All platforms hold supplier conferences to maintain and stabilize a good cooperative relationship between themselves and their suppliers, and to improve their image and importance in the minds of suppliers.
The "Personal Webmaster Conference" that Li Mu wants to organize is to use the name of this so-called personal webmaster gathering and forum to gather all the relatively powerful personal webmasters from all over the country to Yanjing, and then pretend to be awesome with them. Draw a pie and let them follow Taobao and even Makino Technology to make a fortune in the future. Let them realize that by following them, they will have the opportunity to be popular, drink hot food, marry Bai Fumei, and reach the pinnacle of life.
Li Mu loves and hates the group of individual webmasters. In the enlightenment stage of the Chinese Internet, more than 80% of major websites and forums in the country were operated by individual webmasters.
The so-called personal webmaster is someone who understands the basics of the Internet. They suddenly have an idea and create a website of a certain category online in their own name. Most personal websites lack financial support, so they have to find more clever ones. Traffic acquisition channels, so this has spawned a lot of vertical websites.
A personal webmaster who likes to save time while surfing the Internet may have created Hao123; a personal webmaster who likes to travel may have created a website where travel friends gather together; a personal webmaster who likes reading may gradually create a website like Hao123. A community similar to Douban; a personal webmaster who likes cars may create a car home;
The more people need to use their brains, the more likely it is that a hundred flowers will bloom. This is the case for current personal webmasters. Through their hard work, they have indeed created many website types and even business models. Therefore, for personal websites Li Mu admires his long-term diligence and innovation.
However, as a group of individual webmasters, their professional and personal qualities are mixed, and they are a mixed bag. In order to obtain traffic, everyone's methods are becoming more and more limitless, and they even resort to all kinds of methods.
Among them, there are a lot of personal websites, which relied on prohibited content to gather traffic. Sexy pictures have almost become the most common method.
The fundamental reason why there are so many pirated novel websites is that the webmasters of these websites want to use pirated content to gain traffic, and then use the huge traffic attracted by piracy to monetize. There are many pirated websites among them. To obtain traffic, when the traffic accumulated to a considerable height, he suddenly became original and took advantage of the loopholes in the law and the inconvenience of law enforcement to successfully launder his reputation.
This is the fundamental reason why Li Mu loves and hates the group of individual webmasters. Therefore, this time, Li Mu wants to take the opportunity to give these individual webmasters some correct guidance, so that everyone can be healthy and healthy under Taobao's new profit model. Legally generate higher income.
This is also the fundamental reason why Li Mu’s Taobao Alliance does not cooperate with any piracy or pornographic websites. Li Mu does not care about the traffic obtained through illegal activities.
Everyone discussed holding a personal webmaster meeting, and Master Lei immediately became very interested. He asked Li Mu: "Mr. Li, how are you going to organize the personal webmaster meeting?"
Li Mu said: "First of all, the scale must be large. We tentatively plan to invite a thousand individual webmasters to Yanjing to participate in the conference. At that time, I will invite some powerful guests to sit in, make the momentum bigger, and strive to become the Chinese Internet The industry’s largest gathering of practitioners.”
Leader Lei nodded and said with a smile: "With a thousand people attending the meeting, the cost is not small."
Li Mu smiled and said: "When I told Lin Qingya about the farewell party of Makino Technology before, I mentioned a concept to her, which is: leading companies must have supporting specifications of leading companies when doing things. Taobao, like Makino Technology, is in the industry The influence of everyone is top-notch, so if we want to do such a big thing, we must do it to the extreme.”
After that, Li Mu added: "Let's decide on a name first, and let's call it: Taobao's First National Personal Webmaster Conference."
Leader Lei and Senior Brother Liu nodded: "OK!"
Li Mu added: "The time is set to three days. During these three days, two days will be used for meetings, discussions, and speeches, and one day will be used for relaxation."
"no problem!"
Li Mu continued: "For the specific implementation, first choose a star hotel that can accommodate a thousand people for accommodation, catering, and meetings. Four or five stars are acceptable. Three stars will be enough. No face will be shown;"
"In addition, no matter where these thousand people are, we will reimburse them for their round-trip travel expenses to Yanjing, meals, accommodation, group outings, etc."
“Secondly, arrange for iconic scenic spots around Yanjing to dedicate a day to take these 1,000 people to visit together;”
"Also, go to the manufacturer to customize a batch of souvenirs, such as backpacks, travel visors, long-sleeved T-shirts, etc. with the name of our Webmaster Conference printed on them;"
Senior Brother Liu and Leader Lei looked at each other, and each could see the shock in the other's eyes.
Li Mu's hand was really big.
Round-trip air tickets and bus tickets for a thousand people, as well as three days of food and accommodation in a five-star hotel. Just for this cost, no one can afford to pay more than 3,000 to 4,000 yuan per person. This does not include the venue fees, event execution fees, and guest media fees for the entire conference. With a budget of five million, it is definitely unstoppable.
But Li Mu never cared about this. As the old saying goes, you can't trap a wolf if you don't want to give up your children. For him, this is not trapping a wolf with children, but trapping coolies with steamed buns. These individual webmasters may not seem to have much influence individually, but When a thousand individual webmasters with certain strength gather together, the strength behind this is very terrifying. The traffic volume alone is enough to amaze people.
Senior Brother Liu and Leader Lei were both used to Li Mu's arrogant ways, so they silently wrote down all Li Mu's needs. After writing them down, Leader Lei said, "Then when will our conference be specifically scheduled?"
Li Mu smiled and said: "The sooner the better, so we will not set a timetable today, and quickly arrange people to go to major hotels to check the situation and choose a suitable venue. After the venue is selected, the execution company will be selected and the specific details of the conference will be booked. After executing the plan, we can set a time and send invitation letters to these individual webmasters.”
After saying that, Li Mu thought for a while and said: "The first batch of Makino Technology employees going to the United States will be sent to the United States on the 18th. That day happens to be a Friday. Our conference will avoid its influence and try to be held on Friday of the next week. Friday , Saturday and Sunday three days.”
Leader Lei nodded and said: "No problem, I will arrange it immediately and seize the time to get started."
Senior Brother Liu asked again: "What do you think about the guests?"
Li Mu then said: "Let's invite some domestic industry leaders to come and support us this time."
As he spoke, Li Mu had a calm and confident smile on his face and said jokingly: "Makino Technology and Taobao have developed so far, but we have never seen the bosses of these domestic peer companies come to pay homage to the dock. This guy who is the leader in the industry should also put on a good show. ”
…
Just the day before the "Taobao Alliance" was officially launched, Li Mu personally went to the airport to see off Lin Qingya.
As the first core management team sent by Makino Technology to the United States, Lin Qingya's trip to the United States has a major mission, and it is also of great significance to Makino Technology.
When Lin Qingya went to the United States, Li Mu did not hold a public farewell ceremony. Instead, he took several core management personnel to send Lin Qingya and her small team to the airport. The whole process was very low-key. Everyone said goodbye at the airport, blessing each other and After giving some instructions, he watched Lin Qingya leave.
On the way back from the airport, Ding Zhenglin revealed some good news to Li Mu. The founder of Guang'an Monitoring, a Shenzhen-based surveillance equipment manufacturer that wanted to acquire Makino Nuctech in the future, had initially agreed to sell.
This company, with a market valuation of only about 88 million, is well-known in the security monitoring industry, but it has been struggling on the verge of death. So when Ding Zhenglin gave the premium to 95 million, the company's The founders and shareholder team decided to withdraw collectively.
They have been struggling in the quagmire for too long. For a company with a valuation of nearly 100 million yuan, after deducting all expenses every year, the actual profit that can be obtained is only a few million. The founder and several shareholders share one point, and each person finally gets it. I don't have much money.
This feeling is as embarrassing as guarding a house worth tens of millions, but can only earn back half a million in rent every year. A company has to support a large number of people, and it is not like a house, where it can increase in value, so this In this case, most owners are willing to cash in and put their money to use.
Ding Zhenglin said that he has not yet made further in-depth contact with the other party, but the possibility of signing a contract for 95 million is already very high. If he still wants to lower the price, just wait a little longer. There should be at least about 3 million. Floating space.
Li Mu waved his hand, saying that three million is not worth waiting any longer. Now is the time to compete for land. If you are slow, you may suffer heavy losses. Therefore, when it comes to who goes first, money or things, always choose to go first.
Li Mu gave Ding Zhenglin an instruction. Regarding the matter of Makino Vision, after the company is registered and the money is received, he will first complete the merger and acquisition agreement with Hikvision. After the merger and acquisition is completed, he will take Zhong Xinhua to Shenzhen City to meet with the Guang'an surveillance people. Negotiate in depth.
As for the negotiation process, leaving aside the issue of money, all the focus is on the handover of the company's software and hardware and the comfort of the company's employees.
As long as Guang'an Surveillance was successfully merged into Makino Vision, Li Mu would immediately spend a lot of money to rent office space in Shenzhen City and prepare to build a R&D laboratory, and lured Zhong Xinhua's group of Hikvision experts to Shenzhen City.
After the whole process was smoothed, Li Mu entrusted Ding Zhenglin with full responsibility for everything, and then immediately focused all his energy on the "Taobao Alliance".
The Taobao Alliance is of great significance to Li Mu. It is not only its role in promoting Taobao, but also a key milestone, that is: the Taobao Alliance will be a revenue-generating channel officially opened to the industry. , or even a better, open traffic monetization platform, from the moment it goes online, it means that you are no longer alone in the Chinese Internet industry, but you have to form your own community and open the door Got a little brother!
…
PS: Here comes the second chapter, there will be another chapter later! Ask for a guaranteed monthly pass! ! !
(End of chapter)