little buyer subsidy. If this continues, what can we do with it? Competition from Taobao? At the moment, Taobao has not taken any other measures against us, but do you know if Li Mu is planning any big move? If he has another move, it may be even harder for us to gain a foothold!"
When he thought of Li Mu's current achievements and the predicament that Li Mu had created for himself, Boss Ma lost his mind a little. His biggest opponent was getting further and further ahead of him, so far that he subconsciously felt that he would never be able to do anything in his life. You may be able to catch up with him. This feeling is too painful for a person with a strong nature!
…
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(End of chapter)